Brandefy

BACKGROUND

Please describe your company and your position there.

Headquartered in Costa Mesa, California, Takeya USA is a fast-growing active fitness brand that specializes in insulated hydration solutions for people on the go. Established in 2008, Takeya USA brings 55 years of Japanese design heritage and innovation to provide simple solutions that work. Whatever you do to keep active and strong, Takeya will be there to keep you refreshed and hydrated along the way. I work at Takeya USA as a Creative Director. I lead the creative expression of all marketing and branding on packaging, products, collateral, tradeshows, ads, website, digital and all consumer, trade and corporate touchpoints. Ensure brand look, feel and voice remains on strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

Brandefy helped us a few times with video and lifestyle photography.

What were your goals for this project?

To create compelling product videos to feature on all our e-commerce sites.

SOLUTION

How did you select this vendor?

Brandefy was recommended by a colleague.

Describe the video(s) and the process in detail.

We contacted Brandefy to request a video project. They delivered us a proposal and helped us through the entire process from scratch.

What was your vendors' project management or feedback process?

Every step of the process, they were very diligent and detail oriented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos/photos Brandefy helped us create we were able to launch our products on time at costco.com and amazon.com. The results were great.

How effective was the workflow between your team and theirs?

It was very effective - the communication and project management from Brandefy was superb.

What did you find most impressive about this company?

Their knowledge and expertise in video and photography. They would always provide/suggest feedback on how things can improve, which we appreciated.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I am the founder/creative director and producer of a production company called Dog and King, LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandefy?

We hired Brandefy for a video shoot out at a remote location.

What were your goals for this project?

Broadcast quality footage.

SOLUTION

How did you select this vendor?

Referred to me, I vetted their capabilities.

Describe the video(s) and the process in detail.

Set up at a remote location with challenging lighting and sound. Shot 2 subjects during an 8 hour shoot.

What was your vendors' project management or feedback process?

Collaborative, professional and reliable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The footage fit like a glove and increased production quality.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

They are reliable and able to deliver exactly what was discussed.

Are there any areas for improvement?

No