ATTN Agency

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Wolfgang Man & Beast.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We were looking for a company that could increase our return on ad spend (ROAS).

SOLUTION

What was the scope of their involvement?

ATTN Agency’s process for developing our digital strategies was to first understand the ethos of our brand. The team manages the day-to-day operations of our paid digital media efforts with the main focus of prospecting clients by retargeting.

What is the team composition?

My main point of contact is Justin (Co-Founder & Partner). 

How did you come to work with ATTN Agency?

We found ATTN Agency by doing a lot of research and looking at several companies. What ultimately drove our decision to hire the team was their attention to detail. I talked about digital paid media with Justin, and the conversation went great. I was looking for a boutique agency instead of a large one, so I didn’t have to deal with a lot of different account managers. 

How much have you invested with them?

Our business has invested around $60,000.

What is the status of this engagement?

Our engagement started in January 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our KPIs are based on ROAS, and the team has gone above and beyond in achieving these objectives. They’ve been also very good at managing the challenges that have come with the most recent iOS update. 

How did ATTN Agency perform from a project management standpoint?

ATTN Agency’s team is very communicative. We mainly use Slack, have weekly phone calls, and touch base once a month. 

The account manager has been fantastic. He is on top of things and relays information to the correct teams. All the partners of the group are very involved in the project and oversee it daily.

What did you find most impressive about them?

I’m very impressed with the knowledge the team has; they have a wide array of individuals with a lot of experience in their fields. 

Are there any areas they could improve?

There’s nothing they can improve. I only hope they don’t grow too fast. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Designer Protein. We’re a sports nutrition company that distributes and sells protein powders based in the San Diego area. We recently launched a high protein, low sugar chocolate bar and plan to add wellness products in 2021.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We needed a partner with digital marketing experience to help us increase our online reach because consumers more and more often buy online.

SOLUTION

What was the scope of their involvement?

ATTN manages our digital paid ads primarily on Google and Facebook. Their team provides concepts and ideas and then we create the ads in-house. They manage email campaigns and will start texting campaigns.

What is the team composition?

Bobby (Owner) is my primary contact. However, there are people in various roles working on the team too.

How did you come to work with ATTN Agency?

A trusted friend in the industry recommended ATTN. I talked with Bobby extensively about our goals, and then we decided to work towards achieving them together.

How much have you invested with them?

We’ve spent $100,000 on this project, including ad spend.

What is the status of this engagement?

We began working together around May 2020 and have an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve experienced an increase in traffic, new consumer emails, and return customers. Their work also has a dramatic impact on our Shopify sales. We’ve also seen growth on our social media platforms such as Instagram followers. We’re happy with their work and its results.

Their team provides feedback on what does and doesn’t work, and then we creatively adjust. They’re mindful of our budget and maximize each dollar to help us achieve the best possible ROI.

How did ATTN Agency perform from a project management standpoint?

They’re deadline-oriented, efficient, and responsive. We have weekly meetings and between them, we use Slack and email to communicate. 

What did you find most impressive about them?

We had several discussions before we officially partnered with ATTN. I was impressed by the integrity and patience ATTN displayed throughout that entire process.

Are there any areas they could improve?

No, ATTN only needs to continue with the project’s natural progression. They should continue to learn about our company, identify new ways to sell products, and see new customers and channels to reach. 

Do you have any advice for potential customers?

As with any partner, stay in regular communication. Keep them apprised of upcoming changes in products, budgetary constraints, and product seasonality. Try to give them some flexibility from a budget perspective.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of marketing for HYLETE, a direct to consumer fitness apparel brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

Since we don’t have any brick and mortar space, digital marketing is our bread and butter. Owning the customer journey is really important to us, so we hired ATTN Agency to support our paid marketing efforts and acquire new customers.

SOLUTION

What was the scope of their involvement?

They are responsible for all of our paid search and paid social efforts. They work on Facebook and Instagram primarily, but all of the various search platforms, as well. Display ads and Google Ads are also handled by their team. For short term projects, they work as a consultant for us, too. 

We build most of the creative and copy in-house, but ATTN Agency helps with iterations on those materials. They make suggestions and small changes to our copy to make everything more efficient.

What is the team composition?

Four people from their team work with us. Joe (Co-Founder), Bobby (Co-Founder), Andrew (Partner), and Justin (Partner) have all been hands-on since the beginning. 

How did you come to work with ATTN Agency?

I believe they reached out initially in a cold call scenario. We’re both in San Diego, so having that close proximity and in-person connection was a big plus. What attracted me first was their dedication to the space; I could tell they were going to do everything they could to hit our KPIs. 

How much have you invested with them?

The cost varies depending on how the project is going and where we need to spend more resources, but the total cost can be anywhere from $60,000–$120,000.

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Cost-per-acquisition is the main KPI for our business, and they make sure we’re getting the correct numbers to drive our business. They’ve come up with creative ways to segment our audience, too. 

How did ATTN Agency perform from a project management standpoint?

They give us a lot of attention, which is in their name. They’re very conscious of how we want reports to look and ensure they’re working with us. It’s all about communication and they’re good at it. They provide the minimum-effective dose to make sure everyone is getting what they need to be successful which is great. 

What did you find most impressive about them?

Their commitment to our campaigns has been consistent since we began working together. They’re conscious about every client they take on.

I’ve worked with other vendors that show love at the start, but then they treat the project as less of a priority as time goes on. I’ve never felt that way with ATTN Agency. If anything, they are more proactive and keep an eye on our KPIs even more. 

Are there any areas they could improve?

No, I’ve been pretty happy with everything so far. 

Do you have any advice for potential customers?

Trust their recommendations — they know what they’re talking about. If they’re concerned about your KPIs, make sure you’re clear about it. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Alday Denim. We’re a B2C e-commerce company that sells comfortable denim for men.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We hired ATTN Agency pretty early on in our brand. We have a history on the retailer side with wholesale brands, but this was our first B2C brand. We knew we needed a reliable PPC partner. We brought on ATTN Agency during our Kickstarter phase.

SOLUTION

What was the scope of their involvement?

ATTN Agency runs all of our Facebook, Instagram, and Google ad campaigns. This includes creating and tweaking the creative aspects and working with our team on the copy. Outside of their PPC work, we had a few issues with troubleshooting our website and getting attention there. They offered a few suggestions for fixing the conversions.

What is the team composition?

We have one account rep, and then a couple of others that we’ve met over the engagement.

How did you come to work with ATTN Agency?

It was a referral. My co-founder knows one of the principals.

How much have you invested with them?

We’ve spent around $75,000.

What is the status of this engagement?

We’ve been working with them since the beginning of 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at ATTN Agency understands the tone of our brand. They go beyond the scope of what they’re supposed to do. Our office is based in Orange Country. Joe (Co-Founder) came up during the night of our Kickstarter launch. He was up with us all night, helping us with last-minute troubleshooting problems. I don’t think we would’ve had much success without that attention to detail. They helped as much as they could.

How did ATTN Agency perform from a project management standpoint?

They’re incredibly attentive. They text with us and even make last-minute changes and tweaks on the weekends. In the last few months, they’ve had a hectic schedule with everything going on in the world. We had to take a month and a half long hiatus from shipping. Getting back into that now has been a little challenging, but their team has been nimble at changing project scope based on that.

What did you find most impressive about them?

I was impressed with their adaptability. They’re open-minded.

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Create enough content and build enough creatives so that they can do the technical side well. The more ammo we’ve given them, the more success we’ve seen in campaigns.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Gym Gear Co., an exercise equipment agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We needed someone to provide media buying and email services.

SOLUTION

What was the scope of their involvement?

ATTN Agency handles our media buying, email services, and they also do a little bit of content creation. Their efforts include email setup, Google account setup, Google Shopping, Pinterest Ads, Facebook Ads, and ad buying. They’re doing all the messaging for these ads.

What is the team composition?

There are five individuals right now. I’m working with project managers on Pinterest, Facebook, Google, and email. We have a dedicated person for each of those platforms.

How did you come to work with ATTN Agency?

They were a referral from a friend. We considered other agencies but went with them because the recommendation was from a trusted friend. I had a good first meeting with ATTN Agency’s owner and knew I had to choose them.

How much have you invested with them?

I haven’t paid them yet but the total will be between $50,000–$199,999.

What is the status of this engagement?

We started working together in April 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ATTN Agency is responsive, which is very comforting in a very volatile industry. They’re dedicated and prompt. We’ve sold $320,000 in just three weeks of business with a 2.5 rate for return on equity (ROE).

The creative strategy has been a synchronized effort. There hasn’t really been an official strategy yet because we’ve had such success that we’re continuing with my direction. Essentially, we both know what we need to do as far as the creative side goes. Things are going well right now.
 

How did ATTN Agency perform from a project management standpoint?

Their project management skills are Grade A. We’re in communication multiple times a day through Slack, email, and text.

What did you find most impressive about them?

They’re extremely responsible and responsive.

Are there any areas they could improve?

No, they have a niche in what they do. Their team needs to keep it going and focus on that niche. I don’t want them to get distracted.

Do you have any advice for potential customers?

Make sure to work closely with them. You know the product best. They know all the buyer and consumer trends.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner and CFO of Cinema Secrets. We’re a retailer and wholesaler of cosmetics and Halloween items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATTN Agency?

We developed our own website and needed some help pushing it out and picking up some sales. 

SOLUTION

What was the scope of their involvement?

ATTN Agency provides PPC through Google Ads and Facebook to bring in new people. We’re putting in more money on Facebook to get new customers. For each ad, we give ATTN Agency the creatives and graphics, and then they tell us what’s working and what’s not.

The metrics, reports, and analytics provided by ATTN Agency let us take that information and find the right audience using targeting and retargeting. ATTN Agency took over our email efforts as well. Everything’s set up to scale up. Every week phone conversation, they go through reports and explain where we’re looking good, what’s picking up, what should pick up. Everything they tell us follows the path they laid out. 

What is the team composition?

We work with 2–4 people. 

How did you come to work with ATTN Agency?

I originally connected with Bobby (Co-Founder) on LinkedIn and kept in touch. We ended up going back and forth with him for some time and brought him in to connect with our team. Everybody really liked what ATTN Agency had to say. They were also performance-based and took time to answer questions, break down answers no matter what technical level. They showed that they were experts in every way. 

How much have you invested with them?

We’ve spent about $25,000–$50,000.

What is the status of this engagement?

The partnership started in July 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been a slow progression, but eventually, our sales doubled. We’re slowly increasing our budget and spending more on advertising than ever before. However, it’s paid off in dollars and new customers. ATTN Agency has been great to work with. They’re good at explaining and very performance-based.

How did ATTN Agency perform from a project management standpoint?

The majority of the time, they’re on top of it and very involved. They work with us like they’re part of our team. 

What did you find most impressive about them?

I appreciate their ability to answer questions quickly and clearly for people without a technical background.

Are there any areas they could improve?

We’ve had some issues in the communications department, but that’s a more minor issue that’s partly on our end. 

Any advice for potential customers?

Having weekly meetings is fantastic. We have them over Skype, and we can ask them any questions about something we don’t understand. They do a really good job.

BACKGROUND

Please describe your company and position.

I am the CEO of Strike Gently

Describe what your company does in a single sentence.

Ecommerce retailer specializing in pins and blankets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATTN Agency to accomplish?

• PPC ads
• Search ads
• Ad Creative

SOLUTION

How did you find ATTN Agency?

Referral

Why did you select ATTN Agency over others?

Company values aligned

How many teammates from ATTN Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing PPC and Search ad management. Strategic advice and creative services also provided.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Strengthening of core business metrics since we began our partnership. 
• YoY profit growth of 25%. 
• Stellar management of Q4 media buying.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication, flexibility, structure and organization. Always receptive to criticism. They were highly motivated to help us meet our goals.

What was your primary form of communication with ATTN Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Communication and Reese, my point-man.

Are there any areas for improvement or something ATTN Agency could have done differently?

Any mistakes they've made have been small and human and easily remedied.

BACKGROUND

Please describe your company and position.

I am the CFO of the company

Describe what your company does in a single sentence.

Distribution Company for Plumbing Fixtures

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATTN Agency to accomplish?

• Revise objectives
• Identify missing opportunities
• Improve bottom line

SOLUTION

How did you find ATTN Agency?

Referral

Why did you select ATTN Agency over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from ATTN Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NEW PPC Campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to have much success

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very responsive

What was your primary form of communication with ATTN Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The team works well together and when we have problems outside the scope of our current project they manage to bring people in with the right expertise

Are there any areas for improvement or something ATTN Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the Ecommerce Director of an ecommerce company 

Describe what your company does in a single sentence.

Designs, produces, and sells apparel through retail, wholesale, & ecommerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATTN Agency to accomplish?

• Create and manage Ad accounts
• Scale conversions & visitors
• Maintain a healthy ROI / MER

SOLUTION

How did you find ATTN Agency?

Referral

Why did you select ATTN Agency over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from ATTN Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In charge of managing ads for the paid digital marketing of one of our brands - mainly Facebook & Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Year over year, increasing MER and ROI - therefore being more profitable than the previous years while still being able to scale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication via weekly virtual meetings, and everyday communication in Slack if necessary. Action items are almost always completed on time, and needs are responded to efficiently.

What was your primary form of communication with ATTN Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Can discuss highs and lows, no BSing data of what worked and what did not. No false promises, they are always looking to see what we can test and improve upon.

Are there any areas for improvement or something  ATTN Agency could have done differently?

Not really, any minor concerns we've had in the past were addressed which are appreciated.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of The Original MakeUp Eraser

Describe what your company does in a single sentence.

Sustainable makeup removal cloth

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATTN Agency to accomplish?

• Profitability & scale in DTC in our advertising channel (Meta, Google, TikTok)
• Increase revenue & grow subscriber lists on Email/SMS channels

SOLUTION

How did you find ATTN Agency?

Email

Why did you select ATTN Agency over others?

• High ratings
• Great culture fit
• Attention to detail and time on our account

How many teammates from ATTN Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scaling our paid media advertising channel through Meta, Google, and TikTok ensuring we hit top line revenue goals per month while maintaining bottom line profitability at the same time. This is done through ROAS + MER goals that vary per month based on our Plan + Ad Spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Hitting our target ROAS/MER goals on paid to ensure we are hitting our top line revenue goals and bottom line profitability goals according to DTC P&L.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always extremely quick to respond and always available when needed! They always delivered on time, and well organized.

What was your primary form of communication with ATTN Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ATTN is always looking at the big picture goal. For example, if we have a top line revenue goal to hit for the month - they are always looking to see how we can hit it from more than just a paid media POV. They really care about the brand and drive for overall results.

Are there any areas for improvement or something ATTN Agency could have done differently?

Going into 2024, we are focusing more on MER instead of solely on ROAS. I think if we did this more in 2023, specifically in Q4 we could have been more profitable in November. Excited for 2024 now that ATTN has taken on the management of our email/sms channels as well.