Cut Throat Marketing

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager for a full-service glass company. We handle glass needs from auto windshields to residential needs and storefronts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cut Throat Marketing?

They began the relationship before I came on board. Based on the information I've gathered, the initial need was to increase our rankings and improve our SEO.

SOLUTION

What was the scope of their involvement?

They've done a lot for us. Before I came on, they handled our social media and completely redid our website. SEO was included in that original scope, and we're currently ranked at number one in the glass industry in our region. We use Google Ads, Facebook, and other campaigns.

What is the team composition?

I have two main points of contact. Occasionally they have another team member helping them, but that's behind the scenes.

How did you come to work with Cut Throat Marketing?

I'm not sure what their hiring process was.

What is the status of this engagement?

I believe the relationship started in 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest hurdle since I joined the company was getting Google going. We recently opened a third location, which they really pushed through social media and Google Ads. They helped us tremendously to ensure we were in the top ranking for everything. That goes along with SEO and all of our ads. No pun intended, but they're helping us be cutthroat in our industry.

How did Cut Throat Marketing perform from a project management standpoint?

They're very responsive and are great communicators. Whenever I call, text, or email, I hear back either immediately or within an hour. They're on top of everything and are excellent to work with.

What did you find most impressive about them?

It's so nice to work with a company that is willing to go out of their way to explain things to us. They've taken me under their wing, and they help ensure we get all the enhancements we need. They're a good partner to have, and we look at them as a part of our team.

Are there any areas they could improve?

I can't think of anything they should improve.

Do you have any advice for potential customers?

Be ready for great communication and involvement. They will be honest, so be open to their advice. If they make recommendations, follow through and implement the solutions they suggest.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of Vivid Aesthetics. We provide a wide variety of medical aesthetic services to boost confidence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cut Throat Marketing?

We needed help with marketing, SEO, and website design. Our goal was to increase leads, clients and revenue.

SOLUTION

What was the scope of their involvement?

Cut Throat Marketing developed a new website to help with SEO. The team runs our Google and social media ads and monitors our overall organic and paid online presence to assure we are ranking at the top for all services in our area. The website is efficient, inclusive, aesthetically pleasing, modern, and trendy to match our branding.

What is the team composition?

We worked with five teammates from Cut Throat Marketing.

How did you come to work with Cut Throat Marketing?

We found Cut Throat Marketing through the Irmo Chamber of Commerce. The team was more focused on numbers, details, and data than any other company we’d used previously. They wanted to ensure every dollar we spent with them was generating that and more. While they generated an aesthetically pleasing website for us and managed our social media some, their true strength was lead generation and getting clients into our door and having measurable data to show this and how it was increasing our monthly revenue. They weren't happy if the numbers weren't growing.

How much have you invested with them?

We’ve spent roughly $70,000 over the last year.

What is the status of this engagement?

We started working together in May 2024, and the website is finished. However, they are very responsive to our ongoing changes. They continue with SEO optimization, and lead generation with ads.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 66% increase in monthly revenue in just eight months. We also review the number of leads generated from our website, social media, and Google every month and review our conversion rate and cost per conversion.

How did Cut Throat Marketing perform from a project management standpoint?

Cut Throat Marketing exceeded our expectations. The team delivered on time and was very responsive. We have monthly meetings to review all of our online rankings, leads, and any changes or upcoming events we have going on. We primarily communicate via phone and email.

What was your primary form of communication with Cut Throat Marketing?

• Email or Messaging App

What did you find most impressive about them?

The focus on numbers and data to show how our money was working for us was the most impressive. While all of the previous marketing teams made promises, they never delivered and never had any measurable outcomes to show if their efforts were actually doing anything for us.

Are there any areas they could improve?

No, there aren’t any.