The Alfam

BACKGROUND

Introduce your business and what you do there.

I'm a marketing expert in the entertainment music space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Alfam?

I'm in the process of revamping my whole portfolio because I'm transitioning from a marketing job in the manufacturing tech space into the entertainment music space. I have a lot of experience in the entertainment music space and have done a lot of projects in 10 years.

Therefore, for this project, I wanted to take all my biggest accomplishments, projects, and activities and use them to create an experiential website that served as a visual extension of my resume. I reached out to The Alfam to help me design a website where I could showcase my creative approach, my marketing skill set, and the projects that I've done.

SOLUTION

What was the scope of their involvement?

The Alfam has designed and developed a new website for me from scratch on WordPress. When this project started, I already had a website that I had built on Wix, but nothing on that website besides the domain was used. We started off with a call so that their team could better understand my needs, what I was looking for, who my target audience was, and how the website would be used.

After that, we also talked about the website's flow and feel and worked together to understand the brand ethos, the copy, the visuals, and the branding. The branding portion also included defining the color palette and the website's layout. Once we defined all those elements, we identified all the pages the website needed one by one, which I found to be very helpful.

We've already launched the website, but we're now working on some updates. The team also offers marketing and SEO services, but I haven't acquired those yet. Still, they've ensured that the site has SEO-enriched copywriting content. Fortunately, I had a lot of my content ready, so I've done a lot of the copy myself.

Something I've really liked about The Alfam has been that, after launching the website, they've given it a couple of weeks to see the feedback and make any adjustments needed. Part of their services is providing website maintenance through a monthly retainer. Although we haven't gotten there yet, I'm looking forward to it so that they can manage updates, bug fixes, and quick changes. The team has also taught us how to manage the website, which is fairly simple.

What is the team composition?

I've been in contact with three teammates from The Alfam, but I'm not sure how many others are working on the project. I know that several teammates are involved. Their team includes the founder, a project manager, some web developers, and a marketing copywriter. Moreover, I know that they have well-equipped teams for marketing campaigns, but I've mostly been in contact with teammates on the web development side.

How did you come to work with The Alfam?

I found them through a referral. I had seen the work that The Alfam had done on two other projects for two of my friends — one had a consulting company, and the other had an agency — and I really loved it. When I asked who had done their websites, they connected me with The Alfam.

How much have you invested with them?

We’ve spent around $11,000.

What is the status of this engagement?

Our initial conversations happened in February 2024. By the end of February 2024, we were already having weekly calls. Although the website has been launched, our engagement is ongoing. I'll keep them on a maintenance retainer moving forward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Alfam has delivered a very professional and high-end website. I'm creative myself, so I have a very defined idea of what I want. Every single detail on the site has to have a point, a purpose, and a flow. The Alfam has understood the breakdown of what I've envisioned and how I want to showcase my work.

Thanks to that understanding, they've taken my ideas and implemented them into the site, adding elements that I didn't know were available to amplify my vision. This has been great.

When we ran the beta version of the site, we had an issue with a video component. Still, The Alfam came up with a solution immediately. Overall, whenever there's been an issue or whenever I've asked for something that can be done the way I want, they always have a solution, which is important to highlight.

Whenever The Alfam provides me with a solution, they also help me understand why their solution adds value to my idea so that I'm confident with the decision and the progress.

How did The Alfam perform from a project management standpoint?

The Alfam has delivered the project on time and within budget. Throughout the project, I've made a lot of last-minute directional changes. When comparing where I initially thought the project was going to where it ended up going, we've had to reshape the whole layout. Still, we've only experienced a delay of one day. I expected a bigger delay, but the change requests haven't affected the timeline as much.

In my current role, I manage the developers who manage our website, so I already have an idea of how much work goes into developing a website. Still, creating a website for myself has been very different. It has been great seeing how The Alfam has been so supportive, hands-on, on-point, and consistent.

We set up calls every week, including a standing call to follow up on action plans and discuss accomplishments and next week's work. We also communicate throughout the week as the project progresses. Overall, our communication is very streamlined, which I really appreciate. As for communication tools, we use email, phone, and Zoom. I don't know if they use project management tools internally.

What did you find most impressive about them?

I would like to congratulate The Alfam's whole team. They've been very good at communicating and updating each other so that their service is uniform. Anytime I talk to a specific teammate, they're already up to date, so I've never had to repeat myself. They're always aware of the conversations that we've had, and overall, they're a very strong team.

The Alfam's ability to understand their clients' needs is impressive. They make it very easy for clients not to feel overwhelmed. In development projects, understanding why things can and can't be done is a bit stressful because clients can request things without knowing the actual capabilities. However, The Alfam has made it very easy to understand the backend process in a way that makes me feel engaged.

The team has kept me in the loop and helped me understand. This approach has given me the confidence that every decision I've made has been accompanied by the right support.

Are there any areas they could improve?

I can't think of anything The Alfam could improve on. I tend to shy away from companies that try to upsell, but I've never felt that with The Alfam. The engagement has been very organic and natural, so they usually offer things when I ask. They've also shown me how what I ask for would look like before implementing it, so I've never had to commit to anything I'm not confident with. Overall, working with them has been very easy.

Do you have any advice for future clients of theirs?

Be as involved as possible, be present in the process, and be open to having your ideas amplified because they're the experts. There might be some tools and functionalities you don't know exist that could make your idea even better than imagined. Therefore, it's best to go into the project with a list of your requirements but be open to changing or amplifying that list along the way.

BACKGROUND

Introduce your business and what you do there.

I’m the information and data specialist at Rancho San Antonio. We’re a nonprofit providing specialty mental health services for youth. We have a program that deals with substance use disorder. 

Moreover, we provide a therapeutic residential program that houses youth with mental health issues. Our organization also has a youth diversion program that intercepts and counsels youth in the juvenile detention system. 

Additionally, we have a refugee resettlement program, where we take children who don’t have sponsors or with parents who’ve been deported. We provide housing, clothing, and mental health services for them.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Alfam?

We hired The Alfam to revamp our website. Initially, we wanted to make some upgrades and adjustments. However, we finally settled on doing a full site redesign.

SOLUTION

What was the scope of their involvement?

Initially, The Alfam spent around a month meeting with the members of our operations team and administrative staff to fully understand our work and what we wanted to convey through our website. They then gave us a fully structured plan of how they’d work on the site. From there, they started building the site. 

Each phase addressed a different part of the website, including its color scheme and layout. The team used a color-matching technology to work on the primary colors we wanted. Their members then designed a logo for us. We requested a fluid site design that seemed open and peaceful, matching the feeling we had on campus. On top of that, we wanted a lot of negative space; we had plenty of heavy text jargon and wanted to break things up to make them accessible to people.

Moreover, they considered how we wanted to deliver and organize information. We ran through all the verbiage and acquired new photos, utilizing some of our in-house teammates to take pictures with The Alfam’s guidance. They met with us twice a week and walked us through website industry trends. This allowed us to find what types of photos looked best for our organization. 

Once everything was organized, we dealt with website pages. Our teams went back and forth with all the details of how the site worked. Then, The Alfam facilitated a compliance audit and ensured every feature worked and all the links were correct. They also worked with our hosting provider to know what that provider needed on their end to host the website. From there, they created a temporary page for us to provide a launch date to end users. We did the final launch after that. 

Regarding tools, The Alfam built the site using WordPress and a custom template for it. They added a couple of features from our existing CMS and connected the new site to our newsletter. A couple of other plug-ins were added as well. 

At present, the website is finished, and we’re starting to utilize The Alfam’s marketing services. We’re technically starting a new project with them. 

What is the team composition?

We work with 5–6 teammates from The Alfam. Our primary contact is Shauna (Consultant & Manager), while Kaylah (Project Manager) does the designs and visual portions of the project. A teammate deals with website audits to ensure everything works, and another member handles the organization of tasks. 

How did you come to work with The Alfam?

We talked to a few firms about their processes and the projects they’d done in the past. Our team settled on The Alfam because their professionalism and creativity were above almost any other company. Their team seemed capable of taking their customers' vision and delivering a product that reflected it. 

That was important to us because our agency was such a special place. We wanted something that could match our clients and other people's feelings when they interact with us and go to our campus. 

How much have you invested with them?

We’ve invested between $20,000–$25,000. 

What is the status of this engagement?

We started the engagement in November 2022, and the primary project is finished. However, we’ve transitioned to using The Alfam’s marketing services, so the partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our newsletter signups have increased tenfold, and we’ve received plenty of positive comments from our existing partners and donors. On top of that, there’s been a major uptick in the number of agencies and individuals reaching out to us through our website. 

How did The Alfam perform from a project management standpoint?

Shauna and her team have been extremely impressive. They’re detail-oriented and always get back to us on time. They’ve done a great job explaining unfamiliar things to us and keeping everybody on board. Moreover, their resources also do an excellent job of providing suggestions respectfully — they provide us with their expertise and let us take the reins from there. 

For tools, most of our design communication is done through Figma, while the project tracking is done through Trello. We do document-sharing through Google Drive. We also communicate with them through email and Slack. Our team has their phone numbers, but we only occasionally call them for minor things, such as meeting reminders and quick questions. 

What did you find most impressive about them?

The Alfam’s creativity and personable quality distinguish them from other providers. Shauna and her team feel like they’re an extension of our organization. They’re extremely kind, and working with them is like working with a team that wants to join our agency. It doesn’t feel like we’re working with an external company. 

On top of that, we’re impressed with their delivery. They’ve created a website that’s beautiful and reflects the feeling of being a part of our agency.

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Be open and honest with what you want. Open your doors, and present to them what you truly want from the engagement. 

For context, we were slightly hesitant at first as we carefully tried to present our ideas to The Alfam. However, as we got further into the project, we realized that they were so accepting and understanding of our ideas. By the end of the process, we had a truly open relationship. We could mention almost everything we wanted without fear of offending or pushing them the wrong way. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and author at The Mosaic, a lifestyle and books online store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Alfam?

I needed help designing and developing my website. Initially, I wanted a site to sell my book and services.

SOLUTION

What was the scope of their involvement?

The Alfam designed and developed my two websites. We first spoke about what was going on with the book, but the project grew into a whole lifestyle.

The website had a contact page, an about section, a podcast section, a conversations and media section, a blog, a shop, and more. It also led to another site so people could have a sense of who I am and what I do.

What is the team composition?

I worked with the project manager, and they had a team behind them.

How much have you invested with them?

I spent $10,000.

What is the status of this engagement?

We worked together from July–September 2018. When I need updates, I call The Alfam, and they take care of it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Alfam was kind. They used their expertise to highlight my expertise, which was so beautiful and phenomenal. I would’ve spent years trying to do that on my own.

The website is more than a website; it’s an experience. The Alfam created a brand, and people started to respond to it. I sold many more books, and people started to engage me in how to do the practice I talk about on my website. Overall, I got more than I expected.

How did The Alfam perform from a project management standpoint?

They delivered what they promised; there were no surprises. The Alfam operated quickly, and they sent proof when we made adjustments.

We communicated through phone or Zoom calls.

What did you find most impressive about them?

They could’ve charged me a lot more for the changes I made, but they were kind and considerate. Moreover, The Alfam was generous. Few people in the world care enough about other human beings to help them even when they don’t have to, and The Alfam did things they didn’t have to do.

Are there any areas they could improve?

No, there wasn’t anything I would’ve changed.

Do you have any advice for potential customers?

Let them support you and do their magic. Trust them; The Alfam knows what they’re doing. I’d recommend anyone to go with The Alfam.

BACKGROUND

Please describe your company and your position there.

I am a Real Estate Professional that specializes in selling luxury real estate in Metro New Jersey. In addition, I am the CEO and Founder of GHN Communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Alfam , and what were your goals?

When I was shifting my career as a realtor, I realized that the best performers had their own unique brand, and it was exactly what I intended to do. I engaged The Alfam to help me with my personal brand and assistance with my online platform.

SOLUTION

How did you select this vendor?

I researched companies on branding and interviewed three companies. I liked The Alfams' approach and strategy and believed they could help me in an intimate and professional way.

Describe the scope of their work in detail, including any steps and the final deliverables.

I spoke with The Alfam twice for interviews. During the second interview, they were able to present some designs, which left an impression on me. I was impressed. They forwarded a branding outline to me for completion once the contracts had been signed by both parties. During our first meeting together, the project manager and I went through the plan in great detail, discussing everything from the colors and typefaces to the samples and other sources of inspiration.

The designers came up with over fifty different possible logos in only one week after the brief was developed and we were brought into alignment. Together with the project manager, I went through them, and we decided to finalize 8 changes to improve various elements. When we had our next meeting, I was feeling a little bewildered, and the project manager assisted me in narrowing the options down to just two by comparing them side by side. The project manager has narrowed the choices down to two and updated the logos with the color schemes that have been selected.

This gives me the opportunity to think about it and get input from my own network. After giving it some thought, I decided on the definitive version of my logo. I was given more than 200 final files, all of which had all of my color selections and were vector formats. Nevertheless, after a few weeks I needed to make another update to the logo, and she graciously upgraded all of the logos for me, so I wasn't held back in any way. In the end, I upgraded the logo for another company, which was a much quicker process, but I was pleased with the results I achieved. I also required assistance in modernizing the website for my other firm.

It was already finished, but I wanted to make some little cosmetic adjustments before I sent it in. They improved the alignment, typefaces, and general appearance to make it look more sophisticated.

How many people from the vendor's team worked with you, and what were their positions?

Going through the drafts was a collaborative effort between the Project Manager and myself. Nevertheless, there were a total of three people: one project manager, and two designers to assist with the goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My logo had a great impression and impact on my customers and colleagues. They brought to life my values and behaviors through my logo, colors and font. Wherever my logo is, people know is me.

Describe their project management style, including communication tools and timeliness.

We spoke with one another solely through video calls, each of which lasted for around one hour. The majority of our interactions took place via electronic mail, and all of our files were stored in a folder on Cloud Server.

What did you find most impressive or unique about this company?

Definitely bringing to life my vision. They exactly understood my vision and brought it to life. On the other hand, the fast response and professionalism.

Are there any areas for improvement or something they could have done differently?

As of now, I have not identified an area of improvement. I am pretty clear on what I expect, and they delivered above expectations.

BACKGROUND

Please describe your company and your position there.

I am the owner of multiple websites/webpages, including a parenting blog and a webpage for my nonprofit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Alfam ?

Website design, revision, and hosting

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Shauna from The Alfam by a popular blogger. We had a phone and in-person consultation, and based on her responses and experience, I believed that her company was the right one to design and host my website.

Describe the project in detail and walk through the stages of the project.

Shauna and I discussed my vision for my websites and what I was looking for as I connected with my audience. She suggested creative and innovative ways to bring this vision alive on my website. We worked closely together from choosing a theme for the website through its launch. Based on my experience with her for my blog website, I also asked her to design my former business website and my nonprofits landing page. The Alfam was also what I chose to host these web platforms.

How many resources from the vendor's team worked with you, and what were their positions?

I worked primarily with Shauna form The Alfam.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was able to have increased engagement with my audience.

How effective was the workflow between your team and theirs?

It was very effective. We communicated primarily by email, but there were occasions when we also met in person and spoke by phone.

What did you find most impressive or unique about this company?

The Alfam has provided exceptional service from site design to hosting over the years. Shauna is professional, talented, and easy to work with. She is open to feedback and provides helpful feedback based on her technical expertise to ensure that she executed my vision in the best way possible. I highly recommend her and will work with her again.

Are there any areas for improvement or something they could have done differently?

None at this time.

BACKGROUND

Please describe your company and your position there.

I am CEO of PairGap and help people co-buy real estate. At PairGap, we’re reimagining homeownership to fit into your actual life and we’ve streamlined the co-buying process to make it as painless as possible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Alfam , and what were your goals?

We engaged The Alfam to bring my vision to reality despite the fact that all we had was a concept. The wide range of services included content strategy, branding, product development, landing sites for lead generation, and more. Design collateral, branding, and design strategy were all covered.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Alfam was referred to us. We started to work with them a few months after our initial meeting. I did work with other companies and service providers throughout the process, but I chose and consistently worked with The Alfam because of their refined aesthetic sense and extensive industry expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

During our first encounter, we spoke about my concept in a more or less informal setting. We then signed the NDA. The first thing we had to do was think of a name for the company. We spent a few weeks working over this company's branding and strategy with the team in order to have a better understanding of the company's goal and values. After going through a number of exercises, we decided on a name, and not long after that, we modified it.

After that, we acquired all IPs, domains, and everything else necessary to change the name of the firm to anything other than PaiGap. Our next step was branding. The process of branding resulted in more than fifty different logo alternatives, from which we selected around four to test and examine aesthetically. We put the finishing touches to the logo by giving it the brand colors that The Alfam had suggested. The coming soon page on the server was established when all of the logos were submitted and received.

We embarked on the product development phase, during which we had a great number of strategy meetings to talk about the production of the project from every conceivable viewpoint. The Alfam is working on gaining a deeper comprehension of the Real Estate business, utilizing my expertise, and implementing the concept.

In addition to this, we had meetings to discuss case studies and comments. We held a user research brunch party and a structured feedback session with suggestions to obtain input. Both of these events were successful. While this was going on, in order to generate material for the website, we engaged in content planning meetings in which we utilized all of the notes and information that we had gathered. The webpage in question was a landing page for the website.

Before we finally released it to the public, it was probably revised two or three times. On the other side, the team at Alfam was working on developing a platform that would allow users to acquire access to material as well as additional information in order to pair with other individuals following private consultations. In order to produce a finished product, the platform went through a number of iterations of development and prototyping.

By going through that procedure, the PairGap team was able to not only enhance its narrative capabilities but also produce video material for reports on other cities. The Alfam developed an enhanced version of the project, which included more information that was added when input was received. We made some course corrections in order to better serve the consumer. The epidemic began shortly after we released the product, at which point we collected $9.99 in sign-up fees and annual membership dues.

PairGap shifted their attention to membership growth in response to the stay-at-home edict. This was accomplished through a combination of webinars, speaking engagements, and other non-traditional channels of communication. Now that we have a stronger community and have gotten a lot of knowledge into the shifts in the Real Estate industry, we pivoted from not just a B2C market but refocused our efforts to B2B.

This was done in order to capitalize on the opportunities that have arisen as a result of these changes. The Alfam continuously iterates and updates features on the platform based on the results of multivariate testing in order to engage both new clients and existing ones. The Alfam had assisted in making some minor improvements to the Lead Generation pages, which helped bring on board some new clients.

It is still a growing process and has scaled and pivoted throughout the process, and The Alfam has been there through every transition, facilitating designs, presentation collateral, advice, partnerships, team extensions, and other resources in order to provide PairGap with the resources it needs to compete in today's marketplace.

How many people from the vendor's team worked with you, and what were their positions?

Many people worked on this collective effort. There was a project manager, as well as five or more designers, eight programmers, brand experts, content producers, editors, quality assurance experts, user experience designers, user experience researchers, and probably more experts I may have forgotten. It was an all-encompassing process to build this product, even though it was managed by many teams.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Responses have been varied, but for the most part they have been favorable, depending on the project or product. My experience as a thought leader in the emerging field of co-living has been sought after for speaking engagements and media appearances, and communities have enthusiastically welcomed our early case studies.

There were a lot of people that signed up for membership. I was successful in acquiring clients, doing consultations since the debut, and organizing more than a dozen webinars. This project has undergone a significant amount of development, which I am happy to report has been successful.

Describe their project management style, including communication tools and timeliness.

Throughout the course of the project, the systems and structures went through a few distinct iterations. In the beginning, we held in-person meetings on a weekly basis. In addition, there were weekly phone calls and emails to keep everyone informed. We held zoom meetings with separate teams, and then followed them up with recaps and follow-ups.

Over the last several weeks, we have successfully handled all expectations through the use of phone conversations and email. In order to collaborate on various documents, we stored them in a cloud folder. We were also able to text each other. All members of the team were included in the process, and it ran smoothly.

What did you find most impressive or unique about this company?

I am highly impressed by the design and product iterations. I also like the guidance given to help me advance my company.

Are there any areas for improvement or something they could have done differently?

Misunderstandings plagued early efforts, but as we figured out how to have more fruitful conversations, things began to improve. Because goals were met, some procedures and structures also led to some chaos. But as time went on, improvements were made to our procedures, and now we have a much more solid foundation. They do an excellent job of consulting, but I'd like to see more mentoring on their part.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and COO of E-SPO, an e-sports management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Alfam?

We needed help with web and app design, digital marketing, video editing, and social media marketing (SMM).

SOLUTION

What was the scope of their involvement?

The Alfam designed and deployed our WordPress website from scratch according to our needs to direct people to our app. In addition, they made UI/UX design efforts for our mobile application, did visual media content, managed our targeted social media marketing, and helped us streamline and clean up our pitch decks and other marketing tools. For the social media marketing piece of the project, they focused on Facebook, Twitch, and Instagram.

What is the team composition?

In the project's final stages, we worked with four members of their team, including a digital marketer, a graphic designer, a content creator, and a UI/UX designer. In addition, we had social media marketing specialists involved, but we had to cut back on some of them.

How did you come to work with The Alfam?

They were referred to us by other people within our industry, and after looking at The Alfam's site, we were intrigued by their work, so I decided to reach out to them. We chose The Alfam over other competitors based on their work and price point.

How much money have you invested in this partnership?

We spent $35,000–$40,000 with them.

What is the status of this engagement?

We worked together from May 2020–June 2021 on this project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work was instrumental in helping us increase our number of investors and our online presence — we got 100–200 users on our site within a month. Overall, their techniques gave us a head start over our competitors.

How did The Alfam perform from a project management standpoint?

We had constant communication to go over the project’s progress. Regarding tools, we used weekly phone calls, Zoom, and Microsoft Teams because he had a virtual partnership with them.

What did you find most impressive about them?

Their UI/UX and digital content expertise is their best attribute — they combined their knowledge and understanding in these fields under the same roof, which saved us a lot of time.

Are there any areas they could improve?

I didn’t think there was anything they could improve on.

Do you have any advice for potential customers?

I recommend people working with them. The work that The Alfam did for us speaks for itself. Moreover, it’s helpful to have a clear vision of what you want and to understand your audience before engaging with a digital marketing firm because that way, you can streamline your budget and scope for the project.

BACKGROUND

Please describe your company and your position there.

I am the company's founder and I also serve as its CEO of Convey Creatives. We establish fan-favorite brands for innovative music artists, prominent talent, and entertainment organizations by utilizing captivating influencer content and social commerce. These brands are beloved by their respective audiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Alfam ?

My new business will facilitate the connection of creatives and influencers with content that can be used to engage with their respective audiences. The building-related components of the project were handled by our in-house team, but we brought in outside aid from The Alfam for assistance with our design and GTM initiatives.

SOLUTION

How did you select this vendor and what were the deciding factors?

The Alfam's team has the experience and expertise to provide the outcomes I need because I worked there as their Marketing Director in the past.

Describe the project in detail and walk through the stages of the project.

Due to the fact that this was a collaborative effort to develop the platform, our team and their team were responsible for coordinating the project schedules and task scopes so that they could be consolidated into a single document. The foundation was built on a consultant level, and we organized in-person meetings and workshops for the purpose of making updates and improvements. The project proceeded through a number of phases, beginning with content and ending with design. For the most part, video conferences and emails were used as modes of communication to advance all project goals.

How many resources from the vendor's team worked with you, and what were their positions?

On the team, there were a total of five members. The quality assurance and backend infrastructure specialists, as well as the project manager, the developer, and the product manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are constantly innovating and expanding our platform. I couldn't be happier with the outcomes we achieved by condensing our vision into a scalable framework.

How effective was the workflow between your team and theirs?

We communicated over video calls to go over presentation. It kicked off with the company owner listening to our requests and then giving a presentation to look over. When it came time to start work, Shauna presented other team members and then we communicated via email and video chats to get the project where needed.

What did you find most impressive or unique about this company?

I intended to concentrate mostly on enhancing our style, and I adore the fact that The Alfam places a lot of importance on "how it looks." Therefore, the guidance regarding typefaces and colors was very much appreciated.

Are there any areas for improvement or something they could have done differently?

In addition to login problems, we experienced challenges with the underlying infrastructure. In any case, the problem was resolved. But it would have been nice if there were warnings to prevent it from happening in the first place.

BACKGROUND

Please describe your company and your position there.

Tephlon Funk is a self-published comic series about four individuals from different walks of life that are somehow all connected. It’s heavily inspired by both hip-hop & anime. The words Tephlon Funk!® mean to be strong and stand out. We wanted to make a great, authentic, unique story about New York City in the mid-’90s. Something that many fans have always wanted to see, and believe we made it happen. I am the creator and founder, and I originally came up with the concept in 2004 while I was still in high school.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Alfam , and what were your goals?

After launching the online platform, I realized we needed maintanace and consistent upgrades

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose The Alfam because they were able to help me immediately with my desired tasks.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I worked directly with the project leader. The project leader work with a designer, developer, and QA specialist dependent on the tasks.

How many people from the vendor's team worked with you, and what were their positions?

Usually our meetings included phone conversations to talk about pain points. I would already have a list upgrades with examples. The Alfam project lead would go over all pros and cons. We would decide together of the best solutions. They would provide deadlines and would deliver after their inhouse Quality Assurance. We also consult on marketing initiatives, content creation, and other digital plans to expand by brand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The platform works seamless with their help and the consulting and feedback has grown my business.

Describe their project management style, including communication tools and timeliness.

The Alfam would set delivery dates based on the tasks. The tasks were very specific so timelines were pretty accurate. We talked over the phone in terms of tasks.

What did you find most impressive or unique about this company?

Their customer service was fast, and they were always willing to make the necessary tweaks to our site.

Are there any areas for improvement or something they could have done differently?

Only complaint I have is I wish I was able to update the plugins on my own since the site is now completely customized.

BACKGROUND

Please describe your company and your position there.

I am a licensed psychologist and certified mindfulness instructor. This website is for my private practice. I do therapy, coaching and leadership development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Alfam ?

I wanted to rebrand my service based website because it was not gaining the traction it needed. It was outdated and not effective for my audience. The goals included a new website, branding, and copy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met the vendor through a relationship in my network. After looking at multiple vendors and interviewing a few, I wanted to work with The Alfam because of the special care I knew they could provide with my brand and the vision I had in mind.

Describe the project in detail and walk through the stages of the project.

Our kick off meeting was focused on the content. The Alfam provided an outline and instructions to fill in all necessary items to complete the web content. It took several meetings to get the perspective we needed to finalize the taglines, brand copy, and content for each section of the website. I was assigned to get relevant imagery to fit my brand while The Alfam completed the brand color schemes. After The Alfam completed the foundational draft, we had meetings to upgrade each section one by one to fit the overall vision. We had live edit sessions in the final before launching.

How many resources from the vendor's team worked with you, and what were their positions?

Two people worked on the project aside from the project manager. The full stack developer and QA specialist. So there were a total of 3 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There is more traffic to my website, a clearer picture of what I do and more clients!

How effective was the workflow between your team and theirs?

We had meetings over the phone and on video calls. Our timelines were dependent on deliverables. The style was organized and planned ahead to reach goals.

What did you find most impressive or unique about this company?

Their work ethic and design aesthetic were quite impressive.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement. In fact, my experience with The Alfam was so great that I hired them again to develop a website for a completely different business!