180 Marketing

BACKGROUND

Please describe your company and position.

 I am the Owner of a consumer products company 

Describe what your company does in a single sentence.

Sells eyeglasses online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 180 Marketing to accomplish?

• Correct Technical SEO
• Improve Keyword fraemwork
• Gain traffic
• Learn SEO as well

SOLUTION

How did you find 180 Marketing?

Referral

Why did you select 180 Marketing over others?

Referred to me

How many teammates from 180 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Look at the proposal

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Roadmap for technical SEO completed and Front end SEO framed and completed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Josh was exceptional in his timing and deliverables and handling a client who was a novice in the space. His patience, candor and attention to detail were both helpful and critical during a trying time in the company's transition.

What was your primary form of communication with 180 Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Personality

Are there any areas for improvement or something 180 Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the SEO Manager of Uncommon Gear, LLC

Describe what your company does in a single sentence.

We're a B2C eCommerce company with a focus on the outdoor and sporting goods niches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 180 Marketing to accomplish?

• Improve one of our eCommerce site's keyword rankings.
• Improve the same site's domain rating via linkbuilding.
• Optimize on-page SEO and customer-facing content.

SOLUTION

How did you find 180 Marketing?

Online Search

Why did you select 180 Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from 180 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at 180 Marketing executed a link-building campaign for our eCommerce property; expanded the site's total keywords and rankings; optimized on-page content; and provided technical SEO optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in the number of total keywords the site ranked for; ranking performance on Google; number of links built for the site's domain rating; pages and content optimized with outlines and proofs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

180 Marketing delivered measurable metrics for each of the intended goals, and illustrated progress each month. Meetings were timely and covered the specifics actions taken to achieve the campaign's goals. Importantly, 180 Marketing illustrated a true understanding of competent content and technical SEO best practices. Wherein we've had met agencies who disagreed with basic, logical SEO steps, 180 Marketing set a standard that we, as SEO experts ourselves, agreed with.

What was your primary form of communication with 180 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

180 Marketing wasn't flashy. They showcased their marketing and search knowledge with a tone of experience that spoke to true competence and understanding. Josh, the point of contact for the project, was enjoyable to speak with on a regular basis and we frequently engaged in fun discussions about our own experiences as SEO professionals in our meetings.

Are there any areas for improvement or something 180 Marketing could have done differently?

I was impressed with 180 Marketing's attention to detail. Their progress and ability to meet each stated SEO goal left nothing to be desired. Their work was effective and timely, and we found nothing of substance to disagree with when discussing and tracking smaller details for each of the project's milestones.

BACKGROUND

Please describe your company and position.
I am the President of HW Part Store

Describe what your company does in a single sentence.

Sell aftermarket Construction equipment repair parts online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 180 Marketing to accomplish?

• Increase Organic Traffic
• Increase Google Rankings

SOLUTION

How did you find 180 Marketing?
Referral

Why did you select 180 Marketing over others?

• Pricing fit our budget
• Referred to me

How many teammates from 180 Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Technical on-site SEO audit and corrections, Link Building, Content Development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Rankings for specific keywords, Domain Authority, Total Organic Users, and Total Organic Revenue
Describe their project management. Did they deliver items on time? How did they respond to your needs?

180 Marketing's service is tailored well to our website and specific industry. All deliverables were on or ahead of schedule.

What was your primary form of communication with 180 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Depth of knowledge in the SEO industry. Able to adapt strategy to fit our needs

Are there any areas for improvement or something 180 Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the General Manager of Polyshot

Describe what your company does in a single sentence.

Manufacture Runnerless Molding Systems for the Plastic Injection Molding Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 180 Marketing to accomplish?

• Increase Revenue

SOLUTION

How did you find 180 Marketing?

• Referral
• Other

Why did you select 180 Marketing over others?

High ratings

How many teammates from 180 Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

180 Marekting helped us increase business by improving our SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we worked with 180 Marketing our appearence on the internet went up tremondisly.  This resulted in more traffic to our site and more business opportunities. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

all deliveribles were completed on time. Their response to our requests were met in a timely manner

What was your primary form of communication with 180 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provided great personal attention to our business and needs. As if they were direct employees of our company. 

Are there any areas for improvement or something 180 Marketing could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the President of a retail company

Describe what your company does in a single sentence.

We sell playground equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 180 Marketing to accomplish?

• Improve our SEO rankings
• Generate new backlinks

SOLUTION

How did you find 180 Marketing?

Referral

Why did you select 180 Marketing over others?

• Great culture fit
• Referred to me

How many teammates from 180 Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Improved rankings on the 20 most important search terms for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Doubled organic traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lots of great reports and tons of feedback. Also willing and able to brainstorm new ideas.

What was your primary form of communication with 180 Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ongoing responsiveness and ability to analyze and communicate their own results are impressive

Are there any areas for improvement or something 180 Marketing could have done differently?

I think quarterly strategy meetings with the leadership would be nice.

BACKGROUND

Please describe your company and position.

I am the Founder of (a/an) Consumer Products

Describe what your company does in a single sentence.

Sells the best mushroom supplements.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 180 Marketing to accomplish?

• SEO website audit
• keyword discovery

SOLUTION

How did you find 180 Marketing?

Referral

Why did you select 180 Marketing over others?

• High ratings
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided very intensive and detailed website audits for our two domains as well as a list of obtainable keywords and their potential profits. Audits were very clear with easy actionable steps to make the necessary changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• checklist of actions to take to improve our onsite SEO
• list of profitable keywords and # of backlinks required to hit necessary targets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great onboarding call reviewing our website and explaining our needs. Actionable deliverables within 2 weeks with a follow up call to go over the necessary action items.

What was your primary form of communication with 180 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had quick turnarounds, actionable results, and impressive SEO knowledge. They also had unique reports on SEO with profits in mind.

Are there any areas for improvement or something 180 Marketing could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for a CPG company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We wanted to increase organic search rankings and improve our Google authority score

SOLUTION

How did you select this vendor and what were the deciding factors?

They were very knowledgeable and had good recommendations

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They did a complete website audit and provided keyword and metadata recommendations, new content recommendations, and began outreach to high authority sites immediately for product reviews

How many people from the vendor's team worked with you, and what were their positions?

We had a key account manager, SEO strategist, and link-building team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We began to see tangible results within 3 months. To date, we have achieved an authority score of 50 and 1,000+ organic keyword rankings on page 1 of Google

Describe their project management style, including communication tools and timeliness.

They don't hide behind Excel spreadsheets and topline reports. They open up the tools to show you exactly what they are doing, why they're doing it, and what's working/what's not working.

What did you find most impressive or unique about this company?

They are adaptable, they listen, and they make changes when things aren't working

Are there any areas for improvement or something they could have done differently?

More frequent check-ins from the executive team to make sure the day-to-day team is working out.

BACKGROUND

Please describe your company and your position there.

Administrator

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

Full scale SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

We've worked with many SEO companies in the past. These guys came highly recommended by a coworker, and we're really glad we found them

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• link building
• on site SEO
• content writing
• SEO consultations
• cleaning up links

How many people from the vendor's team worked with you, and what were their positions?

Jeff O.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Site speed, conversions, and ROI have all improved significantly

Describe their project management style, including communication tools and timeliness.

Very responsive and kept to timelines.

What did you find most impressive or unique about this company?

Very professional and efficient. They delivered results quickly and did very thorough research and due diligence on our niche.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO at Cables & Sensors, the leader in compatible patient monitoring accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We were seeking prominent SEO positioning for our product category, blanket ownership of the space in SEO.

SOLUTION

How did you select 180 Marketing and what were the deciding factors?

180 Marketing demonstrated keen understanding and ability to execute white-hat solutions that would help us achieve our goal by adding trackable revenue to our SEO efforts.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

180 Marketing put together a plan that included ongoing content creation, page rank monitoring, key word improvement, among others.

How many people from the180 Marketing team worked with you, and what were their positions?

We worked with the CEO, a project manager and an assigned account rep.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Continuous SEO growth directly attributable to the efforts of 180 Marketing, year over year steadily increasing our revenue throughout the relationship.

Describe their project management style, including communication tools and timeliness.

Monthly catch-up calls, constant email communication, quick turnaround for requests.

What did you find most impressive or unique about this company?

They are very knowledgeable about an industry that little is certain (Google ranking), They're willing to put in the hard work and always implementing white-hat strategies and seeking long-term results.

Are there any areas for improvement or something they could have done differently?

I wouldn't change a thing, this is a stellar company.

BACKGROUND

Please describe your company and your position there.

I am the business development and marketing director for our online retail business. We do about 7 figures in revenue each year and I'm responsible for organising the logistics, development and marketing spend.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 180 Marketing, and what were your goals?

We were growing our services out and we hired 180 Marketing because they came through references who were very satisfied with their results. We wanted to grow our SEO and organic outreach so that our website and business could expand - and through reading about and researching 180 and finally interviewing, we decided that they stood out head and shoulders above their competition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through referrals for several companies, and 180 was the stand-out perfect fit for us. We held several interviews, and they ended up being the best choice for us in pricing, experience and fit to what we wanted.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with calls, and screenshares of the areas that we wanted to talk about - essentially educating them initially on where we wanted to go. We had regular meetings and they would issue recommendations and in some cases make the changes themselves after we gave them access.

They would tailor the work on our website, and provide updates for any key issues they wanted to look at. Overall, we're super happy with the structure and how they went about achieving our desired outcomes

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager, and an SEO individual. At various stages through the project we also had other juniors that we were in contact with for blog outreach.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO recommendations we're now number 1 on the majority of our chosen terms. This has led to a great increase in traffic overall. We essentially started from nowhere, and we've dethroned the incumbents.

Describe their project management style, including communication tools and timeliness.

We mostly use email to communicate (at my recommendation). My area of specialism is in growth and business development - so a lot of what they do I have some expertise in. They provide a thorough breakdown on where our terms are, how they seek to improve them, and any remediation that's required.

What did you find most impressive or unique about this company?

We are impressed by their professionalism, friendliness, and ability to make what they say will work.  As mentioned before, we're number 1 on the vast majority of the search terms we wanted.

Are there any areas for improvement or something they could have done differently?

Not really. They've executed well all round