Show Off Your Star Ratings & Reviews With a Clutch Widget

Build trust in your brand by adding a Clutch widget to your site to highlight your star ratings and reviews.

This guide walks you through how to get started using Clutch widgets.

What are widgets?

A widget is a standalone application that you can embed on a website page to display star ratings and/or reviews from your Clutch profile.

Clutch widgets update automatically, highlighting your latest reviews and showing prospective customers why they should partner with you.

How many Clutch widgets can I choose from? What makes each Clutch widget unique?

We offer 5 Clutch widgets, all of which display your star rating and number of reviews from your Clutch profile. Each widget gives more information about your Clutch reviews.

Widgets 1 and 2

Widgets 1 and 2 are small and only display your star rating and number of reviews. You can place these widgets any place on your site. Some companies embed this widget in their website footer or on an awards and recognitions page.

FollowBright, a website consulting, design, and development agency based in Colorado, added Widget 1 to its awards and recognitions page.

Widget 3

Widget 3 is medium and includes your company name, star rating, number of reviews, and quotes from clients. The widget resembles a sidebar but works best on any page(s) of your site.

Praxent, a custom software development company based in Texas, embedded Widget 3 next to its contact form.

Widgets 4 and 5

Widgets 4 and 5 are a window from your reviews on Clutch to your website: Widget 4 highlights five reviews and Widget 5 shows all information from your Clutch profile.

Telideo, a video production and marketing company based in Colorado, dedicates a full web page to Widget 5, using it as a call-to-action for potential customers looking to learn about Telideo’s work experience.

Widgets 4 and 5  are marked up for Rich Snippets, which means your Clutch star rating could show up in a Google search related to your company.

Learn more about Rich Snippets and what you can and cannot do with widgets marked up for this feature below.

How do I implement a widget on my site?

Adding a Clutch widget to your site is an easy, 4-step process:

1. Sign into your Clutch profile
2. Select the widgets tab in your Clutch profile
3. Choose the widget you want from 5 options
4. Copy two lines of code on your site: In your header AND on the page where you want the widget to appear

How are Clutch widgets 4 and 5 different?

Clutch widgets 4 and 5 are marked up to show Rich Snippet star ratings in organic search results.

If you want Rich Snippets, do not embed the marked-up versions of Widgets 4 and 5 on your homepage.

What are Rich Snippets?

Rich Snippets display your star ratings from your Clutch profile in Google search results related to your company.

For example, if a buyer searches “your company name + reviews” and you have a Clutch widget configured for Rich Snippets, the web page with the configured widget will show up with your star ratings below the URL in the SERPs.

Can I add Rich Snippets to all of my company’s web pages?

No. Widgets configured for Rich Snippets should appear on a handful of landing pages on your site but not more than 5. They should never appear in the footer of your site. This is a Google rule, not a Clutch rule. If a widget configured for Rich Snippets appears in the footer of your site, Google will not support the Rich Snippet stars.

When it comes to implementing widgets configured for Rich Snippets keep 3 rules in mind:

• ALWAYS add the marked-up widget to 5 or less key landing pages such as your about us or testimonials page and/or 1-2 high-traffic landing pages.
• ALWAYS position the marked-up widget so it’s visible on the landing page.
• NEVER add a marked-up widget to the global header or footer of your website. (Instead, add a Clutch widget without Rich Snippets markup.)

Why is the Rich Snippets markup only available on some Clutch widgets?

Widgets configured for Rich Snippets have additional SEO benefits, but the Snippet Stars are not guaranteed. We want to help companies not only highlight their star ratings and reviews on but also follow Google’s Guidelines about Rich Snippets.

Remember that all Clutch widgets will build trust in your brand regardless of Rich Snippet markup.

How long does it take before Rich Snippets appear in organic search results?

There’s no set timeframe for Rich Snippet stars to appear in Google search results. Timing varies by site and how often Google crawls/indexes your site.

You can speed up the process by using Google Search Console. Perform a Fetch and Submit to prompt Google to recrawl your web page and find the new Rich Snippets markup. Keep in mind that reindexing your web page should help, but will not guarantee, overnight success. It may take up to a 6-weeks to notice Rich Snippet stars in organic search results.

Please note that Rich Snippets are up to Google, not Clutch.

Why aren’t my Rich Snippets appearing in Google’s organic search results?

It may take 6 weeks or more from the time Google crawls your site to the time Rich Snippet content appears in organic search results.

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