PR and marketing agency, Bob Gold & Associates is the Gold standard for data-driven Public Relations and Brand Management. The agency was founded in 1997 and along the way, Bob has been named Public Relations Society of America’s (PRSA-LA) 2019 Communications Professional of the Year and inducted as a Cable TV Pioneer. BG&A was named to the first annual Forbes America's Best PR Agencies list for 2021.
Our goal is to tell a great story about you, share your expertise and insights, demonstrate your unique value and connect with target audiences across the globe.
We focus on data and analysis through a proprietary method we call BG&A Insight™ that allows us to meet every client's unique needs. This approach provides each client with tailored strategies for today’s digital-first world.
It starts by implementing a deep dive onboarding process to help create a proactive and personalized media relations campaign that is Specific, Measurable, Achievable, Replicable and Timely.
We question, and creatively offer multiple approaches to get your message across. We like to move the needle forward week to week, not month to month, and drive our clients to be as responsive as we are to them.
Serving as a strategic partner to our clients and an extension of their marketing team, we counsel on a full spectrum of communications needs, and treat every client’s business as if it were our own.
Whether you want to promote your business, enhance your marketing strategy, expand thought leadership, or implement a crisis comms plan, our experts will work closely with your team to develop a customized, comprehensive, data-driven campaign expanding your share of voice and building new media relationships for you.
Our offices are in Los Angeles Beach Cities and New York City, but we have a global reach as a co-founder of WIN PR Group, an international association of independently owned hi-tech PR agencies. Your address is ours!
Bob Gold & Associates offers strong value for cost, with project investments ranging from $15,000 to $90,000, depending on client size and scope. Clients consistently report high satisfaction with results, responsiveness, and professionalism, indicating a good return on investment.
Bob Gold & Associates excels in PR and media relations, consistently securing significant press coverage and speaking engagements. Their efforts have significantly increased clients' brand awareness and market presence across various industries.
Proactive and Innovative Solutions
Clients appreciate the proactive approach of Bob Gold & Associates, who consistently bring new ideas and creative solutions to the table. Their ability to stay ahead of market trends ensures that client brands remain relevant and visible.
Areas for Improvement in European Media Outreach
One client noted that the company could improve by building stronger media contacts in Europe. The issue was resolved by partnering with a European PR firm, indicating room for improvement in international media strategies.
Impressive Industry Expertise
Bob Gold & Associates is recognized for their vast technical knowledge and ability to tailor messages to both technical and business audiences. Their expertise in various sectors, including technology and media, is highly valued by clients.
Flexible and Adaptable Approach
Bob Gold & Associates is noted for their flexibility and ability to adapt strategies as client needs evolve. They are open to feedback and make adjustments to ensure client satisfaction.
Successful Brand Awareness Campaigns
The firm has successfully executed numerous brand awareness campaigns, leading to increased website traffic, social media engagement, and media coverage. Their efforts have consistently met or exceeded client KPIs.
"Their work ethic and results were impressive. They also have good media relationships and industry contacts."
Sep 19, 2020
Director of Product Marketing, Plume
Mark Goodburn
Verified
Other industries
Palo Alto, California
51-200 Employees
Online Review
Verified
Bob Gold & Associates is in-charge of an internet company's PR activities such as press events, content writing, and more. Their tasks are geared towards increasing the firm's engagement and brand awareness.
Bob Gold & Associates's work started in 2019 and since then, they have managed to raise the firm's inbound press requests. Overall, press announcements reach soared and they were able to surpass the KPIs set by the company. The team has a solid workflow and is extremely effective.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We provide a new bundle of front-end smart home services for consumers, and intelligent back-end support tools and data insights for broadband service providers that bring massive operational benefits. My role is Director of Product Marketing.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Bob Gold & Associates?
Drive engagement with trade media and analyst community.
Support and plan events.
Press announcements and outreach.
Content writing.
What were your goals for this project?
Increase our share of voice amongst trade media and analyst community.
Position our company as a thought leader in the smart home services space and commentator on smart home 2.0.
Increase our overall media and analyst reach.
SOLUTION
How did you select Bob Gold & Associates?
Previous experience. Known Bob for 15 years. The previous collaboration was very successful.
Describe the scope of their work in detail.
Media event planning for CES 2019.
Press announcement outreach.
Writing and placing Exec bylines.
Writing blog posts.
Coverage monitoring and reporting.
PR and event strategy.
What was the team composition?
Bob - strategy.
Andrew - account management.
Chris - content.
Kaitlyn - general support.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Secured over 80 media attendees at a press event.
Dramatically increased the number of inbound press requests.
Massively increased reach of press announcements, beating KPIs set.
Successfully placing Exec. bylines.
How effective was the workflow between your team and theirs?
Solid. Biweekly project reviews.
What did you find most impressive about this company?
Their work ethic and results were impressive. They also have good media relationships and industry contacts.
Are there any areas for improvement?
Nothing jumps to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Constantly exceeding KPIs."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Public Relations for Neuroscience Company
Public Relations
$50,000 to $199,999
Mar. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are great listeners and they're responsive."
Mar 27, 2020
Chief Immersion Officer, Immersion Neuroscience
Paul Zak
Verified
Information technology
Walnut, California
1-10 Employees
Online Review
Verified
Bob Gold & Associates provides public and media relations services with the aim of raising awareness for the client's offerings. This has involved crafting content such as press releases.
The vendor provides exceptionally high-quality services. As a result, their services continue to raise awareness of the business.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm a founder of a software platform company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Bob Gold & Associates?
Public and media relations for our new offerings.
What were your goals for this project?
Raise awareness of our offerings and drive sales.
SOLUTION
How did you select this vendor?
Recommendation
Describe the scope of their work in detail.
Weekly meetings, creating content with Bob Gold's associates, crafting press releases, evaluating their impact.
What was the team composition?
Full team members.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Raising awareness of our business.
How effective was the workflow between your team and theirs?
Very smooth
What did you find most impressive about this company?
Fast response times, very high quality, they are great listeners and they're responsive.
Are there any areas for improvement?
so far, none.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Integrated Marketing Campaign for Telecommunications Company
Advertising
$50,000 to $199,999
May 2016 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
3.5
Willing to Refer
4.5
"Their access into the cable TV market was remarkable."
Feb 22, 2019
Marketing Manager, Large Telecommunications Company
Anonymous
Verified
Telecommunications
Charlotte, North Carolina
5,001-10,000 Employees
Online Review
Verified
Bob Gold & Associates helped the company become an industry leader through a PR and marketing strategy. This included forming connections with publications, setting up speaking events, and creating ads.
Their efforts positioned the company as one to look up to in the industry, creating many opportunities for articles and speaking engagements. Bob Gold & Associates was able to overcome complicated internal processes, showing that they’re more than able to produce results.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m the marketing manager for a multi-billion dollar company in the telecommunications space.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Bob Gold & Associates?
We hired them to introduce us to the PR and media world of CATV, as we didn't have a lot of experience in this segment.
What were your goals for this project?
We basically wanted to place our company as a thought and innovation leader in the industry.
SOLUTION
How did you select this vendor?
We did an initial project with them in 2016 and gradually added on to full-blown support in 2018.
Describe the scope of their work in detail.
We worked with Bob Gold & Associates to establish relationships with industry publications and grow our thought leadership by co-authoring papers with small and medium-sized companies within the industry. They also helped us insert our message via earned and paid advertising and set up speaking engagements at industry events.
What was the team composition?
Bob Gold & Associates provided four individuals to support the team effort. This included Bob Gold himself, their marketing and communications director, their PR director, and an account coordinator.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We’re now considered one of the lead companies in the space, and are approved by publications for speaking engagements and thought leadership articles.
How effective was the workflow between your team and theirs?
This aspect varied between good and great. A lot of our challenges came from working with a large corporate company's processes and restrictions.
What did you find most impressive about this company?
Their access to the cable TV market was remarkable.
Are there any areas for improvement?
No, I can't name anything.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
3.5
Value / within estimates
Willing to Refer
4.5
NPS
"I would give them a five but I don’t want my competition using them.
Showing 21-23 of
23 Reviews
Locations (1)
1640 South Pacific Coast HighwayRedondo Beach, CA,
United States90277
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Bob Gold & Associates.
Get connected to see updates from Bob Gold & Associates like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
