Cyber-Duck is a leading digital transformation agency working strategically with governments and global brands including the Bank of England, Commonwealth Secretariat, Worcester Bosch, Cancer Research and Sport England. Since 2005, its mission has been to make the web more accessible through expertise in service design and open-source technology. Organisations and their users benefit from robust, secure and easy-to-use systems, websites and applications.
Cyber-Duck is committed to doing digital better. This means hiring and fostering diverse talent: we have over 100 people, speaking 30+ languages and based in seven countries. We focus on continuous improvement of all kinds, including sustainability. Building on our long-standing ISO accreditations in UX, Web and Mobile Development with ISO 14001:2015 environmental accreditation, we can help our clients’ digital products reduce their carbon footprint and meet their organisation’s ESG goals.
We've spoken as experts on BBC Watchdog and The Gadget Show alongside conferences like SXSWi, UKTI and UX London. We're part of Deloitte’s Technology Fast 500 (EMEA) and have won sought after awards including Webby, UXUK and The Drum's DADI Awards.
Services include:
Research and Strategy
Strategic change needs bulletproof insight. We immerse ourselves in your organisation; then, reveal the way forward through data science and design thinking.
User Experience and Service Design
Your customers demand seamless experiences. We listen, test, design and repeat to generate intuitive services, platforms and processes.
Technology Implementation
We deliver and support mission critical applications using industry-leading platforms and frameworks that include Drupal, Laravel, SilverStripe, BigCommerce, AWS, Azure, Flutter and more.
Digital Optimisation
Through data science and insight, we drive rich, rewarding customer interactions via Google Certified SEO, PPC and content marketing campaigns.
Cyber-Duck's pricing varies significantly, with project costs ranging from $10,000 to over $200,000. Clients report good value for money, citing effective communication and high-quality deliverables, although some noted challenges in project scope management.
Clients value Cyber-Duck's flexibility and attentiveness to their needs. The agency's willingness to adapt to changing requirements and provide personalized support is frequently highlighted as a strength, contributing to successful project outcomes.
Consistent Delivery of High-Quality Work
Across various projects, Cyber-Duck consistently delivers work of high quality, meeting or exceeding client expectations. Their professionalism and ability to maintain an individualized approach while producing deliverables akin to larger firms are frequently praised.
Positive Impact on Business Growth and User Engagement
Cyber-Duck's work has led to significant business growth for clients, with some reporting doubled portfolio sizes and increased revenues. Their efforts in improving user engagement and site usability have been particularly effective across multiple projects.
Challenges with Scope Estimation and Resource Allocation
Some clients reported challenges with initial scope estimation and resource allocation, leading to adjustments in project scope. While these issues were resolved, they highlight potential areas for improvement in project planning and resource management.
Technical Creativity and Problem-Solving Skills
Cyber-Duck is recognized for their technical creativity and problem-solving abilities. They challenge clients to focus on goals and outcomes, offering innovative solutions and maintaining an open, honest dialogue to address any issues promptly.
Collaborative and Client-Centric Approach
Cyber-Duck's approach is highly collaborative, with clients noting their dedication to understanding business goals and providing tailored solutions. They engage in intensive workshops and stakeholder interviews to ensure alignment with client needs, fostering strong partnerships.
" We have a very open and honest relationship with Cyber-Duck. "
Mar 13, 2017
Founder, Life Sciences Startup
Anonymous
Verified
Other industries
United Kingdom
1-10 Employees
Phone Interview
Verified
Cyber-Duck delivered a full website, partnered to name the organization, and offered other branding services. They continue to support the client with ongoing development and maintenance services.
The product developed by Cyber-Duck helped the platform double their portfolio size in the first 18 months, increase revenue, and take the client from 5 business partners to 56.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We operate within the life science research reagents industry.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cyber-Duck?
We had some investment from the board for setting up our organization. A part of this was the creation of a website which didn't exist beforehand.
We have three different types of stakeholders and needed to meet each group's challenges through the design and function of our website, and through how the business is operated.
SOLUTION
What was the scope of their involvement?
Cyber-Duck provided full website development and branding services for us. They also came up with the name. I'm not a technical person, so I can't provide more information on that front.
How did you come to work with Cyber-Duck?
We went through a vendor sourcing round. Cyber-Duck shined through their expertise in user-centric design, more than anything.
How much have you invested with Cyber-Duck?
This is confidential. The longevity of our collaboration with Cyber-Duck can give an indication of the size of our budget.
What is the status of this engagement?
We started working with Cyber-Duck two years ago. The initial project had a three-month period from start to finish and was launched in October 2014. We've had ongoing Agile development using Cyber-Duck ever since.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We doubled the size of our portfolio during the first 18 months, eventually going from a collaboration with five different institutions to 56 at this time. We've also seen a 15% increase in revenues.
What did you find most impressive about Cyber-Duck?
I appreciated Cyber-Duck's technical creativity. We sometimes came with set ideas of what we wanted, but Cyber-Duck taught us to think about what it was we wanted in terms of goals and outcomes, and not be only solution-focused. They've challenged us on certain aspects of our assumptions. We have a very open and honest relationship with Cyber-Duck. I value this massively.
Are there any areas Cyber-Duck could improve?
Because we have an ongoing open dialogue with Cyber-Duck, we've always talked about issues directly and worked them through in an Agile way. I've been very pleased with the quality of our last two sprints, which was one of my earlier criticisms.
RATINGS
5.0
Quality
4.5
Service & Deliverables
"Everyone compliments us on how nice the website is."
Schedule
4.0
On time / deadlines
"There were no critical misses."
Cost
5.0
Value / within estimates
"We've stuck to estimates."
Willing to Refer
5.0
NPS
Web Design & Dev Partnership for Construction Company
Web Development
Other frameworks and CMS
$50,000 to $199,999
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Cyber-Duck's team has strong user-centric expertise."
Mar 1, 2017
Digital Lead, BAM Construct UK
Mukesh Parmar
Verified
Other industries
United Kingdom
1,001-5,000 Employees
Phone Interview
Verified
Cyber-Duck developed the client's responsive website, integrated a CMS, conducted stakeholder research, designed wireframes, and implemented a marketing strategy.
Cyber-Duck's work and implementation of an integrated social media marketing strategy has tangibly increased the client's online visibility
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We're a construction company. I am in charge of the company's website and digital assets.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cyber-Duck?
We needed help managing our website and other digital activities. The current website needed urgent updating. It has a visual focus, and we wanted to make a bold statement with our imagery. Cyber-Duck had the expertise to accomplish this.
SOLUTION
What was the scope of their involvement?
Cyber-Duck updated our website, making it responsive. They provided complete user-centric services, conducting interviews with stakeholders and brainstorming sessions, in order to find what we, our customers, and our suppliers wanted. Cyber-Duck put all of this together to create the actual wireframes and design. They also provided testing.
We had worked on several projects with Cyber-Duck before the current one. They built our initial main website, as well as a marketing page. Cyber-Duck created a Facebook app for us, which linked to our CMS, taking care of the whole strategy behind that.
How did you come to work with Cyber-Duck?
I found Cyber-Duck on a directory for website companies.
How much have you invested with Cyber-Duck?
The cost of Cyber-Duck's work has been below $200,000.
What is the status of this engagement?
We started working with Cyber-Duck in 2008.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Cyber-Duck was able to shortlist our Facebook page for relevant construction keywords.
How did Cyber-Duck perform from a project management standpoint?
We tracked our project through Cyber-Duck's website.
What did you find most impressive about Cyber-Duck?
Cyber-Duck's team has strong user-centric expertise. They're also knowledgeable about project management and design.
Are there any areas Cyber-Duck could improve?
No. Any issues were on our end because we didn’t deliver content in time.
What tips or recommendations could you share that might increase the likelihood of success with Cyber-Duck?
I have recommended Cyber-Duck to other people. I have worked with other agencies, compared to which Cyber-Duck had a much better style.
RATINGS
5.0
"Cyber-Duck is a professional company. They're a growing business with a hardworking and experienced team."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"Any delays were on our side."
Cost
5.0
Value / within estimates
"Cyber-Duck stuck to our budget. Any additional costs were brought on by our end, after changing the scope."
Willing to Refer
5.0
NPS
Web Development for Food Services Company
Web Development
Other frameworks and CMS
$10,000 to $49,999
June - Aug. 2016
4.5
Quality
4.0
Schedule
4.5
Cost
4.0
Willing to Refer
5.0
"Cyber-Duck's team has completely dedicated itself to the project as a whole."
Feb 22, 2017
Marketing Manager, Kerry Foods
Kate Wells
Verified
Other industries
United Kingdom
5,001-10,000 Employees
Phone Interview
Verified
Cyber-Duck conducted a site audit and redeveloped the client's website. Their work was intended to increase traffic and improve ease of content posting.
As a result of Cyber-Duck's work, there has been a 100% increase in visits to the client's site. The new website has received great feedback from stakeholders across the board.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
Kerry Foods produces our own label and brands sold across the world. I am the Brand Marketing Manager for the Home Baking category – specifically for Homepride Flour
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Cyber-Duck?
Homepride is a well-recognized brand with a great heritage. We were looking to take that kudos online to support the huge number of bakers looking for content. Our challenge was to create a website that would be straightforward to use, full of great content and somewhere that bakers could return to again and again for inspiration and ideas. It was important that we got a good stream of traffic, improved our links to social media and had an easy and straightforward way to update our content repository.
SOLUTION
What was the scope of their involvement?
Cyber-Duck reviewed our site against a number of direct and indirect competitor sites together with examples of celebrity chef and brand sites that we felt were best in class – perhaps due to look & feel functionality and content. They then produced a proposal based on this benchmark in order to produce a best in class solution. Cyber-Duck then ran that process and produced www.homeprideflour.co.uk
How did you come to work with Cyber-Duck?
I had worked with Cyber-Duck on a previous project and knew that they could accomplish what I was asking for. I have worked with large and small agencies in the past and knew that this job was ideal for a more compact team who could dedicate their time and energies to the project. It was a relatively small job and yet of vital importance to us so I wanted to use a team I knew I could trust. I chose them because of Cyber-Duck's attention to detail and ability to get the work done the first time. My past experience confirmed that Cyber-Duck's team took ownership of the work.
How much have you invested with Cyber-Duck?
The cost of Cyber-Duck's work was between $10,000 and $50,000.
What is the status of this engagement?
Our first conversations with Cyber-Duck were in June or July 2016. The project launched in late August.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We've seen a more than 100% increase in the visits to our site. We've had great feedback from customers and stakeholders in general, as well as from bloggers, other agencies, and distributors.
What did you find most impressive about Cyber-Duck?
The value for money is very important. If I have a clear budget in mind, from my experience, Cyber-Duck can help me achieve the goal within that limit. The ownership over the work is extremely important to me, and Cyber-Duck's team has completely dedicated itself to the project as a whole. There may be moments when Cyber-Duck's team has to research an issue, but they know their stuff, and I don't think I've ever stumped them with a question.
Are there any areas Cyber-Duck could improve?
There was one point in our project when Cyber-Duck switched project managers, so I wasn't sure who was running the work. I was able to contact both persons and receive an answer, so it didn't affect my progress.
RATINGS
4.5
"Cyber-Duck is easy to work with, helpful, and very knowledgeable."
Quality
4.0
Service & Deliverables
"The quality of Cyber-Duck's work is fantastic, they think everything through, and everything has a reason for being there. Some of the visuals I received from Cyber-Duck weren't quite what I briefed, but after some discussions, the response was brilliant."
Schedule
4.5
On time / deadlines
"On rare occasions, Cyber-Duck missed a deadline, but their general performance was good."
Cost
4.0
Value / within estimates
"Cyber-Duck has great value for money overall. There will always be little extras which a client may not fully understand or anticipate."
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