Cleveland Design

BACKGROUND

Introduce your business and what you do there.

Tier One Partners is a PR, digital marketing, and content creation serving innovators in technology, digital healthcare, financial services, and energy technology into category leaders. I'm one of the firm's co-founders and Managing Partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cleveland Design?

Our website and brand identity were in need of a modern refresh to reflect our evolved capabilities. 

What were your goals for this project?

Our goals were to create a fresh, uncluttered site that helped to differentiate Tier One in the market and accurately positioned us as an award-winning, full-service national agency. 

SOLUTION

How did you select this vendor?

We have used Cleveland Design for many years and had confidence in their capabilities as a trusted creative partner that brings the perfect combination of strategic thought and creative execution to every step in the process.

Describe the project in detail.

We engaged Cleveland Design and its team of experts to re-imagine Tier One's brand identity, then bring that to life via a completely overhauled website that featured a modern look-and-feel and that delivered a superior user experience.

What was the team composition?

Everyone on the Cleveland Design team is an expert in their field. We worked closely both with Jonathan Cleveland, the firm's principal, as well as others on his team. The result was a truly collaborative project that was completed on time and within budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new logo and website exceeded our expectations. We can now confidently direct prospects to our site knowing it portrays Tier One in the correct light and gets them excited about our ability to meet client needs.

How effective was the workflow between your team and theirs?

Communication and workflow between the Cleveland Design team and Tier One was seamless. They quickly raise any potential flags and worked with us to tackle them before they became real issues.

What did you find most impressive about this company?

Cleveland Design remains a trusted partner because we know they'll always put senior-level thinking over our business, communicate openly and honestly, and spend the time listening to our needs to ensure the project deliverable exceeds our expectations.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

CompuMark, a Clarivate Analytics company, is the industry leader in trademark research and protection solutions. They enable trademark and brand professionals worldwide to launch, expand and protect strong brands. I was a product marketer for CompuMark.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cleveland Design?

We hired Cleveland Design for a variety of branding and design services that include: creating logos and new brand guidelines, developing print collateral, creating large-scale trade show booth design, copywriting and designing marketing campaigns and website content.

What were your goals for this project?

Key goals for these projects were to drive new B2B revenue, engage and retain clients, and build the CompuMark brand. As a leader in our industry, we sought to build our brand image as an innovative industry leader and trusted partner to IP professionals.

SOLUTION

How did you select this vendor?

We knew early on that Cleveland had exceptional design and copywriting talent once we hired them to create a marketing campaign. Plus, we liked their business model. We got to work directly with their Creative Director and Copywriter, which allowed us to work in a collegial, collaborative manner.

Describe the project in detail.

The first projects we assigned Cleveland were integrated marketing campaigns to drive new business. Their work included: developing creative concepts for the campaigns, writing copy, and designing emails, web pages, and collateral.

Importantly, Cleveland created a new brand identity for CompuMark, and then worked with us to carry the identity through to our website and all our collateral, including the cover for our most important publication of the year, our annual 90-page rate guide.

What was the team composition?

We worked with Cleveland’s founder Jonathan Cleveland, Creative Director, Jenny Daughters and Andy Paul, Cleveland’s copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had tremendous success as a result of Cleveland Design 's work. Our trade show booths were very well received - helping us to make a great impression at key industry events.

Plus, all the branding work that Cleveland created for us, helped us to cement a strong, leadership image in the eyes of our customers, giving us the look and feel that we sought. Finally, the marketing copy and collateral powerfully presented our products, giving clients our brand story and clear understanding of the value proposition of our products and services.

How effective was the workflow between your team and theirs?

The workflow between my team and Cleveland was very effective, starting with the launch of a project, to delivery of drafts and edits, to always-on-time delivery. Our teams worked very closely together. In fact, we often felt like Cleveland was part of our internal team.

What did you find most impressive about this company?

Cleveland Design is a ‘can-do’ agency. No matter what the project, they develop unique creative approaches that work. Plus, their customer services is terrific. They are the most responsive agency I’ve ever worked with.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

East End House is a nonprofit community center located in Cambridge, MA. As of of greater Boston's oldest social service centers, we have been a vital resource providing services for lower-income families, school age programs, and senior citizens. I have been the President and CEO for over 20 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cleveland Design?

Cleveland Design created our original logo and brand 20 years ago, along with print collateral and website. We updated all of this in the past few years with a new logo, new website and complete brand standards that we use to apply to our events and program materials.

What were your goals for this project?

East End House has been a presence in the community for over a 137 years. We needed a strong brand to convey our history, but more importantly convey our cutting edge programming and services to the community. Our goal was to have a cohesive brand that was strong, bold and lively.

SOLUTION

How did you select this vendor?

We have known Cleveland Design for years and knew they were experts in branding and also had a lot of experience working with nonprofits.

Describe the scope of their work in detail.

They started with creating our new brand identity, and then worked with us to establish a new website. They designed and developed the site and made sure to build it user friendly so we could update ourselves. Through this process they developed brand standards for us that also included email and newsletter templates.They have also created a number of design themes for our major fundraising events, as well as community programs and events.

What was the team composition?

We worked with the entire team at Cleveland Design. The president led most of the creative, while their copywriter has helped with content and messaging, and worked closely with their web team for a number of initiatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

East End House has a strong and well known brand in Cambridge and the Boston area because of all the great creative from Cleveland Design. As one of the leaders for nonprofits in the area, we feel they helped us achieve this recognition by giving us a strong brand. They have consistently helped create and bring a vision to our signature annual fundraising event which we rely on for fundraising.

How effective was the workflow between your team and theirs?

We have always worked closely with all the team members at Cleveland Design. Our workflow tends to be last minute on many projects and they always rise to the occasion and get the work done for us on time.

What did you find most impressive about this company?

Their creative is excellent as well as their customer service. They are nimble and smart to work with.

Are there any areas for improvement?

None that we can think of.