Brafton

BACKGROUND

Introduce your business and what you do there.

I'm the head of B2B content at Springer Nature, a publishing company. For over 180 years, our trusted brands have empowered researchers with peer-reviewed research and innovative technologies to drive discovery and tackle global challenges.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brafton?

We needed extra support creating B2B content with flexibility and fast lead times.

SOLUTION

What was the scope of their involvement?

Brafton provides a range of marketing and sales enablement materials to support our corporate campaigns, including brochures, reports, infographics, and market research.

What is the team composition?

We work with 2–5 teammates from Brafton.

How did you come to work with Brafton?

We found Brafton through an online search. Their pricing fit our budget, and they made a good impression in meetings.

How much have you invested with them?

--

What is the status of this engagement?

We started working with Brafton in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we don't have any measurable results yet, we've received positive feedback from our team regarding Brafton's good support and clear workflows.

How did Brafton perform from a project management standpoint?

Brafton has good project management, and everything is delivered on time. We communicate via virtual meetings.

What did you find most impressive about them?

Brafton understands our products and customers, so it feels like having an extra member of our team.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am a Department Manager of Oxford University Press

Describe what your company does in a single sentence.

Oxford University Press (OUP) is a department of the University of Oxford that publishes academic and educational resources

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Create white paper that could be used in a gated environment to attract new leads

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 6 x 1,200 word blogs 
• 6 x Search Performance Briefs 
• 3 x Silver Infographics
• 1 x Whitepaper
• Strategic support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Produced all deliverables within budget to a high quality witihn project timelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very proactive
• Delivered on time
• Quick response to requests/changes

What was your primary form of communication with Brafton?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very professional and understood the needs of our market.

Are there any areas for improvement or something Brafton could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of City of Pompano Beach

Describe what your company does in a single sentence.

We are a City in South Florida

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• create awareness of the Love Always campaign

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

I had an initial consultation with them and they seemed very knowledgeable

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire Brafton to help amplify the reach of our campaign through search engine marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered by sending people to our website to learn more about the campaign. They did what they said they would and were very accommodating and easy to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great. They always delivered on time and were very good about communicating possible delays and the reasons why. 

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of knowledge on the team and the willingness to help event when the questions did not pertain to the project at hand.

Are there any areas for improvement or something Brafton could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Rosterfy

Describe what your company does in a single sentence.

Volunteer Management Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Grow Organic Traffic
• Sales Enablement

SOLUTION

How did you find Brafton?

Online Search

Why did you select Brafton over others?

High ratings

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brafton created content to align with our business growth and GTM strategy. This included ideation, writing and production of content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead generation and Traffic Growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They showed excellent communication and adaptability

What was your primary form of communication with Brafton?

Virtual Meeting

What did you find most impressive or unique about this company?

Creative thinking

Are there any areas for improvement or something Brafton could have done differently?

Some projects overran the initial agreed timelines

BACKGROUND

Please describe your company and position.

I am the SVP US Sales and Marketing of Lanshore LLC

Describe what your company does in a single sentence.

We’re a forward thinking digital process consultancy, implementer and outsourcer, with domain expertise in Sales Performance Management and Robotic Process Automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brafton to accomplish?

• Create engaging customer facing content
• Create new and targeted landing pages
• Help insure all collateral and landing pages maximized SEO

SOLUTION

How did you find Brafton?

Had used previously

Why did you select Brafton over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Brafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brafton helped Lanshore create and deploy new collateral and content that could be sent directly to clients as well as customized landing pages optimized for SEO. In addition, Brafton served as the subject matter experts to help us further develop our marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in leads from one of our key partners that Brafton developed a "sales offering" for, better alignment on our messaging to portray Lanshore as a RPA development and support partner for clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Brafton was always very responsive and on time.

What was your primary form of communication with Brafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Both the personal touch as well as the depth in knowledge and experience.

Are there any areas for improvement or something Brafton could have done differently?

Not really, the met and exceeded our expectations

BACKGROUND

Please describe your company and your position there.

demand generation for saas company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton?

We needed help to scale our content development efforts and we turned to Brafton to help

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendation

Describe the project in detail and walk through the stages of the project.

The team helps us with the content development process, including writing and design. They've also helped us with launch materials to support our marketing efforts to support our content

How many resources from the vendor's team worked with you, and what were their positions?

We worked with several members of the team including a dedicated PM

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team works very efficiently and are very flexible. I like their PM tools, it makes it easy to access the content library and see the status at a glance. We now have more content thanks to their team

How effective was the workflow between your team and theirs?

Easy workflow with a dedicated PM and access to their PM tool

What did you find most impressive or unique about this company?

They are super efficient and easy to work with.

Are there any areas for improvement or something they could have done differently?

None come immediately to mind

BACKGROUND

Please describe your company and your position there.

Swift SMS Gateway is a leading SMS aggregator connecting business, institutions and government to text message in their communication suites. I am the CEO and President, of Swift SMS Gateway.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brafton?

Brafton was hired for content marketing, assisting Swift SMS Gateway in providing high value, relevant blog articles, and marketing services.

What were your goals for this project?

Goals are to stimulate user signup of developers and business operators that are integrating text services into their business operations.

SOLUTION

How did you select Brafton?

Brafton demonstrated clear understanding of pull marketing strategy to offset traditional Google AdWords campaigns to generate organic traffic.

Describe the scope of their work in detail.

Market research to understand you business vertical, ongoing topic relevance, news, story boarding, ad creation and continuing review.

What was the team composition?

We’ve worked closely with Brafton’s editorial staff, and their creative department for blog material, graphic design, animation, and voice material.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brafton is eager to become your business champion, and to demonstrate their skills in helping to grow your business. Swift SMS Gateway continues to exceed growth expectations averaging well above 30% sales growth per year.

How effective was the workflow between your team and theirs?

Brafton’s Project Managers are responsive and on time.

What did you find most impressive about this company?

Brafton listens and is continually looking for ways to provide value.

Are there any areas for improvement?

Content quality relies on current relevance, industry trends, and response. Brafton is never resting and always looking to improve your reach.