Loopex Digital

BACKGROUND

Please describe your company and position.

I am the co-founder of M.A.M educational movement

Describe what your company does in a single sentence.

«M.A.M educational movement» is an online school with its own platform with live stream courses of Armenian language, history, and culture for children aged 6-17 and also for adults.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Analyze the website from the technical perspective
• Identify all SEO aspects that need improvement to help us rank higher

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The process began with an initial consultation. Following that, the SEO team, led by Maria, completed a technical SEO audit of our website. This involved a comprehensive examination of various aspects, including Google Analytics & Google Search Console set up, Core Web Vitals, backlink profile, meta tags, and over 150 other points. Once the analysis was finished, the team created a detailed list of SEO actions. 

They went a step further by providing video explanations for each identified issue. To make things even more comprehensive to non-SEOs, the Loopex team also provided us with an overview video. This video not only showcased all the findings but also explained all the steps required for us to initiate the implementation phase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Loopex Digital sent us a really detailed report. We now have a clear understanding of our website’s current state: what is working well and what needs improvement. Plus, we've got a clear to-do list for what comes next. Fixing these things should make our site easier for search engines to understand and show up better in search results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their approach to managing the project was effective and quick.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's a local company and does successful projects.

Are there any areas for improvement or something Loopex Digital could have done differently?

We haven't met any areas for improvement. They have a very professional staff.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of a manufacturing company

Describe what your company does in a single sentence.

We are specialized in creating premium pool floats with unique designs that make a statement both in and out of the pool.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Improve the UX
• Enhance our website’s structure and content
• Increase our website’s organic traffic

SOLUTION

How did you find Loopex Digital?

Referral

Why did you select Loopex Digital over others?

Good value for cost

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Loopex Digital's scope of work for our project included a comprehensive initial SEO audit, and full SEO strategy development. Here is what has been delivered to us: 

• a thorough keyword research
• recommendations for on-page optimization, content development, and UX improvements
• a detailed content strategy outreach campaign to secure high-quality backlinks from authoritative websites in our industry.

Throughout the project, their team was quite collaborative and focused on improving our website's visibility and rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a short period of time, we experienced a visible increase in leads from search engines due to keyword and content optimization. The outreach campaigns further boosted our rankings and visibility. We are pleased with the results of the project and appreciate the thoroughness and professionalism of Loopex Digital's team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used Slack to keep the contact with the Loopex Digital team. They were super organized and hit all their project deadlines. They provided us with regular progress reports and data that let us track our SEO wins and make changes along the way.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their proactive communication, expertise, and fast action.

Are there any areas for improvement or something Loopex Digital could have done differently?

No, it's all perfect!

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of a Cognitive Technology Company

Describe what your company does in a single sentence.

We create custom neural networks for enterprises to enable maximum ROI from investments in cognitive technologies (AI, ML, hyperautomation, etc.).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• In-Depth Keyword Research
• Team Training

SOLUTION

How did you find Loopex Digital?

Other

Why did you select Loopex Digital over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Demonstrated Exceptional SEO Expertise

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project included advanced, in-depth keyword research in a highly competitive industry and training for our team members to draft exceptional content briefs and maximize the use of this research in their article drafting/editing/publishing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dozens of target keywords for future articles, complete with search volume and dependable competitor analysis, and training videos for our team that we could use as long-term assets within our organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've worked with dozens of marketing professionals over the years — both individuals and agencies. I'm also more experienced with SEO and all forms of digital marketing than the average client due to my background as an entrepreneur, a marketing consultant, and a marketing executive. Describing this team as "cream of the crop" doesn't adequately summarize how exceptional they were to work with. 

They are brilliant SEO professionals, have outstanding personalities, were always prompt in their communication, etc. They're easily within my "top 3" external contractors I've worked with over the years and #1 when it comes to SEO (by a "country mile"). 

I can't see myself turning anywhere else for content marketing or SEO assistance in the future. If we could hire the entire team in-house to work for us full-time — we would. That's the closest I can come to describing how exceptional our experience was.

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are brilliant SEO professionals. They have outstanding personalities, were always prompt in their communication, etc.

Are there any areas for improvement or something Cognitive Technology Company could have done differently?

Not for this project, no.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of a communication company

Describe what your company does in a single sentence.

We are a communication company that offers group training, one-on-one coaching, and courses that help individuals and organizations become clear, effective communicators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• Increase our visibility in search engines
• Improve the UX/UI of our website
• Rank higher for target keywords

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

Company values aligned

How many teammates from Loopex Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Starting with a consultation, Loopex Digital conducted a comprehensive audit of our website, analyzing our current on-site and off-site optimization strategies, website structure, content, and keywords. After the issues were identified, they developed a strategy for our website and started the implementation process right away. 

For each service we offer, Loopex Digital found the targeted keywords and created separate landing pages based on the keywords. Next, they suggested targeting informational keywords through blog posts and covering topics that our audience was interested in. Loopex Digital also helped to improve the UX/UI. They crafted a comprehensive outline and visually appealing design for all of our website's landing pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Loopex Digital has been an enriching experience. We're now reaching more people and making connections with our target audience. We've seen an uptick in our rankings, conversion rates, and target audience growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Loopex Digital's project management style was well-structured and proactive. We kept the communication on Slack and emails, and both made the process easier. Their head of SEO, Maria, served as our primary point of contact. Her team was our go-to peeps for this project and was always around to answer our questions. We loved how they were always on the ball and kept us in the loop!

What was your primary form of communication with Loopex Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Loopex Digital team has been flexible and easy to work with. They provide detailed videos to help with discussion points and instructions.

Are there any areas for improvement or something Loopex Digital could have done differently?

While we understand that SEO improvements are a long-game plan, improvement results are slow.

BACKGROUND

Please describe your company and position.

I am the Principal of a design company

Describe what your company does in a single sentence.

We're a full-service digital agency that combines branded web development and UX design to create memorable digital products people love.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loopex Digital to accomplish?

• SEO Consultation

SOLUTION

How did you find Loopex Digital?

Online Search

Why did you select Loopex Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

We were facing some SEO issues as our website's traffic was not increasing, despite our efforts to improve it. That's when we decided to find SEO experts to guide us in identifying the issues and achieving our goals more efficiently. With Loopex Digital’s consultation, we gained valuable insights into optimizing our website's visibility and rankings through strategies such as keyword research, content development, and link building. 

Their SEO consultation helped us to identify the best practices for on-page optimization and UX, which we implemented to ensure that our website attracts the right audience and engages them effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The project's measurable outcomes were demonstrated through a comprehensive report provided by Maria after the consultation. The report gave us the lowdown on how to make our website more visible on Google. We’ve got all the necessary tips on keywords, meta descriptions, backlinks, and content optimization that we're using to boost our online presence. Thanks to the report, we can do the implementation ourselves and keep track of our SEO progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a Zoom meeting and stayed in touch via email. Maria and her team were extremely punctual, professional, and communicative.

What was your primary form of communication with Loopex Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Loopex Digital’s greatest strength was its ability to present everything related to SEO in a manner that was both lucid and uncomplicated. I also was impressed by the depth of their SEO knowledge.

Are there any areas for improvement or something Loopex Digital could have done differently?

Nothing, to be honest. I liked how smooth and professional the whole process was.

BACKGROUND

Please describe your company and your position there.

It is a print-on-demand company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

Our main goal was to enhance the website's ranking and traffic through link-building. Ultimately, we aimed to market the website to attract more visitors who would convert into customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Linkedin.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team at Loopex Digital was responsible for the successful implementation of our link-building campaign. We gave them the pages to promote, the budget, and monthly targets, and they took it from there. Their work involved beefing up our backlink profile and securing top-notch backlinks using the resources we provided.

How many people from the vendor's team worked with you, and what were their positions?

We were directly working with the co-founder of the company and the head of the link-building department.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started working with Loopex Digital early in 2021, and by the end of 2022, we observed a significant uptick in monthly organic traffic, increasing by 200 times. Additionally, our homepage experienced a huge improvement in search ranking, moving up 41 positions from 53rd to 12th.

Describe their project management style, including communication tools and timeliness.

The project was planned and monitored by the head of Loopex Digital’s link-building department. The communication was conducted via email, and all the workflow was managed by their internal tools and resources.

Weekly reports were presented at the end of every week, and updates were given regarding monthly targets at the end of every month.

What did you find most impressive or unique about this company?

They never tried to offer services that we didn't need just to make more money. They are honest and suggest services that benefit us.

Are there any areas for improvement or something they could have done differently?

I cannot think of any areas of improvement.

BACKGROUND

Please describe your company and your position there.

We operate a range of news websites covering a variety of niches, including cryptocurrency, health, and finance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We needed an agency with a proven track record of SEO consulting services in optimizing news websites. We wanted them to analyze the current SEO state of our websites and provide us with the best suggestions to improve our search engine rankings and increase our visibility to our target audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them on Linkedin via Maria’s profile, she is the co-founder and head of SEO at Loopex Digital.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex Digital’s team started with an initial consultation for our news websites to understand our target audience, goals, and current SEO performance. Then they conduct a thorough analysis of each website's current SEO state, including existing page analysis and new opportunity analysis. Based on the results, they developed a comprehensive SEO guide with various SEO suggestions and recommendations for every website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the head of SEO and the on-site SEO strategist. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Loopex Digital helped us to understand what our websites were missing for better SEO results. We received comprehensive documents outlining the recommended SEO strategies for our news websites, including recommendations for on-page optimization, off-page optimization, content creation, and technical SEO.

Describe their project management style, including communication tools and timeliness.

We kept communicating via email and had several zoom calls.

What did you find most impressive or unique about this company?

The team of Loopex Digital was extremely proficient and knowledgeable. Most importantly, they were able to explain the intricacies of SEO in a way that was clear and easy to understand.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. All their suggestions were effective in improving our websites’ search engine rankings.

BACKGROUND

Please describe your company and your position there.

We are a Shopify website design agency based in London, and I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We were looking for SEO services to increase our online presence and bring more organic traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Loopex Digital via our internal connections. They are well known for high-quality SEO services, so we chose them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Loopex team consulted us and developed a personalized strategy for Pluro. After fixing all crucial technical issues on the website, they concentrated on link-building. The strategy implementation went well, they acquired high-quality backlinks from different relevant websites.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the head of SEO, Maria, and other SEO specialists from the following departments: technical SEO, on-site, and off-site.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their active link-building camping has been very successful. Organic traffic to

Describe their project management style, including communication tools and timeliness.

The managers were always available to answer questions and provide feedback. They organized weekly meetings in which they reported on the progress of our project and kept us informed all the time.

What did you find most impressive or unique about this company?

They were like a part of our team. The communication was easy, and their expertise is top-notch! Their dedication and focus on the task at hand set them apart.

Are there any areas for improvement or something they could have done differently?

There's nothing I would like to change I'm content with the service as it was.

BACKGROUND

Please describe your company and your position there.

I am the CMO of Drafthound. We offer fantasy sport players advice, tips and stats to help them with their fantasy team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We hired Loopex Digital to develop our backlink profile by acquiring backlinks from high-quality and industry specific websites. The focus was the sport industry and all the niches associated with fantasy football. As the website was new it needed intensive support from a linkbuilding perspective for the purpose of improving the keyword positions and increasing organic traffic.

SOLUTION

How did you select this Loopex Digital and what were the deciding factors?

We interviewed a number of different companies, and Loopex was the best fit for our current needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Loopex Digital was responsible for implementing link building strategies that were generated by our marketing team. They helped us with their internal resources, including SEO tools and their experience in the field. We were actively involved in the process by providing our feedback and support if needed.

How many people from the Loopex Digital team worked with you, and what were their positions?

We have worked directly with the Founder & CEO of the company, as well as with their On-Site and Off-Site SEO departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a general lift in our SEO and improved keyword positions on several prioritized search areas. We have managed to strengthen our domain rating significantly and have caught up to many of our more established competitors.

Describe their project management style, including communication tools and timeliness.

Our direct communication was with Loopex Digital’s Off-Site SEO’s team lead. They have also assigned a project manager and link building assistant to work on the project. We were also communicating with technical specialists from their team. We had regular catch-up meetings every week and went over the campaigns in detail.

The tasks were always delivered in a timely manner. The workflow was managed internally by Loopex Digital’s team and reported directly to us.

What did you find most impressive or unique about this company?

The team is very hands-on and easy to reach. They are very accessible and easy to contact when needed, and essentially felt like an extra employee ready to jump on a call or react when something came up. Even though we had a specific backlink profile goal in our partnership, Loopex was always ready to give a lending hand with any other issues or talk strategy in general.

Are there any areas for improvement or something they could have done differently?

No, we've been very happy with the partnership.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an international media company. We are a multi-field online publisher with millions of monthly visitors worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loopex Digital, and what were your goals?

We hired Loopex Digital to improve the rankings of some of our already existing pages and the new ones. We needed to improve site rankings and eventually convert backlinks into more site traffic through relevant audiences from authority sites. These were the main reasons why we needed Loopex Digital to take over our link building efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We narrowed down our choice to Loopex Digital as it was the company that fitted our criteria best.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have a very organized work model. They started working on defining the target pages and main keywords. Then they collected relevant prospecting opportunities with all the necessary information. Their main focus was building highly relevant backlinks with good SEO metrics. They are really quality-oriented and make sure that the backlinks profiles of the websites are good.

The next step was outreaching the collected prospects with custom-made pitches. Following that, the final step was and is acquiring high-quality and relevant backlinks.

How many people from the vendor's team worked with you, and what were their positions?

During the whole process, I worked with an SEO strategist and an off-site SEO manager responsible for the whole implementation process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In a short period of time, they managed to acquire 66 backlinks which resulted in improvement of the target pages’ rankings. They managed to increase important SEO metrics as well.

Describe their project management style, including communication tools and timeliness.

The communication was held mostly via slack. They also kept me updated by sending weekly reports and by having weekly catch-ups on Zoom. The project management process was really coherent and smooth with minimum contribution from my side.

What did you find most impressive or unique about this company?

The agility of the team to adapt to new opportunities and recalibrate campaigns for maximum efficacy is impressive.

Are there any areas for improvement or something they could have done differently?

No.