B2B content for global tech and financial services
Since 2000, the Content Bureau has created the highest quality B2B content for ambitious technology, financial services, and professional services marketers. Our typical client is a marketing VP, director, or manager responsible for awareness and growth campaigns requiring a large volume of B2B high quality content on a regular basis. We work almost exclusively with global corporations who use us year-round, and spend between $100K and $2MM/year with our agency. Clients include: Autodesk, Blue Yonder, Deloitte, Expel, Intermedia, Google, NetApp, Norwest Venture Partners, Okta, PayPal, Salesforce Ventures, Samsung Ads, Wolters Kluwer Health, and Workday.
We deliver expert content strategy and content development including articles, banner ads, blog posts, case studies, ebooks, messaging, playbooks, PowerPoint decks, GEO, SEO analysis, scripts, social media posts, videos, web copy and design, webinars, white papers--and most other B2B marketing assets. Clients normally ask us to handle copywriting, editing, and graphic design on thought leadership/product/ industry marketing assets used in content marketing campaigns. We have a first-project minumum of $25K, and project ranges from $25K-$250K.
We are a premium quality, high-touch, certified woman-owned small business (WOSB).
We're sticky:
Over 65% of our talented team members have been with the Content Bureau for longer than eight years, which drives our exceptional client retention rate.
Fourteen companies have used the Content Bureau for more than five years, two for more than 17 years, one for an incredible 23 years.
Of the companies who hired the Content Bureau for the first time in 2022, 86% came to us via former clients who hired us at their next gig.
More than 25 clients have hired us at two or more companies; nine have hired us at three or more companies. Three clients have taken us to four different companies, and one just hired us at her fifth!
The Content Bureau's project costs range from $10,000 to $500,000, reflecting their ability to cater to various client sizes and needs. Clients note high value for cost, exceptional project management, and quality, though some mention higher pricing compared to competitors.
The Content Bureau is praised for their proficiency in creating high-quality content, including toolkits, white papers, and e-books, tailored to client needs across various industries. Their work has consistently led to increased engagement and demand generation.
Strong Project Management Skills
Clients commend The Content Bureau for their excellent project management, organization, and timely delivery of projects. They maintain clear communication and flexibility, ensuring project success even under tight deadlines.
Responsive and Communicative Team
The Content Bureau is recognized for their responsiveness and effective communication. They maintain regular check-ins and are quick to incorporate client feedback, enhancing the collaborative process.
High-Quality Thought Leadership Content
The Content Bureau delivers impressive thought leadership content that has been well-received and effective in generating leads and engagement across various marketing channels.
Alignment with Client Brand and Guidelines
The Content Bureau is noted for their ability to understand and adhere to client brand guidelines, producing content that requires minimal revisions. Their knowledge of industry-specific language and tone is highly appreciated.
Need for More Short-form Content Expertise
Some clients suggest that The Content Bureau could improve their expertise in crafting short-form content, such as ad copy and landing pages, to better capture brand voice in fewer words.
"The Content Bureau was patient through that process and created something that everybody loved"
May 22, 2018
Customer Service Manager, Internet Company
Anonymous
Verified
Other industries
Sunnyvale, California
10,001+ Employees
Phone Interview
Verified
The Content Bureau developed marketing assets and an online gateway to promote opt-ins for a new program. They also created a messaging grid to host copy blocks in various locations of the website.
The project was completed on time and to the satisfaction of all team members. The Content Bureau was accepting of all feedback and was flexible to changes. They met all deadlines and showcased dedication to the project’s completion and success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the customer service manager for an online auction marketplace.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Content Bureau?
We were launching a new program, and they were a marketing partner to develop customer-facing content on the site.
SOLUTION
What was the scope of their involvement?
There were two work streams. The first was developing a messaging grid so that copy blocks could to be used in multiple places around the site. The second was developing marketing assets, which included emails that are sent to sellers inviting them to the program and a gateway that allows users to sign up and learn more about a new program.
What is the team composition?
Our primary point of contact was a writer, and she interfaced with a designer their end. We also worked with The Content Bureau’s owner.
How did you come to work with The Content Bureau?
My manager had previously worked with them and had developed a pleasant working relationship.
How much have you invested with them?
We’ve spent around $26,000.
What is the status of this engagement?
We worked together from April 2018 to May 2018. The program hasn’t launched, but it is in the hands of our project team now.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
There were several review cycles, especially on the marketing assets because those will draw sellers into this program. The Content Bureau was patient through that process and created something that everybody loved, including our CEO.
How did The Content Bureau perform from a project management standpoint?
They were incredibly organized, and they were willing to work extra hours to ensure our project’s success. We had weekly meetings all over the phone.
What did you find most impressive about them?
We could tell they were committed to the project. They were fully accepting of all of our requests, but they also let us know the impact of every decision. We appreciated that transparency.
Any advice for potential customers?
Future clients should be prepared for the time commitment necessary to have a successful engagement. To ensure the quality they want, they have to be organized and willing to assist The Content Bureau as much as they need.
RATINGS
4.0
Quality
4.0
Service & Deliverables
"We’re happy with the output. The time and commitment were well worth it."
Schedule
5.0
On time / deadlines
"We trusted them fully to complete the projects on time."
Cost
3.5
Value / within estimates
Willing to Refer
4.0
NPS
Showing 21-21 of
21 Reviews
Locations (1)
Ferry Building, 1San Francisco, CA,
United States94111
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