Demand Enhance

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of BeOnPerf

Describe what your company does in a single sentence.

Performance-oriented digital agency based in Geneva, founded by former advertisers with more than 20 years of experience each in e-commerce and digital marketing in Switzerland and abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We faced ongoing challenges in optimizing our PPC campaigns for end clients and had tried several providers before finally choosing Demand Enhance.

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Demand Enhance manages PPC campaigns for our end clients, including Google Paid Search, Remarketing, and Google Shopping initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before partnering with Demand Enhance, our cost per acquisition was around $30. Keegan quickly optimized it to $13, and has since reduced it even further to just $7–$8 per acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Demand Enhance has proven to be the best project management vendor we’ve worked with, standing out from all others. I’ve especially valued working with Keegan—he’s visited our office in person, delivered outstanding presentations, and successfully integrated their project management system into our Teamwork and Slack platforms.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication between our teams has been exceptionally well-organized.

Are there any areas for improvement or something Demand Enhance could have done differently?

They should simply continue doing what they do best.

BACKGROUND

Please describe your company and position.

I am the Director of Geelong Bank

Describe what your company does in a single sentence.

FCCS was born in 1974 at the Ford Motor Company's Geelong stamping plant. A group of 80 Ford employees recognized the need for a financial institution that could serve their everyday banking requirements, a co-operative that would provide financial lifelines to themselves and their families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We brought on Demand Enhance to help our bank stand out online—specifically to boost our organic visibility in search, lift page rankings for banking-related keywords, and drive more traffic and trust through our content.

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Demand Enhance to build a robust SEO foundation that would elevate our bank's online presence and genuinely connect us with the right audience. They kicked things off with a full-scale audit—technical, on-page, off-page—plus competitor research, and designed a strategic roadmap centered on banking-focused keywords and trust-building signals. From there, they progressively optimized our website: simplifying metadata, headings, images, URLs, and internal linking on priority pages while ensuring the site was lightning-fast, mobile-friendly, and secure.

Their content delivery was spot on—crafted helpful, engaging blog posts, FAQs, and trust pages (think interest rates, financial advice, security) clustered around key banking themes to educate our audience and earn credibility. Meanwhile, their outreach efforts earned us high-quality backlinks and local citations that leaned into our authority and visibility. And through all stages, they handed over monthly performance reports, transparently tracking improvements in organic traffic, rankings, and lead generation—then making smart tweaks to push results further.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a few months of partnering with Demand Enhance, organic search traffic surged significantly, leads jumped by around 170% year-over-year, non-brand SEO clicks rose by 143%, impressions increased by 42%, and loan applications via SEO-optimized pages soared by 135%—all backed by enhanced rankings, stronger content performance, and technical improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were consistently on time—no delays and clear milestone delivery. According to multiple client reviews, "Demand Enhance is recognized for its excellent project management, delivering on time" and they were praised as reliable, communicative, proactive, and well-organized

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were super responsive—you’d shoot them a quick question and get a helpful, friendly reply almost immediately. They adapted swiftly when we shifted priorities, kept the workflow smooth, and made us feel heard and supported every step of the way.

Are there any areas for improvement or something Demand Enhance could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Financial Professor of Chartered Investment

Describe what your company does in a single sentence.

Chartered Investment is a leading financial technology company in the field of financial engineering.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We brought them on mainly to run and manage our PPC campaigns with the goal of generating quality leads. We wanted to lower our cost per acquisition, increase visibility in a very competitive financial services market, and just make sure our ad spend was actually working harder for us.

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled everything end-to-end for our PPC. That included setting up and optimizing campaigns, writing ad copy, managing keywords, tracking conversions, and running A/B tests. They also provided regular performance reports and clear recommendations, so we always knew what was happening and how things were improving.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first couple of months we saw a big drop in cost per lead and a steady increase in the volume of qualified inquiries. Our conversion rates improved, and the campaigns started bringing in clients that actually matched our ideal profile. Overall, the ROI on our ad spend was noticeably stronger than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and reliable. They delivered everything on time, kept communication clear, and were quick to adjust whenever we needed changes or had questions.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed me about them was the fact that they didn’t just run ads; they constantly looked for ways to improve results and explained things in a way that made sense, which gave us a lot of confidence in their work.

Are there any areas for improvement or something Demand Enhance could have done differently?

Nothing

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Samplify MedNAILS, a medical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Demand Enhance?

We needed help running our Google Ads campaigns.

SOLUTION

What was the scope of their involvement?

Demand Enhance manages our Google Ads and Bing Ads PPC campaigns. The team has also integrated our CRM and created valuable feedback loops to optimize our campaigns on an ongoing basis. Demand Enhance helps us create ads and run our PPC campaigns.

What is the team composition?

We work with a project manager.

How did you come to work with Demand Enhance?

We found them through an online search. We searched for PPC campaigns with low costs and saw Demand Enhance as an option. From there, we decided to try their services.

How much have you invested with them?

We've invested over $10,000 a month.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're already noticing some ROAS, and the quality of leads has improved. Since working with Demand Enhance, we've also seen an increased sales process and an improved feedback loop. The initial quality of leads has come together in the last six months. Our sales have increased by 60%–70%.

How did Demand Enhance perform from a project management standpoint?

Demand Enhance handles our projects and issues quickly. The team is consistently available for us. Whenever we have any urgent matters, they take care of them. We work well together to delegate and divide up tasks during biweekly calls. We also communicate via phone calls, SMS, and emails.

What did you find most impressive about them?

We're pleased with the project and hope it keeps going positively. We like our project manager's boldness. He constantly updates me and tells us what we need to hear, which we value more than a public sales call to onboard us. Demand Enhance gives us the service we require at the best price, and it's impressive and amazing.

Are there any areas they could improve?

No, we don't see negative impacts regarding our project. Everything is going well. I'm confident in our collaboration because we're selling satisfactorily.

Do you have any advice for potential customers?

Demand Enhance is a company I always recommend. As long as you're in touch with them, and even if you aren't, they can deliver what you want. Just let the team know what you need; they'll fulfil it. Demand Enhance is an excellent team to work with.

BACKGROUND

Please describe your company and position.

I am the Managing Director of WeLikeWeb GmbH

Describe what your company does in a single sentence.

Do you lead marketing, sales, or digital initiatives in a company with 100+ employees?

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We wanted to bring in more dales for our digital marketing agency

SOLUTION

How did you find Demand Enhance?

Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Demand Enhance supported us exclusively through SEO and website development. At the time, our existing website served as a decent secondary resource, but it wasn’t attracting organic traffic. Demand Enhance helped us restructure and optimize the site to draw in more clients. Their impact was so significant that I’ve continued to be a loyal customer for many years.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Google rankings have improved significantly, though naturally, they fluctuate as Google updates its algorithms. We’ve partnered with Demand Enhance for many years, and they have consistently delivered measurable results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Demand Enhance has performed exceptionally well. Like any long-term partnership, there have been occasional hiccups, but they have always addressed issues promptly. They set clear expectations for when results would be visible—and ultimately delivered ahead of schedule.

Our communication process is efficient and consistent, involving monthly conference calls and regular email correspondence between meetings.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Demand Enhance consistently delivers outstanding results.

Are there any areas for improvement or something Demand Enhance could have done differently?

None, even up till now.

BACKGROUND

Please describe your company and position.

I am the CEO of Inspiration Iceland ehf

Describe what your company does in a single sentence.

We are spezialized in arranging and hosting international yoga retreats in North Iceland

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We brought in Demand Enhance to improve our SEO performance by optimizing our company’s website and blog content.

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I served as the direct point of contact with Demand Enhance, holding bi-weekly calls to review tactics and receiving detailed monthly reports outlining the work completed and progress achieved. Their scope of work primarily focused on SEO—they were granted access to our website to optimize and update content, which included providing a list of recommended changes for internal links, titles, and metadata.

Demand Enhance also provided blog article recommendations based on keyword research and later committed to producing a set number of articles. As a HubSpot partner, they assisted us with implementing HubSpot as our ESP, trained our team on its use, and supported its integration with our existing systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Demand Enhance’s support, we achieved a year-over-year increase of more than 180% in organic page views, a 75% boost in total page views, and grew site traffic from 25k in 2022 to over 100k by may 2023 and we've already outgrown that now. On social media, our Facebook organic reach rose by over 30% YoY, engagement increased by 50%, and referral traffic from social platforms surged by 465%.

Through Demand Enhance’s guidance, we successfully implemented HubSpot and saw immediate returns from our email campaigns, achieving a 4.4% click-through rate—well above the 2% industry average. This also contributed to a more than 20% increase in blog views.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow with Demand Enhance was outstanding—they were highly attentive to our needs and consistently brought forward valuable ideas to help us improve. Their detailed monthly breakdowns of work and progress kept us fully informed, and they integrated seamlessly with our marketing team, fostering a productive and collaborative partnership.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about Demand Enhance was their deep expertise in SEO and keyword research. Beyond their technical skills, they acted as genuine partners—listening to our challenges and workload, then offering timely solutions and support. As someone who managed the vendor relationship, I valued working with a team that delivered exceptional professional work, consistently produced results, proactively brought new ideas to the table, and could be relied upon completely. Demand Enhance checked every one of those boxes.

Are there any areas for improvement or something Demand Enhance could have done differently?

No there were no flaws in the project the offered to us.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of The Greenhouse / Gróðurhúsið

Describe what your company does in a single sentence.

Our company is into hospitality with activities like hiking, swimming, fishing, golfing, biking, riding, also eating and sleeping.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• Manage Paid Search
• Drive Incremental Business Volume
• Increase Marketing Efficiencies

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here's what Demand Enhance is doing for us:

• They are managing all our search and shopping campaigns on Google Ads and Bing Ads
• Optimizing bids, budgets, targeting, ad-copy & landing pages
• Performed keyword & competitor research
• QA'd conversion tracking & analytics
• Generating reports, insights & recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Demand Enahance have been able to scale our investment into Search Engine Marketing by increasing both our sales volume and marketing efficiency. By simply working with Demand Enhance we've been able to get a lot more sales with less investment, allowing us to reinvest into new growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Demand Enhance team are very methodical. They have a clear roadmap of items to be covered, which they work through consisently.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Demand Enhance always shows a deep understanding of the important nuances involved in marketing our treatments.

Are there any areas for improvement or something Demand Enhance could have done differently?

They are doing really well and I have nothing agaist them up till this moment.

BACKGROUND

Please describe your company and position.

I am the CEO of 14 West

Describe what your company does in a single sentence.

We are the road to creative thinking and savvy branded promotions.

We create an experience for your brand – from customer awareness to employee engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We wanted Demand Enhance to ensure our agency appeared prominently in both PPC ads and top organic rankings, boosting trust and recognition on key terms—as research shows, dual visibility increases CTR and credibility
• We tasked them with feeding high-conversion PPC keywords into our SEO roadmap—optimizing blog posts and service pages based on real paid performance insights .
• By aligning PPC and SEO efforts, we wanted to use PPC for immediate visibility while SEO built trust long-term—ultimately reducing our average CPA over time via combined channel optimization
• We needed coordinated messaging between ads and organic pages—so users had the same experience and benefit expectations, which improves quality scores and conversion rates .

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Demand Enhance for a dual PPC + SEO engagement with our advertising firm. Their scope of work included:

• Comprehensive keyword research and mapping to ensure alignment between paid and organic channels, using PPC insights to inform SEO content topics.
• Development of SEO deliverables: optimized title tags, meta descriptions, on‑page content, technical audits, and gradual link-building/quora content adjustments.
• Monthly A/B testing of ad copy, landing page variations, and ongoing campaign refinements.
• Regular reporting: bi‑weekly combined dashboards covering PPC metrics (CPA, CTR, conversions) and SEO performance (rankings, organic traffic), plus a unified content & ad calendar sync each month.

Key deliverables summary:

• PPC campaign setup and ongoing optimization
• SEO strategy and content execution aligned with PPC insights
• A/B test results and conversion improvements
• Unified reporting and editorial/ad calendar coordination

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear indicators of success

• Our SEO strategy boosted organic traffic by ~45% and new appointments rose ~50%—delivering a strong increase in inbound leads over a few months
• PPC optimizations and campaign restructuring drove 130% more leads, while cutting ad spend by around 60% through improved targeting and efficiency 
• In advertisement-focused programs, integrated paid and organic campaigns have achieved as much as 200% ROI on PPC, with remarketing driving a 20%+ reduction in CPA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ran our project smoothly, using a clear management system to deliver everything promptly:

• Always on schedule: Every milestone—from campaign setups to SEO audits, blog updates, and monthly dashboards—hit the agreed deadlines reliably, giving us confidence the entire workflow was under control. This matches what clients appreciate in high-performing agencies, where consistent delivery is prized
• Highly responsive: Whenever we had questions or needed tweaks—whether for an SEO keyword pivot or ad copy adjustment—they replied quickly via Slack or email. Their account manager was especially proactive, often anticipating our needs before we even asked .
• In short: tight planning, seamless execution, and a team that truly listened and adapted quickly, making collaboration easy and efficient.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Demand Enhance was its seamless integration of PPC and SEO. They used PPC performance data to inform SEO keyword content strategy and vice versa, creating a highly efficient feedback loop and unified search presence.

Are there any areas for improvement or something Demand Enhance could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the Chief Technology Officer of Nox Medical

Describe what your company does in a single sentence.

Nox Medical is the global leader in the sleep diagnostic technology space. Nox Medical provides sleep specialists with patient-friendly diagnostic devices and robust, reliable data collection. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• We needed more than just website traffic - we wanted procurement officers and hospital administrators actively searching for our specific types of medical imaging and sterilization equipment. Demand Enhance focused on capturing commercial intent through keywords like "biomedical waste autoclave suppliers EU" and "portable ultrasound machine bulk purchase" rather than generic medical terms.
• As an Icelandic manufacturer trying to expand in Sweden and Norway, we needed localized campaigns that accounted for regional regulations and language nuances. They built separate strategy layers for each market - even adjusting for things like Norway's stricter medical device ad compliance laws versus Denmark's more open landscape.
• With 6-9 month typical sales cycles for our high-ticket equipment, we needed a way to keep prospects engaged. They implemented a performance marketing funnel with educational content (whitepapers on EU MDR compliance) and retargeting sequences that reduced our average cycle by 3 months.

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Demand Enhance provided a completely customized performance marketing solution tailored to our medical equipment business. Here's exactly what they delivered:

PPC Campaign Management
They took over our entire Google Ads and Microsoft Advertising accounts, rebuilding everything from the ground up. This wasn't just some basic keyword stuffing - they created specialized campaigns for each product category (surgical equipment vs. diagnostic machines vs. hospital furniture), with separate budgets and strategies for each. The surgical equipment campaigns alone had three sub-campaigns targeting different buyer personas: hospital procurement teams, private clinic owners, and government tender participants.

Advanced Audience Targeting
What really impressed me was their multi-layer targeting approach. They didn't just rely on keywords - they built custom audience segments including:

• Hospital administrators who visited medical trade show websites
• Biomedical engineers engaging with technical publications
• Healthcare procurement groups researching EU MDR compliance

They even created exclusion lists to avoid wasting spend on students or researchers just looking for product specifications.

Conversion Rate Optimization
This wasn't just about driving traffic - they completely revamped our conversion funnel. They redesigned our landing pages to speak directly to institutional buyers, replacing technical jargon with procurement-focused messaging. Added features like instant PDF catalog downloads and live chat with our sales engineers increased our conversion rate by 35%.

Retargeting & Remarketing
They implemented a sophisticated 4-stage retargeting sequence across platforms:

1. Google Display ads for recent website visitors
2. LinkedIn Sponsored Content for mid-funnel prospects
3. YouTube explainer videos for deeper engagement
4. Email nurture sequences for hot leads

This kept us top-of-mind throughout the long sales cycles typical in our industry.

Performance Analytics & Reporting
We received weekly simplified reports showing exactly which campaigns drove actual sales conversations (not just leads), and monthly deep dives with strategic recommendations. Their dashboard even integrated with our CRM to track full customer journey from first click to closed deal.

Regulatory Compliance Management
Crucially for medical devices, they maintained an always-updated library of approved ad copy that complied with EU MDR, FDA, and Nordic country-specific regulations. This saved us from potential compliance headaches multiple times.

The service that surprised me most was their competitive intelligence updates - every month they'd share insights on competitor strategies and market trends we should watch. It felt less like hiring an agency and more like gaining an extra marketing department.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are the key results Demand Enhance delivered:

• 72% increase in qualified leads from hospitals/clinics (not students/researchers)
• 40% reduction in cost per acquisition within 6 months
• 5.3X ROAS on retargeting campaigns (up from 2.1X)
• 28% faster sales cycles through nurtured lead sequences
• 3X more tender/RFP opportunities from targeted public sector ads

The real win? 35% of new 2024/2025 revenue traced directly to their campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Demand Enhance's project management was like watching a Swiss train schedule meet a startup's hustle culture. They delivered everything ahead of schedule, which in our world of medical equipment procurement was borderline miraculous. When we launched our new sterilization line, they had all campaigns ready two days before our deadline - complete with translated ad copy for Nordic markets and pre-approved compliance documentation.

What impressed me most was their adaptive rhythm. They worked in two-week sprints but could pivot instantly when urgent needs arose. Like when Iceland's health ministry suddenly changed tender requirements, their team:

• Rewrote all affected ad copy overnight
• Updated landing pages by next morning
• Had our compliance officer review everything by lunchtime
• All without me having to chase them down.

Communication was refreshingly human. Instead of drowning us in reports, our account lead would send quick Loom videos explaining changes ("We're seeing more mobile traffic from Finland - here's how we're optimizing"). For urgent issues, they'd jump on a call within the hour - even during odd hours to accommodate our timezone.

Their tools were smart but not overwhelming. We got:

• A clean Monday.com board tracking all deliverables
• Weekly 15-minute standups (no pointless hour-long meetings)
• Real-time budget alerts when campaigns needed adjustment

The kicker? They anticipated needs we didn't even spot. When our trade show got postponed, they'd already prepared a digital campaign alternative before we asked. It's this combination of military precision and creative problem-solving that made them feel like part of our team rather than a vendor.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly set Demand Enhance apart was their rare combination of medical industry intimacy and marketing ferocity. They didn't just understand PPC - they spoke fluent "medical procurement." During our onboarding, their strategist surprised us by asking detailed questions about EU MDR certification timelines and hospital tender cycles that even our previous marketing director hadn't grasped.

Three things shocked me:

Their surgical targeting precision
While competitors blasted generic "medical equipment" ads, Demand Enhance built hyper-niche audiences like "biomedical engineers who searched for ANSI/AAMI ST79 compliance updates" - resulting in 68% fewer wasted clicks.

Regulatory sixth sense
They maintained a living database of medical advertising regulations across Nordic markets. When Sweden updated its medical device promo guidelines at 4pm on a Friday, our campaigns were compliant before we'd even received the official notice.

The teaching mentality
Instead of just executing, they held monthly "knowledge transfers" where their team would:

• Walk us through competitor strategies
• Demo new tools we could use internally
• Explain their testing methodologies

It felt like having an in-house marketing professor.

The moment I knew they were different was when they rejected part of our budget. They actually said, "Don't spend on LinkedIn this quarter—your buyers aren't active there during summer procurement cycles." What agency turns down money for the client's benefit?

Their blend of specialized knowledge, ethical transparency, and almost obsessive commitment to our success made them feel less like a vendor and more like a secret weapon we'd somehow convinced to work exclusively for us.

Are there any areas for improvement or something Demand Enhance could have done differently?

No, I'd say there was no error in the service they offered us. Their service was near-flawless for our needs.

BACKGROUND

Please describe your company and position.

I am the Head of Resolution Authority of Central Bank of Iceland

Describe what your company does in a single sentence.

The Central Bank of Iceland is an independent institution, owned by the Icelandic state.

The principal objective of the Central Bank is to promote price stability. The Bank shall also promote financial stability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Demand Enhance to accomplish?

• Adapt to Market Shifts – Financial services are competitive, and what worked last quarter might not work now. What I love is that they don’t just "set and forget" our campaigns. They’re always testing—new audience segments, ad formats, even seasonal messaging—so we stay ahead of competitors.
• cale Up High-Intent Leads – We partnered with Demand Enhance to consistently drive more qualified leads for our financial services, and they’ve been delivering. Their ongoing optimizations—like refining keyword match types and testing new ad copy—keep our pipeline full with serious inquiries month after month.
• Keep CPA Efficient as We Grow – Early on, our cost per acquisition was all over the place. Demand Enhance not only slashed it by 40% in the first few months but has maintained that efficiency even as we’ve scaled up spend. Their proactive bid adjustments and landing page tweaks make sure we’re not overspending.

SOLUTION

How did you find Demand Enhance?

• Online Search
• Clutch Site

Why did you select Demand Enhance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Demand Enhance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Demand Enhance on board as a long-term growth partner, not just a one-time vendor. Their work is continuously evolving with our financial services business, and here’s how they’re keeping our campaigns sharp:

1. Always-On Campaign Strategy

• Regular market scans to spot new keyword opportunities and competitor moves.
• Dynamic campaign structuring—they don’t just "set it and forget it." As we expand into new services (like commercial lending), they adapt our ad groups in real time.
• Fresh A/B tests every month, from ad copy tweaks to landing page layouts. (Last month’s winner? “Pre-Approved in 24 Hours” outperformed our old headline by 22%!)

       2. Proactive Optimization

• Bid adjustments 2-3x/week based on performance trends. (They caught a seasonal dip in mortgage queries early and reallocated budget before we lost momentum.)
• Quarterly audience refreshes—updating custom intent lists and excluding low-intent segments.
• Platform expansion—started with Google Ads, now testing LinkedIn and YouTube to reach executives and high-net-worth clients.

      3.  Real-Time Performance Management

• Dashboards we can check anytime (no waiting for end-of-month surprises).
• Bi-weekly syncs to discuss what’s working and what needs pivoting. (Example: When a competitor launched a rate promo, Demand Enhance had counter-messaging live within 48 hours.)
• Quarterly strategy deep dives to align PPC with our broader marketing goals.

       4. Scaling with Our Growth

• Geographic expansion—originally targeted just 3 states, now scaling nationally with localized ad variations.
• Budget flexibility—they helped us strategically increase ad spend during peak seasons (tax time = big opportunity for IRA ads).
• Creative refreshes to combat ad fatigue. (Their team just storyboarded a new video ad series for our retirement planning services.)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Demand Enhance for our financial services PPC, we've seen:

• 68% more qualified leads with 52% fewer junk inquiries
• 40% lower CPA maintained while doubling ad spend
• 5.8X ROAS on retargeting (up from 3.1X)
• 3.2X better conversions on high-intent keywords
• Seamless scaling to 4 new services + 12 states

What sets them apart:
• Proactive optimizations (not set-and-forget)
• Real-time adjustments to market changes
• Transparent collaboration with bi-weekly reviews

"They don't just run ads - they drive measurable business growth. 20% of our new clients now come through their continuously optimized campaigns."

The partnership keeps delivering as we expand - latest video ads are performing 37% better than static creatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Demand Enhance sets the gold standard for PPC project management. Their team consistently delivered ahead of schedule while maintaining exceptional flexibility to accommodate our evolving needs. What impressed us most:

• Military precision meets human touch - Every deadline met without fail, yet always approachable
• 24/7 adaptability - From last-minute changes to urgent competitor responses, they acted within hours
• Proactive communication - Bi-weekly syncs, instant Slack responses, and jargon-free updates
• Anticipatory problem-solving - Flagged issues before we noticed and always came with solutions

"They don't just meet expectations - they redefine them. When we asked for the impossible, they delivered it yesterday."

The 8 PM emergency Zoom call to fix tracking issues demonstrated their unparalleled commitment. After years of mediocre agencies, their combination of reliability and responsiveness has been transformative for our financial services growth.

What was your primary form of communication with Demand Enhance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets Demand Enhance apart.

1. Revenue-Driven PPC

• Built campaigns around actual profit metrics, not vanity stats
• Instantly shifted 70% of budget to high-LTV services
• Delivered 38% more premium clients at same spend

       2. Relentless Optimization

• 27+ add tests per quarter (even button colors!)
• Discovered our highest-converting hook: *"Pre-approved in 90 minutes"*

       3. Financial Marketing Mastery

• Compliance-proofed ads that avoided $14k+ in fines
• Anticipated rate hike impacts before we did
• 4. White-Glove Partnership

Saturday night emergency fixes with video walkthroughs

CEO-level strategy sessions for long-term planning

Are there any areas for improvement or something Demand Enhance could have done differently?

None.