4LIV

BACKGROUND

Please describe your company and position.

I am the Multi-Platform Social Media Manager for Pharmacy Chain of Medical Academy Pharmacies (AMA)

Describe what your company does in a single sentence.

Retail Pharmacy Chain

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 4LIV to accomplish?

• Establish and grow social media presence across three platforms (IG, FB, TikTok). Increase brand awareness for a 30+ year-old pharmacy chain among local audiences. Launch TikTok channel to reach younger demographics. Expand reach beyond existing followers to attract new potential customers

SOLUTION

How did you find 4LIV?

• Online Search
• Other

Why did you select 4LIV over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from 4LIV were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

4LIV manages our Instagram, Facebook, and TikTok accounts, including content planning, posting, and audience engagement. They also launched our TikTok from scratch.
The team creates all visual content: posts, Reels, videos (from concept to editing), and print materials like posters and banners now displayed in our pharmacies.
We also receive monthly analytics reports with performance insights and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Instagram: +157% reach per post, +10% followers. 
• Facebook: engagement rate doubled (10% → 19%), +11% followers. 
• TikTok: launched from zero to 3,000+ monthly reach in 2 months. 

All achieved organically, without paid ads, within the first months of collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with the management team is extremely comfortable. Everything is delivered on time.
The work completed meets - and even exceeds expectations.
A very pleasant and creative team

What was your primary form of communication with 4LIV?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They propose their own ideas. They found solutions to complex challenges. They respond to modern demands.

Are there any areas for improvement or something 4LIV could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of FIRST WAVE | UKRAINIAN PUB 

Describe what your company does in a single sentence.

First Wave Ukrainian Pub is a modern Ukrainian venue where traditions take on new meaning. We combine Ukrainian-European cuisine with craft and imported beers, classic and signature cocktails, and unique alcoholic beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 4LIV to accomplish?

• Consistent social media presence. Increase brand awareness, attract new guests through organic content. Drive bookings through targeted advertising. Promote UGC campaign on IG. Customer survey to understand demographics and preferences. Promote weekly special offers and regular events.

SOLUTION

How did you find 4LIV?

Referral

Why did you select 4LIV over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 4LIV were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media Management:
- Full Instagram management (content planning, posting, community engagement)
- Content calendar development aligned with weekly special offers
- Regular posting schedule with branded visuals

Content Creation:
- Designed branded templates for weekly promotions 
- Created UGC campaign materials (A3 posters, QR codes, table displays) 
- Video production: from idea and shooting to editing and posting 
- Developed promotional materials for special offers (daily deals, weekend sets)
- Produced photo/video content for events and menu items

Targeted Advertising:
- Meta ad campaigns for corporate event bookings
- Audience targeting and creative testing
- Performance tracking and optimization

Customer Research:
- Designed and deployed customer satisfaction survey
- Provided actionable insights on audience demographics and preferences
- Delivered strategic recommendations based on survey data

Event Marketing Support:
- Promotional content for standup comedy nights, book clubs, conversation clubs

Outcome: Two campaigns with $269 total ad spend generated $5,100 in tracked revenue. Corporate events campaign achieved ROAS 39x (2 major bookings with avg. check $1,850 + at least 3 smaller events not fully tracked). Holiday gift boxes campaign achieved ROAS 8x (13 orders).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Two campaigns with $269 total ad spend generated $5,100 in tracked revenue. Corporate events campaign achieved ROAS 39x (2 major bookings with avg. check $1,850 + at least 3 smaller events not fully tracked). Holiday gift boxes campaign achieved ROAS 8x (13 orders).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was great. 4LIV understood our needs and responded promptly. It was a pleasure working with them. Their willingness to take on non-standard challenges and truly listen and collaborate made a real difference.

What was your primary form of communication with 4LIV?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their readiness to handle unconventional tasks and genuinely listening and collaborating.

Are there any areas for improvement or something 4LIV could have done differently?

None. Everything was great.

BACKGROUND

Introduce your business and what you do there.

I run Say It All, an English speaking club based in Dnipro that focuses on helping people improve their spoken English through live discussions, practical communication exercises, and real-life topics. The club is designed for learners who want confidence and fluency rather than traditional classroom-style lessons, with a strong emphasis on community, consistency, and real interaction. 
At the company, I am the founder and owner, responsible for the overall strategy and development of the business. My role includes designing the learning format, leading speaking sessions, managing partnerships, and making key decisions related to marketing, branding, and growth. I am also directly involved in content direction and communication to ensure the brand reflects the club’s values and goals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 4LIV?

The main challenge was building visibility and momentum for a relatively new English speaking club in a competitive local market with a very limited marketing budget. I needed to establish a recognizable brand, attract the right local audience in Dnipro, and create consistent engagement on Instagram without relying heavily on paid advertising. 
Additionally, there was a need for a structured content strategy and ongoing social media management, as handling content creation, visuals, posting, and communication internally would have significantly slowed down business development. Working with 4LIV helped address these challenges by providing strategy, consistency, and professional execution, allowing the project to gain traction and sustainable organic growth.

SOLUTION

What was the scope of their involvement?

4LIV manages our Instagram and Facebook pages. The team has the following deliverables: increase views on the page, increase the reach of the page, increase content interaction, increase the number of visits on the page, and increase the number of followers on the page. 4LIV has created 40+ posts and 21+ reels over four months. 
The team has also developed our brand's visual concept.4LIV has done complete Instagram management, including content, communication, and strategy. The team has gone above and beyond their remit to organize in-person events, which have proven invaluable.

What is the team composition?

We work with 2–5 teammates from 4LIV.

How did you come to work with 4LIV?

I met the owner through social events. We chose 4LIV because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, they had good value for cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

4LIV's campaign has resulted in a 50% increase in members beyond our expectations. The team has helped us almost triple our followers from 60 to about 178. Our actual club attendance has increased from 5–7 people per event to about 13–15 people per event. Sometimes, 20–21 members join the club.We track several key performance indicators (KPIs) to evaluate the project's success. 
Engagement metrics are a major focus since the project is executed with a minimal advertising budget and relies primarily on organic growth. We monitor reach-to-engagement ratios, post interactions (likes, comments, saves, and shares), and reels performance. The account has shown steady engagement growth alongside an 84% increase in views, indicating that the content is reaching and resonating with the right audience rather than generating passive impressions.
Audience quality is another critical KPI. By the end of the project, 73% of the audience is from Dnipro, which is the target location. Additionally, 63% of the audience is women aged 18–44, the key demographic for the brand. This confirms that the strategy and content are attracting the correct audience rather than inflating numbers with irrelevant followers.
We also evaluate consistency and content efficiency. Over four months, 4LIV has delivered 40+ posts and 21+ reels, maintaining regular posting and unified brand visuals. This directly contributes to the peak result of 22.4K views in October 2025.
While direct lead conversions aren't the primary KPI due to the limited budget and awareness-stage focus, inbound engagement through comments and direct messages has increased, demonstrating growing brand recognition and audience trust. Overall, success is measured not only by growth numbers but by organic reach, audience relevance, engagement quality, and sustainable visibility achieved without any ad spend.
In addition to the core KPIs, we focus heavily on progress tracking and process transparency throughout the collaboration with 4LIV. We monitor performance on a monthly basis using Instagram analytics, allowing us to compare growth dynamics rather than isolated numbers. This includes tracking content reach trends, reels velocity during the first 7–14 days after publishing, and audience interaction patterns to understand what formats and topics perform best. 
4LIV uses these insights to adjust the content strategy in real time.We also measure consistency and execution quality as tangible outcomes. 4LIV ensures uninterrupted Instagram management across content creation, publishing, community communication, and visual branding. The development of a unified brand visual concept is a measurable milestone, as it improves content recognition and supports steady organic growth despite minimal paid promotion.
Another important measurable outcome is efficiency under budget constraints. With no ad spend budget, the project demonstrates that structured strategy, regular posting, and data-driven optimization can still deliver meaningful results — culminating in peak activity of 22.4K views in October 2025 and sustained audience growth over four months.

How did 4LIV perform from a project management standpoint?

4LIV's project management is well-structured and reliable. The team works with a clear content plan and posting schedule, which allows the project to move forward consistently without delays. All deliverables — including content creation, reels production, visual concept development, and ongoing account management — are delivered on time.
Communication is organized and proactive. 4LIV's team keeps us informed about timelines, approvals, and performance updates. The team is flexible when adjustments are needed based on analytics or business priorities. This makes collaboration efficient and predictable, even within tight budget constraints.Overall, 4LIV demonstrates strong ownership of the project, meets agreed deadlines, and ensures smooth execution throughout the four-month collaboration.

What did you find most impressive about them?

4LIV's ability to give the project real momentum at a very early stage is impressive. As a business owner, I genuinely believe that without 4LIV's involvement, my English speaking club wouldn't have gained the inertia it has today. The team doesn't just manage social media — they help turn an idea into a moving, visible brand.4LIV clearly understands the niche and the local audience from the start. 
Their strategic approach to content, consistent posting, and strong visual identity create credibility and visibility that would be extremely difficult to achieve independently, especially with a limited budget.What makes 4LIV unique is that they combine structure with initiative. 
The team doesn't wait to be told what to do — they propose ideas, adapt based on performance, and treat the project as if it were their own. This level of involvement makes a tangible difference to the growth and confidence of the business in its early phase.

Are there any areas they could improve?

Given the limited budget and the organic-only focus, there are no major shortcomings in how 4LIV handles the project. If anything could be done differently, it would be the ability to invest more in paid promotion earlier to accelerate reach and follower growth. However, this is a budget constraint rather than a performance issue on 4LIV's side.
From an execution and communication standpoint, the team is responsive, open to feedback, and adaptable throughout the project. Strategy adjustments are made based on analytics and real performance, which shows a strong level of professionalism.Overall, any potential improvements are more related to external limitations than to the quality of 4LIV's work. Under the given conditions, the team delivers the maximum possible outcome.