Zumoko

BACKGROUND

Please describe your company and position.

I am the Managing Director of Activate Studios

Describe what your company does in a single sentence.

Activate Studios is an award-winning creative design studio specialising in interactive and immersive experiences, including AR/VR/MR, and other emerging technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zumoko to accomplish?

• Creating an Engaging User Experience
• Facilitating Seamless Navigation and Information Access
• Increasing User Interaction and Retention

SOLUTION

How did you find Zumoko?

• Online Search
• Other

Why did you select Zumoko over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zumoko were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Event Map and Navigation Tools:
Goal: To create an interactive map to help users navigate the event space with ease, including real-time updates.
Key Deliverables:Interactive Map Development: Creating a dynamic map that displays event zones, points of interest, and amenities.
Location Tracking and Wayfinding: Enabling GPS-based navigation to guide users around the event.
Updates Integration: Integrating real-time updates for any changes to schedules, announcements, or live event updates.

Augmented Reality (AR) Features:
Goal: To enhance user engagement through interactive AR experiences tied to specific event locations and activities.
Key Deliverables:AR Scavenger Hunt: Developing an interactive scavenger hunt that users can participate in via AR, encouraging exploration.
AR Animations and 3D Models: Creating themed animations or 3D models that appear in specific locations, allowing users to interact with the virtual elements.
AR Game Elements: Incorporating gamified AR elements that reward users with badges, prizes, or exclusive content.

Real-Time Information and Event Updates:
Goal: To keep attendees informed with the latest event information, schedules, and activities.
Key Deliverables:Event Schedule: Providing users with access to up-to-date event schedules, with options to set reminders for favorite events.
Push Notifications: Enabling notifications for critical updates, such as event start times, location changes, and emergencies.
Weather Integration: Including weather forecasts and alerts for better event planning.

User Interaction and Engagement Tools:
Goal: To foster user interaction with event content and encourage active participation in event activities.
Key Deliverables:Social Media Integration: Allowing users to share their Ekka experience on social media directly from the app.
Photo and Video Capture: Including a camera feature where users can capture moments within AR experiences and share them.
User Rewards and Badges: Implementing a rewards system where users earn badges or points for completing AR tasks, participating in activities, and exploring the event.

Backend and Content Management System (CMS):
Goal: To create a robust backend system to manage content updates, user data, and app performance.
Key Deliverables:CMS Development: Providing event organizers with a content management system to update schedules, map information, and AR experiences in real-time.
User Data Collection and Analytics: Capturing user engagement metrics to measure app effectiveness and gather insights for future events.
App Maintenance and Support: Ensuring consistent app performance, fixing bugs, and providing technical support during the event.

Testing, Launch, and Post-Event Analysis:
Goal: To ensure the app is fully functional and optimized for the event, with post-event analysis to assess app success.
Key Deliverables:Beta Testing and QA: Conducting extensive testing of all app features, including AR functionality, navigation, and performance.
App Deployment: Managing the app release on both iOS and Android platforms before the event.
Post-Event Analytics Report: Providing a comprehensive report on user engagement, feature usage, and insights to help plan future app improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. User Engagement Metrics:
App Downloads: Total number of downloads across iOS and Android platforms, indicating reach and adoption.
Active User Rate: Percentage of attendees who used the app regularly during the event, providing insight into its relevance and utility.
Session Duration: Average time spent per session, showing how engaging the app content was for users.
Retention Rate: Number of users who returned to the app daily, reflecting how essential it became for navigation, schedules, and activities.

2. AR Interaction and Participation:
AR Engagement Rates: Number of users who participated in AR experiences like the scavenger hunt or interacted with AR animations and game elements.
Scavenger Hunt Completion Rate: Percentage of users who completed the AR scavenger hunt, showing engagement with gamified experiences.
Reward Redemption: Number of users who collected badges or rewards, indicating success in gamifying the event.

3. Navigation and Map Usage:
Map Interaction Frequency: Total interactions with the interactive map, reflecting its effectiveness in guiding users.
Navigation Success Rate: Number of users who used and successfully navigated to event zones or points of interest, indicating map clarity and utility.
Heatmaps: Visual data showing popular zones and high-traffic areas based on app interaction, helping organizers understand attendee movement patterns.

4. Real-Time Update and Notification Engagement:
Push Notification Open Rate: Percentage of notifications opened by users, indicating the effectiveness of updates and alerts.
Event Reminder Usage: Number of reminders set and used by users, showing that they relied on the app for event scheduling.
5. User-Generated Content and Social Sharing
Photo/Video Capture Rates: Number of photos and videos taken and shared through the app, demonstrating engagement with the event.
Social Media Shares: Total posts shared on social media via the app, which expanded the event’s reach and visibility beyond attendees.

6. Technical Performance and Support Metrics:
App Stability: Uptime and crash-free sessions, highlighting technical stability during high usage periods.
Customer Support Requests: Number of support requests received and resolved, reflecting app usability and quick troubleshooting.
Error Reports and Resolutions: Rate of bugs or errors reported and fixed, ensuring continuous functionality throughout the event.

7. Post-Event Analytics and Insights:
User Feedback Scores: Satisfaction ratings gathered from post-event surveys, offering qualitative data on user experience.
Event Attendance Impact: Comparison of event attendance before and after app introduction, particularly if app features were expected to increase turnout.
Repeat Engagement: Analysis of user retention for future Ekka events or continued app use for event-related updates or content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zumoko demonstrated excellent project management throughout our collaboration, consistently delivering items on time and staying attentive to our needs. They were incredibly easy to work with, acting as a true one-stop shop for all our AR requirements. Whenever we faced complex tracking challenges, Zumoko’s team responded promptly with effective solutions, making the entire process smooth and efficient. Their expertise and responsiveness made a real difference in the project’s success. 

What was your primary form of communication with Zumoko?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Zumoko was their deep expertise in augmented reality and their ability to tackle complex tracking challenges. They really are true AR experts who consistently deliver high-quality, innovative solutions. Their specialised skill set and dedication to excellence made a significant impact on the success of our project.

Are there any areas for improvement or something Zumoko could have done differently?

While Zumoko was highly responsive and demonstrated great expertise, every project has room for refinement. In our case, keeping open lines of communication helped us address any minor challenges that came up along the way. Overall, their commitment to quality made a positive impact on our experience.