What was the scope of their involvement?
I came to Zco with the app idea, and we worked together to develop the imagery. Initially, it was going to simply be a storybook concept, but after working on character development, design style, and the 3D and 2D animation, the app evolved into more of a game concept. Zco helped me develop three game episodes that center around three of my recipes. From there, we underwent a lot of crafting and editing the dialogue. We then did voice-overs and developed music for the app.
Zco has also been extremely helpful in launching and marketing the app. They submitted it to the App Store and created the promotional content for it. They’ve helped me with SEO as well, assisting in putting together keywords and phrases to boost the app’s ranking. They’ve also sent it to news outlets to help promote it.
Currently, the app is for iOS only, but we intend to create an Android version once I get more traction.
What is the team composition?
Kevin Morrow, the senior account manager of Zco, was my initial point of contact. During development, I worked closely with Don Austin, Zco’s Executive Vice President, who liaised with about two or three of their developers on my behalf. I also worked with Matt Henry, their creative media director, who handled the sound and video production.
How did you come to work with Zco?
I had a very specific vision of an animated concept, so in my search, I prioritized developers who were skilled in animation. I was also interested in a work-for-hire basis to ensure I owned the future assets.
I came across Zco, and they had incredible reviews. I spoke to the references they provided, and they raved about them. I also appreciated that, unlike a lot of other firms I spoke to, they didn’t have to get external graphic designers to create images for me and then attempt to manipulate it into an app. They have a very holistic approach. Last but not least, I loved their work, so it wasn’t a difficult decision.
What is the status of this engagement?
We began working on the app in October 2016 and wrapped up development in early January 2018. The timeline was initially shorter, but as the scope of the project increased, so did the timeline. I didn’t have a strict deadline; I just wanted the product to be perfect. It took a bit longer than we thought, but I’m really happy with the end result.