Amplify

BACKGROUND

Introduce your business and what you do there.

I’m the events director of a video game company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Amplify?

We engaged them for event production services.

SOLUTION

What was the scope of their involvement?

Amplify provided advertising efforts for our live event in Australia. The objective was to attract our Sydney-based audience to the event. They executed this through email marketing and a ticketing campaign. Their team’s efforts ranged from sourcing the venue to on-site production services on the day of the event.

During the event, they were on the ground and managed the process. They handled all of the lighting and AV as well as tracked the live audience. Amplify also handled design efforts and coordinated with all the branding and production stakeholders.

What is the team composition?

We worked with 5–6 of their team members including Gareth (Managing Partner & Executive Producer) and a project manager.

How did you come to work with Amplify?

They were recommended to us.

How much have you invested with them?

We invested about $900,000 AUD (approximately $700,00 USD).

What is the status of this engagement?

The project was from November 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were satisfied with the delivery of the event and working with the Amplify team. They were flexible and accountable. Their team understood what we were trying to achieve. Our events are quite complicated, and they have to put everything together in a short amount of time. It was definitely a success.

How did Amplify perform from a project management standpoint?

We had weekly update calls with them. Effectively, we were getting good information from them that was accessible at all times. We could go online and see updates.

What did you find most impressive about them?

They are creative while also adhering to our strict formula. It’s clear they’re very experienced in the event space. They have good contacts, especially in Australia. We really appreciated their flexibility and quick responses.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

It’s definitely worth it to speak with them.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Dr. Martens, a footwear company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Amplify?

We needed help with experiential marketing events, which we weren’t doing very well. We wanted a new, scalable strategy, that would yield better results.

SOLUTION

What was the scope of their involvement?

They worked with us to create an experiential marketing strategy. The nature of the events varies, but they’re predominately music based, such as concerts. We’ve also done photo exhibitions and contests featuring people at home during the lockdown. Once we agreed on the strategy, we made sure to find artists that reflect our brand.

What is the team composition?

I’ve had contact with three members of their team, but I know there are 6–7. They include account directors, creative strategists, a content creation team, and account managers.

How did you come to work with Amplify?

I was working at a different brand in a separate sector, and they won our business there. In this process, they won the brief out of a pool of four agencies.

How much have you invested with them?

We’ve spent £1 million (approximately $1.3 million USD).

What is the status of this engagement?

We started together in April 2019, and our working is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been very satisfied. It’s been a real step-change for our business. We’ve gotten really strong purchasing intent from the events, and we’ve also been able to develop better relationships with the artists involved. We’ve been able to support those artists, give them a platform, and we’ve seen really good results.  

How did Ampliify perform from a project management standpoint?

Their communication is good. We speak at a decent level of frequency, and I find I can always have honest conversations with them. I see them as an extension of our team and they act as such.

What did you find most impressive about them?

They have really strong ideas and helped create some amazing events. They can create strong content and strategy, too, so they’re very multipurpose for me.

Are there any areas they could improve?

Sometimes they could be a bit more flexible with how our brand wants to be perceived. With a brand like Dr. Martens that has a “spit and sawdust” aesthetic, we don’t need anything to be too sparkly.

Do you have any advice for potential customers?

A strong, specific brief is vital for any successful partnership. 

BACKGROUND

Introduce your business and what you do there.

We're a premium alcohol brand. I’m the global acquisitions manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Amplify?

We wanted to know how to activate in a premium way at music festivals.

SOLUTION

What was the scope of their involvement?

They were primarily creative design and production, doing the physical builds of the design.

What is the team composition?

There were 3­-4 people assigned from their side.

How did you come to work with Amplify?

We put the business out to pitch and I’d seen work they’d done previously. I asked them to pitch and they had the best response.

How much have you invested with them?

We’ve spent around £400,000 ($490,500 USD).

What is the status of this engagement?

We’ve been working together since January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re an awesome agency to work with: efficient, quick to respond, and solutions-focused. They’re also pretty flexible.

How did Amplify perform from a project management standpoint?

We speak primarily through email.

What did you find most impressive about them?

Their dedication to making sure that the project finishes up to standard — both for us and for them. They’re very particular about making everything perfect and make recommendations on that basis

Are there any areas they could improve?

They publish a white paper about youth behavior once a year, and they’ve offered virtual seminars about how brands can adapt to COVID-19. Often, I find the content of the stuff they’re putting on is obvious in trying to promote their wares as a business rather than actually different any meaningful takeaways for their clients. They’re a little too focused on pushing their own agenda and bringing in more business.

Do you have any advice for potential customers?

Be prepared to spend a lot of money. They’re perfectionists and not great at working with small budgets, but you do get value for what you pay for. The deliverables are 1,000% perfect.