Meet The Atticism, your modern partner in PR and brand development. Founded in Australia in 2012, we expanded our reach with a UK office in 2020 and a UAE office in 2023, allowing us to consult globally. Our difference lies in our small, intentionally agile team structure. Unlike the massive agencies that tackle global projects as 'one-size-fits-all' giants, we take a nuanced approach, operating as a global agency with a local-office mentality.
Our team comprises experts across Europe, the Middle East, Asia, and Australia, which keeps our costs down while delivering authentic, on-the-ground insights. You get the advantage of a true global agency with local expertise – all under one roof, with a small team you have direct access to.
We're not your typical PR agency. Rather than following the usual paths, we embrace a holistic approach to brand development, carefully considering every element of your brand's reputation and media presence – whether it's earned, owned, shared, or paid.
This fresh approach has earned us a reputation as the go-to agency for brands seeking to break away from traditional PR practices. We've been vocal advocates against superficial metrics, championing a shift towards creativity, individuality, and genuine connection. Notably, we were early adopters in moving beyond the standard press release, which helped us pioneer the industry’s evolution.
Our innovative approach has garnered global recognition in publications such as The Times, PR Week, Business Insider, The Daily Telegraph, and The Independent, to name a few. We’re also proud to have been finalists for Best PR Employer – a testament to our commitment to our team’s well-being, knowing that supported staff deliver the best results for our clients.
We invite you to explore our digital footprint, ask for references, or simply ask around – our reputation speaks for itself.
Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Redfern, Australia
Year founded
Founded 2012
2 Locations
Redfern , Australia
London , England
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.9
/5
What Clients Have Said
The Atticism PR and Brand Development offers good value for cost, with project investments ranging from £10,000 to £15,000. Clients appreciate their effective communication and project management, noting significant improvements in brand awareness and revenue, indicating a strong return on investment.
The Atticism PR and Brand Development Review Insights
Overall Review Rating
5.0
Quality
4.8
Schedule
4.8
Cost
4.9
Willing to Refer
4.9
Top Mentions
Review Highlights
Effective Project Management
Clients praise The Atticism for their excellent project management skills, including timely delivery and responsiveness. They use modern tools and maintain regular communication, ensuring projects are executed effectively and efficiently.
Excellent Cultural Fit
Clients frequently mention the great cultural fit and alignment of values with The Atticism. This compatibility enhances collaboration and contributes to a positive working relationship.
Strong Brand Awareness Expertise
The Atticism PR and Brand Development has consistently demonstrated expertise in increasing brand awareness across various industries. Clients have reported notable improvements in search positions and awareness scores, contributing significantly to their marketing efforts.
Innovative and Unique PR Approach
The Atticism is recognized for its innovative and unique PR strategies. Clients appreciate the fresh perspectives and clever ideas provided by the team, which often lead to successful outcomes without relying on traditional advertising.
No Significant Areas for Improvement
Across multiple reviews, clients have not identified any significant areas for improvement, consistently expressing satisfaction with The Atticism’s services and outcomes.
Brand Strategy Development Consulting for Creative Agency
BrandingBusiness ConsultingPublic Relations
$10,000 to $49,999
Jan. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Renae is always available to help me grow my business."
Oct 24, 2024
Co-Owner, evokeu
Sachin Parmar
Verified
Other industries
London, England
1-10 Employees
Phone Interview
Verified
The Atticism PR and Brand Development has helped a creative agency with brand strategy development for end customers. The team has conducted brand strategy workshops and assisted with competitor analyses.
The Atticism PR and Brand Development has helped the client increase their revenue by 20%. The team goes above and beyond, providing services that are second to none. Their leadership is always available and a valued member of the partnership. They listen well and provide the best solutions.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the creative director and co-founder of evokeu, a creative agency specializing in branding and marketing for restaurants, hotels, and other industries.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with The Atticism PR and Brand Development?
We needed help with brand strategy development. We needed to understand the brand positioning and target audiece of a customer of ours to reposition them in the market.
SOLUTION
What was the scope of their involvement?
The Atticism has helped us conduct a brand strategy workshop to understand the vision, mission, and purpose of our client's brand. They’ve also helped us with competitor analysis and identifying the company’s USPs. The Atticism works as a partner for us. For every project of this kind, I generally do the discovery with the customer. After closing the discovery process, I bring Renae and The Atticism to execute the brand strategy.
For this project specifically, we've explored the history, origins, and inspiration behind the brand. We've also done a marketing competitive analysis, target audience profiling, brand name generation, mission statement development, vision statement creation, purpose statement articulation, brand values identification, tone of voice exploration, visual identity elements, word association and mind mapping, brand positioning analysis, storytelling, and a SWOT analysis.
Still, we always have ongoing projects for end customers. We recently completed another project, and we have more coming in the pipeline. Overall, Renae helps us with PR and brand consultancy work continously.
What is the team composition?
We work with Renae.
How did you come to work with The Atticism PR and Brand Development?
I met Renae at a networking event a few years ago. We've been working together ever since.
How much have you invested with them?
We've spent between £10,000–£15,000.
What is the status of this engagement?
We started working together in January 2024, and the engagement is ongoing. We work with The Atticism on a retainer, so they help me on multiple projects.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The Atticism has helped us increase our revenue by 20%. Renae is always available to help me grow my business.
How did The Atticism PR and Brand Development perform from a project management standpoint?
The Atticism offers excellent, top-level project management. We have weekly meetings and use Slack, ClickUp, and Motion for project management.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
Renae has gone above and beyond. The expectations that she provides in their services are second to none. She's amazing at what she does and always has a great vibe and energy. Moreover, she's always available for a call, and overall, she's a valued member of this partnership.
What did you find most impressive about them?
The Atticism is always available. They listen and nurture us and provide the best solution and outcome.
Are there any areas they could improve?
There are no areas of improvement for them. I would give them perfect ratings.
Do you have any advice for potential customers?
If you’re looking for someone who will work with you and help you grow, you’d be silly not to use The Atticism. They really understand requirements and are always there and willing to move things around.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Writing, PR & SMM for Design & Consulting Company
Content Writing ServicesPublic RelationsSocial Media Marketing
Less than $10,000
Aug. - Oct. 2024
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
4.5
"They were a great team and easy to work with."
Oct 21, 2024
Director, Evergreen Infrastructure
Michael Casey
Verified
Other industries
Melbourne, Australia
1-10 Employees
Online Review
Verified
The Atticism PR and Brand Development wrote an article for a design and consulting company. The team distributed the article throughout the industry, media, and the client's social media outlets.
Thanks to The Atticism PR and Brand Development's efforts, the client saw increased brand exposure. The team delivered on time and quickly responded to requests, communicating primarily via virtual meetings. Their enjoyable work culture impressed the client, resulting in a positive engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Evergreen Infrastructure
Describe what your company does in a single sentence.
Design and consultation of urban greening solutions for the built environment
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?
Marketing of a new project to the broader industry in Australia and overseas
SOLUTION
How did you find The Atticism PR and Brand Development?
Industry colleague
Why did you select The Atticism PR and Brand Development over others?
Great culture fit
Good value for cost
How many teammates from The Atticism PR and Brand Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The team worked on a summary of our recent high profile project and distibuted this throughout the industry and media here in Australia and thoughout North America. This work encompased a sumamry with relevant industry quotes to use as weight behind the article. This was marketed through our social media outlets
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Exposure thorugh the other media outlets that reproduced our article through their platforms
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team were able to acheive all goals within the allocated time. As always the team were there for us and acted on requests very quickly
What was your primary form of communication with The Atticism PR and Brand Development?
Virtual Meeting
What did you find most impressive or unique about this company?
Their culture fit worked with ours. They were a great team and easy to work with. Very enjoyable working with the crew at The Atticism
Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?
N/A
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
PR & Brand Development for Decorating Co
Business ConsultingContent Writing ServicesPublic Relations
$50,000 to $199,999
Oct. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It's been years, but the slow, steady approach has worked perfectly for me, and the numbers don't lie."
Oct 16, 2024
Executive, Uptown Interiors
Anonymous
Verified
Other industries
St Albans, England
1-10 Employees
Online Review
Verified
The Atticism PR and Brand Development provides PR and brand development services for a decorating company. The team has built a website, created content, and managed the client's SEO.
The Atticism PR and Brand Development has helped the client increase their turnover, income, and team size. The team has provided monthly updates and responded immediately to the client's inquiries. The team has been clever and has listened to the client's ideas, resulting in a positive partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive of Uptown Interiors
Describe what your company does in a single sentence.
We are a high end, exclusive painting and decorating company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?
Gain higher worth jobs
Increase my reputation as a specialised decorator (elevated above others)
Increase Awareness of my specialty skills with the right clients
SOLUTION
How did you find The Atticism PR and Brand Development?
Referral
Why did you select The Atticism PR and Brand Development over others?
High ratings
Referred to me
Company values aligned
How many teammates from The Atticism PR and Brand Development were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
I specialise in high end decorating jobs, but wasnt sure how to make that known to the right people, and how to attract the right kind of clients. I didn't have a website, I used a gmail account and didnt really use social media. My scope of work to Renae and her team was to 'make me the go-to decorator for those who care about quality first, and price second.' My goal was to increase my quotes from several thousand dollar jobs, to 50k+ jobs, thereby increasing my annual income. I also wanted to go from a solo operator, to having a team of people work for me. I also wanted to be "the guy" - who doesnt have to advertise, but who gets business leads from referrals constantly.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
This year, we are predicted to reach half a million pounds in turnover. If you consider that last year, i turned over 250k, and the prior year 150k (and prior to hiring The Atticism it was 40k) - i can clearly see, with very clear financial certainty - that since hiring them, my income is growing, year on year - despite financial uncertainty globally.
In addition, Renae recommended reaching out to speciality suppliers, such as Bauwerk, and applying to become a 'recommended applicator' of their speciality paint. Renae helped me with this, and i am now one of a very select number of painters recommended directly by the company. This has meant i am awarded high end jobs all over England, and for celebrities, sportspeople, and more. I often sign NDAs now for my work so i cannot name people - but the calibre of my clients is now second to none.
I also hired Renae to create me a website (content) and enhance for SEO. She also make my company the social media accounts and set up a professional email address (using my company name) etc.
Since using Renae, my company has gone from a sole trader, to a team of 10 decorators running 3 x jobs at once - I also recently hired a site manager to allow me to focus on additional high end work.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Renae is quiet - she goes about what she says she will do and updates me every month on what's happened. She will send me coverage she gets as it comes in - but usually I know in advance what she has planned for the month, and then she lets me know at the end of the month how it's going and what's planned next. We've been working together for so many years now, i dont need weekly updates. If i need something (eg today i needed assistance with a case study for a new celebrity client) - Renae responds immediately and works VERY fast.
What was your primary form of communication with The Atticism PR and Brand Development?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Renae is just clever. She thinks of things that i would never think of. She just listens to my ideas, then the next day she has a whole plan of things that sound amazing - and then when i agree - she just gets about doing it. its just easy, fuss free - and clever ideas. I worked wiht someone before who just kept recommending advertisng... Renae has not one mentioned ads. Instead she goes about unique ways to make me a desired company. It's been years, but the slow, steady approach has worked perfectly for me, and the numbers don't lie.
Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?
No
RATINGS
5.0
"10/10 - i would recommend Renae."
Quality
5.0
Service & Deliverables
"High quality work, incredible ideas, very clever."
Schedule
5.0
On time / deadlines
"Renae is so fast. I have never had to chase her for anything."
Cost
5.0
Value / within estimates
"Renae isn't the cheapest, but I like the small office service and my income has doubled, year on year, so it's worth it."
Willing to Refer
5.0
NPS
"I already do recommend them to everyone!
Brand Strategy for Flower Delivery Company
BrandingPublic Relations
$50,000 to $199,999
Feb. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their understanding of our goals was highly commendable."
Oct 25, 2024
CEO, MR ROSES
James Peter Stevens
Verified
Consumer products & services
Sydney, Australia
11-50 Employees
Online Review
Verified
The Atticism PR and Brand Development provides brand strategy services for a flower delivery company. The team is responsible for raising the client's brand awareness throughout Australia.
Thanks to The Atticism PR and Brand Development's efforts, the client's natural search position continues to increase. The team speaks regularly with the client, who is impressed with the team's understanding of their goals. Overall, the client is satisfied with the entire engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of MR ROSES
Describe what your company does in a single sentence.
We deliver the world's finest roses and flowers throughout Australia
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish? Brand awareness
SOLUTION
How did you find The Atticism PR and Brand Development?
Referral
Why did you select The Atticism PR and Brand Development over others?
Referred to me
How many teammates from The Atticism PR and Brand Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Generally raising the brands awareness Australiawide
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our natural search position continues to increase in search. Of course Atticism plays a small part in this but a very vauable small part
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We speak regularly
What was your primary form of communication with The Atticism PR and Brand Development?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their understanding of our goals was highly commendable.
Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?
not really
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PR & SMM Services for Hospitality Venue Company
Media Planning & BuyingPublic RelationsSocial Media Marketing
Confidential
Mar. 2023 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"It was a great all-around experience."
Oct 22, 2024
Marketing, Canterbury League Club
Anonymous
Hospitality & leisure
Sydney, Australia
201-500 Employees
Online Review
The Atticism PR and Brand Development provides PR and SMM services for a hospitality venue company. The team is responsible for the client's Facebook and Instagram posting, PR, and media outreach campaigns.
The Atticism PR and Brand Development's efforts have led to an increase in engagement rates, followers, and media mentions for the client. The team has been organized, communicative, and responsive to the client's needs. Their industry knowledge and professionalism are hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing of Canterbury League Club
Describe what your company does in a single sentence.
Hospitality venue
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?
Launch of new cocktail bar
Social media posting and management
SOLUTION
How did you find The Atticism PR and Brand Development?
Referral
Why did you select The Atticism PR and Brand Development over others?
Great culture fit
Referred to me
How many teammates from The Atticism PR and Brand Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Launch new cocktail bar - which included PR, media outreach, initial social media setup, content creation, paid campaigns, community management, influencer management and reporting
Support existing social media channels - Facebook & Instagram via content creation, paid campaigns, community management influencer management and fortnightly reporting
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Engagement rates, follower growth, media mentions
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very well-organised team which kept to deadlines appropriately. Very communicative whenever I reached out on emails/text. It was a great all-around experience.
What was your primary form of communication with The Atticism PR and Brand Development?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their depth of social media industry-knowledge, and how easy they are to work with, very professional.
Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?
Nothing on my end.
RATINGS
5.0
"Overall I have been happy with their service and would recommend them."
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & PR for Internet & Mobile Service Provider
BrandingContent Writing ServicesPublic Relations
$200,000 to $999,999
Jan. 2019 - Sep. 2023
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"We were most impressed with their approach to PR and the fresh views of their leader, Renae."
Oct 17, 2024
Co-CEO, MATE
Mark Fazio
Verified
Telecommunications
Sydney, Australia
51-200 Employees
Online Review
Verified
An internet and mobile service provider hired The Atticism PR Brand Development for branding and PR support. The client's goal was to drive brand awareness and communicate their KSP to the Australian market.
The Atticism PR and Brand Development did a great job of meeting the client's needs. The team managed the project in a clear and innovative way, enabling them to execute each task effectively. What was most impressive about the team was their PR approach and unique insights.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-CEO of MATE
Describe what your company does in a single sentence.
We are an Aussie owned and based internet and mobile provider to Australian consumers.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Atticism PR and Brand Development to accomplish?
Brand awareness
Storytelling
Communicating our KSP
SOLUTION
How did you find The Atticism PR and Brand Development?
Online Search
Other
Why did you select The Atticism PR and Brand Development over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from The Atticism PR and Brand Development were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The Atticism were employed by MATE to support us with awareness and understanding of our business in the Australian market.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Awareness scores, SEO scores and sales
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Projects were managed in a clear and innovative way using technology to inform and execute the things we needed.
What was your primary form of communication with The Atticism PR and Brand Development?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were most impressed with their approach to PR and the fresh views of their leader, Renae.
Are there any areas for improvement or something The Atticism PR and Brand Development could have done differently?
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