Coalition Technologies

BACKGROUND

Please describe your company and your position there.

I am the company director of a cosmetic brand in the United Kingdom

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

Rebuild our ecommerce site Take over our SEO and marketing for our ecommerce site

SOLUTION

How did you select Coalition Technologies and what were the deciding factors?

Their initial contact with us helped us decide on choosing them. Our first meeting and the business plan they presented to us

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss our goals and objectives. From there the team delivered mock ups and ideas for our site. The team designed and developed the new big commerce site incorporating a trade section for our buyers. They simultaneously worked on SEO and copy for our site making sure our site was built correctly from behind the scenes as well as the front end.

We had mega menus, sliders, and a smooth experience created for our users from start to finish.

How many people from the vendor's team worked with you, and what were their positions?

We had various members of the team working with us, too many to mention. Our main point of call and project managers on various projects equated to 4 - 6.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since launching our site we have had a large increase in sales, our users find our site easier to navigate and enjoy the overall professional trusted feel of the site. Our mega menus and mobile integration have helped our increase in sales. Our trade site has made it easier to accommodate many different site users as we sell both B2B and B2C. We can now cater to both users seamlessly.

Describe their project management style, including communication tools and timelines.

We have a main hub that all projects are assigned to, we had full access to this at all times which was great to see the full transparency of the work being carried out and by whom. We had weekly and bi monthly meetings from various teams while the project was being built, we also had and still have weekly contact with our marketing team to ensure all our marketing on google, social media and other outlets are running smoothly and performing as they should. All deadlines were met and the team are always on hand if we need them.

What did you find most impressive or unique about this company?

The constant contact and support from the company. They were in touch throughout the entire project =. They were always on hand if we needed to reach out with questions, amendments, or support. They kept the project moving forward at a good rate however also allowed us time to get information back to them without feeling pressured. If we felt we were unable to get information to them in a timely manner they took steps to see if one of their team could take the task on themselves to ensure we were not over whelmed. A team that was behind us every step of the way.

Are there any areas for improvement?

Not that we can think of as the team outdid our expectations.

BACKGROUND

Please describe your company and your position there.

My company is www.managingfear.com and I am an author of a managing fear book.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

I wanted to improve my website's SEO

SOLUTION

How did you select Coalition Technologies and what were the deciding factors?

Cost was the main factor

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

My name is Stan Popovich and I recently got a SEO review from www.coalitiontechnologies.com for my managing fear website. Based on the review I got for my website, Coalition Technologies provided me with some valuable information that helped me improve my website's SEO.

How many people from the vendor's team worked with you, and what were their positions?

ONe

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The information I received really helped me out in letting me know what I had to do to improve traffic to my website and help to increase my sales conversions. Coalition Technologies gave me some good insights on how to build a solid foundation for my managing fear business.

In addition, the total cost of the SEO review was reasonable compared to other companies that I contacted in the past that wanted a lot more money. I will use the information that I got from Coalition Technologies to help improve my website so it will benefit my customers.

Describe their project management style, including communication tools and timelines.

I am glad that I found Coalition Technologies and I recommend that you consider them for your SEO website services.

What did you find most impressive or unique about this company?

Their friendliness

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a small company called Sr. Cure. We basically offer men’s products, so beard, soap, and lotion products.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalition Technologies?

We needed help improving our SEO initiatives and creating a strategy to drive more traffic to our web page.

SOLUTION

What was the scope of their involvement?

Coalition audited our website and then provided different options for SEO improvements. We’re considering PPC campaigns for the second part of the project.

What is the team composition?

I talked with one of their sales representatives and a project manager. Another part of their team worked on the SEO initiative and website audit.

How did you come to work with Coalition Technologies?

I initially searched online for companies offering SEO services. That was how I found Coalition. I emailed them and within a couple of minutes, they responded and asked questions about my needs. After talking with them through a live chat, Coalition scheduled a Zoom call. Their willingness to meet face-to-face showed that their team was serious. About a day after that call, I spoke with one of their sales representatives who presented their different offerings.

How much have you invested with them?

We spent less than $5,000 on their services.

What is the status of this engagement?

The project took less than seven days to complete, and Coalition worked on it in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They quickly turned around the project. Their team was professional, receptive, and willing to help.

How did Coalition Technologies perform from a project management standpoint?

We initially communicated via Zoom but mostly connected through phone calls and email. Anytime I reached out to them, they quickly answered. Coalition was responsive at all times.

What did you find most impressive about them?

Coalition offered great customer service, and their team was knowledgeable. Many companies online don’t want to talk with customers face-to-face but that wasn’t the case with Coalition. I liked that they were responsive. It was a smooth business transaction.

Are there any areas they could improve?

No, I’m happy with everything that their team offered to me.

Do you have any advice for potential customers?

I would recommend working with Coalition on an SEO project. As they provide options, their team won’t try to lock you into anything.

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager at Salameh Plastic Surgery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalition Technologies?

We needed someone to build our website and do our digital marketing.

SOLUTION

What was the scope of their involvement?

Coalition Technologies designed and developed our website. They wrote copy, built our landing pages, and created keywords.

They currently handle our SEO, PPC, and email marketing. I work closely with their team on keyword research. They create and place ads on Facebook, Instagram, and Google. Their team handles everything online for us.

What is the team composition?

There are a lot of team members. I work closely with the team lead, an email marketing lead, and a third person.

How did you come to work with Coalition Technologies?

We were looking for a good marketing company. We tried a couple before, and none of them delivered as promised. Coalition Technologies went above and beyond to help us with all of our digital marketing.

How much have you invested with them?

My company has spent over $50,000.

What is the status of this engagement?

We started working together in September 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After working with multiple marketing companies before them, Coalition Technologies is the best. We’re driven by leads and how much the leads are converting. We are continuously growing.

How did Coalition Technologies perform from a project management standpoint?

They’re very customer-oriented. They reply immediately to my texts, emails, and phone calls. The team provides us with shorter reports on a weekly basis and more detailed reports on a monthly basis.

Our main tool is Basecamp. They send me tasks, and I reply to them. I have the team lead’s personal phone number. She’s always available to answer questions or respond to emergencies, even on the weekend. 

What did you find most impressive about them?

We’re pleased with their service. Our business is always evolving, and things can be different on a daily basis. As we evolve, they evolve with us. They try to accommodate our requests and requirements.

Are there any areas they could improve?

There’s nothing I’d have them improve.

Do you have any advice for potential customers?

Coalition Technologies is very honest and transparent. They try their best to help customers.
 

BACKGROUND

Please describe your company and your position there.

I am the Founder / CEO of Intimate Body Care, a new and upcoming e-commerce marketplace offering natural personal body care products in eco friendly packaging by sustainable means.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies?

To put us on Google's search engine prior to our 2021 launch.

What were your goals for this project?

We needed the exposure on Google for two reasons; one, to be easily found when a future, investor, vendor or customer typed Intimate Body Care in a search bar and two, to legitimize the identity of the business.

SOLUTION

How did you select Coalition Technologies?

Kristina and I found one another on LinkedIn and struck up a conversation which led to my enthusiasm to hire Coalition Technologies in the near future.

Describe the project in detail.

Due to my current limited funding, Kristina suggested we build a relationship first and since I did not have the where with all to effectively piece together putting my company on Google's search engine, she offered her team's services at an affordable one-time rate.

I was floored by her generosity by creating a valuable service at a fraction of the cost until I am able to properly fund my future team.

What was the team composition?

I worked primarily with Kristina Mast

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's been a mere week so there is no data to date but the quality and detailing is OUTSTANDING!

How effective was the workflow between your team and theirs?

Kristina Mast, was so easy to communicate with and always with the kindest regard, gave me timely updates.

What did you find most impressive about this company?

Their quality of work is top-notch and their response time fulfilled out scheduling needs. I look forward to engaging with Coalition Technologies in the near future.

Are there any areas for improvement?

Any and all improvement awaits my ability to find the right fit in investors.

BACKGROUND

Please describe your company and your position there.

We are an e-commerce business specializing in personalized gifts. I am the owner and president.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We hired Coalition to improve our SEO and ranking. Also to drive more traffic to our website with improved SEO.

SOLUTION

How did you select Coalition Technologies and what were the deciding factors?

We had been searching for awhile and Coalition always came up in our search. We followed them online for awhile and always saw great feedback. When I called them, they stood out because of their professionalism and honesty.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Creating copy for each page, creating keywords sitemap. Correcting broken links, creating blogs, creating meta tags, fixing page load speeds, Link building, PR opportunities. Analytics overview.

How many people from the vendor's team worked with you, and what were their positions?

Four

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website is more user friendly and easier to navigate. Organic Google searches are improving. The look and feel of our website is improving every month. We really love the copy created.

Describe their project management style, including communication tools and timelines.

They are great at communicating and always responsive. We really enjoy using basecamp, makes each task easy to keep up with.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within their industry stands out. They put in a lot of due diligence before getting started. Their reports are the best!

Are there any areas for improvement or something they could have done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

I am a small business owner and I run a majority of the operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

I brought them a project to help my business with SEO, and generating organic traffic to my site.

SOLUTION

How did you select Coalition Technologies and what were the deciding factors?

They produced a website review that helped me understand where my site was lacking authenticity. This helped me generate traffic to my site, and allowed me to get keywording for more site exposure.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The review that Coalition had created really went into depth to allow me a step by step on what to fix.

How many people from the vendor's team worked with you, and what were their positions?

I worked with a direct contact that worked with multiple people on her team to get the results needed. She kept it real simple for me and she did all the background work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The deliver was fantastic and quick, and the results are not generate 100% yet. Over the next couple months the work that Coalition did should help with more views, and traffic.

Describe their project management style, including communication tools and timelines.

We communicated through email and the work that was done was swift. Never had to recommunicate to check on deadlines or anything of that nature.

What did you find most impressive or unique about this company?

They take the project that they are given and actually make it personal.

Are there any areas for improvement or something they could have done differently?

Every business has somewhere to improve, but for the job that I requested I believe that they did this wonderfully. No improvement on this particular job.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a wholesale company. I run the e-commerce side of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalition Technologies?

We needed to hire a marketing team with experience in three areas: social media, email, and SEO.

SOLUTION

What was the scope of their involvement?

On a monthly basis, Coalition comes up with a strategy and plan to manage our SEO campaigns, taking a look at what we need to improve for our products. 

Regarding emails, we have a marketing strategy with them where we plan out, at least three months in advance, what we need to market and what goals we’re trying to achieve. Social media goes hand in hand with that portion of the engagement.

What is the team composition?

It’s grown from three resources to five direct contacts. Behind the scenes, the teams working with them are a lot bigger.

How did you come to work with Coalition Technologies?

We were evaluating several companies, and Coalition was recommended to us by a friend. We took a look at them and they checked all of our boxes. 

How much have you invested with them?

We spend between $6,000–$7,000 on a monthly basis with them. 

What is the status of this engagement?

We’ve been working together since January 2020. We have an ongoing engagement with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The metrics we get from them on a monthly basis are on organic search rankings, traffic, keyword rankings, social media engagement, and email opens and click-throughs. All of those metrics have been steadily improving month-over-month.

How did Coalition Technologies perform from a project management standpoint?

We have biweekly meetings with Coalition, where we decide what to tackle in the following month. We communicate mainly through email and use Basecamp as our project management software.

What did you find most impressive about them?

I’m most impressed with the knowledge they have of their fields. Coalitions’ ability to react quickly and make the changes we need is excellent. They’re a great team that works hard, and you can tell behind the scenes they’re also subject matter experts. They’re very knowledgeable in each of the categories we’re looking to improve.

Are there any areas they could improve?

Their asset creation team could use a little work. The actual content itself is good, but the assets need to be improved. Aside from that, there’s nothing else. We’re happy with everything Coalition’s done so far.

Do you have any advice for potential customers?

Be specific with what areas you need help in, and try to give concrete examples of what you’re trying to do. Have a strategy in place for what you want to achieve and what budget you have in mind.

BACKGROUND

Please describe your company and your position there.

I am a guitar player and an artist, and I guess in these times, I am my own brand. I have been part of Billy Idols band for 12 years and own my own fine art company, Vive Le Rock Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

I had some Google search results discrepancies that I wanted to clear up. Knowing less than nothing about that side of IT, I did a broad reach-out after a simple google search for small project SEO solutions.

SOLUTION

How did you select Coalition Technologies and what were the deciding factors?

After a broad reach out to various SEO speciality IT companies, I had recieved very few replies. The reply from Doug at Coalition Technologies was head and shoulders above the few I had received. It was personal, interested, generous and he had obviously read my 'broad strokes' email and asked all the right questions. His clearly genuine desire to help me jumped off the screen, and after maybe two more emails we had arrived at a solutions based plan that made complete sense for me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It was a very small project and obviously way to small for morst companies. I just needed Wikipedia details and Google Search details to match. But Doug at Coalition didn't seem phased at all by the small size of my issues and explained a few easy steps he could take to rectify the problems. He simply offered to help solve the problems in a few weeks, and low and behold, they solved them!

How many people from the vendor's team worked with you, and what were their positions?

It was just personal communication between myself, and Coalitions Digital Strategist, Doug Drenkow.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Search results are now accurate and streamlined and aligned with other details on the web about me and my brand.

Describe their project management style, including communication tools and timelines.

Their style was personal and caring. Very genuine and emails were detailed, and written in 'laymans language' - something very important to an IT luddite such as myself!

What did you find most impressive or unique about this company?

The personal approach and the easy communicative style of Coalitions emails were the standout feature of my interaction with them.

Are there any areas for improvement or something they could have done differently?

Absolutely nothing could have been dealt with any better - I have 100% confidence in them to solve any SEO IT issues for anyone in a genuine and personal manner.

BACKGROUND

Please describe your company and your position there.

I am Sr Director of eCommerce at a fastest-growing independent spice company in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

Spiceology hired Coalition to build a new website on the BigCommerce platform and to ensure that our products, customer data and content were migrated over seamlessly while keeping our website organic rankings intact.

SOLUTION

How did you select Coalition Technologies and what were the deciding factors?

Coalition was selected because of their variety of services offered and expertise in SEO and web development.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Wireframes and design layouts were provided to the Coalition team, which were then built into functional templates. The data migration then populated the website on a BigCommerce staging server. The site was tested extensively before going live.

How many people from the vendor's team worked with you, and what were their positions?

Two team members (project manager and lead developer).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The transition has been mostly seamless. Only a few bumps with customer and loyalty accounts. The site is converting customers at the same rate if not slightly better than the previous website.

Describe their project management style, including communication tools and timelines.

The project was highly organized with strong communication and frequent check-ins. Problems reported by customers were addressed immediately. We used Basecamp and Google Sheets to track progress and make notes.

What did you find most impressive or unique about this company?

The team was extremely patient with me and willing to go above and beyond to ensure the project's success. We spent late nights working together. They very much feel like a part of our team.

Are there any areas for improvement?

Nothing worth noting.