Brighter Click

BACKGROUND

Please describe your company and position.

I am the President of Relatabble

Describe what your company does in a single sentence.

Clients use our app to be matched with someone on our staff to privately talk about a specific issue, immediately or for a scheduled time in the future, via text, voice, or video chat.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Naming of company/app; Logo design
• Market research
• Development of brand guidelines
• Develop, implement, and manage marketing & advertising strategies

SOLUTION

How did you find Brighter Click?

Clutch Site

Why did you select Brighter Click over others?

• High ratings
• Great culture fit
• Company values aligned
• Willingness to establish a personalized relationship with our team

How many teammates from Brighter Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brighter Click has been responsible for market and competitor research, naming our company/app, designing our logo, developing brand guidelines, outlining marketing and advertising strategies and budgets, and identifying key metrics for measuring success. Consistent communication was expected and delivered throughout. The work has been completed in clearly identified phases with preset timelines. 

All deliverables were completed early or on time, and always as described. Additionally, Brighter Click has assisted with decisions and strategy that were indirectly related to their contracted responsibilities, but not within the scope of our agreement with them. They have been an invaluable and trusted resource.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each phase of contracted work has been clearly defined, and all promised deliverables were presented on time and exactly as expected. Clear and consistent communication has been maintained since Brighter Click first partnered with us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been exceptional. Not only has all work been on-time, Brighter Click is often ahead of schedule. Our communications have always been fully addressed, with consistently near-immediate responses. Excellent follow up and follow through.

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brighter Click is not only skilled and knowledgeable in the field of marketing and advertising, they are also adept at building personalized working relationships with their clients. Brighter Click acts as a true partner, consistently demonstrating their commitment to our team and our overall success.

Are there any areas for improvement or something Brighter Click could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the CEO of GunZee

Describe what your company does in a single sentence.

GunZee manufactures and sells firearm holster accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Increase sales volume
• Decrease Cost per Acquisition
• Increase our Average Order Value
• Develop a new website to increase conversion rate

SOLUTION

How did you find Brighter Click?

Online Search

Why did you select Brighter Click over others?

• High ratings
• Great culture fit
• Company values aligned
• Data & Results Driven

How many teammates from Brighter Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing scope of work includes: 

• Increase sales revenue 
• Decrease Cost per Acquisition 
• Increase Average Order Value 
• Launch new Shopify site and increase site conversion rate

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion rates continue to increase 
• Revenue has doubled and continues to climb 
• Overall Return on Ad Spend continues to increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, has extremely strong communication skills, is very analytical and data-driven, and drives results. They are a real pleasure to work with...

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're proactive and obsessed with the metrics that drive performance and growth.

Are there any areas for improvement or something Brighter Click could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Social Media Advertising Manager of Gelato

Describe what your company does in a single sentence.

We sell software than enables artists, digital creators, and businesses to print products on demand and sell globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Social Media Advertising
• Creative Strategy

SOLUTION

How did you find Brighter Click?

Online Search

Why did you select Brighter Click over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Brighter Click’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creative strategy
• reporting and analytics
• social media advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• CPA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered items on time and went, and continue to go above and beyond for us. They take time to understand our business and always come with new ideas on top of their own expertise they provide. They are always flexible and willing to work with our companies fast pace.

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their understanding of social media advertising and creative strategy is impressive. BC is always on top of new trends and current with all things social media and keeping our accounts from falling behind.

Are there any areas for improvement or something Brighter Click could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Senior Manager of Demand Generation for a company focused on helping businesses transform their digital content into revenue by helping optimize for accessibility, SEO, and marketing performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We hired Brighter Click to do a full teardown of our LinkedIn account in order to give us feedback on what we are doing well and areas we could improve.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Brighter Click in the past and knew they could deliver great work.

Describe the project in detail and walk through the stages of the project.

The project was pretty straight forward. We had an onboarding meeting outlining the requirements we were looking for, granted access to the Brighter Click team, they completed the audit within a couple weeks, and we had a follow-up meeting discussing the findings.

How many resources from the vendor's team worked with you, and what were their positions?

We dealt with just 1 person, the owner, Colby.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to give very detailed breakdowns of what was working and what wasn't. They also providing actionable ways we could improve.

How effective was the workflow between your team and theirs?

It was very streamlined.

What did you find most impressive or unique about this company?

They are very personable and produce good quality deliverables.

Are there any areas for improvement or something they could have done differently?

I am very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

baby products lifestyle brand, cheif Marketing Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click, and what were your goals?

We partnered with Brighter Click to help provide strategic direction to our digital marketing outreach.

SOLUTION

How did you select this vendor and what were the deciding factors?

Multiple zoom interviews. Brighter Click was the most professional and knowledgeable vendor we interviewed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with a company and industry deep dive. Brighter Click offered solutions and resources to help us better navigate the digital landscape to meet our outlined goals.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The resources and tools that were shared were very helpful in the growth and management of our digital solutions.

How effective was the workflow between your team and theirs?

On-going zoom calls to go over projects.

What did you find most impressive or unique about this company?

As mentioned before, Brighter Click proved to be the most knowledgeable and professional vendor in this space. Surpassed expectations by providing unique solutions to complex problems.

Are there any areas for improvement or something they could have done differently?

No. 

BACKGROUND

Please describe your company and your position there.

I'm the CMO of an electric bike retailer based in Southern California. We have 2 retail shops and sell nationally via E-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone to manage our Social Media advertising with a very hands-on approach. Everything from generating creative to tracking performance, to optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and narrowed the field based on ratings & feedback. After interviewing the short list of options, we felt most comfortable with Brighter Click.

Describe the project in detail and walk through the stages of the project.

They helped us identify the right target audiences on Facebook and Instagram, created motivating content, linked in with our Shopify site, and strategically drove our key priorities.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the owner and a couple of media experts

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Instagram and Facebook followers have increased by 10% and sales from the social channel have a ROAS (return on ad spend) of 6X.

How effective was the workflow between your team and theirs?

Brighter Click is very responsive. We have regular status meetings and they update their Supermetrics analytical report daily.

What did you find most impressive or unique about this company?

Brighter Click has a deep knowledge base and is highly analytical, and they care about attribution.

Are there any areas for improvement or something they could have done differently?

Not at this time. Highly recommend.

BACKGROUND

Please describe your company and your position there.

Owner-Operator of Build a Head – parent company of BuildaHead.com, CardboardCutouts.com, and GiftWrapMyFace.com – which helps families and friends make something memorable.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

Drive new customer acquisition at positive ROI

SOLUTION

How did you select this vendor?

Brighter Click came highly recommended from another client of theirs,

Describe the scope of their work in detail.

From ad creation to managing all of the details of our social account

What was the team composition?

We've worked with a variety of roles but the owner/founder, Colby, has always been great at making himself accessible to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Colby (and his team) have been great to work with. Our companies have grown together and we're grateful for the insights he has provided to help grow our advertising efforts efficiently. He was also very helpful during an acquisition, so much so that we ended up terminating the other agency and increasing the work we do with Brighter Click. If you are struggling to figure out your social ad strategy, I have no hesitation recommending Brighter Click to you!

How effective was the workflow between your team and theirs?

Brighter Click has been very collaborative in ensuring any solutions meet our goals and objectives.

What did you find most impressive about this company?

Lots of meat, very little sizzle.

Is there any area for improvement or anything that could have been done differently?

Always room for improvement but nothing specific that stands out. I feel like most of the areas that they aren't as strong in, they have clearly articulated a roadmap for how they are working to make their weaknesses strengths.