AdwService

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Incode Group

Describe what your company does in a single sentence.

A global JavaScript development company with over 8 years of experience and a constantly expanding team!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• The initial request was to generate leads from Google Ads PPC campaigns for the Full-Stack Development, Mobile Development, Backend Development, Frontend Development, and UI/UX Design niches, as well as to validate hypotheses about our value proposition (what clients are actually interested in).

SOLUTION

How did you find AdwService?

Online Search

Why did you select AdwService over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from AdwService were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We experimented with multiple ad formats — from search campaigns to performance campaigns — and identified what truly delivers results.

The biggest highlight for us was the way the bot-traffic problem was handled. In our field — building software solutions for businesses (JavaScript/TypeScript, PostgreSQL, MySQL, MongoDB, SaaS, AI agent development, MVPs, POCs, and more) — bot activity is a significant obstacle when advertising in the EU, US, and Canada. Together, we were able to overcome it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Identification of effective advertising tools and campaign types. By testing multiple formats — including search and performance campaigns — we learned which approaches work best for our niche.

Clear understanding of previous account issues. A detailed 30-minute audit video helped us see what was done correctly and what required improvement, providing clarity and a stronger foundation for future campaigns.

Successful resolution of bot traffic problems. Bot activity is a major challenge in our industry when targeting the EU, US, and Canada. Together, we managed to overcome this issue, significantly improving traffic quality.

Validation of value proposition hypotheses. Although we didn’t acquire a target lead, we gained insight into what potential clients are actually interested in.

Overall, these measurable learnings and improvements demonstrated progress and strengthened our advertising strategy moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was clear, structured, and very communication-focused, which we appreciated the most throughout the collaboration. They consistently provided updates, explained each step of the process, and responded to our needs quickly and transparently.

What was your primary form of communication with AdwService?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their communication style and the depth of expertise they demonstrated from the very beginning. The 30-minute video audit Yana prepared — clearly explaining what had been done right and wrong by the previous agency — stood out as something unique. Additionally, their ability to identify and effectively solve the bot-traffic issue, which is a major challenge in our niche and target regions, was particularly noteworthy.

Are there any areas for improvement or something AdwService could have done differently?

Overall, we’re genuinely satisfied with the collaboration. At this stage, we don’t have any specific comments on what could have been done differently — the team was attentive, flexible, and responsive to our needs. As our advertising direction evolves, we may gain more insights for future improvements, but for now, everything met our expectations.