The Brown Cows

BACKGROUND

Please describe your company and your position there.

Business development manager at an oil & gas consulting firm. We represent numerous international suppliers within the APAC region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brown Cows?

Our company website required a complete re-design to stay up to date with the latest web design trends. The old website was outdated and had not been worked on for several years.

What were your goals for this project?

We wanted a fresh and simple design to give our visitors a quick yet informative look into our business activities and suppliers. The ultimate aim was to provide a clear overview with the option for visitors to contact us through various platforms.

SOLUTION

How did you select The Brown Cows?

We were looking for a reliable and efficient web designer. Through word of mouth, we ended up contacting The Brown Cows with an enquiry to redesign our website.

Describe the project in detail.

We were looking for a digital agency which could address our needs. Typically, larger digital agencies offer overpriced services to large firms. The nature of our business meant we wanted to find an agency which offered a good level of service at a competitive price. Our old website was severely outdated and needed a refresh to coincide with our company rebranding.

As business development manager, i wanted our company to take on a new approach and move away from the more traditional methods of marketing. Using new digital platforms, our aim was to create new avenues of interest for our network. The Brown Cows proposed numerous changes and also offered advise on other areas aside from web design.

What was the team composition?

We were assigned a single point of contact throughout the project. This meant that the communication was clear and precise from start to finish. They were flexible, understanding and supportive in all areas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the new website launch, we have seen positive results with a significant increase in traffic and unique visitors. With a monthly average increase ranging between 70-90%, we are seeing continued results.

With the addition of new suppliers over the past 3 months, the numbers have continued to increase. We have received multiple enquiries through the website and seen a growth in our LinkedIn profile and network.

How effective was the workflow between your team and theirs?

Very efficient and effective workflow and communication. I spoke with the project manager over Whatsapp whenever anything needed to be addressed. In addition to this, Zoom calls were scheduled regularly to ensure the progress was continuous throughout. Using Airtable was another great way to exchange information and content which made the process even more simple than initially thought.

What did you find most impressive about this company?

The communication was excellent from start to finish. Expectations were clearly defined at the start and met throughout. Progress was easy to follow and monitor. The flexibility meant that changes were easily made and received in a positive and encouraging manner. Professionalism at its best

Are there any areas for improvement?

The only minor issue was at the very beginning when there was some misalignment over specific content usage. However once this became apparent, the project manager arranged a quick call to ensure things were clarified and resolved almost instantly. Overal no negative experiences.

BACKGROUND

Please describe your company and your position there.

Holipay is an easy way to book a holiday and spread the payment over 12 equal weekly installments. An account is easy to open and is available through a variety of travel providers serving travellers online and in-store. Holipay’s fees are clear and we don’t charge interest. Unlike traditional layby, you can take your holiday despite outstanding instalment payments.

Travel providers choose Holipay as we introduce new customers, increase conversion rates and increase the average ticket size. That boosts your bottom line without any additional effort, and you never have to worry about fraud and repayment risk, as we pay you on the same business day. My position at the company was centered around developing Holipay's proprietary transaction risk assessment processor (TRAP). Through risk assessment, we were able to gather large amounts of privileged data on our users that we subsequently used to help target our digital marketing campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brown Cows?

The Brown Cows were hired by Holipay to create digital content as well as plan, run, evaluate and calibrate Holipay's digital marketing campaigns. The team at Holipay thoroughly enjoyed working with The Brown Cow's team. All our expectations going into the partnership were exceeded. We would not hesitate to employ their services again or to recommend them to others.

What were your goals for this project?

The goal of the project was to launch Holipay's first lareg digital marketing campaign.

SOLUTION

How did you select this vendor?

After searching far and wide for an agency to assist us we eventually stumbled across the Brown Cows team and were impressed by the caliber and knowledge of their experienced team. We had a couple of web interviews with their team in Saigon, whilst we were in Sydney, and knew after these initial meetings that our project was in safe hands.

Describe the scope of their work in detail.

•  Responsible for customer acquisition strategy development and implementation
• - Core focus on Facebook, conversion rate optimisation (CRO) 
• - Developing digital material in various mediums to aid in expanding our channel mix
• - Collecting and reporting on digital marketing analytics
• - Social media influencer introductions and management

What was the team composition?

Simply put Dan was the man. He built a great relationship with Holipay's team and was able to understand our needs, as well as our budget. Dan also was backed by an equally incredible team, who were as passionate about helping Holipay achieve its goals as the Holipay team were themselves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw huge increases in conversion rates across all channels, but especially those that we highlighted as our core channels. We saw overall a dramatic increase in customer acquisitions.

How effective was the workflow between your team and theirs?

The workflow was friction-less. Dan managed the majority of communications between the Holipay team and the The Brown cows team. Even though our team was Located in Australia and theirs in Vietnam there was not a single issue. Dan handled it amazingly and the time-zones lined up great.

What did you find most impressive about this company?

I want to say their price but even that was overshadowed by the level of care they showed for Holipay's product and goals. I often forgot that they weren't our in-house marketing team.

Are there any areas for improvement?

None that were important enough to remember.

BACKGROUND

Please describe your company and your position there.

I'm working to build a InsurTech app focused on the SE Asian market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brown Cows?

There are a lot of apps in the particular space I'm occupying, and I needed help with creating a brand identity that speaks to the local consumer. Hence I wanted to stand out -- and find the right positioning -- while also appealing to my target audience.

What were your goals for this project?

I wanted:

• Better customer intelligence.
• A strong brand identity.
• Brand guidelines and positioning
• A website along with some basic collateral.

SOLUTION

How did you select this vendor?

I met Tony in Vietnam previously, and we got along really well. They're both very professional, with a perceptive ear to the market.

Describe the scope of their work in detail.

In summary, I asked for:

• A brand-strategy.
• A website plus basic collateral.

I intended to present this fairly complex project with an open mind, which I learned was a good strategy. Tony and Dan quickly picked the complexities apart, found angles I hadn't even thought of, and presented me with a strong solution. All in all, they showed proof of great creativity as well as business acumen. I presented the challenge and offered brief guidelines. BC, in turn, took the problem and ran with it.

What was the team composition?

I dealt mostly with Tony, but they were both easy to get a hold of. Communication, overall, was super-smooth. Far better than most agencies I've worked with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still working to fully deploy this project, but initial testing has been very positive. Initial conversion-rates tripled with the new identity as compared to the previous beta-product.

How effective was the workflow between your team and theirs?

Here's where I think BC really shone. Super-smooth communication and a clear breakdown of deliverables. I knew what to expect, and they delivered -- on time and with top quality stuff. They were also receptive to feedback, and happy to make certain alterations and iterate.

What did you find most impressive about this company?

It was a powerful trifecta: communication, simplicity, and quality. Both Tony and Dan are super-cool guys that are easy to work with, and equally easy to get a hold of. Communication was always timely. I was also impressed by their ability to take a complex problem and not only break it down into key deliverables, but also present new angles I hadn't thought of. It was all top-quality stuff.

Are there any areas for improvement?

Honestly, not much I can think of at the moment. There were some iterations to be done, but that's to be expected, and they were very eager to get this done right. I understand it's a small agency, and it would be great if they expanded their in-house capacity down the road, but for now that wasn't much of an issue.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a food discovery mobile app. We locate and document the most popular dishes in major cities around the world and highlight that content for our users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brown Cows?

We were looking to develop a brand and style that didn't distract from the food content that we presented, but also had a memorable and distinct personality. We also needed that personality to be translated over to our digital ad campaigns.

What were your goals for this project?

We hoped to streamline our brand creation and the process of digital asset creation. We needed someone to take the reins on our marketing so that we could focus on app and business development.

SOLUTION

How did you select this vendor?

I met the founders, Dan and Tony, through my network in SE Asia. After speaking with the two of them, I realized just how complimentary their skill sets were and that they could provide exactly what I needed.

Describe the scope of their work in detail.

• Create and develop a brand presence that reflected our values.
• Develop design guidelines for the brand that we could employ across all digital mediums, including app development, web presence, social media, and ads.
• Digital ad campaign idea creation.
• Digital ad campaign execution.
• Social Media Management and analytics.

What was the team composition?

I worked directly with Dan on a regular basis. The relationship was extremely low friction as he has a solid grasp on our needs and how to implement them with his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to launch multiple ad campaigns that they created that led to a huge influx of user growth.

How effective was the workflow between your team and theirs?

Extremely effective as the only point of contact I ever needed was Dan. There was very little superfluous communication and no unneeded meetings.

What did you find most impressive about this company?

Their quick response and turn around time. I couldn't believe how quickly the concepts for our ad campaigns were delivered.

Are there any areas for improvement?

I would have preferred to work just with their in-house team on a video campaign we worked on, but they didn't have those capabilities. However, they had a quick recommendation for an agency that could do what we needed and they handled much of the communication and dealings with the vendor.

BACKGROUND

Please describe your company and position.

I am the Director of a marine products distributor

Describe what your company does in a single sentence.

Marine Product Distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brown Cows to accomplish?

• Build online store
• Product (b2b) marketing

SOLUTION

How did you find The Brown Cows?

• Online Search
• Referral

Why did you select The Brown Cows over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The Brown Cows were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Supported:

• ground up development of website
• social media
• paid marketing strategy and implementation 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website and sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. The owner has paid good attention to the project, direct involvement with our exec and internal stakeholders 

What was your primary form of communication with The Brown Cows?

Virtual Meeting

What did you find most impressive or unique about this company?

Direct working with Brown Cow leadership

Are there any areas for improvement or something The Brown Cows could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am co-founder of Hatchery, China's first culinary incubator (2015-2019), which brought the world's flavours and cuisnes to China through different incubation programmes.

Grew company to 45 staff through seed and Pre-A rounds before it was wound down in June 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brown Cows?

Web development, video production and brand design work.

What were your goals for this project?

Various goals across different projects.

SOLUTION

How did you select The Brown Cows?

I was referred to The Brown Cows by two independent contacts - one former colleague in Hong Kong and a client in Shanghai.

Describe the project in detail.

We initially hired The Brown Cows to develop our first website on a very tight deadline (2-3 weeks) and, having been so impressed by their professionalism and speed of. execution, ended up engaging them across multiple projects in 2017, ranging from brand identity, graphic design and video development.

What was the team composition?

I worked mostly with Dan Mankarious and occasionally with his designers directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They exceeded expectations on each project.

How effective was the workflow between your team and theirs?

Communication was always very smooth and prompt. Responsiveness was a concern initially having worked with other remote teams but that was never an issue with Brown Cows - always responded to messages within hours if not minutes.

What did you find most impressive about this company?

Communication, speed and execution.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

I am the Co-founder and CPO of the JPE Care group, one of the largest elderly care groups in SE Asia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brown Cows?

Digital Marketing with a Malaysian specific approach

What were your goals for this project?

Increase our sales by 40% in a 6-10 months

SOLUTION

How did you select this vendor?

Reference from a previous colleague

Describe the scope of their work in detail.

Fine tune our existing digital marketing campaign, implement remarketing tactics and further user segmentation and improve our sales funnels

What was the team composition?

My team worked closely with Tony.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Pillar and Eldershare, two branches of the group saw 30% increase in lead generation.

How effective was the workflow between your team and theirs?

Communication was frictionless

What did you find most impressive about this company?

The process they have combined with flexibility to adapt to our needs is very impressive.

Are there any areas for improvement?

Increase the pace without affecting quality.