CIENCE Technologies

BACKGROUND

Introduce your business and what you do there.

I work at a small digital firm that builds apps, websites, web apps, and IoT products for companies. I’m the product manager and run marketing as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We needed more leads. Finding businesses can be challenging, and we hired CIENCE Technologies to reach out to potential customers that need our different offerings.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies started with email outreach for us. Using email copy we provided, they would reach out. We didn’t have any set goals but wanted to see what could happen. Their team also used LinkedIn for outreach, and then we played around with phone calls for a short period of time.

Their team also performs lead research for us. For that, we tell them what we want to see in the leads. They find people, companies, their contacts, titles, emails, LinkedIn pages, and phone numbers. Their team deep dives into social media to find information. The idea is to see if we can find and contact the right individual and try to make a connection.

What is the team composition?

Daria (Sales Development Representative, CIENCE Technologies) is our main point of contact. I worked with others on email outreach and research.

How did you come to work with CIENCE Technologies?

CIENCE Technologies was discovered by the man who was previously doing marketing for us. I believe he received an email from them, which is coincidentally what we hired them for.

How much have you invested with them?

We’ve spent about $4,000 per month, and have been working with them for a year and a half.

What is the status of this engagement?

Our engagement with CIENCE Technologies began in April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still working with CIENCE Technologies on the research side where they provide a high-quality service. Ultimately, we decided the results from outreach weren’t worth the investment, so we wrapped that up a couple weeks ago.  While the stats weren’t what we hoped, it wasn’t any fault of their own. It involved the messaging on our end; we need to work on how we describe our company’s value. We have to work on finding the right message to gage interest and responses.

How did CIENCE Technologies perform from a project management standpoint?

Their project management style is excellent. CIENCE Technologies is full of responsive workers that are willing to try new things. In the beginning, we had a lot of things that needed tweaking and moving around. They were prepared to change things at the drop of a hat.

What did you find most impressive about them?

I was impressed with the research aspect and how well they can take a specific target and turn it into results. Other lead generation companies will ask for information and filter keywords through their database. CIENCE Technologies gets a lot more detailed than their competitors.

Are there any areas they could improve?

I wish we had more help with general messaging. A little bit more coaching from them on messaging and how to craft emails, since they are the experts. I feel that because we’re the client, they wanted us to tell them what to do. It would’ve been more helpful if they showed us how to move forward and how other clients have done similar things.

The person in charge of marketing before me was a bit of a micromanager. He wrote out formulas and had everything planned out step-by-step. I’m not sure if their approach was a result of working with him. They may have assumed we wanted it executed in a similar way.

Do you have any advice for potential customers?

CIENCE Technologies does great work. I would suggest having your targets and messaging well-defined before an engagement starts. Once you get through that, then everything else should be good to go.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a managed IT service and network solutions provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We wanted to gain more leads for our direct sales team and gain more traction from industry events to create a larger lead pipeline.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies provided a sales development rep (SDR) who assisted our outbound email and phone calls. We also had a sales assistant who nurtured our email pipeline and communication. The team helped clean up our CRM and load leads as well.

What is the team composition?

We worked with three people, including our lead Daria (Customer Success Manager, CIENCE Technologies) RJ (SDR, CIENCE Technologies) and Miroslava (Sales Assistant, CIENCE Technologies). Prior to Miroslava joining as our sales assistant, we worked with two other resources.

How did you come to work with CIENCE Technologies?

Our previous lead generation agency did not meet our quality standards, so our vetting was extra careful this time. I came across CIENCE Technologies on Google and met with a business development rep. He was phenomenal to talk to.

What is the status of this engagement?

We started working together in April 2018, and the collaboration wrapped up in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CIENCE Technologies was a wonderful partner to work with. During our collaboration, we gained over 9,000 prospects, and one campaign for an event gathered us 40 appointments. We only stopped because of internal budgetary factors. 

How did CIENCE Technologies perform from a project management standpoint?

We had an effective engagement. Our weekly calls were productive, and CIENCE Technologies shared reports with us in advance to review. We used Basecamp and phone calls to communicate. 

The team was highly responsive to any challenges we came across. For example, some of our customers do business under a different name from their legal or directory name, leading to duplicate entries. Once we pointed out the issue, CIENCE Technologies was on top of it. In addition, whenever the team ran into a problem—such as responding to a tricky email—they reached out to us. They didn’t try to tackle it on their own, which we appreciated.

What did you find most impressive about them?

The team was well-organized, highly communicative, and very mindful of our image in the marketplace. Daria and Max (Business Representative, CIENCE Technologies) did a fantastic job staying in touch with our side and taking care of our needs.

Are there any areas they could improve?

CIENCE Technologies tends to hire young employees right out of college, which can lead to more frequent turnover. This caused challenges when the turnover occurred during our campaigns. The incoming person often operated under the departing person’s name in communication to maintain continuity on the client’s side. 

However, all in all, everyone at CIENCE Technologies was wonderful to work with. They communicated politely and seamlessly in English. The team was always willing to ask questions if they didn’t understand a concept.

Any advice for potential customers?

Make sure that CIENCE Technologies knows who the target accounts are and what types of businesses they're looking for before you get started. Also, assign a team member who can manage the CIENCE team from your side, which can be a time-intensive responsibility.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for Bioreactors. I run a small internal group focused on growing our presence in that market. This includes advertising, sales process, product generation, and key customer management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CIENCE Technologies?

We did not have a good list of customers and prospects.

What were your goals for this project?

We wanted to generate a more or less exhaustive list of companies and target engineers in this space, as well as 6­—9 leads.

SOLUTION

How did you select this vendor?

I had worked with them before in another capacity. I was happy with the research they did then, so when I looked for other places, CIENCE Technologies still came out on top.

Describe the project in detail.

They generated the desired list for us with speed and accuracy and implemented a lead generation campaign. They researched the biopharma space and found appropriate target names and contact info for us. They also reached out to target people using scripts that they generated.

What was the team composition?

We worked with a project manager, a dedicated sales resource, scriptwriters, and business network contacts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a completed research list that exceeded our expectations. The outreach program was not as successful as we had hoped, but it met the expectations they laid out for us. Overall, they delivered the correct product on time and on budget.

How effective was the workflow between your team and theirs?

The workflow was great. We were in contact as required and had weekly coordination meetings. They completed the project ahead of schedule. Our project manager was terrific.

What did you find most impressive about this company?

Their ability to do targeted research stood out. They were able to find names and roles correctly amidst organizations that are very difficult to penetrate due to the secrecy of the industry.

Are there any areas for improvement?

Sometimes I would catch an English error or we'd not get as many engagements as we thought, but overall, everything went smoothly and they did a great job of course correcting themselves.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that provides services to both print and video media companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We’re based in Vermont, and most of our video clients are in New York or Los Angeles. This poses a challenge for us because we’re outside the epicenter of the film and television world. We do excellent work at phenomenal prices. It’s just that people don’t know about us. We hired CIENCE Technologies to solve our problem by gaining new customers.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies is funding lead generation services for our company. After researching prospective leads in the industry, they start working down the list to arrange meetings each week for us with potential customers.

What is the team composition?

We work with Michael (SDR Team Captain, CIENCE Technologies) who acts as the sales development rep, and Daria (Customer Success Manager, CIENCE Technologies) who is the project manager.

How did you come to work with CIENCE Technologies?

We have two separate media business lines and were searching for a lead generation company for one of them. This was a year before our work began with CIENCE Technologies. We decided to go with another lead generation firm because CIENCE Technologies doing their calling from overseas made our team a bit nervous. The other firm did a fine job, but we were looking at another vendor for the video side. After starting conversations with CIENCE Technologies, we decided to give them a shot to see how they perform compared to the other agency.

How much have you invested with them?

We’ve spent about $15,000–$20,000 so far.

What is the status of this engagement?

Our engagement with CIENCE Technologies began in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CIENCE Technologies is doing an exceptional job getting our name out there and scheduling meetings. In terms of results, we’re getting about three to four meetings a week, which is phenomenal. Since it’s early in the process, we haven’t landed any new clients yet, but we’re building a pipeline of potential customers through our talks. We’re thinking about replacing our old vendor with them for our other service line.

How did CIENCE Technologies perform from a project management standpoint?

One of the things I like about CIENCE Technologies is how transparent they are with data. We have standard weekly meetings on Mondays with Daria and Michael. Every week, we receive a report and go through what happened during the last week. Their excellent project management style is complemented by their effective communication.

What did you find most impressive about them?

CIENCE Technologies has a smooth process to onboard and start a new campaign. They utilize technology better than anyone else I’ve seen. I appreciate that the data is available for everyone to see.

Are there any areas they could improve?

No, not at this point.

Do you have any advice for potential customers?

During the first month of working with a lead generation company, there’s a learning curve. Both parties have to get to know each other, so that is expected. Also, clients need to be involved and available in the beginning because CIENCE Technologies is going to have questions and need the information to do their work.

BACKGROUND

Introduce your business and what you do there.

I’m the director of North American sales at Yamaha Unified Communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We needed a firm to help us qualify potential leads from our webinars and trade shows that we attend. Some of these events generate thousands of contacts, and we wanted to capitalize on that to drive our ROI.  

SOLUTION

What was the scope of their involvement?

Their team qualified leads from our events and forwarded potential customers to our internal sales representatives. We sent them lists of potential contacts and they sifted through the names, conducting research and reaching out on our behalf. After evaluating the leads, they sent us contact information for people that were interested in speaking with us.

What is the team composition?

Daria (Customer Support Manager, CIENCE Technologies) was our original point of contact, and we eventually switched over to Viktor (Sales Development Representative, CIENCE Technologies).

How did you come to work with CIENCE Technologies?

I’m not sure. We were already working with CIENCE Technologies when I started in my current position.

What is the status of this engagement?

We began the partnership in April 2018, and our contract expired in April 2019. We decided to pause the collaboration because of some internal restructuring.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CIENCE Technologies freed up our sales representatives to focus on communicating with qualified leads. Our team is no longer tied to their computers and phones after each trade show. Using their leads, we’ve been able to connect with a variety of individuals and companies to create business opportunities.

How did CIENCE Technologies perform from a project management standpoint?

They did a fantastic job of keeping us up to date with necessary information. We had a weekly video call where we would discuss their research and outreach. A day before the call, they’d send us a detailed report so that we could prepare questions beforehand. This included a variety of trends and statistics, including the number of people they contacted, lists of bouncebacks from emails, favorable responses, and leads that were passed on to our team.

Many different questions came up as they were contacting leads, and whenever they were unsure how to respond, they engaged with us right away. They were also quick to let us know about leads that we needed to contact.

What did you find most impressive about them?

I was impressed with their ability to break down their outreach process. I was also pleased with the reports they sent. Their in-depth analysis was extremely beneficial for our team. They gave us a sense for why certain leads didn’t want to follow up, which helped us understand both the positive and negative aspects of our sales strategy. Also, they always seemed eager to learn more about our business and our end users.

Are there any areas they could improve?

I can’t think of any negatives from the partnership. They were engaging and did everything we asked them to do.

Do you have any advice for potential customers?

Give them as much information as you can. Tell them about your business, your lead follow up process, and the results that you want.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of a healthcare software company. We provide a software solution that helps patients access emergency rooms and urgent care facilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CIENCE Technologies?

My company engaged CIENCE Technologies to do lead generation and sales sourcing.

What were your goals for this project?

Our goal was to add ten web demos each month.

SOLUTION

How did you select this vendor?

After interviewing many companies, my team felt that CIENCE Technologies had the best capabilities for this project.

Describe the project in detail.

My company does outbound telemarketing and email marketing six days a week, and CIENCE Technologies oversees content creation and email cadences.  They also create lead sources and make outbound calls to book appointments for demonstration.

What was the team composition?

We have worked with a mixture of team members whose involvement in the project varies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

CIENCE Technologies has surpassed our KPIs. They have instituted effective methods for converting new appointments.

How effective was the workflow between your team and theirs?

Implementing a steady workflow took some time, but we eventually achieved efficient communication and workflows.

What did you find most impressive about this company?

They successfully grasped our market’s sales process in less than three months. The team sets realistic expectations and delivers on their commitment. Overall, they have exceeded our expectations.

Are there any areas for improvement?

Every company has room for improvement; CIENCE Technologies could deploy more best practices in their work with clients.

UPDATED REVIEW

This review was updated on August 15th, 2019 by another team member of the client company. New content is below.

Introduce your business and what you do there.

I'm the director of business development for a healthcare software company. 

What challenge were you trying to address with CIENCE Technologies?

We were looking for sales development reps (SDRs) to reach out to hospital systems and urgent care centers across the country on our behalf. We wanted to increase our selling potential and outreach outside of our internal resources.

What was the scope of their involvement?

CIENCE Technologies provided lead generation services to get our product into hospitals and other targeted customers. After doing research, their team found different hospital systems and their high-level executive offices. CIENCE Technologies then will call and email those offices and set up demo meetings for my team and I. In those demos, our side will then try to close the deal.

We trained each SDR on what our company does and what our products are. It’s a very similar training process to what our internal employees experience. Rose (Sales Representative, CIENCE Technologies), our main SDR, has been eager to learn about how we function — that way, she can answer any questions that potential clients pose to her. We provided call scripts at first, but eventually, CIENCE Technologies came up with their own, excellent lines that we edit.

Since we tend to have long sale cycles—it can take up to nine months to close a deal with a larger hospital system—we don’t set regular metrics. Our main goal for CIENCE Technologies is to get as many demos as possible.

What is the team composition?

I work with Vladimir (CSM Lead, CIENCE Technologies) who serves as our project manager. We also work with Rose and Jamie (Customer Success Manager, CIENCE Technologies).

How did you come to work with CIENCE Technologies?

My boss found out about them through one of his friends, who’s the CEO of another company. 

How much have you invested with them?

We spent $13,000–$15,000 a month on their services.

What evidence can you share that demonstrates the impact of the engagement?

CIENCE Technologies knows what they're doing. We're really pleased with the types of hospital systems that they've been getting demos with. A lot of them are difficult to get in touch with; a connection takes time, and they must take multiple approaches to get in. 

Since we started working together, we’ve done several types of campaigns, including re-engagement, to figure out the best way to get results. CIENCE Technologies has been flexible and patient with this approach. They're doing a great job all in all.

How did CIENCE Technologies perform from a project management standpoint?

Vlad is an excellent project manager. We work together to oversee the CIENCE Technologies team. He does a great job making sure they're on point and that the lead generation happens. I Rose has been quick to learn our process and what we do here. Overall, the whole team is wonderful to work with. 

What did you find most impressive about them?

CIENCE Technologies is incredibly good at lead generation. They’ve set up meetings with larger hospital systems that we’ve struggled to get into. The team has excellent cadences in their email and can maintain our domain health at 100% even after hundreds of emails.

Are there any areas they could improve?

Their team could have done a little more training about our company in advance, but that’s not a major issue.

Any advice for potential customers?

CIENCE Technologies is a great company to work with. I would definitely refer a friend to their team and recommend them to anyone considering their services.

BACKGROUND

Introduce your business and what you do there.

We provide ultrasound services and products. I'm the marketing and communications manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We were experiencing a downtrend in inbound traffic. We needed to explore outbound strategies as a potential way to raise revenue. We didn't have the internal resources to complete the project and needed outside assistance.

SOLUTION

What was the scope of their involvement?

They explained all their services before we started an official contract, and they got ahead of the learning curve early. They were very friendly, and they assured me that I could be as involved or as distant as I wanted or needed to be. I shared all our offerings and target marketing, including our messaging, dynamic content, and automated programs. We outlined the gaps in our strategy, and they set up a plan.

They normally make appointments with salespeople for their other clients, but they tailored a plan for us to increase our transactions. We strategized a transfer process, and every time they had a qualifying hot lead, they sent it to our sales group. They also have a research side, which is very helpful. They qualified their lists based on our criteria, and they made sure they filled in the pieces that were missing from our data. That was really valuable.

What is the team composition?

We have two main points of contact: a project manager and a primary service rep.

How did you come to work with CIENCE Technologies?

We shopped around for an agency to help us. I liked their eagerness early on and their explanations of their services. They could offer us a team of five people, which was well beyond what we could have hired in house. We saw the benefit of their offerings immediately.

What is the status of this engagement?

We started working together in the third quarter of 2018. The engagement wrapped up at the end of March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Every week, they gave us an update on the results at every level. They sent us a lot of data, including feedback, correspondence, and qualified leads. We used that information to see how many transfers turned into orders. We had an order in the very first month, and within the short time we've worked together, we gained three brand new customers and quite a few transactions.

How did CIENCE Technologies perform from a project management standpoint?

They are very responsive. Whenever I had a question, they would write back quickly. Email was our primary mode of communication, and their responses were immediate. They asked the right follow up questions and often had all the information they needed within an hour. I spoke with them face to face via Zoom once a week, and we regularly emailed between meetings.

What did you find most impressive about them?

The onboarding was better than I expected. We could strategize with their VP to see more significant increases, and we came up with social media solutions to meet our goals. They were accommodating and attentive, and they made me feel valued.

Are there any areas they could improve?

No improvements come to mind.

Do you have any advice for potential customers?

Take advantage of the access you have. Strategize with other marketers and build the best campaign you can.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at a software development and engineering services company. We assist companies in designing software systems primarily in the IoT and consumer electronics space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We needed a contractor to take over marketing duties for the company so that we could focus on more technical and engineering responsibilities.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies provide lead generation services to us. We give them information about the ideal customer profile we want to attract and how we want to expand our business. They create a campaign for that particular customer profile and, through email and phone calls, try to attract more business for us. We’ve gone through several campaigns, both general and for specific product areas that we’ve been working on.

What is the team composition?

We have two dedicated people working with us, a project manager who is our main interface and a campaign coordinator who does the outreach.

How did you come to work with CIENCE Technologies?

We researched companies doing lead generation as well as digital marketing, website upgrades, and social media. We wanted to work with a lead generation company that understood our particular type of work. CIENCE Technologies was a good match for the kinds of potential customers we were looking for. We spoke with them and, based on their experience and the process for lead generation that they outlined, we felt comfortable with them. They were very transparent about how the process would go and what to expect.

How much have you invested with them?

We’ve spent between $10,000 and $50,000.

What is the status of this engagement?

We started working together in November 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our initial campaign was around CES, the consumer electronics trade show that took place in January. They started in November, and we hadn’t expected much given the timing around the holidays. Within that short amount of time, they were able to set up a handful of face-to-face meetings at CES. So far, those meetings haven’t translated to business, but we have started building those contacts and relationships.

CIENCE Technologies has consistently produced results for the campaigns we’ve run. The results are even better than anticipated: we’ve had one to two appointments or calls per week on average. 

How did CIENCE Technologies perform from a project management standpoint?

They're very responsive. We have at least weekly meetings with them. The communication is very good.

What did you find most impressive about them?

They have an effective reporting metric system that allows us to course correct along the way. We receive detailed reports every week of what’s working and what’s not. It helps us make decisions and dynamic changes to the system as we go.

Are there any areas they could improve?

I think they could apply their expertise more. We’re engineers, not marketing people. They could provide more input to us about the different possible approaches we could take. I often feel like we’re coming up with the suggestions. It would be helpful if they could offer more based on their experience and knowledge. 

Do you have any advice for potential customers?

Be prepared to put the time in. I don't think anyone can hand off that part of the business to another company until they have gotten to know you. At least initially, plan to spend a good amount of time bringing them up to speed about your business. The more they know about what you’re trying to achieve and who your customers are supposed to be, the better the relationship will work.

BACKGROUND

Introduce your business and what you do there.

Innerspace’s platform uses internet-of-things (IoT) and artificial intelligence technology to offer analytics, insights, and predict future behaviors of how people will use indoor spaces. It also uses that data to create consumer and employee mobile apps and software that is designed to inform people about the services available in buildings such as finding available meeting rooms and desk space, nearby amenities, as well as offering turn-by-turn directions to find those services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

Our business challenge was primarily around lead generation. As a relatively small B2B company, we needed to quickly scale up our sales development activity. When we came across CIENCE Technologies, they seemed like a good partner to help us.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies provided us with lead research services. We described the type of customer we wanted to target and the ideal points of contact within an organization. Working together, we developed customer profiles that we’ve constantly refined based on further research. From there, CIENCE Technologies finds actuals names and roles for the kind of people we to connect with at different companies.

Secondly, CIENCE Technologies acts as a sales development resource. They conduct outreach to the people we identify and help us schedule demo meetings. Once they book them in our sales team’s calendar, their job ends and ours begins. 
 
What is the team composition? 

We generally interfaced with three key contacts from CIENCE Technologies. We’re in touch with their project manager at least on a weekly basis. Our company has a cadence of 100–200 leads per week, so I also engage with a researcher from the team who approves the leads they identify. 

Our third most frequent contact is with their sales development resource, an individual who sends emails to set up meetings. In some cases, they reach out on my behalf. 
 
How did you come to work with CIENCE?

We were initially contacted by one of their competitors, which gave us the idea to engage this type of service. Before then, we hadn’t known it existed. Since we were unimpressed with that vendor, we figured we should look at other options.

I emailed a few companies before one of my mentors referred me to CIENCE Technologies who had achieved success working with them. They were the only one that offered an essentially turnkey service. 

How much have you invested with them?

We’ve invested around $16,000 so far.
 
What is the status of this engagement?

We started working together in December 2018, and we just renewed our contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working together for an extended period has been a remarkable process. They’re highly adaptive; in-house teams can rarely make the type of rapid changes that are a part of CIENCE Technologies’ business. 

Hiring internal staff to replicate their services within my team would have required significantly more time and cost without the scalability CIENCE Technologies offered. They help us reach new verticals quickly and easily. We can build the average campaign in a matter of weeks for each different customer segment, which would have been incredibly challenging to do internally. 

CIENCE Technologies enabled us to engage one of the largest companies in the world as a customer. This six-figure contract value was our first success story, and it came within the first month of working together.
 
How did CIENCE perform from a project management standpoint?

They’re incredibly responsive and very adaptive. I have nothing bad to say about their project management. We use a shared Slack channel to handle day-to-day scheduling.

What did you find most impressive about them?

I don’t have experience with other providers, but CIENCE Technologies is quite unique. They’re pioneers in the outsourcing parts of a sales team sale. As a partner, they’ve integrated themselves so well within our company that very little distinguishes them from full-time members.  Outsourcing something as sensitive and critical as our sales process can be quite challenging and risky, but they’ve made it seamless for both our team and our potential customers.
 
Are there any areas they could improve?

There only other things I wish they could do are just not possible. I really have no complaints. 
 
Do you have any advice for future clients of theirs?

Clients should go in with a clear understanding of their ideal customer profile since they know their own business better than CIENCE Technologies could. This knowledge will help them find customers who’d be most receptive to the product. Going in without a clear understanding would just be a waste of time and money.

BACKGROUND

Introduce your business and what you do there.

I am the president of an educational organization that hosts workshops, seminars, and training sessions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CIENCE Technologies?

We wanted to enhance our executive advisory boards by recruiting more executives to our network. To achieve our goal, we needed to find an experienced digital marketer who could effectively promote our brand.

SOLUTION

What was the scope of their involvement?

CIENCE Technologies is tasked with generating about 250 leads each week via email marketing. The first phase of the project was filled with virtual meetings, which helped them learn more about our business and related goals. Once our needs were identified, they began writing eight different drafts for the email campaign. They customized the content to align with our company’s unique brand language.

Their current efforts are spent making weekly adjustments to the promotional emails based on our audience’s response. They also have access to one of our corporate email accounts, in which a member on their team uses to respond to customer inquiries and schedule meetings with potential clients. During holidays, they make sure to include special greetings to make their emails to our clients more personable.

What is the team composition?

Their business development leader was our main point of contact during the contract process, but we currently work with a researcher, a copywriter, and a customer support specialist.

How did you come to work with CIENCE Technologies?

We received bids from three vendors and narrowed our list down to two candidates based on price and experience. Although CIENCE Technologies was not the most cost-effective option, their team was able to do more work without our assistance. 

How much have you invested with them?

To date, we have spent less than $50,000 for their services.

What is the status of this engagement?

Our partnership began in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We consider CIENCE Technologies’ efforts to be a highly successful internal sales strategy. Within eight months of executing their campaign, more than 165 leads contacted us to learn more about our programs.

How did CIENCE Technologies perform from a project management standpoint?

We have weekly meetings via Zoom to discuss their results and the steps they plan to take to improve. Beyond their remarkable transparency, they made a special effort to include us in their progress with detailed documents and spreadsheets. When roles changed within their organization, they preserved the old email address, signature, and communication style to avoid confusion from our clients.

What did you find most impressive about them?

They work endlessly to discover new growth strategies for our benefit, which proves that they genuinely care about our success. The other vendor that we reached out to refused to edit their copywriter’s work, but CIENCE Technologies didn’t hesitate to provide customized work that fit our specific business needs.

Are there any areas they could improve?

We didn’t notice any troubling areas that would need improvement.

Do you have any advice for potential customers?

CIENCE Technologies isn’t the best vendor for those who are looking for something cheap and simple, but the quality of their work is definitely worth the hefty price.