Outpace SEO

BACKGROUND

Please describe your company and position.

I am the Owner of Duct Squads

Describe what your company does in a single sentence.

Duct Squads is a professional dryer and air duct cleaning business servicing Oklahoma City and surrounding areas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Generating leads is crucial when starting a business. Our primary objective in working with Outpace was to get our website inside the top 3 results (across organic listings and Google Maps) for searches related to the services we offer locally.

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• Close to my geographic location
• Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace was hired to improve our company's SEO. This includes seeking out new opportunities to generate relevant traffic to our website and improving the authority of the site to rank for the given opportunity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to rank at the top of organic search and Google Maps across our service area.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outpace always delivers on time. They are constantly identifying the next piece of low hanging fruit associated with the campaign and chasing after it by using on and off-site efforts. This results in great rankings that exceed our expectations.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the things that I love about Outpace is that they set us up on a WordPress website. They didn't try to con us into a custom-developed site that only they could update. This meant that if they didn't perform, we had the flexibility to move to a different SEO vendor. I'm proud to say that after working with them for over five years, we continue to receive great results from their company.

Are there any areas for improvement or something Outpace could have done differently?

Not applicable. Their team knows how to implement SEO and increase leads.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of OKC Restorations

Describe what your company does in a single sentence.

At OKC Restorations, we specialize in delivering professional solutions to our clientele, encompassing mold remediation, water extraction and mitigation, fire restoration, as well as comprehensive clean-up services following storms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• The initial goal was to double the amount of organic traffic to our website. Outpace blew that goal out of the water, and we have utilized their services ever since!

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• High ratings
• Pricing fit our budget

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The monthly scope of work with Outpace is strictly focused on search engine optimization. Their work is a combination of optimizing our website and improving our credibility across the internet. This results in a reliable stream of local service leads to our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They doubled the traffic within the first 6 months of the campaign and our organic traffic has continued to go up ever since.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When their team emails us updates associated with the SEO campaign, it always comes with a video. It's great to see their team visually share their screen and hear them audibly walk through the data. 

This form of recorded screen share has saved us too much time over the years, and it allows me to respond to their emails outside of business hours. They're incredibly detailed, and I never have to worry about them forgetting about my business and being late on a deliverable.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really like the people at Outpace, but to be honest, the thing that keeps us around is their results. They provide a substantial amount of organic traffic to our site, which has always been the largest lead generator for our company.

Are there any areas for improvement or something Outpace could have done differently?

I can't think of anything they could improve on.

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of PerfectVape

Describe what your company does in a single sentence.

At PerfectVape, we specialize in providing top-quality vaping products and accessories for both beginner and experienced vapers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Improve our website's visibility across search engines to generate more traffic and increase order volume.
• Build traffic on site

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

• High ratings
• Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prior to onboarding Outpace, we struggled to rank across search and keep our website live. Our competitors constantly attacked us with DDoS attacks. Outpace has been responsible for improving our website's visibility while defending it against spammy attacks with millions of requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past year, we've seen significant improvement in our rankings and sales. In addition, our website's security has improved so much that we have been able to fend off all incoming attacks without any downtime.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I never have to check in on their team to ensure they're doing their job. Outpace is constantly checking in, sharing opportunities, seeking approval, and implementing changes to generate improved rankings. They always deliver on time and respond very quickly to any questions our team has regarding the SEO campaign.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team is quick to identify SEO opportunities, implement changes, and move on to the next opportunity. It's awesome working with a firm that's so aggressive in improving the health and ranking of our site.

Are there any areas for improvement or something Outpace could have done differently?

N/A - Outpace SEO is dedicated to achieving results for their clients. Not only do they generate fantastic results, but they are the most responsive vendor we have ever worked with. They're constantly meeting deadlines and exceeding expectations.

BACKGROUND

Please describe your company and position.

I am the Web Designer

Describe what your company does in a single sentence.

Creative firm that specializes in marketing content across multiple digital platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Rank in the local market for our services.
• Increase the number of monthly leads

SOLUTION

How did you find Outpace?

Online Search

Why did you select Outpace over others?

Good value for cost

How many teammates from Outpace were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Outpace is responsible for our rankings across organic search and google my business maps. This has allowed us to generate leads throughout the campaign. Key deliverables include: on-site optimization and off-site optimization. Their progress is measured inside the monthly report they send to our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent ranking improvements have been seen throughout the campaign. Ranking highly throughout search engines has increased the number of monthly leads we generate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Because SEO is their only service, they have built their entire business around this form of lead generation. As such, they have four teams that make up their business - on-page, off-page, content strategy, and development. As we move throughout the campaign, their team is constantly providing us with updates across each one of these efforts. Everything they do is on time and they are incredibly responsive.

What was your primary form of communication with Outpace?

Virtual Meeting

What did you find most impressive or unique about this company?

Their sole focus on SEO is what enables them to generate such great results.

Are there any areas for improvement or something Outpace could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Owner

Describe what your company does in a single sentence.

Fabricate and Install Stone Countertops

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace to accomplish?

• Get more leads
• Rank both our websites higher

SOLUTION

How did you find Outpace?

Referral

Why did you select Outpace over others?

• Pricing fits our budget
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire Outpace because our website was not ranking on the first page of Google for most terms, most of our leads came from Google but mostly from Google Adwords, we wanted to have a combination of paid and organic searches. Outpace redesigned our website, helped us create content, upload better pictures and clean up our site. After 3 months of contract start, we started seeing results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Visits
• Store Visits
• Phone Calls

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver reports every month, they haven't failed to deliver those reports of the website's progress so far. We have needed changes along the way and all we have to do is send an email and usually within 24 hours they communicate back to us.

What was your primary form of communication with Outpace?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication is very personal. We have other businesses and have had other companies and communication has always been through different people and in a more transactional manner.

Are there any areas for improvement or something Outpace could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

We are a personal injury law firm serving the State of Texas. We work largely with car accident victims, workplace injuries, and wrongful death claims. As a manager, I worked closely with Outpace to roll out changes and oversee efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

Houston is one of the country's most competitive markets for personal injury lawyers. Prior to Outpace coming in, we internally identified hundreds of keywords that we wanted to target as highly trafficked by local users. Outpace helped us outline a game plan and steps to take so that we could begin ranking for the appropriate key terms.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing dozens of SEO providers, our firm was most impressed with Outpace. Chad and Summit were extremely knowledgeable and prepared for every question we had. They made the decision easy to make.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Step 1 was to assess the full suite of changes that needed to be made to our site. This included reviewing our core web vital scores and reviewing our content optimization efforts. After taking a few weeks, we dug deeply into this, Outpace began to implement changes, making alterations to the site which allowed us to pass Google's Core Web Vitals score for the first time.

This, along with reoptimizing much of the technical SEO on priority pages led to a steady rise in keyword rankings, traffic, and leads for our firm. This continues as we expand the project's scope and work toward future goals.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Chad - Head of Business Dev & Summit - Head of SEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since beginning the project, we have increased total keyword rankings by more than 40% which we are ranking for, and have steadily increased rankings in the top 3 spots.

Describe their project management style, including communication tools and timeliness.

Outpace is extremely hands-on and attentive. If ever we ran into a problem or had a concern, Outpace worked to amend the issue ASAP.

What did you find most impressive or unique about this company?

Outpace's personability & customer service is unmatched. Both Chad & Summit were only a call away if we needed something and having them available to assist with various objectives was/is greatly appreciated.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

As time progresses, charter schools continue to become more popular. More kids than ever before are learning remotely in the comfort of their own homes. Because we believe in our approach to education, we aim to connect with those actively searching for alternatives to the traditional education system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We hired Outpace to boost our rankings across search engines. The goals around our SEO campaign were associated with ranking us for specific keywords that would enable us to connect with people seeking out alternative methods of education.

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor specializes in SEO. They don't touch PPC, social media, or any other services. They do one service, and they do it incredibly well. Just search for "national SEO agency," and you will see they rank #1 organically. The proof is in the pudding.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Their team is built around SEO. They have four teams: on-page SEO, off-page SEO, content, and dev. Each of these teams takes a unique approach to building credibility for our website.

• The on-page team is focused on optimizing our website for search engines.
• The off-page team is focused on building up credibility off of our website.
• The content team constantly strategizes on the content that needs to be created on-site.
• The dev team is ensuring that our website is technically sound to ensure nothing is holding back our rapport with search engines.

Who did you work with and what was the feedback process like?

We worked with a project manager who outlined the project and kept us on schedule.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We continue to rank incredibly well for our target keywords, and student enrollment has never been higher. We have nothing but praise to share regarding Outpace and their SEO services.

Describe their project management style, including communication tools and timeliness.

Their team is constantly emailing us reports and website updates. One of the things that I love the most about their communication style is that they will often make Loom videos to explain detailed updates. For instance, our client success rep records a video of himself and his screen and sends a link to the video in an email. This saves us time wasted trying to interpret a plain-text email or even scheduling a meeting. We LOVE their videos.

What did you find most impressive or unique about this company?

We always feel "in the loop" regarding our results and the next steps associated with the campaign.

Are there any areas for improvement or something they could have done differently?

Zero complains or suggestions. We want to thank them for all the progress they have helped us make across our school. Together, we are making a difference in the lives we touch.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of a foundation repair company. We service both residential and commercial properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

When we first opened our business, we quickly realized that our top competitors were the ones ranking at the top of Google. As a result, we hired Outpace to help us outrank the competition and connect us with people searching for our services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outpace was referred to us by a close friend. Our friend had been utilizing the owners' services for years, and he was ecstatic about the quality leads they were generating for his business every month. Results was the deciding factor. If they could get results for our friend, I was optimistic that they could do the same for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we first engaged with Outpace, they were adamant that we should redesign our website. They mentioned that SEO was more than just bringing warm traffic to the site and that conversions was also a HUGE part of generating ROI for our business. As such, we moved forward with a large redesign, implemented a ton of new content to the website, and began the on and off-page SEO. We also greatly appreciate that Outpace fully recognizes that our website and our content is solely ours.

How many people from the vendor's team worked with you, and what were their positions?

All communication about the website and SEO results is done through my account rep. This is so nice because I always know who to call/email if I ever want to discuss how things are going. I reached out to my rep last week, saying things were going great! So much so that we are in the process of expanding the scope of our SEO campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO is a long-term commitment, and the competition is fierce. We are glad we have teamed up with an experienced SEO team that has taken our business to the top of the results across our service area.

Describe their project management style, including communication tools and timeliness.

Their response time is unlike any other company I've worked with. I'll email them over the weekend, and at times, I'll get a response within an hour or two. After working with them for several years, I can honestly say they still take pride in getting results for their clients. We jump on calls as needed, but a large majority of the communication is done via email.

What did you find most impressive or unique about this company?

Foundation repair is a highly competitive market, and the thing that I find most impressive about Outpace is their creativity, hustle, and responsiveness. SEO is an ever-changing industry that requires strategy. Their agency continues to think ahead, implement changes, and adapt to the changes that Google continues to roll out. Thank you for the consistent leads month after month.

Are there any areas for improvement or something they could have done differently?

Keep up the great work. It's been a blast working with Outpace.

BACKGROUND

Please describe your company and your position there.

I'm the Account Manager at a boutique marketing and advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We've used Outpace for web development, hosting, and assorted digital projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

Outpace is well-priced and does quality work.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When onboarding a new white label SEO customer, the first step is keyword research. Their team outlines relevant keywords, identifies the average monthly search volume, and shows where the client is currently ranking. After solidifying keywords, they get started with on-site optimization. This includes headers, titles, meta descriptions, schema, citations, etc. As that is going, they're also building the off-site authority for the client. Their team is incredibly technical and knows how to correct any development issues across all of our WordPress websites.

How many resources from the vendor's team worked with you, and what were their positions?

Outside of meeting with our rep, we have worked with our content strategist, dedicated dev, and SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Each month Outpace sends over monthly reports with our branding. This enables us to simply pass the SEO reports over to our clients. Each report shows the progress they've made month over month. It's wild to see how fast some of our client sites have crawled up the organic rankings and Google snack pack!

How effective was the workflow between your team and theirs?

The Outpace team is incredibly organized. Over the years, we have identified that they use Asana to keep all of our projects organized. Communication is typically done via email, or we will jump on a Google Meet to discuss any SEO-related efforts.

What did you find most impressive or unique about this company?

They've helped us several times on weekends and after work hours with emergencies. They always pick up the phone and always reply back to emails incredibly fast.

Are there any areas for improvement or something they could have done differently?

We appreciate our partnership and look forward to continued growth.

BACKGROUND

Please describe your company and your position there.

I am on the client acquisition for a company called RentVision. RentVision provides marketing and revenue solutions for thousands of apartment communities across the United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We had really poor Google search visibility and organic traffic in general. Our goal with hiring Outpace was to improve rankings for several relevant keywords so that we could no longer be on page 16 of search results for terms like 'apartment marketing' or 'multifamily marketing'.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had discoveries with three separate SEO agencies and Outpace was far and away the best experience in this process. Another agency we met with never asked us any questions about our needs or goals. They simply scheduled an hour meeting with us to go over their price sheet. Outpace was very attentive to what our goals were, and were also respectful during the closing part of the sale.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To this point Outpace has done a significant amount of technical SEO work behind the scenes such as photo optimization, which has resulted in excellent page speed scores. They've also done on-site SEO such as keyword optimization, which for some keywords, has helped us rank outside the top 100 of search results to within the first couple of pages. Additionally, they've helped a lot with content buildout and implementing off-site SEO as well.

How many people from the vendor's team worked with you, and what were their positions?

We work with Chad and Summit. I would best describe Chad as an account manager and Summit as head of SEO. These two individuals have been working with us since the first sales call so we really appreciate the relationship.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The best feedback was when we had our company quarterly recap and we were able to show off to our other teams the amount of progress we've made on keyword rankings and SEO in general, and our colleagues were definitely amazed by just how much improvement there was in less than 6 months. I think many other teammates knew we had hired Outpace to help us with SEO but it wasn't until the quarterly meeting when others saw the value of the work and how badly it was needed.

Describe their project management style, including communication tools and timeliness.

I think Chad and Summit have been great in all three fronts. They established an SEO roadmap and scheduled weekly meetings for the first few months to get everything started. As more and more things got completed, we switched to bi-weekly meetings. After every meeting Chad sends us a complete recap, including to-dos both sides have. He and Summit are also responsiveness for any email questions, and they usually send back feedback in the form of video so they can show their screen.

What did you find most impressive or unique about this company?

Selfishly, I think they are a lot like our company in terms of service and purpose. They consider others important and that falls in line with our thinking and so it's great to work with another company like that.

Are there any areas for improvement or something they could have done differently?

I don't think so.