AdwService is an internet marketing and web development services company. Our approach is characterized by deep immersion in the client's business and strategic vision.
We start each project from the position of a marketing strategist, not just offering a standard set of advertising services. This allows us to thoroughly understand the specifics of the client's business, the needs of its target audience and the best ways to meet them. And only after that we determine the most effective advertising tools and develop a reliable development strategy aimed at maximizing returns both in the short and long term.
Our specialty is our extensive experience at the intersection of online advertising and web development. We perfectly understand which websites sell better and which ones are worse. We know how to create a user-friendly structure, guide the visitor through the sales funnel to the target action, where and with what text to place the call to action, what color button will give the maximum conversion rate, etc.
All of this expertise allows us to deliver more value for our clients at a lower cost than our competitors. We always give advice on how to get more sales from the current advertising budget, not just encourage you to spend more.
Working with AdwService, you get a reliable partner, who will thoroughly understand your business, suggest the optimal marketing strategy, implement it with the help of effective and verified tools of Internet advertising and web development. Our approach, expertise and focus on measurable results will provide your business with a solid foundation for confident development in the online environment. Entrust your Internet marketing to AdwService professionals and see for yourself!
PPC Management Services for Software Development Company
Pay Per Click
Less than $10,000
Sep. - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their project management was clear, structured, and very communication-focused."
Dec 10, 2025
Digital Marketing Manager, Incode Group
Maryna Malieieva
Verified
IT Services
Krakow, Poland
51-200 Employees
Online Review
Verified
AdwService created and managed Google Ads PPC campaigns for a software development company. The team experimented with multiple ad formats and campaign types to identify which delivered the best results.
AdwService identified effective tools and campaign types for the client. The team provided a detailed audit of the client's Google Ads account and resolved their bot traffic problem, improving their website's traffic quality. AdwService's communication style was a hallmark of their performance.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Digital Marketing Manager of Incode Group
Describe what your company does in a single sentence.
A global JavaScript development company with over 8 years of experience and a constantly expanding team!
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire AdwService to accomplish?
The initial request was to generate leads from Google Ads PPC campaigns for the Full-Stack Development, Mobile Development, Backend Development, Frontend Development, and UI/UX Design niches, as well as to validate hypotheses about our value proposition (what clients are actually interested in).
SOLUTION
How did you find AdwService?
Online Search
Why did you select AdwService over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from AdwService were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We experimented with multiple ad formats — from search campaigns to performance campaigns — and identified what truly delivers results.
The biggest highlight for us was the way the bot-traffic problem was handled. In our field — building software solutions for businesses (JavaScript/TypeScript, PostgreSQL, MySQL, MongoDB, SaaS, AI agent development, MVPs, POCs, and more) — bot activity is a significant obstacle when advertising in the EU, US, and Canada. Together, we were able to overcome it.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Identification of effective advertising tools and campaign types. By testing multiple formats — including search and performance campaigns — we learned which approaches work best for our niche.
Clear understanding of previous account issues. A detailed 30-minute audit video helped us see what was done correctly and what required improvement, providing clarity and a stronger foundation for future campaigns.
Successful resolution of bot traffic problems. Bot activity is a major challenge in our industry when targeting the EU, US, and Canada. Together, we managed to overcome this issue, significantly improving traffic quality.
Validation of value proposition hypotheses. Although we didn’t acquire a target lead, we gained insight into what potential clients are actually interested in.
Overall, these measurable learnings and improvements demonstrated progress and strengthened our advertising strategy moving forward.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management was clear, structured, and very communication-focused, which we appreciated the most throughout the collaboration. They consistently provided updates, explained each step of the process, and responded to our needs quickly and transparently.
What was your primary form of communication with AdwService?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most was their communication style and the depth of expertise they demonstrated from the very beginning. The 30-minute video audit Yana prepared — clearly explaining what had been done right and wrong by the previous agency — stood out as something unique. Additionally, their ability to identify and effectively solve the bot-traffic issue, which is a major challenge in our niche and target regions, was particularly noteworthy.
Are there any areas for improvement or something AdwService could have done differently?
Overall, we’re genuinely satisfied with the collaboration. At this stage, we don’t have any specific comments on what could have been done differently — the team was attentive, flexible, and responsive to our needs. As our advertising direction evolves, we may gain more insights for future improvements, but for now, everything met our expectations.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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