Communication Crafts

BACKGROUND

Please describe your company and position.

I am the CRM of Smart Laboratories Private Limited

Describe what your company does in a single sentence.

We distribute high-quality healthcare, personal care, and wellness products across India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Website Development

SOLUTION

How did you find Communication Crafts?

Longstanding partnership

Why did you select Communication Crafts over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Communication Crafts were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smart Laboratories required a full website revamp to effectively showcase 600+ products while ensuring a smooth, high-performance user experience. The new site was designed to be visually aligned with brand guidelines, featuring custom graphics, a clear division breakdown, WhatsApp integration, and an optimized layout that streamlines user navigation and enhances overall engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website revamp resulted in a significant increase in traffic and a notable reduction in bounce rate, demonstrating improved user engagement, better product discoverability across 600+ listings, and a smoother, more efficient browsing experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smart Laboratories demonstrated excellent project management, consistently delivering milestones on time while maintaining clear and proactive communication. They were highly responsive to our feedback and needs, quickly adapting to changes and ensuring the project stayed aligned with both timelines and quality expectations. The team left no stone unturned in meeting our expectations, going above and beyond to ensure every detail. From design and functionality to navigation and brand alignment, everything was executed flawlessly. Their dedication and attention to detail ensured the final website not only met but exceeded our vision.

What was your primary form of communication with Communication Crafts?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their remarkable attention to detail,  problem-solving ability, and their commitment to treating our vision as if it were their own. They consistently ensured that every aspect of the website, design, functionality, and user experience was executed to the highest standard, making the collaboration seamless and highly effective.

Are there any areas for improvement or something Communication Crafts could have done differently?

There were no major issues; if anything, a slightly quicker response to minor queries could have made the process even smoother

BACKGROUND

Please describe your company and position.

I am the Assistant Manager, Branding and Communications of an education company

Describe what your company does in a single sentence.

The company is a pioneering, industry-aligned institute where students work on complex, real-world problems and gain practical experience in Industry 4.0 technologies.

We bring in industry experts as Professor-of-Practice and adjunct/guest faculty to provide students with direct experience and practical application, often in real-world settings or through & hands-on activities, virtual simulations, industry projects and internships.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Be our design partner for print media, event conceptualisation
• Support us with our first Convocation.

SOLUTION

How did you find Communication Crafts?

Referral

Why did you select Communication Crafts over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Communication Crafts were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Services

1. Flagship Event Conceptualization:

• Theme Development:
o Develop a cohesive event theme that aligns with our core values, key messaging,and global aspirations. Integrate the theme across all touchpoints: event design, installations, and collaterals.
• Event Design:
o Plan and design key segments enforcing the event
o Incorporate interactive elements, such as live demonstrations, AR/VR showcases, branding zones, brand installations and immersive experiences
 

2. Creation and Production of Brand Installations:

• Key Deliverables:
o Arrived With our pathway
o Evolution of a conscious technologist
o A peek into a conscious technologist
o Discover
o Touch & Teleport (Interactive Wall) 
o Book 3D installation with Mirror
o Seminar Hall Standees
o Convocation Invites 
• Onsite Collaterals:
o Posters, banners, and standees.
o Presentation templates for keynote speakers and panels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overarching themes were successfully established with the help of creative displays and installations during the event leaving a long lasting impression.

• Education that is immersive, hands-on, experiential, promotes true learning, application is available here in India
• Launch of the #ConsciousTechnologist – equips students, faculty, staff and leaders with knowledge and skills to adopt sustainable practices in the use of technology in manufacturing and core engineering domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All the deliverables were perfectly on time. 
Kudos to the entire team for putting in extra hours to this project.

What was your primary form of communication with Communication Crafts?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Clarity, passion, honesty and humbleness.

Are there any areas for improvement or something Communication Crafts could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Executive Producer of a video production company.

Describe what your company does in a single sentence.

We are a full service video production company focused on post-production and technology solutions predominantly for the furniture retail sector. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• To be an extension of our existing post-production team
• To bring fresh motion graphics to the projects
• To offer alternative edits to some of the pieces being created by the existing post-production team

SOLUTION

How did you find Communication Crafts?

• Online Search
• Inbound email marketing

Why did you select Communication Crafts over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Communication Crafts were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As our lists of deliverables grew with some of our largest furniture retail clients, so did the need for additional support in post-production to expand the team. This solution needed implementing quickly to keep up with the increased demand. Along with fresh ideas that would play well in social media and beyond, a solid understanding of motion graphics was required to execute many of the needs. Over 200 deliverables supporting a handful of clients were created during this time.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

2-4 hour time investment per :30 sec of content created while maintaining both VIA and our client's quality expectations.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager was attentive and courteous, and did their best to dive right in and understand a pretty complicated post world within retail. Requests were always met with a good attitude and if ever questions arose, they did not hesitate to ask for clarity. Often times the  projects assigned had deliverables with looser deadlines allowing for a bit more exploration than normally provided. On the projects with hard deadlines, we were able to work closely with our PM to ensure they were delivering on time or at least timely delivering to our internal team the assets necessary to carry the project through to final. Long distance communication initially posed a threat as our teams were several time zones removed from one another. However, we were able to work out a cadence of communication between our PM and our local team that kept us on track. 

What was your primary form of communication with Communication Crafts?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication Crafts' constant communication and willingness to ensure the final product meets expectations stood out. Their dedication to "getting it right" demonstrated their client-first approach, and they were always open to collaboration and feedback. This aligned with our own values and made for a quick fit. 

Are there any areas for improvement or something Communication Crafts could have done differently?

Consistency is one area where there is room for improvement. While we were ultimately able to achieve the desired outcomes through feedback and revisions, initial edits within the same project sometimes varied, giving the impression they were completed by different editors without alignment. This approach is entirely acceptable when presenting creative options to explore different directions. However, when not communicated as an intentional strategy, it can create confusion and add unnecessary time to the process.

BACKGROUND

Please describe your company and position.

I am the Sales Director of Elite Mobile

Describe what your company does in a single sentence.

Vape manufacturer and distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• To create a consumer brand portfolio of our 4 brands
• To give creative direction of the corporate look and feel of the company
• To work alongside our UK marketing team to provide full support of all design and artwork projects

SOLUTION

How did you find Communication Crafts?

Referral

Why did you select Communication Crafts over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Communication Crafts were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team have continuously delivered against all set projects that have evolved over the years. the team have delivered 4 strong consumer brands that now operate in the UK, France, Germany, Spain, Ireland and the UAE.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the launch of consumer brands and the success in sales from launch. Our products can be measured in sales value as you do not know how they taste until you purchase and try them, in the case of vaping, you are purchasing purely based on the brand look and feel, and this has been the key measure of success between our companies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Communication Crafts always delivers on time and keeps in touch with us daily, ensuring all project timelines are managed. The team is always available to jump on a call, and we now have weekly/monthly meetings to manage any specific projects.

What was your primary form of communication with Communication Crafts?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

how well they understand our needs as an organisation and that of the vaping industry which is very different based on regions and countries.

Are there any areas for improvement or something Communication Crafts could have done differently?

No, I think Communications Crafts do an amazing job. Each time there has been any areas of improvement, the full team have joined me and my team on calls to work through the issues and also to immediately put in place ways of working that work for all of us. a great team to work with and we see the as part of our organisation and success and not a third party agency.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Flip Films Ltd

Describe what your company does in a single sentence.

We lead creative projects and turn those ideas into films, images, graphics and beautiful words.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Help manage the work flow of images
• Create images from a brief
• Revise them if need be

SOLUTION

How did you find Communication Crafts?

Referral

Why did you select Communication Crafts over others?

• Good value for cost
• Referred to me
• Lovely team

How many teammates from Communication Crafts were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had to create over 2000 images in a short space of time ready for the launch of our app. There was a brief to follow and the work flow had to be managed carefully.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All the images were created in the time required and the were delivered to a high standard. We don't have m feedback on the app yet but what we have received has been positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CC were friendly, easy to work with and direct. We really enjoyed interacting with the team and everything was delivered on time and direction was taken and understood.

What was your primary form of communication with Communication Crafts?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The value is exceptional and the work was exactly what we wanted. CC will always be our first port of call for this kind of work even though they are based in another part of the world. They understood the brief and if they needed to clarify anything they communicated clearly.

Are there any areas for improvement or something Communication Crafts could have done differently?

Sometimes the images weren't quite what we were looking for and this is perhaps because of the brief and sheer number of images we needed to create. On this occasion we would have liked the designers to have questioned whether the image was right and also offer up suggestions. Again, the time and workload was a lot so I imagine this may have been out of capacity.

BACKGROUND

Please describe your company and position.

I am the Owner of an advertising & marketing company

Describe what your company does in a single sentence.

We are a small business marketing agency that serves clients with creative design, website development, social media, and digital marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Website Development
• Website Design
• Website Migration

SOLUTION

How did you find Communication Crafts?

Referral

Why did you select Communication Crafts over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Worked with them in the pas

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project consisted of moving a 3,000+ page site and it's subdomain with it's 4,000+ posts from a private server to a cloud-based server. And while doing so, update the design of the site and subsite to provide a more user-friendly, mobile-friendly, and modern design. Content management was crucial, as well as being able to work on a staging site while the live sites were still in use.

Key deliverables were based on design implementation, which included a custom home page that integrated updates from the subdomain while maintaining some static information from the main site and enhanced sorting and search functionality for the posts to make the content more engaging and a better user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of this progress was based on the execution of each portion of the project and the ability to deliver the requests of the client and implement the designs/features desired. Which they did. There was nothing that we asked for that wasn't able to be handled; Communication Craft successfully completed our requests. Any roadblock that came up, they handled as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication Crafts has a great understanding of each task needed and allots specified time for such. Our team leader communicated very well and delivered what they said they would when they said they would. I was never waiting on them. During our work together, they were very responsive to our requests and even when on holiday or weekends, were clear about what we could do if there was an urgent matter.

What was your primary form of communication with Communication Crafts?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

To me, it is quite impressive that they can -- and do -- always find a way. There were a few hiccups (which were no fault of anyone; just things that came up in our large project), and I could always trust that the CC team would look into and figure it out. Their ability to troubleshoot coding issues (especially on our platform which dates back 10+ years of plugin/edits!) was uncanny. They are good at what they do. They deliver a successful result no matter what.

Are there any areas for improvement or something Communication Crafts could have done differently?

No, I do not have any suggestions for improvement for Communication Craft.

BACKGROUND

Please describe your company and position.

I am a Dentist at Love Your Smile Today

Describe what your company does in a single sentence.

Provides comprehensive family, cosmetic, orthodontic and implant dental service in the Greater Toronto Area including Richmond Hill, Scarborough and Ajax Ontario, Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• Amalgamate our previous 3 location based websites into a single website.
• Design and creation of a dynamic, clean and visually engaging website with a lot of content.
• Incorporate modern and clean Wordpress design to allow for user changes easily.

SOLUTION

How did you find Communication Crafts?

• Referral

Why did you select Communication Crafts over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

What was the size of Communication Crafts’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were tasked with the creation of a new, visually appealing and clean business website that amalgamated our previous 3 location based websites into a single website with a lot of information and dental specific needs. 

They were specifically asked to come up with a good design template, source out applicable stock photography and video specific to our needs, simplify the user experience in order to have them find the relevant information quickly and efficiently and also created an email template to allow for user contact and feedback. They also needed to incorporate our custom photography and digitally alter as necessary to fit our design esthetic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They gave us a timeline and were very consistent with providing good results within those timeframes.
• The work was always completed properly with little correction or modification necessary. Most changes were due to our assets (Custom photography) not being ready for them. 
• They always responded promptly and carefully to any suggested changes and their suggestions throughout enhanced the final product immeasurably.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had a well organized team approach that consisted of various specialists in web design aspects.We had a few design idea virtual team meetings that were productive and fruitful; once the design template was ready most of our communication was via email. 

Due to a time difference most issues were dealt with overnight from the day of reporting them but they were always receptive and ready to make the project better. The project was completed on time; the only thing that delayed it somewhat was asset collection (photography) on our end.

What was your primary form of communication with Communication Crafts?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were able to take my design musings and thoughts and manifest them efficiently and accurately. The process was greatly simplified as I found they were able to intuitively give me what I was looking for. I had originally planned on using a company that specializes in dental website creation but Communication Crafts was able create one for us that rivals anything created by a specialized company.

Are there any areas for improvement or something Communication Crafts could have done differently?

I have no complaints with the quality of work, customer service, attentiveness or responsiveness. The final results speak for themselves. I just wish they were local; but I was happy to work with such a talented team.

BACKGROUND

Please describe your company and position.

I am an executive at Food Solution (India) limited

Describe what your company does in a single sentence.

We are into manufacturing of Ready To Cook products like gravies, marinades, instant mix, spices, ect and catering to Food Service Segment (Hotels, Restaurant and Catering)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Communication Crafts to accomplish?

• For Brand Awareness
• Order generation through our website
• Inquiry or lead generation

SOLUTION

How did you find Communication Crafts?

• Referral

Why did you select Communication Crafts over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Communication Crafts’s team?

• 2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been using Social Media Service majorly. They handle our Facebook, Instagram and Linkdin page. We have also taken other services like Website designing, Website maintenance, Product videos, Event creative designing, ect The experience have been fantastic so far with best quality work and most importantly on time serve and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Good brand awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a very organised and process oriented method to understand and execute a project. So that helps in better understanding of customers needs and hence coming up with desired outcomes within defined time frame. They also have a good working practice where their team members periodically invests time in understanding the customers needs and vision, which in turns truly help us in getting a timely response for our requirements.

What was your primary form of communication with Communication Crafts?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I admire their quality of work and constant communication with the client. They are always trying to understand our evolving needs and requirement.

Are there any areas for improvement or something Communication Crafts could have done differently?

One small suggestion that I would like to share for CC team is that, if they can invest more time and resources to understand the clients target audience with experiencing and being on ground with the clients TG then Im sure it will truly help them understand the TG more better and hence come up with more effective communication strategies and ideas.

BACKGROUND

Please describe your company and your position there.

My name is Steve Lucin and I am a creativepreneur. I am also the founder and CEO of Stevelucin.com, Halcuinated Designs, Legacy Greek. I also have a non-profit called Support Creativity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

Our team has been working with Communication Crafts for a couple of months now, and the experience has been incredibly rewarding. We use their social media, graphic design, and video editing services for our own brand and for our clients.

SOLUTION

How did you select Communications Crafts and what were the deciding factors?

We had a great conversation with Idris and then we met the team. They were all very helpful and willing, and most importantly they understood what our vision was. We reviewed some of their work and we were impressed with the quality.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Communication crafts has done numerous videos for our client’s virtual galas. They have helped design a stage for a virtual graduation, along with videos announcing student’s college acceptances. They have also designed posts and videos for two different social media accounts.

They have edited recap videos of livestreams, events, and vlogs. Our team will assign the Communication crafts team with the instructions for the video and provide any asssets that are needed. Once we get a draft we will send over any edits, if necessary, and the team will work on those until we approve.

Who did you work with and what was the feedback process like?

Our team communicates and meets directly with the project managers. If there are any questions regarding the project the project manager will let us know. Our team uses Click-Up for project management and Communication Crafts has adapted to our system and they have been great at it!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients have been very happy with the content that has been produced. They have helped us with a Virtual Senior celebration, recap videos from events, and social media content. Our social media account has never been more active. It’s not filled with awesome and informative content.

Describe their project management style, including communication tools and timeliness.

Our workflow is very efficient and effective. We communicate using Slack and have meetings over Zoom. We assign projects using Click-Up and the Communication Crafts team has adjusted to our workflow over Click-Up very well.

If there are any questions they will ask us to clarify. All assignments are done professionally and promptly.

What did you find most impressive or unique about this company?

Our team was immediately impressed with Communication Crafts from the first project. They are fast and have understood the task at hand. There were very few edits that were needed because the project was so nicely done.

Are there any areas for improvement or something they could have done differently?

So far, it’s been a great experience.

BACKGROUND

Please describe your company and your position there.

I am a Client Success Manager for a global advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

Communication Crafts is our in-market production hub for ideation and production of our client's user acquisition campaigns in India. These campaigns require original ideas, high-volume production, in-market insights, and translation services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an in-market creative agency that could execute high-volume digital UAC campaigns at a a fast pace in multiple languages, while also bringing a high level of creativity to the table. It was critical that this agency have a team in place that could execute quickly while also bringing insights to the table and have a critical understanding of the project briefs. And also a team that could scale up quickly and effectively if needed. CC fit the bill for all of these requirements.

Describe the project in detail and walk through the stages of the project.

Stages of the include:

• Review of project brief with a strategic eye towards in-market needs
• Ideation and development of creative campaign storyboards from scratch, meeting the requirements in the brief
• Execution of digital campaign assets in master sizes for client review and approval, including effective application of app UI and features.
• Execution of digital campaign resizes and cutdowns for client review and approval
• Delivery of working files

How many resources from the vendor's team worked with you, and what were their positions?

Our day to day contacts a project manager and creative director who supervise a design team. We do not have direct contact with the design team as the PM and CD effectively manage the designers on our behalf.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had an approximately 50% increase in demand for assets from the client in this market, and data analytics shows massive growth for the app in this market ever since we engaged with CC in Q1 of 2021.

How effective was the workflow between your team and theirs?

Workflow is very effective. We definitely had to smooth out some rough edges on process when we first started engaging with CC, but that was more due to the fact that we were all figuring out process as we go. We are now at end of Q3 and process is seamless.

What did you find most impressive or unique about this company?

They continually demonstrate a high level of creativity and eagerness to satisfy us. Their in-market insights are essential to our success in this region as well.

Are there any areas for improvement or something they could have done differently?

At this time, none that we can think of.