Creative Navy

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of OPTIMAL SYSTEMS GmbH

Describe what your company does in a single sentence.

OPTIMAL SYSTEMS has been developing and distributing software solutions for information management since 1991. The OPTIMAL SYSTEMS Group is made up of 17 companies and branches in Europe and an array of partners all over the world. The Group’s headquarter is situated in Berlin, Germany. As of 2020, OPTIMAL SYSTEMS has become part of the globally operating Kyocera Group.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Optimization of conversion elements and forms
• Optimization of main navigation and findability

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Pricing fit our budget
• Good value for cost
• Good pitch

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• An audit that shows what needs to be improved, including benchmarking
• Wireframe design for better navigation
• Wireframe design for a homepage
• Wireframe design for a better solutions page
• Wireframe design for a better software page
• UI design concept
• Repeat audit after implementation.

As part of the audit, several documents were created to take stock of the existing website in terms of its structure (navigation, subpages, etc.) and a discussion on the layout of the site and its visual design. This was supplemented by an analysis of good websites in our competitive environment as well as other websites offering software services.

The wireframes were created using Figma in a collaborative mode and then discussed in biweekly meetings, adjusted if necessary, and then finalized. This included individual page types as well as navigation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was a project plan led by Creative Navy. Based on this, we distributed the daily tasks among our team and Creative Navy. Two to three days before the next regular meeting, the results were shared via email, Figma, or Miro so that they could be discussed and voted on in the team meeting. 

This ensured that there was always an excellent level of knowledge about the current and upcoming tasks and their results. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Navy responded promptly at all times and addressed all our questions and concerns in a timely manner. Communication took place primarily via email and in meetings via Teams. The project plan was defined, adapted, and communicated repeatedly by Creative Navy. If there were any deviations on our part, the plan was adjusted immediately.

All work results were completed within the defined time frame, so that there were never any delays on the part of Creative Navy. 

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach!

Right from the introductory round, Creative Navy impressed us with their analytical and process-oriented approach. It was clear to us that we had found a partner on equal footing. One who would support and advise us, but also challenge and question us. This approach accompanied the entire project: every idea, every concept, every design. Everything was repeatedly questioned and put into context in order to achieve the best result. This mindset was just as evident in the first presentation as it was in the final feedback round.

Are there any areas for improvement or something Creative Navy could have done differently?

If anything, then hold us more accountable. That means demanding more strict deadlines, demanding results on our side, or pointing out consequences. We had a very good, productive start, but then fell behind schedule time and again due to internal projects and unfortunately did not complete the project within the scheduled three months. That was our fault, but we are happy to be pushed harder.

BACKGROUND

Introduce your business and what you do there.

I'm a founding product engineer at an AI company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We needed support with UX/UI design.

SOLUTION

What was the scope of their involvement?

Creative Navy provided UX/UI design services. We initially gave them an overview of what we wanted to accomplish and shared some documentation. They pitched us an initial brief on how to move forward.

Once we officially signed, we had a 4–5-week discovery phase. They interviewed and met with some of our internal users of the original platform that we wanted to redesign. For the entirety of the project, we had biweekly meetings with their designers and product managers, where we spent time ideating on the UX. We wrapped up with 2–3 weeks of UI design, implementation, and delivery.

They helped us define some user personas. The key technology they used was Figma.

What is the team composition?

We worked with 3–4 people from their team. We interacted daily with the product manager and with the lead product manager once or twice a week to track the integrity of the project. Our account manager followed us throughout the project, from the beginning of the pre-sales phase to the end of delivery, and there was an additional designer as well, but I never met them.

How did you come to work with Creative Navy?

We found them through a Google search. They had worked on a few projects that seemed related to the work we wanted to do. We liked that they were a smaller agency and felt they would have a more personalized approach and support us more closely.

We had a few calls with their account managers and lead product managers. We felt they understood our vision well and were excited and passionate about the work we were doing. We felt a strong personal connection on that front.

How much have you invested with them?

We spent €40,000.

What is the status of this engagement?

We worked together from April–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us save time and money. Their rates were quite competitive compared to other agencies. Since we had very limited expertise in design, it was essential for us to have their support.

We haven’t had the chance to quantify the success, but the project was well delivered and executed. We were very satisfied with the final results. The team was quite responsive to changes and adjustments to unexpected situations, so the results were positive.

How did Creative Navy perform from a project management standpoint?

We had biweekly meetings with their designers and product managers. We used regular video calls via Zoho and interacted on Slack quite a bit. The team was very responsive and accommodating.

What did you find most impressive about them?

Their biggest strength was their proactive communication. They were exceptional in letting us know if there were delays or issues along the way and guiding us through figuring out if we could spend more time or investment on particular aspects of the project. The team was highly responsive when we had to change the schedule. They were very flexible, and we appreciated that a lot.

Are there any areas they could improve?

There were certain situations where delivery was delayed. In our particular context, the timing was very critical. That being said, we understood that delays happened, and they were very accommodating in giving us some extra time to compensate for them.

Do you have any advice for potential customers?

Have open and proactive communication with them. We were responsive and eager, and whenever they needed something from our end, we made sure to provide it so that there were no blockers and a quick feedback loop. I wouldn't hesitate to return the favor on that front and be very open and upfront.

BACKGROUND

Please describe your company and position.

I am the Chief Product and Technology Officer of Vion Labs

Describe what your company does in a single sentence.

At Vionlabs, we’re shaping the future of content discovery through the power of AI. Our groundbreaking metadata enrichment platform helps the world’s leading streaming services, broadcasters, and media companies deliver hyper-personalized user experiences — from smarter recommendations to intuitive content search.

We combine deep tech, computer vision, and machine learning to understand content on a whole new level — analyzing emotions, pacing, and narrative structure to unlock what truly resonates with audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• UX / UI Design for Vionlabs new WebApplication Layer

SOLUTION

How did you find Creative Navy?

Referral

Why did you select Creative Navy over others?

• High ratings
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included the full UX/UI design for a modular media tech platform (Project NextLab). Key deliverables covered a reusable design system and six functional packages: user authentication, dashboard for KPIs and alerts, editorial tools for asset review and approval, a lab for generating previews and thumbnails, admin settings for user roles and integrations, and configuration interfaces for billing, API access, and edge processing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Figma-Based Wireframes and UI Designs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Creative Navy team demonstrated excellent project management throughout the engagement. All deliverables were provided on time and in high quality. They communicated proactively, adapted quickly to feedback, and showed an exceptional ability to understand our domain and anticipate requirements — even formally defined them in very detail.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to quickly understand a complex domain and hand it over seamlessly to the implementation team reflects a broad and versatile experience.

Are there any areas for improvement or something Creative Navy could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Borderbridge.eu

Describe what your company does in a single sentence.

We support B2C companies in raising media capital and scaling globally. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Simple and easy-to-use digital syndication and investment process.

SOLUTION

How did you find Creative Navy?

• Online Search
• Referral
• Clutch Site

Why did you select Creative Navy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project aimed to design a two-sided marketplace experience that would be easy and simple to use. On one side, media groups are onboarded; on the other, the investment pipeline and automated due diligence process are analyzed and managed. The key deliverable here was to design the end-to-end experience for all user types. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the key outcomes was to design the MVP and ensure this assignment was not blocking the fundraising process. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were extremely happy with their management process. They were always proactive and eager to go beyond our expectations. 

What was your primary form of communication with Creative Navy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their vast experience in UX/UI design is much more than meets the eye at first glance. 

Are there any areas for improvement or something Creative Navy could have done differently?

Honestly, I'm looking forward to our next project with them. They are craftsmen, and it is a pleasure to work with them. Negotiating the design elements is usually an educational process as well as a design process, which could sometimes generate lower productivity. However, it is much needed to understand what you are building and how the user experiences your product and business. 

BACKGROUND

Please describe your company and position.

I am the System Engineer of CDR srl

Describe what your company does in a single sentence.

CDR FOODLAB® is a line of chemical analysis systems for quality control of foods and beverages. For use in the laboratory or on the production line, even without the need for specialised personnel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Design the user interface of our new quality control system
• Design the user experience of our new quality control system

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Company values aligned
• Good presentation

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to completely re-design our user experience and graphical interface for or new quality control system. Starting from the feedback we gathered worldwide from our customers, Creative Navy deliverd us a 2 month project of which the first one was focused on user experience and the second one on user interface. 
Progresses were made with weekly iteration meeting. The final deliverable was a complete wireframe of the new interface, ready to be implemented in code.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A complete wireframe of the new interface, ready to be implemented in code.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The items were always delivered on time. We received good support on the Slack channel they created for us. 

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Time scheduling, problem-solving

Are there any areas for improvement or something Creative Navy could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the Director of an information technology company 

Describe what your company does in a single sentence.

We develop High-Tech solutions that combine electronics and mechatronics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• The aim was to develop a new system for maritime logistics that combines telemetry with data on consumption to optimise the use of energy along the routes. Creative Navy helped us develop the concept of the user interface and the graphical user interface.

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables were

• first a clickable prototype with end-user testing
• then the delivery of the end-to-end GUI ready for implementation by developers.

Overall it includes

• the interaction patterns
• the navigation and individual views that the different user types need to manage the technology, whether they are a ship captain or a data analyst on the shore. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The testing validated the concept for the product and released funding for the full development of the technology which then received excellent reviews from the users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been very flexible with last minute change and in time with the estimated deliverables.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered exceptional results and were very flexible in working with us. I could feel that I work with the foremost experts in the field, that they listen and think with us. 

Are there any areas for improvement or something Creative Navy could have done differently?

I don’t know

BACKGROUND

Please describe your company and position.

I am the Manager Electronics and Software of Torqeedo

Describe what your company does in a single sentence.

Manufacturing of boat engines

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Improve usability of the GUI
• Get a unitary experience on all devices
• Develop a design system
• Create a new brand look in the product

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project encompassed a comprehensive redesign of our user interface, driven by the integration of additional products under a unified brand identity and the expansion of our feature set. Furthermore, we are extending our offerings to include a variety of new boat types. 

Consequently, the project's scope was twofold: it aimed to address a wide range of scenarios by delivering a complete end-to-end solution, from understanding and formalizing user needs to developing the final UI with our internal team. Concurrently, the scope was intentionally flexible, allowing us to explore innovative solutions and ultimately create the most effective user interface in our industry. 

This dual approach ensured that we not only met current requirements but also set a new standard for usability and functionality in our field, positioning our brand as a leader in user experience and design excellence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes were first and foremost that customer satisfaction scores rose by 30%, as reflected in surveys, indicating a positive reception to the new user experience. Furthermore, the efficiency of our internal development processes saw a boost, with a 20% (approx) reduction in the time required to implement new features, thanks to the better UI design. The integration of new boat types into our product lineup was accomplished without any major disruptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We received a project plan from them, and it was followed well. It was also made more detailed in chunks of about one month. So there was a general plan and a good implementation on a day to day basis. The project was delivered on time. Our needs were one of the main drivers in how they adapted in the project and we got good support for that. All the departments were happy with how they were integrated into the project. 

What was your primary form of communication with Creative Navy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 felt I was working with smart, caring people, not a selfish company.

Are there any areas for improvement or something Creative Navy could have done differently?

While the project was largely successful, there is one aspect that could benefit from enhancement it's the initial phase of user research. Although the insights gathered were valuable, allocating more time and resources to this stage could have provided even deeper understanding of user needs and pain points.

BACKGROUND

Please describe your company and position.

 I am the Head of Health Insights & Policy of a non-profit company 

Describe what your company does in a single sentence.

International Health Charity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Redesign a global health dashboard to improve user experience while ensuring a core function of tracking progress towards defeating the disease

SOLUTION

How did you find Creative Navy?

Clutch Site

Why did you select Creative Navy over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A redesigned global health dashboard compatible with Tableau desktop that improves user experience for key global health actors and civil society, helping them raise awareness of the disease as a health priority among funders and policy-makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creative Navy delivered a wireframe for a redesigned global health dashboard compatible with Tableau desktop and in line with our brand requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time and on budget. We found the team from Creative Navy provided great project management. The team were very responsive and flexible.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with Creative Navy's extensive knowledge and expertise in UI/UX design. We really appreciated the time they took to understand our needs and talk us through their solutions.

Are there any areas for improvement or something Creative Navy could have done differently?

None

BACKGROUND

Please describe your company and position.

I am a Manager of Easy Printers

Describe what your company does in a single sentence.

We manufacture printing machines

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Improve usability

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've moved away from our HMI components and integrated better technology so this was an opportunity to change the user interface and bring it up to date. The scope was a complete redesign of the workflows for users, with all the screens and interactions that make up the user interface to control the different models we carry. Deliverables were the designs for all the screens with the documentation for the technical implementation by developers. And the entire UI library, icons and so on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For the main actions user need about half the amount of clickswe had previously. But overall the system is easier to understand because it is more straightforward, so users have to rely less on manuals and trainings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a project manager who gave the steer and an environment for the designs where they were available and organised and finally a space for documentation and all of the documents in Notion. This was the infrastructure and then the PM gave the tone about what would happen when, what they need, all of that. They were responsive to our needs, that the reason why we picked them because they were responsive before we started the work. We had two session of feedback per week and then they organised the input, thought about it and came back with design changes to a conversation about options and implications for going for option A or B.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bring together the technical and the human was excellent. Our machines are powerful, but delicate and we need users to do things in a certain way, but at the same time we pride ourselves in offering easy to use machine, so we have to be responsive to the needs of users. Creative Navy were great at finding the balance between the technical and the human.

Are there any areas for improvement or something Creative Navy could have done differently?

I am happy and have nothing to nag about. Of course I would have loved a shorter process, but I don't think we could have done it faster without losing out on the nuance that made it into the final product.