Brandlucent

BACKGROUND

Please describe your company and your position there.

lan McKinley Rylan is the Co-Founder of StigmaZero and oversees Marketing and Sales activities as its’ global Head of Growth. Over his 15+ years of sales and marketing experience, Rylan has built and lead high-growth sales teams and most recently founded a successful digital marketing agency.

Through his experiences in the corporate world, Rylan understands the importance of ending the stigma still surrounding mental illness in the workplace. Rylan believes that companies have the responsibility to offer safe and inclusive work environments for all their employees.

Not only is it the right thing to do, but it will lead to a stronger company culture and increased productivity that directly impacts the bottom line. A true Win-Win. This is a mental health movement – and Rylan wants you to be a part of it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Our company had recently pivoted from offering a service to offering a web based product and we needed to do a complete re-brand that was aligned with our new offering and aligned with our company values.

What were your goals for this project?

We needed everything from a an overall branding strategy to new company name, logos, branding guide, web design, overhaul on marketing materials etc...

SOLUTION

How did you select this vendor?

We spoke with and evaluated several companies that we thought might be a good fit for what we were looking. It was an easy decision to move forward with Brandlucent.

From their approach, ease to work with and the feeling that they really understood what we wanted to accomplish and stay authentic to our values, we were confident that could help in moving us forward.

Describe the scope of their work in detail.

A lot of work from Brandlucent went into the finished results. They started in really wanting to understand our business, our vision and mission. We went through a couple of well organized workshops to help us clearly define what that was.

From there we were able to build the overall strategy that helped us, through some more organized working sessions develop our company name, logos, branding guide etc...

The entire process was so well structured and thought out and always felt that we were moving closer to the final result. It made it easy for us to just focus on the individual tasks instead of trying to do everything at once.

What was the team composition?

We worked directly with Karen and her team which varied on what part of the process we were working on.

RESULTS & FEEDBACK

˙˙Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the outcomes, our clients and prospective clients are always complimenting us on our branding, we have been able to happily refer companies back to Brandlucent.

How effective was the workflow between your team and theirs?

The workflow was always great. They were always organized and it never felt that there was any time wasted when dealing with them. They were great in following up and always met their deliverables (and were good at prompting us when our deliverables were late!).

What did you find most impressive about this company?

I was most impressed by the process behind something that is more "creative". Brandlucent was able to move us along and help sort our ideas, thoughts, visions and organize it all into a structure that allowed us build our authentic brand.

Are there any areas for improvement?

We couldn't be happier.

BACKGROUND

Please describe your company and your position there.

Fabrik8 is developing and operating office complex for businesses of all sizes and provides upscale and wellness oriented amenities to contribute and enhance business productivity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Visual identity update and branding development.

What were your goals for this project?

To update the image of Fabrik8 and strengthen positioning of the brand to offer wellness and productivity oriented workspaces.

SOLUTION

How did you select this vendor?

Brandlucent is a current tenant at Fabrik8 and we've develop a relationship troughout the years she been with us. The professionalism and experience Karen has demonstrate made the decision clear that we had to work we her and her team to propel our brand.

Describe the scope of their work in detail.

Brand strategie and Identity update.

What was the team composition?

We've work with Karen, CEO of Brandlucent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We feel confident about our new branding and visual identity. We've started to use all the tools they've given us in our marketing, sales and with our human resources and we can already feel that people adhere to this new positionning and relate to it.

How effective was the workflow between your team and theirs?

Very effective. Productive meetings ( Karen is very focus and showed a great and precise comprehension of our business and where we want to bing it). Very effective during the meetings, emails exchange, fast delivery of the work and updates.

What did you find most impressive about this company?

I was impressed by how quickly Karen understowad a business that is very different from hers. Very effective and professionnal. I also liked the confidence when we were challenging some of her proposition.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of RIBA Retail. We provide technical services in terms of data integration for the retail industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandlucent?

We needed support building brand identity and strategy. 

SOLUTION

What was the scope of their involvement?

First, Brandlucent delivered a package that identified all of the key elements for our brand strategy including mission and value statements. They framed the wording around who we are, what we do, and what we represent.

Then, Brandlucent formulated our brand identity. Their team created a logo, specified brand colors, and designed all of our graphics. They developed our display for any materials we share publicly.

We eventually expanded their scope into a full redesign of our website. From scratch, they built a static Wordpress site including the layout.

Since then, their team has worked on everything from email campaigns to infographics. Brandlucent provides ongoing site maintenance and produces content, such as blogs.

What is the team composition?

We worked mainly with Karen (CEO, Brandlucent). I’m not sure how many teammates built our website.

How much have you invested with them?

We’ve spent between $10,000–$50,000 throughout our collaboration.

What is the status of this engagement?

We started working together in December 2015, and continue to do so.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After many years of just winging it, Brandlucent focused messaging around our strengths and abilities— this was a big step. Their team helped our marketing capabilities; we’re now able to explain what we do, and the value our work adds to prospective customers as well as members of the industry. They’ve enabled us to be consistent with all of our brand materials and email campaigns. I don’t have quantitative data.

How did Brandlucent perform from a project management standpoint?

We’ve had no issues. Their team connects through email and phone calls. Brandlucent has been ahead of deadlines on all the projects they’ve worked on.

What did you find most impressive about them?

They were able to quickly understand our culture and business model. Their team was able to frame what we do in a clear message. Brandlucent delivered in spades.

Are there any areas they could improve?

Honestly, no. They’ve never been late or delivered something that wasn’t what we were imagining. I have nothing to offer in terms of constructive feedback.

Do you have any advice for potential customers?

Be available to do the work and spend the time to accomplish goals, especially during the early stages.

BACKGROUND

Please describe your company and your position there.

I have been in the in the financial security planning business for over 40 years. As a sole owner and the founder of my company I have been involved in every aspect of my business development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

It became evident to me that the evolution in the financial security planning sector was not keeping up with the new world technology. After an exhaustive market search I saw an opportunity to seize this moment to leverage the creativity and dynamism of Brandlucent as they are the only firm that we’re truly capable of grasping my craft and creating a branding strategy that fit my personality and values.

What were your goals for this project?

I wanted to set myself apart from the competition. I wanted to find dynamic new ways to communicate my message. I needed to make the experience of working with me totally unique

SOLUTION

How did you select this vendor?

I spent nearly 2 years meeting with a wide range of branding and content providers. Each meeting left me with the same sense that it was their processes rather than my unique values that would set me apart. Until I met Brandlucent. The chemistry was instant. The only thing that mattered was me. The openness to my story was so authentic that it was clear Brandlucent was the best possible choice

Describe the scope of their work in detail.

My work with Brandlucent started with a massive review of all my processes and marketing strategies. This evolved over time into an accurate distillation of what my brand really was and then how to communicate it to my clients and prospective clients. We also clearly defined my ideal target market and the completely overhauled my product shelf. The Branding spawned a new website and incorporated the latest is marketing technology to target certain market sectors. My work with Brandlucent will continue as my business is constantly evolving thanks to the team at Brandlucent. I am now positioned to be more effective than my competitors in the new age of business.

What was the team composition?

I worked directly with the founder of Brandlucent a brilliant, creative and dynamic individual. We met weekly for two years. I have also worked with the senior management on the more technical aspects of my business. At all levels not only was the experience amazing and provided me with tremendous growth, but it was a tonne of fun.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the majority of the branding is now complete, the results have been remarkably instant and measurable. Incredibly positive feedback from all clients and prospects and a significant uptick in revenues.

How effective was the workflow between your team and theirs?

The back and forth betBrandlucent and Levee Future Planning has been impeccable in every sense. Never once have I felt that a question, request or inquiry of any kind was too much for them to handle. I felt like I was the part of their team throughout the entire process.

What did you find most impressive about this company?

In a word. Authenticity. Their ability to capture my specific brand and style has been one of the most empowering experiences of my career.

Are there any areas for improvement?

It is said that “It takes 10 years to become and overnight success”. Given the background and depth of experience that the team at Brandlucent brings to the table, I can say with complete accuracy that the company may be young but the team is well beyond the 10 years in experience and insights and the ability to put that all together.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ayuda Media Systems, a software company that sells a complete suite of applications for out-of-home advertisers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandlucent?

We’d arrived at our 15th anniversary and wanted to revamp our brand and website. We needed a partner who could update our market positioning.

SOLUTION

What was the scope of their involvement?

We initially just wanted to do a small refresh, but Brandlucent helped us realized that we had a lot of brand components that we needed to update. They helped us change the entire personality of our company, which is something we were excited about. At first, we’d branded our company as a young and rebellious brand, but we’d grown to have over 100 professional clients and realized we needed something that fit our customer base better.

Brandlucent came up with a few ideas and some language we could use to better define the values of our company. From there, they put together a brand guideline, including colors and fonts that would match the new personality. We had them redo the logo, but it wasn’t extensive. They also created business cards, letterhead, digital signage, and other collateral that made us look more professional and gave us a consistent look.

What is the team composition?

We had one main point of contact.

How did you come to work with Brandlucent?

Someone referred them. They asked lots of good questions and understood our technology, so we hired them.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

The partnership lasted from November 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Employees and customers have given positive feedback on the new brand. The employees especially like it because it calls back to our original logo.

How did Brandlucent perform from a project management standpoint?

They had good project management. They met deliverables and were a straightforward and effective team. They weren’t late on any tasks.

What did you find most impressive about them?

Instead of just choosing colors or fonts based on what we liked, they did their best to base decisions on research and what would make the brand as cohesive as possible.

Are there any areas they could improve?

I can’t think of any ways they could improve.

Do you have any advice for future clients of theirs?

Communicate what you want and give them space to do their job.