anchor.team

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a water pump manufacturing company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire anchor.team to accomplish for your business?

We hired anchor.team for SEO services.

SOLUTION

What was the scope of their involvement?

anchor.team provides end-to-end SEO services covering three main pillars: technical SEO, on-page and content SEO, and off-page SEO and authority building. The team has conducted a comprehensive technical SEO audit to identify critical errors, warnings, and opportunities for improvement. anchor.team has also reviewed and optimized our internal linking structure and information architecture to ensure our main product categories and high-value pages are easily accessible and receive adequate internal link equity.

anchor.team manages directives like robots.txt, XML sitemaps, and meta robots tags to control how Google crawls and indexes our site. The team has analyzed and implemented improvements related to page loading speed, visual stability, and interactivity to meet Core Web Vitals standards. anchor.team ensures our site is fully responsive and provides an optimal experience on mobile devices. The team has implemented relevant schema markup to help search engines better understand our content and potentially earn rich snippets.

anchor.team conducts in-depth keyword research to identify high-volume, high-intent keywords relevant to our products and services. The team maps specific keywords to the appropriate pages to ensure optimal targeting and prevent keyword cannibalization. anchor.team optimizes all key metadata elements, including page titles, meta descriptions, and header tags. The team has identified topics and keyword areas where competitors are ranking but we have no content. anchor.team optimizes existing product and category descriptions for quality and keyword inclusion.

anchor.team creates high-value blog content designed to answer customer questions and capture traffic at the top of the sales funnel. The team optimizes image file sizes for speed and implements descriptive alt text for accessibility and search engine understanding.

anchor.team analyzes our existing backlink profile, identifies, and disavows harmful or low-quality links that could lead to penalties. The team develops and executes a proactive strategy to acquire high-quality, relevant backlinks from authoritative sites in our industry. anchor.team tracks mentions of our brand across the web and engages where appropriate to drive traffic or secure unlinked mentions.

What is the team composition?

We work with 2–5 members of anchor.team's team.

How did you come to work with anchor.team?

We found anchor.team through an online search. We chose anchor.team because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with anchor.team in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

anchor.team’s work has improved our SEO metrics. We’ve seen a significant increase in monthly organic sessions, reflecting the positive impact of technical improvements and new content that captures a larger audience. We’ve also seen major improvements in the average keyword position for high-value commercial terms. The number of keywords ranking on the first page of Google has grown substantially. We’ve increased the total number of times our pages appear in search results for relevant product and informational queries.

We’ve improved our click-through rate for highly trafficked pages due to optimized meta titles and descriptions. Our organic conversion rate has improved, meaning a higher percentage of organic visitors complete a purchase or fill out a contact form. We’ve also seen a measurable increase in revenue generated directly from organic search traffic, demonstrating a positive ROI for our SEO engagement. Our total number of orders attributed to the organic search channel has increased.

Our site’s overall authority and perceived trustworthiness in the eyes of search engines have improved due to successful link-building and backlink cleanup efforts. We’ve reduced the number of technical errors reported in Google Search Console, resulting in a more efficient crawl budget utilization. Key performance indicators related to Core Web Vitals have improved, providing a faster and more stable experience for users, which positively impacts rankings.

How did anchor.team perform from a project management standpoint?

anchor.team delivered on time. We primarily communicate with anchor.team via email and messaging apps.

What did you find most impressive about them?

We’re impressed with anchor.team's professionalism, communication, and knowledge.

Are there any areas they could improve?

I don’t think there’s anything they can improve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of S&G Plus Corp, an e-commerce company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with anchor.team?

We needed help improving our online visibility and organic traffic through SEO.

SOLUTION

What was the scope of their involvement?

anchor.team managed a full-scope e-commerce SEO project for us. Their work included a detailed website audit, keyword research focused on our main product lines, and optimization of meta titles, descriptions, and on-page content. They also improved site architecture for better crawlability, optimized product and category pages, implemented structured data, and worked on technical SEO aspects like page speed and mobile performance.The main deliverables included a comprehensive SEO strategy report, monthly keyword ranking and traffic reports, updated product metadata, a link-building plan, and ongoing content recommendations to improve our organic reach and conversion rates.

What is the team composition?

We worked with 2–5 members of anchor.team’s team.

How did you come to work with anchor.team?

They were referred to me.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from April–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first few months, our website’s organic traffic increased by approximately 40%, and the number of ranking keywords on Google grew significantly, especially for our core product categories. We also saw higher visibility for branded and non-branded search terms, leading to a notable rise in qualified leads and e-commerce sales from organic sources. Additionally, page loading times improved by over 30%, and our overall domain authority strengthened through quality backlink acquisition.After anchor.team’s SEO implementation, we saw a measurable lift in performance across key e-commerce metrics. Our conversions from organic search increased by 25%, and our number of qualified leads (customers reaching checkout or contacting us through product inquiries) grew by about 30%. Several top-performing product pages started ranking on the first page of Google for targeted keywords. As a result, organic sales revenue rose by an estimated 20–25% compared to the previous period.We saw the most significant improvements in keyword rankings related to nitrile gloves, especially for terms such as “black nitrile gloves,” “barber gloves,” “disposable nitrile gloves,” and “powder-free gloves.” Many of these keywords moved from the second or third page of Google results to the first page, often within the top five positions, which led to a notable increase in organic traffic and sales.We also observed strong growth for long-tail keywords like “nitrile gloves for barbers” and “premiblack nitrile gloves USA.” These attracted more qualified, purchase-ready visitors, which directly contributed to higher conversion rates and stronger brand visibility in our target market.

What did you find most impressive about them?

We were most impressed by anchor.team’s hands-on, data-driven approach and the way they fully understood our niche within the nitrile gloves market. They didn’t just apply generic SEO tactics — they took the time to analyze our audience, competitors, and buyer intent in detail.Another standout aspect was their transparency and communication. We always received clear progress reports, actionable insights, and explanations for every step they took. Their mix of technical SEO expertise, e-commerce experience, and strategic keyword targeting made a clear difference in how our site performed and how effectively we reached our target customers.

BACKGROUND

Please describe your company and position.

I am a manager at Novakid

Describe what your company does in a single sentence.

English online for kids

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire anchor.team to accomplish?

• SEO optimization of over 10 regions and developing the new blog

SOLUTION

How did you find anchor.team?

Referral

Why did you select anchor.team over others?

Company values aligned

How many teammates from anchor.team were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO support and technical optimisation in several regions of the world. 
• Creation of strategies, implementation of cases on seo-promotion. 
• Writing content for landings and blog. 
• Linkbuilding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Multiple increase in attendance In-depth analytics Increase in behavioural factors Position growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In the event of a delay, everything is always negotiated in advance. The team is flexible and able to adjust to any pace of work.

What was your primary form of communication with anchor.team?

Virtual Meeting

What did you find most impressive or unique about this company?

Professionalism in their business combined with an understanding of the goals and objectives of private business

Are there any areas for improvement or something anchor.team could have done differently?

Apart from the minor circumstances inherent in every contractor, nothing extreme