craftberry

BACKGROUND

Please describe your company and position.

I am the eCommerce Consultant of Midi Health

Describe what your company does in a single sentence.

Midi is the leading virtual clinic built specifically for women in midlife, now offering unique formulated supplements. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire craftberry to accomplish?

• Design and build shopify website
• Help support growth & scalability
• Help support AB testing

SOLUTION

How did you find craftberry?

Referral

Why did you select craftberry over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from craftberry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to launch a quick shopify store for 3 supplement sku's offering subscription services and leveraging standard ecommerce best practices. We hired Craftberry to help us build from 0 to 100 our entire website customer experience around our supplement products. Key deliverables included a functioning shopify website including home page, collection page, product pages, and checkout experience. Integrations with SKIO, Active Campaign, AB testing solutions, referral & loyalty solutions, and heatmapping tools. They provided design guidance, prototypes, and UX strategy; which they also developed and built, as well as guidance around all compliance standards and best practices. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfull launch with no bugs or issues
• 100% uptime, stability, and performance
• Ongoing conversion rate and engagement performance
• On time delivery of tasks/deliverables > no delays
• Ongoing AB testing cadence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager is a great resource and huge help! All of our deliverables were provided on time unless otherwise communicated, and their responses were prompt.

What was your primary form of communication with craftberry?

Virtual Meeting

What did you find most impressive or unique about this company?

They quickness in which they work with great efficiency. 

Are there any areas for improvement or something craftberry could have done differently?

I think there's opportunity on both sides of the table for us to iron our project tasks/request requirements a little more granulary at the beginning of projects to get ahead of potential unknown variables.

BACKGROUND

Please describe your company and position.

I am an Executive at Saké Entertainment

Describe what your company does in a single sentence.

We are Saké Entertainment - a young team dedicated to the mission of creating something truly different and memorable for everyone who attends our events. Based in Varna, Bulgaria - our goal in the coming years is to make Saké the epitome of the electronic music culture not only in our region but also in all of Eastern Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Craft Berry to accomplish?

• Build a interactive & immersive web experience

SOLUTION

How did you find Craft Berry?

• Online Search
• Referral

Why did you select Craft Berry over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Craftberry was tasked with creating an immersive & breathtaking design for our brand and later on, implementing it to be a fully functional website. They also integrated a ticket booking system which has all the capabilities we needed in order to scale our business efficiently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Craftberry helped us scale our business. We started as an unknown brand and during our one-year work with Craftberry, we solidified ourselves as the leading electronic music event organizers in Varna. They know how to position online emerging brands. All their work was accustomed to our vision which enabled us to grow exponentially. Their understanding of our business was unmatched.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Craftberry's project management team is elite. They present a written outline which they follow to perfection. We were able to launch our booking system in 1 week and it was integrated with all the tools we needed (GA4, Conversions API, etc.)

What was your primary form of communication with Craft Berry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Craftberry's problem-solving skills are second to none. As an emerging business, you can imagine that every day we face various digital issues. There hasn't been a case where Craft Berry's team can't solve the issue we're having.

Are there any areas for improvement or something Craft Berry could have done differently?

Nothing comes to mind. They were perfect!

BACKGROUND

Please describe your company and position.

I am the CEO of AdScout

Describe what your company does in a single sentence.

AdScout is the first social platform of its kind, which builds a network of trusted recommendations, connecting satisfied users with popular brands. It is based on verified references that people are earning from. The platform enables users to share with family and friends - quickly, easily, and comfortably, any kind of products, with verified quality - while they themselves profit from it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Craft Berry to accomplish?

• AdScout App For Shopify Development
• Shopify App Submission

SOLUTION

How did you find Craft Berry?

Referral

Why did you select Craft Berry over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Craft Berry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project undertaken involved the development of a comprehensive Shopify app, designed to seamlessly integrate with our online store. The development team was given a timeline of 3 months for completion, and I'm pleased to report that the app was delivered punctually, aligning perfectly with our scheduled plans. 

Key Deliverables: 

• Full Integration with Shopify: The app was developed as an Embedded app type, ensuring deep and seamless integration with the Shopify ecosystem. 
• Quick Registration Feature: A streamlined process for quick registration directly within the app, enhancing user experience and accessibility. 
• User-Friendly Setup: The app features an easy setup process, complete with concise descriptions at every step, making it highly user-friendly and efficient for new users. 
• Tracking Pixel for Purchases: The implementation of a tracking pixel enables us to accurately monitor and analyze purchase activities, an essential feature for our marketing and sales analytics. 
• Product Feed Generation: The app supports product feed generation, facilitating better product management and display across various platforms. 
• Affiliate Purchase Tracking: A key functionality of tracking affiliate purchases was included, allowing us to effectively manage and incentivize our affiliate marketing strategies. 
• Automatic Order Status Sync: There is an automatic synchronization of order status changes with the AdScout profile, ensuring real-time updates and coherence between the store and the marketing platform. 

The development team not only adhered to the time frame but also ensured that each deliverable was executed with precision and attention to detail. The result is a feature-rich, robust Shopify app that aligns perfectly with our business needs and enhances our online store's functionality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The development and integration of the Shopify app have led to several measurable outcomes that clearly indicate both progress and success in various aspects of our online business operations: 

• Increased User Registration: The introduction of the quick registration feature directly within the app led to a noticeable increase in user sign-ups, indicating enhanced user accessibility and convenience. 
• Improved User Onboarding: The easy and guided setup process of the app resulted in a smoother onboarding experience for users, as evidenced by a decrease in setup-related inquiries to our support team. 
• On-Time Project Completion: The app was developed and delivered within the stipulated 3-month timeline, demonstrating efficient project management and adherence to deadlines. 
• Growth in Affiliate Marketing Efficiency: The ability to track affiliate purchases led to more effective management of our affiliate program, as seen in the increased activity and revenue generated through affiliate channels. 
• Operational Efficiency: The automatic synchronization of order statuses with the AdScout profile streamlined our operational processes, reducing manual labor and errors, and enhancing overall efficiency. 
• Customer Satisfaction and Feedback: Post-launch feedback from site owners and customers has been overwhelmingly positive, particularly regarding the app's ease of use and its impact on user engagement and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for our Shopify app was highly effective. Key highlights include: 

• On-Time Delivery: The team consistently met deadlines, delivering the app within the planned 3-month timeframe. 
• Responsive to Our Needs: They were attentive to our requirements, quickly implementing feedback and adjustments to align with our goals. 
• Clear Communication: Regular updates and open communication ensured transparency and kept us in the loop at all stages of the project. 
• Adaptability: The team adeptly handled changes and challenges, maintaining project momentum without compromising quality. 
• Strong Collaboration: Their collaborative approach with our team ensured smooth integration and a partnership-like working relationship. 

In short, their project management was marked by timely delivery, responsiveness, clear communication, flexibility, and excellent teamwork.

What was your primary form of communication with Craft Berry?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really makes this company stand out is how easy they are to work with and how much they know about Shopify apps. They were great at what they did and really reliable; they always got things right. They understand exactly what we need and are super good at building Shopify apps. It's their mix of being good at their job, always being there when we need them, and really understanding what we want that makes them special.

Are there any areas for improvement or something Craft Berry could have done differently?

Craft Berry is doing a fantastic job. As they continue to grow, diving into newer technologies and broadening their expertise could take their great work to the next level. It's more about building on their success than improving anything specific.

BACKGROUND

Please describe your company and position.

I am the Sales & Operations Manager

Describe what your company does in a single sentence.

Women Lingerie

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Craft Berry to accomplish?

• Build a new website
• Provide our customers a better experience, Increase engagement and sales
• Customizing the website to efficiently manage fulfilment in two distinct locations to meet specific requirements.

SOLUTION

How did you find Craft Berry?

Referral

Why did you select Craft Berry over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Craft Berry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project Initiation: As a small team operating within the Shopify platform, we are aware of its inherent limitations. Therefore, we greatly appreciate the assistance of the Craft Berry agency in crafting a customized solution that demanded specialized expertise. We have our meeting to Introduce the project and its objectives, what are our specifications and look a likes and customer needs and the desired timeline 
• Requirements Gathering: Discuss the specific features and functionalities needed. We outline the target audience and their preferences. Specify the key performance indicators (KPIs) for measuring success.
• Website Design and Development: Create a detailed plan for the website's structure and layout. Define the technology stack and frameworks to be used. Allocate tasks and responsibilities within their development team and our team
• Content Creation and Integration: Gather all necessary content, including text, images, and multimedia. Plan the integration of content into the website's design.
• Testing and Quality Assurance: We conducted comprehensive testing to ensure the website functions as intended. Their team workout in any changes we need ton achieve what we wanted. Identify and resolve any bugs or issues before launch.
• Launch and Deployment: Prepared for the official launch of the website. Coordinated the deployment process with your hosting provider.
• Post-Launch Support and Maintenance: Establish a plan for ongoing maintenance and support. Define protocols for addressing any potential future issues.
• Project Closure: Our recent business expansion, including the establishment of a new warehouse fulfillment center, was made possible with the pivotal support of Craft Berry. Given Shopify's limitations in accommodating our multi-location inventory across different countries, their ongoing assistance in addressing our database requirements has been invaluable

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had an exceptional experience working with Craft Berry team. Their expertise played a pivotal role in the successful development of our new website. Not only did they exceed our expectations, but they also went the extra mile to implement customised solutions and automation, catering to our specific needs.
The team's dedication to understanding and supporting our brand was evident throughout the entire process. We are thoroughly pleased and satisfied with the impeccable service they provided. Highly recommended for anyone seeking a professional and dedicated team for their web development needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While some deliveries took longer than anticipated due to the complexity of our requests, we are overall satisfied with the timely execution. Their project management exhibited a strong commitment to addressing our needs, and their responsiveness throughout the process was commendable. They demonstrated a proactive approach in ensuring that our requirements were met within the agreed-upon time frame

What was your primary form of communication with Craft Berry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their willingness to go the extra mile to ensure our requirements were not only met but exceeded. Their dedication to understanding our needs and their proactive approach in finding unique solutions truly set them apart

Are there any areas for improvement or something Craft Berry could have done differently?

While Craft Berry's efforts were commendable, there were a few areas where improved communication and streamlined coordination could have enhanced the overall experience. Clearer timelines and more frequent progress updates could have further strengthened our collaboration. However, we acknowledge their commitment to addressing any challenges that arose during the project

BACKGROUND

Please describe your company and position.

I am the CEO of Sana Vidal

Describe what your company does in a single sentence.

We manufacture organic, fair-trade baking mixes packaged in eco-friendly packaging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Craft Berry to accomplish?

• Design and develop a website
• Add apps to Shopify site

SOLUTION

How did you find Craft Berry?

• Online Search
• Upwork

Why did you select Craft Berry over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Craft Berry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery phase consist of market research on the superfoods industry to identify key players in the market and their respective strengths a weaknesses. Design and UX: Will be clean, premium and properly reflecting the brand. Pages and Functionality, Third party Aps, Testing and Launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Communication was key to the progression of this project. Bi-weekly meetings kept the project on track and changes could be viewed online in real time. The end result was a flawless site that represented the brand and created a great customer experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Craftberry team was very responsive and understood our brand well after the discovery phase. The project was completed on time and with minimal changes and the end result was amazing.

What was your primary form of communication with Craft Berry?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Craftberry team was broken down in two teams for our project, the design phase and then the development stage. This made for a smooth experience where everything was created, finalized and approved in the first phase before the development team started. This is a measure twice, cut once approach which saves time with little to no extra changes.

Are there any areas for improvement or something Craft Berry could have done differently?

Craftberrys' structure, process and work ethic is top notch and wouldn't recommend any changes.

BACKGROUND

Please describe your company and position.

I am the CEO of NOESIS EAD

Describe what your company does in a single sentence.

NOESIS is a full service cosmetic manufacturing and private label company. We offer complex solutions and make bespoke skincare, haircare, oral care, pets care, biocidal products, covering everything from concept through design, development and manufacturing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Craft Berry to accomplish?

• Build first-class e-commerce shop
• Integrate custom design and functionality
• Integrate 3rd party tools

SOLUTION

How did you find Craft Berry?

Referral

Why did you select Craft Berry over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Craft Berry were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In our collaboration with CraftBerry, they undertook an extensive 14-week project to redefine our brand and develop a sophisticated Shopify store. CraftBerry used our preliminary Figma designs as a foundation, applying their expertise to enhance our brand’s visual presentation. CraftBerry developed a Shopify store for us, characterized by a user-friendly interface, swift performance, and a design focus on maximizing conversions. 

With an easily navigable structure and a highly efficient checkout process, the store that CraftBerry created greatly improved our customers’ overall shopping experience. Post development, CraftBerry advised us on the optimal third-party tools to augment our store’s capabilities, covering aspects like SEO, social media integration, and data analytics. Additionally, they furnished us with a strategic plan for a successful store launch and maintaining ongoing customer engagement. 

CraftBerry’s deliverables, completed within the set 14-week timeline, included our refined brand assets, a fully operational Shopify store, and a curated list of recommended third-party tools. They also provided us with a comprehensive launch strategy. Upon completion, CraftBerry handed over all store assets and provided us with an informative guide and training, empowering us to manage our new Shopify store effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully positioned ourselves in the e-commerce space with an immersive design and one-of-a-kind user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was undoubtedly excellent, as they had a super collaborative approach to delivering their tasks on time.

What was your primary form of communication with Craft Berry?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They never said that something is not possible to be done. The quality of work is also very impressive.

Are there any areas for improvement or something Craft Berry could have done differently?

Of course that every company could be better in different areas, however during our work with CraftBerry we did not find any weaknesses.

BACKGROUND

Please describe your company and your position there.

I'm the Operations Manager of a DTC skincare brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Craft Berry, and what were your goals?

We got our website done by another developer who wasn't familiar with setting up e-commerce tracking for ads. A lot of the code we had set up was not according to best practices and we experienced a lot of issues with tracking conversions and traffic once we started publishing digital ads. We hired Craft Berry to help us troubleshoot and fix these problems by setting up our GA4, GTM, and GA analytics on our Shopify store.

SOLUTION

How did you select this vendor and what were the deciding factors?

Preslav and Craft Berry were recommended to us by another popular D2C brand. We went with them because of their technical expertise and development background, combined with their extensive ecommerce and D2C knowledge which made them the perfect fit for a brand like ours.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to describe the issues we were seeing and the scope of the project. They put together an estimated quote based on number of hours, and a timeline of when we can expect to have the project done by. We communicated over email throughout the project's progression and we gave them access to our Shopify store, and any other advertising platforms they needed.

How many people from the vendor's team worked with you, and what were their positions?

We were with 3 people - a project manager, Preslav, and an GA4 expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After fixing the tracking issues, our ads and campaigns have been able to better optimize and track where our conversions are coming from.

Describe their project management style, including communication tools and timeliness.

They are very communicative about deadlines and timelines - they are responsive over email.

What did you find most impressive or unique about this company?

They have a great mix of technical and ecommerce-development experience. They were very responsive and quick!

Are there any areas for improvement or something they could have done differently?

They're based in a different time zone so it might be hard to reach during evenings on the east coast, but we adjust and do any meetings or email follow-ups in the mornings.

BACKGROUND

Please describe your company and your position there.

Our company is doing digital marketing and I am the owner and marketing director here

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Craft Berry, and what were your goals?

We had a client with a very bad website experience created on Shopify and he really needed a new web infrastructure since their old developers did not reply for months

SOLUTION

How did you select this vendor and what were the deciding factors?

Key factors were the easy communication and also the previous projects that they did. They also shows a lot of expertise during our calls which led us to choose them as the right partner

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Craftsbury helped us with a whole new back end of the website and also helped with the front end and the design of the whole website.

How many people from the vendor's team worked with you, and what were their positions?

I had contact with their Founder- Preslav. He managed everything in-house by himself

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We do not have enough data to share (still) but we have a drastic improvement in the engagement rate at the moment and our conversion rate improved a lot due to the better UX and UI of the website. Core functions also helped aswell

Describe their project management style, including communication tools and timeliness.

We communicated with Preslav who was our main point of contact at the moment

What did you find most impressive or unique about this company?

The skills. They knew the latest industry trends, making the work more accessible and enjoyable.

Are there any areas for improvement or something they could have done differently?

So far - not

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of a fast-growing wellness brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Craft Berry, and what were your goals?

We hired CraftBerry to help us with designing, launching, and optimising our website. We re-platformed from Magento to Shopify and wanted our new website to showcase our values and product.

SOLUTION

How did you select this vendor and what were the deciding factors?

A business contact mentioned CraftBerry to me. They came highly recommended for their expertise in the field.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The initial phase of the project was designing and launching our new Shopify store, with complex internationalisation. CraftBerry did a flawless job ensuring a smooth launch and easy-to-manage store. Since then, we have worked with CraftBerry for multiple projects that include launching a loyalty program, subscription program, website revamp, customisations and more.

How many people from the vendor's team worked with you, and what were their positions?

I've worked with the founder/director and the senior project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A modern looking e-commerce store, which helped increase our conversion rate. CraftBerry helped us create a store experience that speaks to our target audience.

Describe their project management style, including communication tools and timeliness.

We use Asana to manage tasks and keep track of the tasks.

What did you find most impressive or unique about this company?

They are not afraid to admit they've made a mistake and Craft Berry is a team I can rely on.

Are there any areas for improvement or something they could have done differently?

Nothing major. Occasional errors that creep in but they're always open to address and resolve.

BACKGROUND

Please describe your company and your position there.

I manage operations at Koss, etc, a company which consults, advises, and invests in new brands. We help multiple brands with the creative side of things, which also includes developing websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Craft Berry, and what were your goals?

Multiple times, we have reached out to Craft Berry on a time crunch, asking for a website to be developed within a few days. These projects have ranged from brand websites, business websites, and have all had a different scope of work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended to Craft Berry by somebody else who had worked with them previously. After our first intro call, we were confident in Craft Berry's ability to deliver the project in a timely manner and to fulfill our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We gave the team a very basic document with copy for our websites along with imagery. They have developed 5+ sites for us on Shopify and have done a ton of backend work including helping us set up our domains and integrating reviews.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with multiple people from the Craft Berry team (all amazing) but Preslav is typically the lead on all of our projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Every project has been delivered to us with above and beyond effort and has always been on time. We have asked Craft Berry for things with extremely tight turnaround times and have been impressed with how quickly they have been able to fulfill these requests.

Describe their project management style, including communication tools and timeliness.

They have always been able to jump on a call if we need further assistance and we primarily have used Slack to efficiently communicate.

What did you find most impressive or unique about this company?

Their attention to detail and timeliness are impressive.

Are there any areas for improvement or something they could have done differently?

None