Atomic Digital Marketing / Atomic Digital Labs

BACKGROUND

Please describe your company and your position there.

Graham finds himself at odds with the traditional viewpoint of western political commentators and, by way of comparison, he provides a more balanced even handed approach and analysis on the key issues affecting China’s future role in world affairs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing, and what were your goals?

I needed a new website and technical advice to launch my new platform, Graham Perry on China. Atomic developed this website and then provided the training required to help me get my word out about all things China.

SOLUTION

How did you select Atomic Digital Marketing and what were the deciding factors?

I had heard of Atomic through two companies, CRCC Asia and Virtual Internships.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Atomic developed a full website within a month on Wordpress to house all the content I create, discussing China. They also developed an upload portal to make it incredibly easy for me to upload my own content without the need for a developer.

How many people from the vendor's team worked with you, and what were their positions?

The founder Matt, his social media manager Jane and their web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website has already begun to raise my profile and status in the China discussion sector. It's getting me talked about which is what I want!

Describe their project management style, including communication tools and timelines.

Project management was great, communication was superb and the project was delivered on-time and on-budget.

What did you find most impressive or unique about this company?

1. Easy access to the team
2. Very quick responses from the team to queries raised
3. Their ability to create a design, China focused with little to no input from me. I was very surprised!

Are there any areas for improvement or something they could have done differently?

Nothing to atomic. They recognized my technical shortcomings and helped me to raise my technical knowledge to deal with things on my own.

BACKGROUND

Please describe your company and your position there.

I am the COO at an international education consultancy, with offices in the US, UK, New Zealand, and throughout Asia.

Our company has about 40 employees and we serve higher education institutions such as universities and education foundations. I oversee all our internal operations- including technology, people, and product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

Our company relaunched our website in fall 2017, alongside implementing a new CRM (Zoho).

We did not have any in-house IT staff to support the maintenance or improvements to the website or CRM, nor a digital marketing team to work identifying advertising channels, implementing adword & social media campaigns, and creating an optimisation strategy for SEO

What were your goals for this project?

Digital Marketing: We wanted to have the ability to track ROI on the various digital channels (adwords, social media, organic etc)- alongside driving at least a 30% increase in website traffic compared to previous year CRM:

We wanted to implement an improved user journey for our B2C leads through the implementation of automated booking system with an advisor, alongside lead nurturing em

SOLUTION

How did you select Atomic Digital Marketing?

We searched online and asked referrals, and after reaching out to Atomic we outlined our goals and requested a proposal with a roadmap to achieving those goals.

Their proposal was strategic & pragmatic , which was unique as it outlined very specific steps to be taken for the website, crm, and digital marketing approach- demonstrating a genuine technical understanding of Zoho and WordPress

Describe the project in detail.

The project was to use Atomic as our outsourced partner to oversee and implement our Digital Marketing strategy & be our outsourced partner for systems infrastructure maintenance and development- mainly for Website and CRM

What was the team composition?

Within the first month Atomic had run SEO tools on the website to identify back-end & front-end improvements.

A plan was devised for the next 12 months to address both areas, this also included identifying a keyword and blogging strategy.

For CRM, Atomic had researched various caledar options and proposed a platform with the relevant integrations (via Zapier) to Zoho CRM, and had drafted 10+ emails for automated lead nurturing

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 2 months, Atomic had implemented a 3rd party tool to enable tracking of lead source via our CRM Within 6 months, our SEO Ability score had improved dramatically, alongside a traffic increase of 30% compared to same period previous year.

The automated booking system was also operating at 95% of bookings for Europe & 75% for US

How effective was the workflow between your team and theirs?

Extremely adaptable workflow with any changes/edits incorporated almost instanteously within a development cycle Atomic were also responsive to communication for both our UK and US teams, demonstrating an 'all hours' support ethos for its clients

What did you find most impressive about this company?

The efficiency of execution was impressive. Every time there was a suggestion for website, crm, digital marketing strategy, Atomic took the feedback onboard and made almost immediate changes.

Unlike other agencies, there was no request to wait until the next sprint or development cycle. Atomic worked at the same pace of our business and its needs

Are there any areas for improvement?

Our account manager- Matthew is from the north of England, and so on the odd occasion there were some things "lost in translation" with our US colleagues!

BACKGROUND

Please describe your company and your position there.

I am the owner at a consumer products e-commerce company headquartered in the United States. We operate in the pet supply category and serve customers globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

We were looking to have all our digital marketing needs met by a single agency. Everything from PPC, social media marketing, social media management, SEO, and conversion rate optimization is handled by Atomic.

What were your goals for this project?

We wanted to increase sales and improve our brand awareness on various social media channels. The campaign specifically needed to be catered to our category and its unique characteristics.

SOLUTION

How did you select Atomic Digital Marketing?

We searched globally for the best end-to-end digital marketing agencies, short listed several among which we contacted and had multiple phone interviews followed by written work proposals. We selected Atomic based on the quality of the proposal as well as the personal attention, resources, and genuine interest in our business they showed.

Describe the scope of their work in detail.

The team at Atomic took the lead in crafting a digital strategy for our business across social media management and marketing as well as PPC campaigns where manage the creatives, copy, and optimization testing of many different campaigns.

What was the team composition?

I work closely with the main principals of the agency as well as their content manager and social media expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media engagement numbers have grown rapidly and subsequently traffic to our site has increased by a large clip. Less measurable, though equally important, is the improvement in the quality of social media engagements, with customers displaying higher levels of connection, positive attitude and brand affinity when interacting with our social media accounts.

How effective was the workflow between your team and theirs?

Updates are very frequent, with a minimum of a formal weekly call, but much more frequent informal communication as they notify me of details that need more timely attention or as they seek to make sure that strategic decisions they make are inline with my business goals and guidelines.

What did you find most impressive about this company?

I'm impressed by the enduring level of commitment and attention to all details that pertain to my business's digital marketing campaign. They treat the business as their own and it shows in the quality of their work, frequency of updates, and focus on the details that I sometimes don't even catch myself.

Are there any areas for improvement?

We see no major areas that need improvement.

BACKGROUND

Please describe your company and your position there.

I am the Director of Whitehouse Financial, We specialise in Financial Recruitment and Lead Generation within the Financial Industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

I would highly recommend Atomic - They provide a friendly and professional service which is second to none. I came to Atomic after several bad experiences with other web developers and web designers and WOW, what a turnaround It has been ..

Not only are they great at the design and the developing side of the site but they are also fantastic with the SEO side of It all and driving the traffic to your site too plus one of their biggest strengths is that they listen to what you would like and make it even better opposed to just creating whatever is easy.

They have been a life saviour! They don't stop & aren't happy with their work themselves until its perfected.

What were your goals for this project?

I needed the website to be completely redone. It was a project and a half after the last company I had dealt with - I needed it to be redesigned, all of the content to be rewritten, the colour schemes to be amended and the SEO to be started plus all sorts of backend tweaks that they do.

SOLUTION

How did you select this vendor?

I went with Atomic Digital Marketing after hearing how good they are and seeing all of the good reviews that they have too

Describe the project and the services they provided in detail.

Website Design, Web Development, Colour Scheme, Branding, Domain Transfer, Content Writing, SEO, Driving Traffic to the Site, Emails and Web Chat

What was the team composition?

Both Matt and Simon worked on my website and they were both consistent with the friendly service and worked very well together

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They have had a massive impact to my website, I have had a lot of good feedback on the design of the website and the traffic to it has been amazing considering im only a start up

How was project management arranged and how effective was it?

I never had any problems at all. Their Project management was second to none.

What did you find most impressive about this company?

They specialise in both web design and web development therefore you dont have to go elsewhere in case they can't do something - they can do it all and if they haven't done it before they will find out how to do it. They don't stop and aren't happy with their work themselves until it's perfected.

Are there any areas for improvement?

I can't think of anything

BACKGROUND

Please describe your company and your position there.

Im lead counsellor with Kay's counselling service and have worked in private practice for 3 years..

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

My website was completed and up and running with the guys from Atomic, approachable and good listeners, got what I wanted and delivered my site which has been well received so far. They are always offering their services to me and don't feel rushed or pressured, they are genuinely good guys. Recommended.

What were your goals for this project?

My future goals will be updating and floating it on the market wherever in the world I work from .

SOLUTION

How did you select this vendor?

Atomic have developed and are gaining in the market for websites and management solutions. I like their fresh approach and are a young and upcoming group. Im proud to have been a part of their march into the world of tech, as a complete novice I needed their expertise. Thank you to them my website works.

Describe the scope of their work in detail.

Im not qualified to comment upon anything than the work they did for me and as a novice in the tech world they gave me a new outlook and way forward for my company. Im still using them and they have never let me down. June 2020.

What was the team composition?

The lead at atomic was the one that I worked closely with and I liked the way he didn't pass me over to the another team member, he completed what the said he would for me. I consider them as friends, not personally' but with their friendly approach thats how it felt.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outcomes have all been positive, I did take a small break from my work, but still got hits on my website. It currently needs updating and refreshing and atomic have just taken that under their belts. Ive got work from the site so in my opinion thats what I wanted and thats what I got.

How effective was the workflow between your team and theirs?

I would say that the team are busy but the work Ive asked to be done is currently being updated as I write this and I only asked for this to be done last week. Although I know they are busy they are in constant contact with me.

What did you find most impressive about this company?

As I small company I felt they understood my needs, even though they deal with larger companies I found them approachable. I liked their youthful approach to business, and I was impressed with their understanding of the markets even mine.

They are not pushy or condescending they know my weakness in tech and at no point did I feel less intelligent for it. I felt respected and held..

Are there any areas for improvement?

I believe they are building up their reputation and see this team of people going from strength to strength and leading the marked in site building and managing their work. I can't comment on any improvements but wish them every success.

BACKGROUND

Please describe your company and your position there.

Savants provides Insolvency and consulting services to SMEs. I am Business Director for UK

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

We needed them to develop a website that would attract our client base. Our previous website wasn't suitable. They assisted us with branding and logo design

What were your goals for this project?

We needed the website to attract customers and our brand to have presence

SOLUTION

How did you select this vendor?

We liked their current website, the services they offered and there price point.

Describe the project and the services they provided in detail.

They designed the website .logo and provided content on the site. They provided marketing advice and full project management. We had a very tight deadline but they managed to hit this before the due date.

The look and feel of the website was exactly what we needed and our colleagues in the business were impressed with the quality of work. They continue to provide SEO on the website and are now advising on PPC advertising

What was the team composition?

They had a Project Manager and many other specialist designers and content creators

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They have totally transformed the look and feel of our brand and website and we are receiving excellent feedback from our clients

How was project management arranged and how effective was it?

The project was managed via a Trello which provided transparency and efficiency

What did you find most impressive about this company?

I found that the owners of the business were passionate and really took an interest in our business. Professional and courteous at all times

Are there any areas for improvement?

I really felt they exceeded our expectations

BACKGROUND

Please describe your company and your position there.

Our company is manufacturing protection products during Covid time

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

We fastly needed to get Marketing & Sales up to speed and requested Atomic to help us on setting up a webpage in various languages in order to get online sale started

What were your goals for this project?

Prepare a webpage as fast as possible

SOLUTION

How did you select this vendor?

The vendor was recommended

Describe the project in detail.

We fastly needed to get Marketing & Sales up to speed and requested Atomic to help us on setting up a webpage in various languages in order to get online sale started

What was the team composition?

It was one on one communication which worked rapidly and efficiently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The webpage was launched and shared widely. Orders came in!

How effective was the workflow between your team and theirs?

Very effective. Short lines which made it work very conveniently

What did you find most impressive about this company?

Their knowledge of the possibilities set them apart. Not only creating but also thinking how to better position the webpage and the constant availability

Are there any areas for improvement?

nothing at all

BACKGROUND

Please describe your company and your position there.

We’re an all-new sports coaching website that uses AR to benefit the learning. We’re currently setting up an online platform for users to find the perfect coach. The second stage will be introducing the AR.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

The services I’m using from atomic is strategic consulting, PPC, organic social, paid social and both social content / website content.

What were your goals for this project?

Goals were to be introduced into digital marketing, understand from the view what needs to be done, budget accordingly to the current market and get the product ready for launch. After that, make sure we’re consistently reinvesting and thinking of new ways to market.

SOLUTION

How did you select this vendor?

I saw them online on the top 10 digital marketing companies in Manchester. I dropped them an email and received a call the following day.

Describe the scope of their work in detail.

Before I selected the vendor, they offered there services to help me feel more at ease with digital marketing, explained what there strategy would be and explained the goals for them and us. This helped build trust, as most companies would charge for this and they actually provided the reasoning behind there decisions using google key words which was pretty cool. Once I agreed on them, we set up regularly meeting, they call me to help with setting up, they use Trello to organise sprints and just generally there super organised and happy to help.

What was the team composition?

Unbelievable. There honest, great communicators, will offer you alternatives (not there business) if it’s something which could help with cost - although so far the costing has been excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the start, we have nearly got all the tasks complete before launch. The test will be when it launches, so will be exciting to see how that goes.

How effective was the workflow between your team and theirs?

Matt and Simon are very good at communicating. If you need anything, drop them a call and they’ll answer. They use Trello which is a great tool. Easy to organise sprints, ask questions and get work done.

What did you find most impressive about this company?

I'm generally impressed with there honesty. It’s hard to find a company where you don’t think you’re being ripped off. These guys explain the costing, will help you if you don’t have enough budget for a certain thing. They will explain there reasoning behind doing certain sprints. They offer strategic support without charging which really helps build a clearer picture. The other thing is they're innovative in their marketing style, very driven, and hopefully, this will reflect in the results.

Are there any areas for improvement?

No not yet. Fingers crossed it takes off.

BACKGROUND

Please describe your company and your position there.

I am the European Managing Director of Enbi, a global design and manufacturing business supplying products with exceptional service life in demanding applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

Our website was aesthetically pleasing but the developers completely disregarded any SEO. As such, our rankings have suffered for months and organic traffic was poor.

What were your goals for this project?

To improve search engine rankings, particularly on Google.

SOLUTION

How did you select this vendor?

A family friend knows the Founder.

Describe the project in detail.

Atomic conducted a full scope SEO Audit which identified where our SEO was falling down and what needed to be done. We originally didn’t plan on having Atomic conduct the on page optimisation and fixes, but we did in the end based on their exceptional auditing work.

What was the team composition?

I was in direct contact with one of their SEO experts throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rankings increased on average since then by about 20% and our site optimization score resulted in around 94% which we are thrilled about.

How effective was the workflow between your team and theirs?

No issues whatsoever. They were very transparent and explained things exceptionally well.

What did you find most impressive about this company?

The team is personable and their services are cost-effective.

Are there any areas for improvement?

No are improvements that I can think of. Very good service.

BACKGROUND

Please describe your company and your position there.

My company is a website for law students and people looking for careers in law. I am the managing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atomic Digital Marketing?

When I started managing the site in April 2019, our website was old, glitchy, and difficult to use. We hired Atomic Digital Marketing to redesign the website and then maintain the new website.

What were your goals for this project?

We wanted a new website that looked more professional and was easy to use for both our users and our team.

SOLUTION

How did you select this vendor?

I had worked with Matt Carter from Atomic Digital Marketing before.

Describe the project in detail.

Atomic Digital created a new website design based on my directions in a Word document. I have zero technical expertise but Matt gave me clear instructions as to how to set out the structure and content in this document. Once the skeleton of the new website had been designed, he transferred the content from our old website over to the new one.

This whole process was done well in advance of the deadline (it took around 1-2 months) and on budget. Since then Atomic Digital have helped us to maintain and update the website with new features.

What was the team composition?

The team was just Matt Carter from Atomic Digital with occasional outsourcing to freelance developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we launched the new website, we have seen an increase of around 60% in traffic.

How effective was the workflow between your team and theirs?

Very - Matt is very clear in his instructions to me and we have a good system in place for implementing new tasks on the site.

What did you find most impressive about this company?

Firstly, the way that Matt is able to explain things in a way that someone with little technical expertise can understand. Their responsiveness and ability to meet deadlines impressed us. On a couple of occasions Matt has even worked on projects for me while on holiday.

Are there any areas for improvement?

None