Zabi Niazi - SEM, SEO and PPC Marketing Consultant

BACKGROUND

Please describe your company and position.

I am the Marketing Operations Director of Spartan Guards

Describe what your company does in a single sentence.

Spartan Guards is the leading provider of comprehensive security guard services for businesses of all sizes in the Bay Area, security guards, and San Jose. Offering a wide range of services including armed and unarmed security guards, mobile patrols, fixed post guards, advanced security systems, and expert security consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zabi Niazi - SEM, SEO and PPC Marketing Consultant to accomplish?

• Manage and Optimize Search Marketing Campaigns
• Improve Paid Search ROI
• Revenue

SOLUTION

How did you find Zabi Niazi - SEM, SEO and PPC Marketing Consultant?

• Referral
• Clutch Site

Why did you select Zabi Niazi - SEM, SEO and PPC Marketing Consultant over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zabi Niazi - SEM, SEO and PPC Marketing Consultant were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Overview:

Zabi Niazi provides comprehensive digital marketing services to enhance online visibility, drive targeted traffic, and generate leads. Our services include Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay-Per-Click (PPC) advertising.

Key Deliverables:

Search Engine Optimization (SEO)
On-Page Optimization:Keyword research and analysis
Meta title and description optimization
Header tag optimization
Content optimization (quality, relevance, and keyword density)
Image optimization (alt tags, file size, and format)

Off-Page Optimization:
Backlink building strategies
Local SEO (Google My Business optimization)
Social media integration

Technical SEO:
Website speed optimization
Mobile optimization
XML sitemap and robots.txt implementation
404 error page setup
Schema markup implementation

Search Engine Marketing (SEM)
PPC Advertising:Google Ads campaign setup and management
Keyword bidding and budget optimization
Ad copy creation and testing
Landing page optimization
Conversion tracking and analysis

Remarketing Campaigns:
Targeted advertising to previous website visitors
Retargeting campaigns to increase conversions

Key Performance Indicators (KPIs)
Increased organic website traffic
Improved search engine rankings
Higher conversion rates
Lower cost per acquisition (CPA)
Enhanced brand visibility
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO:

Improved organic search rankings: Increased visibility in search engine results pages (SERPs) for target keywords.
Increased organic website traffic: More visitors to the website from organic search results.
Lower bounce rate: Improved user experience and engagement on the website.
Increased time on site: Longer user sessions, indicating higher quality content and user interest.

SEM:
Increased website traffic: More visitors to the website from paid search ads.
Higher conversion rates: More website visitors converting into leads or customers.
Lower cost per acquisition (CPA): Reduced cost to acquire new customers through paid advertising.
Improved return on investment (ROI): Higher revenue generated from paid advertising campaigns.

PPC:
Increased click-through rate (CTR): More people clicking on paid ads.
Improved quality score: Better ad relevance and landing page experience.
Lower cost per click (CPC): Reduced cost for each ad click.
Higher conversion rate: More people converting after clicking on paid ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management and Client Responsiveness:

Zabi Niazi consistently demonstrated strong project management skills throughout the engagement. They were highly organized, detail-oriented, and proactive in their approach.

Key aspects of their project management include:

Clear Communication: They effectively communicated project timelines, deliverables, and progress updates.
Timely Deliverables: Zabi Niazi consistently met project deadlines and delivered high-quality work.
Adaptability: They were flexible and responsive to changing business needs and market trends.
Data-Driven Approach: They utilized data and analytics to inform decision-making and optimize campaign performance.
Client-Centric Focus: They actively listened to our needs and tailored their strategies accordingly.

Overall, Zabi Niazi's dedication to client satisfaction and their ability to deliver results on time made them a valuable partner in our digital marketing efforts.

What was your primary form of communication with Zabi Niazi - SEM, SEO and PPC Marketing Consultant?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Zabi Niazi is their data-driven approach to digital marketing. They consistently utilized analytics and insights to inform their strategies and measure the impact of their efforts. This allowed for continuous optimization and ensured that our campaigns were always performing at their best.

Additionally, their personalized and client-centric approach was truly commendable. They took the time to understand our unique business goals and challenges and tailored their strategies accordingly. This level of customization and attention to detail resulted in highly effective campaigns that exceeded our expectations.

Are there any areas for improvement or something Zabi Niazi - SEM, SEO and PPC Marketing Consultant could have done differently?

While Zabi Niazi has consistently delivered excellent results and demonstrated strong project management skills, there is always room for improvement. One potential area for consideration could be even more proactive communication with clients, especially during periods of significant changes or challenges.

While they were generally responsive to inquiries, more frequent updates and proactive communication could further enhance client satisfaction and trust. Additionally, while their data-driven approach is a significant strength, exploring more advanced analytics tools and techniques could provide deeper insights and opportunities for optimization.

Overall, these are minor suggestions for an already exceptional service provider. Zabi Niazi's commitment to client success and their ability to deliver results make them a strong choice for digital marketing needs.

BACKGROUND

Please describe your company and position.

I am the CEO of an automotive company

Describe what your company does in a single sentence.

Mobile Auto Glass Repair and Replacement

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ZabiNiazi.com to accomplish?

• Leads
• Manage Google Ads, SEM, PPC and SEO Campaigns
• SEO Website Optimization

SOLUTION

How did you find ZabiNiazi.com?

• Online Search
• Referral

Why did you select ZabiNiazi.com over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ZabiNiazi.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly Leads Volume 
• Optimizing CPL Conversion Rate 
• Website bounce Rate 
• Keywords Rankings

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Monthly Leads Volume and Contact Request 
• Conversion Rate 
• Website Bounce Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we found Zabi's team punctual and deceplened in terms of deliverables. Zabi worked closely with our team almost every other two days and if there were any emergencies.

What was your primary form of communication with ZabiNiazi.com?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their high-quality work, Google Ads Expertise SEO and SEM strategies and tactics Teamwork

Are there any areas for improvement or something ZabiNiazi.com could have done differently?

Not that I can think of.