Brandefy

BACKGROUND

Please describe your company and your position there.

The Peggs Company, a manufacturing leader serving the retail market for over 60 years, has applied its expertise and ingenuity to launch a revolutionary line of luggage carts perfect for the hotel and resort industry. EZ Stacker is the only full-size luggage cart on the planet that stacks just like a grocery cart, eliminating those cluttered lobbies and freeing up precious property space for more profitable ventures.

After many decades of the same traditional design, EZ Stacker is an engineering marvel so innovative, yet so common sense, it promises to redefine the hotel luggage cart standard. And this imaginative space saving “stacking” feature is just the beginning. Peggs EZ Stacker design resolves long-standing issues with traditional carts and offers enhanced features enabling EZ Stacker to outperform ANY other luggage cart on the market. I am the brand champion responsible for bringing EZ Stacker to market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy, and what were your goals?

EZ Stacker - the only full-size luggage cart on the planet that stacks just like a grocery cart. For decades, hotel luggage cart design never evolved to better accommodate the needs of hotels and guests.

Brandefy enabled us to persuasively tell the EZ Stacker story in a compelling and entertaining video that addressed long-standing issues with traditional carts and how EZ Stacker makes these issues a thing of the past. For example:

1. Designed with guest ease and safety in mind, EZ glide engineering ensures even the heaviest loads move quickly and smoothly without risking a hernia. EZ Stacker delivers ease and speed in transporting luggage and other items.
2. With 360-degree EZ control turning and cornering, EZ Stacker handles like a high-performance race car. And EZ Stacker control greatly reduces potential injury or resort damage that lurks around every corner.
3. Luggage crashing to the floor or even worse, the pavement is a thing of the past due to EZ Stacker’s protective side rails and gently sloping patented deck.
4. EZ Stacker safely secures even the tallest items like golf clubs, snow boards and surfboards and delivers these items standing up with ease. No other cart can do that. With traditional carts, these items must be placed lying down in a prone position or left standing which will topple off a traditional cart.
5. No more neck aches with trips to the chiropractor or compromised safety. EZ Stacker is the only luggage cart that delivers a totally unobstructed view directly through the cart EVEN with garments hanging from the patented hanging bar.
6. EZ Stacker's luggage deck is slip-free, EZ clean and practically indestructible, taking on the toughest and heaviest loads 365 days a year. And no more worry about frayed or torn carpets with this rugged rig’s superior deck.
7. EZ Stacker is customizable to meet your specific hotel and resort needs with branding options and cool EZ Stacker accessories.
8. EZ Stacker is built and delivered ready-to-roll. No wasted time trying to piece them together like many traditional carts. And with solid and smooth steel welds, there is no worry that screws will loosen and compromise cart integrity or safety.
9. EZ Stacker is hand forged right here in the good old USA from American steel. Brandefy successfully demonstrated these advantages in a 2 minute video. It is our most critical and successful marketing, sales and communications tool.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Brandefy from a short list of 5 companies based upon not only their talents ad ability to creatively achieve our objective, but their thoroughness and close collaboration every step in the process. We shot in two very different locations, one in Cabo at the height of the Pandemic and at a hotel in our local SoCal area. Marton and his team remotely directed the Cabo shoot perfectly with a local crew.

And he and his team worked diligently and long hours at the SoCal location to make certain all footage was perfect in achieving our mission. After the Cabo shoot, the product design was modified extensively and Brandefy painstakingly pulled together clips from that shoot to ensure no inconsistency with the final design used in the SoCal shoot. Seamlessly and expertly done!

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Since EZ Stacker was a game changer for the industry, a critical step was to ensure that we grabbed our audience's attention immediately and captivated them throughout the video. So, message development and then storyboarding/scripting right on point were critical to film execution.

Who did you work with and what was the feedback process like?

We were fortunate to work directly with Marton on all aspects of the project. As the perfect collaborator, Marton ensured all aspects of the project from storyboarding, scripting, talent, music, voiceover achieved our objectives. And not only in English, but a separate Spanish version as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As our go to tool, we use it everywhere, in Zoom meetings, in face to face meetings, on You Tube, on our website, everywhere. We are told continuously that because of the video, EZ Stacker sells itself. From my perspective, there is no greater compliment for Brandefy in what they have achieved for us. Prospects love watching it over and over again. The video not only achieved its objective of "awakening" the audience, it has helped us in securing luggage cart orders from all the big brand names in the hotel industry.

Describe their project management style, including communication tools and timeliness.

Brandefy was thorough and relentless in pursuit of completing the project on our demanding timeline. And they were patient and accommodating in enabling us to achieve our message objectives. We had access to everything online from raw footage, to talent options.

What did you find most impressive or unique about this company?

Highly personable and like I said earlier, amazingly patient with our needs and demands. Brandefy was a true collaborative partner.

Are there any areas for improvement or something they could have done differently?

No, a work ethic second to none, care and commitment to the client, and boundless energy (which Marton and the team needed in dealing with our needs)!

BACKGROUND

Introduce your business and what you do there.

I’m a TV producer working as an independent contractor. As an executive producer, I also sometimes create sizzle reels for networks. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandefy?

During the COVID-19 pandemic, studios were shut down so I needed someone to help me out.

SOLUTION

What was the scope of their involvement?

I’ve been using Brandefy’s services for various projects over the last five years, but for our most recent project, I needed to prove that my idea could work. During the development stage, I took that idea and aimed to present it to a network. 

Marton (CEO & Executive Director) helped me execute my plan. He helped me put together a mini-pilot episode of what the TV show would look like. It was a full-on production like the other projects we’ve done together. 

What is the team composition?

Marton was my key contact to everybody in the team, which was huge; he brought in the necessary people for the project, and I only dealt with the creative and technical aspects of the collaboration. 

How did you come to work with Brandefy?

A friend of mine recommended Marton. I had a phone interview with him, and then we had lunch. He seemed like the right person for my projects. There were a lot of bad people in Hollywood, but I never felt that Marton was taking advantage of me. As a result, I decided to work with him. 

What is the status of this engagement?

This project lasted from August 2020–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The mini-pilot was sold to the network, so I received a pilot order — it was successful. Overall, Brandefy was key in executing the idea that I presented to industry professionals. I was never worried about Marton and his team; he saw the direction I wanted to pursue from day one, and he ran with it. He gave me exactly what I needed, helping me push my project forward and turn it into a full-on TV special. Simply put, the Brandefy team was instrumental in my move to the next level. This was a difficult project, but they effectively executed it.

How did Brandefy perform from a project management standpoint?

Marton delivered early, and that was unheard of in this work. That saved me a lot of time. To communicate, I preferred grabbing a drink while discussing things, so I usually bought lunch for Marton even though he sometimes insisted on buying. Apart from that, we also did Zoom, FaceTime, and phone calls. 

What did you find most impressive about them?

Brandefy understood our ideas and needs, and they ran with them. They saw our dream and made it better. On top of that, they worked fast. They delivered either on time or earlier than expected. 

Are there any areas they could improve?

No, there weren’t any. I had exactly what I wanted, and everything was delivered quickly. 

Do you have any advice for potential customers?

Do it — don’t be afraid to hire Brandefy. Release your idea and let the team run with it because you’re going to get exactly what you want and more. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an entertainment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandefy?

We needed help with video production for our business.

SOLUTION

What was the scope of their involvement?

Brandefy has been helping us produce a sizzle reel for one of the projects I’m working on. 

What is the team composition?

Marton (CEO) is my main point of contact, and he works with his team.

How did you come to work with Brandefy?

I did some research, read their information online, and reached out to them. I talked to Marton, who was highly professional and kind, and I felt a great connection with him.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provide overall excellent and professional support. Their work is over the top and superior to others.

How did Brandefy perform from a project management standpoint?

They’re phenomenal; they meet the deadlines and communicate effectively and timely. Overall, the entire process is good, and I’m pleased with Marton's services throughout the process of every phase.

What did you find most impressive about them?

They take the time to understand what we need, and they exceed our expectations to ensure that everything is done well and that I’m happy with their services — that stands out the most for me.

Are there any areas they could improve? 

I don’t think there’s anything they can improve on — they’re overall awesome.

Any advice for potential customers?

Selecting Brandefy is a great decision because they provide above and beyond customer service — you’ll be pleased with their work. 

BACKGROUND

Please describe your company and your position there.

I'm an independent TV producer. I freelance for production companies as a field, story, and casting producer while also creating TV shows. Three of the shows I created are optioned at various production companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

Brandefy edited a sizzle reel for a TV show I created that was selected as a finalist for the Propelle Program initiative to amplify female content creators.

What were your goals for this project?

My goal was to have a sizzle reel for MVP that stood out from the pack, was clear and concise in it's storytelling and imagery, and would land me another option.

SOLUTION

How did you select Brandefy?

I was referred to Brandefy by a friend. I had never heard of them before, nor had I ever hired a branding company for a sizzle reel. I thought this would be a smart move because it would add the expertise of someone in branding that could put a unique stamp on the sizzle. Brandefy knocked it out of the park!

Describe the video(s) and the process in detail.

I delivered a drive that had a basic string out, as well as additional video footage and GFX elements that they might want to incorporate into the sizzle. I also gave them an A/V script so they could have a reference for my string out.

What was your vendors' project management or feedback process?

Brandefy would send me a first pass, I'd give notes, then they'd incorporate the notes. I only had to give one round of notes. That never happens. Usually, you go back and forth with an editor 4-5 times or sit in the bay with them while they edit the sizzle. We didn't have that option because of Covid so we communicated remotely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brandefy's work on the sizzle made me look like a rock star! I came in 1st runner up and EveryWoman Studios optioned the show. They're already out to start talent to attach to the project.

How effective was the workflow between your team and theirs?

Workflow between me and Brandefy was very effective. Marton Vero was very easy to work with! I got cuts quickly and changes were made within a few hours.

What did you find most impressive about this company?

What I found most impressive was the fact that they really know what they're doing. Even though sizzle reels isn't something they do every day, it surely felt like it. There was literally no mixed communication or misunderstandings with the direction of the reel. I've told many of my colleagues that hiring Brandefy for sizzles is the way to go.

Are there any areas for improvement?

No areas for improvement. I'm not only 100% satisfied, I want to work with them again. I feel like they're my secret weapon!

BACKGROUND

Please describe your company and your position there.

I am a Planner II and I am the program coordinator for the City's employee commuter program Commute Connections.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

To create a video about sustainable commuting, specifically carpooling

What were your goals for this project?

To promote and normalize carpooling as a sustainable commute/trip option, and to move people to our program platform to sign up for carpooling.

SOLUTION

How did you select Brandefy?

They were a subcontractor under our marketing contract with Sue J.

Describe the video(s) and the process in detail.

The video details the traffic congestions issues in our place, and how taking a sustainable commute like carpooling can positively impact traffic congestion, your social life, and save you money.

The video addressed perceived barriers that people may have about carpooling and provided resources to employees about how to start carpooling. The process for creation was very helpful for our team to be able to start with a creative brief, review a visual storyboard, and be able to comment before moving to production.

What was your vendors' project management or feedback process?

The feedback process was helpful, I appreciate that there were several steps along the way, not just going straight to video production. This allowed us to get the best video possible because edits were made along the way and everyone was on the same page. I enjoyed this incremental process a lot.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to COVID-19, we were not able to promote this carpool video as we had hoped. However, many of our partners love this video and would like to use it as well so I see that as successful!

How effective was the workflow between your team and theirs?

Very effective! Marton was responsive and the timelines and expectations were always clear.

What did you find most impressive about this company?

Everything! But I think the visual storyboard step was very impressive. Having the smaller steps built into the process of creation allowed for collaboration and ultimately a great product.

Are there any areas for improvement?

Nope!

BACKGROUND

Please describe your company and your position there.

I am a bestselling novelist. I write the Brooks/Lotello thriller novels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

To provide a video online or virtual tutorial for novelists to improve their marketing techniques.

What were your goals for this project?

To provide novelists with marketing insight.

SOLUTION

How did you select this vendor?

I had previously used this vendor and was very pleased with his prior performance and his exceptional reliability and skill set.

Describe the scope of their work in detail.

Orchestrating, creating, producing, processing and editing video projects.

What was the team composition?

The vendor, writer and actors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was timely, artistically and effectively completed. Management of the consumer organization that will be showing the project to several thousand members was very impressed with the project.

How effective was the workflow between your team and theirs?

Excellent, timely, thoughtful and efficient.

What did you find most impressive about this company?

Their skillset, reliability, efficiency, and timeliness impressed us.

Are there any areas for improvement?

They were exactly what I was after. I will use them again.

BACKGROUND

Please describe your company and your position there.

RootMD is pioneering direct to consumer at-home testing for autoimmunity caused by environmental objects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

We hired brandefy to help us translate our mission, products and medical methods into video that could work as both informative and instructional.

What were your goals for this project?

To provide video with clear information and/or instructions to our users.

SOLUTION

How did you select this vendor?

On google.

Describe the video(s) and the process in detail.

We shot a total of 6 videos, 5 informative and one instructional video.

What was your vendors' project management or feedback process?

It was great, Brandefy reached out soon after signing up and paid close attention to details and dialogue ahead of shoot which made the production and follow up very easy, efficient and rendered a great end-product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very happy with the outcome. Please see our instructional video at rootmd.com/sampling.

How effective was the workflow between your team and theirs?

Could not be better.

What did you find most impressive about this company?

Reliability, creativity and speed of delivery.

Are there any areas for improvement?

No. Keep up the great work. I will use brandefy again for all my future video needs.

BACKGROUND

Please describe your company and your position there.

For 15 years I have been the face and the founder of both fitness and wellness companies. We bring a full spectrum of fitness and wellness to our in-house clientele. As well as through virtual programs, corporate clients and co-branding marketing partnerships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

Most recently we hired Brandefy to shoot, edit and direct 6 instructional fitness videos for a new online course we are rolling out in 2020. I originally worked on a longer project with Brandefy a few years back.

What were your goals for this project?

Very fast turn around with quality material! I gave them a second challenge- I wanted it to look professional but to also appear like I shot it on my own. I did not want it to appear too polished, and I wanted it polished all at the same time.

I have no doubt there may of been some foreheads in hands as I told them this on our pitch call. :-) But they nailed it!!! I could not be happier.

SOLUTION

How did you select this vendor?

I originally worked on a longer project with Brandefy a few years back. In this project I was hied as the expert talent and Brandey was the video team. We did approximately 30 videos together over a course of a month, I believe we did 3 1 day shots.

I was impressed with the professionalism, focus to detail and positive laidback attitude of Marton and everyone at Brandefy. Now that I am producing my own courses and programs I felt it was a no brainer to reach out to Brandfy.

Describe the video(s) and the process in detail.

On this recent project we shot 3 20-30 minute instructional workout/ coaching videos and 2 10 minute additional content videos. We wen t with a 2 camera approach.

What was your vendors' project management or feedback process?

Marton and I had 2 calls prior to the shoot where we discussed the look, feel, and style. He was great about listening to my ideas, then constructively giving his professional opinions to enhance my vision. It truly felt collaborative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It looks good- we just started selling the program so I don't have user feedback yet. I am confidant the material will have good reviews from my consumer. With that said I suspect that I could easily go to Brandefy and share any negative commenting and that they would do their best to fix for us.

How effective was the workflow between your team and theirs?

Seamless. The Brandefy team are tru professionals. They were respectful to everyone on my team. They carried themselves with confidence not arrogance. Which made my team relax, giving them the space to only do their job. And, don't have to followup on every detail. In fact nothing fell through the cracks. It's like Brandefy doesn't have any cracks.

What did you find most impressive about this company?

It's hard to just give one thing. The quality of the work was very good, but I think the thing that sets them apart from any of the other very good production companies out there is their personal touch.

I felt like I was working with friends, and that we were in this together. That means a lot to me and makes it all a more enjoyable process. I did also love Marton's directing/notes during shoot- that really helped me shine at a whole new level.

Are there any areas for improvement?

No. I mean Marton and his team were even great with my dog being on set and in some of the shoots- which I dropped into their lap the day of! Oops.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a company that manufactures specialty abrasives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandefy?

We needed to create some 2D and 3D videos for YouTube and tradeshow purposes.

SOLUTION

What was the scope of their involvement?

Brandefy provided video production services to us. They sent us a form to fill out to provide the details of our product and what we were looking for. We laid that out for them, and then they put the scripts together, organized the shoot, and edited the film.

What is the team composition?

Marton (CEO & Executive Producer) was my main point of contact.

How did you come to work with Brandefy?

I found them on Google and worked with them because their portfolio was very high-quality. They were also local to where I was at the time.

How much have you invested with them?

My company spent $5,000–$10,000.

What is the status of this engagement?

We worked with Brandefy from around January–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We wanted a high-quality product, and they delivered on that. If we need another well-produced video, we’ll talk to them again.

How did Brandefy perform from a project management standpoint?

They were excellent in this regard. Marton and his team were very organized and efficient, and that was appreciated. They were very quick and communicative in terms of responding, putting scripts together, and organizing the shoot in a timely manner. They helped tweak different edits to make sure that we were happy, without bothering us with any updated statements of work or anything. They worked within our budget and were easy to work with. We mostly communicated via email.

What did you find most impressive about them?

Their responsiveness, in conjunction with their knowledge and the quality of their work, was unusual and appreciated.

Are there any areas they could improve?

No, not for us.

Any advice for potential customers?

You need to know what you want to communicate about your products. They will do a great job producing it, but you need to know what you want the end result to look like.

BACKGROUND

Please describe your company and your position there.

I am the BD Manager and event producer at First Bev. We invest in innovative and transformational beverage brands, helping beverage companies grow and stand out in a dynamic and competitive industry. We form true partnerships with our portfolio companies and the entrepreneurs leading them by leveraging both our financial and intellectual capital. Headquartered in Los Angeles with offices in New York, the First Bev team is made up of entrepreneurial senior beverage executives with decades of collective industry experience. For more information please visit www.firstbev.com.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

We run an annual thought leadership event in the beverage / consumer space. We have an eclectic lineup of approximately 12 speakers that present in 20-min TED Talk like sessions. We record the sessions for our community to access later.

What were your goals for this project?

We want quality content to share with our speakers and community.

SOLUTION

How did you select this vendor?

I had worked with Marton on a personal project and had a great experience so thought his company would be a great fit for y work event. We have worked together over 3 events and his team is professional, prepared and takes feedback well.

Describe the video(s) and the process in detail.

The goal on the videos is to get good quality sound and picture from multiple angles. We have nice finished product on our YouTube channel 

What was your vendors' project management or feedback process?

They provided a 2-man crew to operate cameras from different angles. We always meet up at the event location pre-meeting to make sure the lighting and positioning is good for the event. Post-production, they give us raw material, Ireview and make comments and then we get another round of edits.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is for a smaller community so we use it on our site, on our newsletter and on social.

How effective was the workflow between your team and theirs?

Clear communication from beginning to end. Available and responsive via email and phone.

What did you find most impressive about this company?

I appreciate quality, transparency and professionalism and they have all three.

Are there any areas for improvement?

Non on the projects we have done together.