YUMEDA studio

BACKGROUND

Please describe your company and position.

I am the Communication Manager for Europe of a Biotech Trade Association

Describe what your company does in a single sentence.

We are is a dynamic trade association that represents a unique sector of the biologics and biotechnology industry. We represent more than 1,000 human plasma collection centers in North America and Europe, as well as the manufacturers of lifesaving plasma protein therapies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YUMEDA studio to accomplish?

• To be our right-hand creative agency
• Branding & strategic development
• Website optimisation
• Social media, paid ads, SEO, etc.
• Development of new digital tools

SOLUTION

How did you find YUMEDA studio?

Call for tender

Why did you select YUMEDA studio over others?

• Great culture fit
• Good value for cost
• Expertise & Professionalism

How many teammates from YUMEDA studio were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Yumeda, a right-hand agency, to handle our rebranding. They updated our logo, website, social media, paid ads, and SEO. This is an ongoing collaboration, and key deliverables have been on time, including the new branding materials, website, data migration, social media graphic design, paid ads campaigns, and new digital tools such as stickers on Facebook and Instagram. This is just a snapshot of our collaboration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding project has delivered a new set of branding materials that are consistent across all channels, including the logo, website, social media, internal comms documents, visuals, etc.The new website is more user-friendly and visually appealing, and it makes it easier for people to find the information they need.We saw considerable increase in social media engagement and webiste traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YUMEDA studio was responsive, fast, and very reliable when giving expert advice. They were willing to adjust approaches based on the specific needs of our industry. We work closely and they put much effort to understand our business goals and challenges, and develop soltutions that meets your unique needs

What was your primary form of communication with YUMEDA studio?

Virtual Meeting

What did you find most impressive or unique about this company?

Among other things, the company has a great organisational structure and share of responsibility, and each person had a specific role in delivering what we need, adjusting to our needs, and providing expert advice. Communication was easy, and the best thing was that they were always on point with strategic advice, without overselling like other companies.

Are there any areas for improvement or something YUMEDA studio could have done differently?

As a client, it is difficult to say definitively whether there are any areas for improvement or things that YUMEDA studio could have done differently, as they have delivered on my basic needs. However, we have an ongoing collaboration to find a balance between creativity and practicality (e.g., website navigation and organization) based on our industry needs. We are still testing to see what works best. So far we are both learning and moving forward.

BACKGROUND

Please describe your company and position.

I am the Producer of Plastico Film

Describe what your company does in a single sentence.

Media production

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YUMEDA studio to accomplish?

• new website

SOLUTION

How did you find YUMEDA studio?

Online Search

Why did you select YUMEDA studio over others?

high desig skills

How many teammates from YUMEDA studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Plastico Film sought to revamp its online presence with a newly designed and implemented website. The primary objective was to better reflect the company's brand identity, showcase its product offerings, and provide a seamless user experience for clients and visitors. Key Deliverables:

• Discovery & Research Phase: Prior to the design, a comprehensive understanding of Plastico Film's target audience, product offerings, and market positioning was undertaken. This phase included competitor analysis, audience segmentation, and mapping out user journeys.
• Responsive Web Design: The new website was designed to be fully responsive, ensuring an optimal viewing experience across various devices - from desktops to tablets to mobile phones. The aesthetics were tailored to resonate with the brand's identity, utilizing a color palette that mirrors Plastico Film's products and ethos. 
• Product Showcase: An interactive product gallery was created, allowing visitors to browse through Plastico Film's extensive range of plastic films. Each product page contained detailed information, images, and specifications, with an easy-to-use inquiry form for potential orders. 
• Content Management System (CMS): A robust CMS was integrated, allowing the Plastico Film team to easily update product information, add news or blog posts, and manage inquiries. This ensures the website remains dynamic and current with the company's evolving offerings. 
• SEO Optimization: To boost Plastico Film's online visibility, the website was optimized for search engines. This involved keyword research, on-page optimization, and setting up proper meta tags and descriptions. 
• User Experience (UX) and User Interface (UI) Design: The navigation was streamlined to facilitate easy access to key sections. The site layout, graphics, and content were organized to maximize user engagement and minimize bounce rates. 
• Testing and Launch: Before the website went live, rigorous testing was conducted across different browsers and devices to ensure functionality and appearance consistency. Post-launch, analytics tools were integrated to monitor user behavior and website performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: After the launch, we observed a noticeable rise in monthly website visitors, highlighting the improved online visibility and interest in Plastico Film's offerings. 
• Improved User Engagement: Visitors were spending more time on the website, and the bounce rate was lower, indicating that the content and design were more engaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and efficient, consistently delivering items on schedule. They were highly responsive to our needs, ensuring open communication and timely adjustments.

What was your primary form of communication with YUMEDA studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about them was their innovative approach to design and unwavering commitment to our industry needs.

Are there any areas for improvement or something YUMEDA studio could have done differently?

Not.

BACKGROUND

Introduce your business and what you do there.

I am the head of global communications for the Plasma Protein Therapeutics Association. We are a biotechnology research company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YUMEDA studio?

The website and our branding were outdated, so we hired YUMEDA studio to help revamp them. 

SOLUTION

What was the scope of their involvement?

Our company and business are quite complex, so we wanted to help YUMEDA studio understand them better. Our goal was to create an empathetic brand that also highlighted our company's trustworthiness. YUMEDA studio has conducted interviews with internal and external stakeholders and has been responsible for revamping our branding and website. 

YUMEDA studio is currently translating our microsites to the new brand. 

What is the team composition?

We work with 10–12 individuals from YUMEDA studio. 

How did you come to work with YUMEDA studio?

We found them on Clutch. We narrowed our search to three companies, and when we saw what YUMEDA studio had to offer, we decided to move forward with them. 

How much have you invested with them?

We’ve spent around €90,000 (approximately $96,000 USD). 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The impact of their engagement has been brilliant so far. We’ve seen a 20%–30% increase in website traffic, and our bounce rate has been cut in half. We’ve also seen increased engagement and received positive internal and external feedback. 

How did YUMEDA studio perform from a project management standpoint?

Everything has been delivered on time and within budget. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

We’d like to shout out Felix (Managing Director), Lucas (Creative Direction), and Pilar (UX/UI Design). They have been superb to work with and are flexible, knowledgeable, and creative. 

What did you find most impressive about them?

YUMEDA studio has been extremely thorough in their approach. Their team is superb to work with and is made up of genuinely kind people. They are extremely flexible, consider our concerns, and are willing to readjust consistently. YUMEDA studio is absolutely outstanding. We get more than we pay for with this partnership. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

Be as friendly and accommodating as they are. 

BACKGROUND

Please describe your company and your position there.

I am the Program Manager of an incubator program and impact fund that aims to support migrant entrepreneurs in founding a company in Germany. We are based in Berlin.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda studio ?

We support migrant entrepreneurs through a financial investment, mentoring and a series of different workshops. Yumeda offered to do several online workshops for our entrepreneurs covering topics such as UX/UI Design, Marketing and Branding.

SOLUTION

How did you select this vendor?

Yumeda has already been part of our network so we decided to get back to them.

Describe the project in detail and walk through the stages of the project.

Yumeda has done workshops for two of our cohorts. There were four online workshops in total covering the topics of Prototyping, UX/UI, Marketing and Branding. The workshops were around 2-3 hours long and included a Q&A session afterwards. Yumeda also offered individual sessions for the entrepreneurs who wanted to discuss some individual problems. Moreover, Yumeda shared the workshop materials with us afterwards and some further templates and exercises for the entrepreneurs to further deepen their knowledge on the topics discussed.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the Managing Director, the Creative Director and other employees from the company.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The entrepreneurs of our program came out of the workshops and individual sessions with a lot more knowledge on design, marketing and branding. We have received very positive feedback from our entrepreneurs regarding the quality of the content.

How effective was the workflow between your team and theirs?

It was very easy to communicate with yumeda. Their replies were fast and every deadline was met.

What did you find most impressive or unique about this company?

The vast theoretical and practical knowledge yumeda had on UX/UI design, marketing, and branding was astonishing. It is clear that they know what they are doing and that they have a great pool of knowledge and experience to rely on.

Are there any areas for improvement or something they could have done differently?

There was nothing yumeda could have done better.

BACKGROUND

Please describe your company and your position there.

The company offers product data for online delivery services and healthcare apps harmonizing and mapping data from various providers world wide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda studio , and what were your goals?

The goal of the project was to create a website that would incorporate an acquired company into the company's design language. One of the main goals was to communicate the complex technology on the website in an understandable way for all relevant stakeholders. Start with user and keyword research followed by basic branding work. Structuring and design of the corporate website as well as the webshop with the help of user stories, flowcharts, wireframes and mockups.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know the team since a long time and realized several projects. The output of the work was always excellent thats why Yumeda is my preferred choice for realizing web-projects.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The design was implemented in the final step using the CMS WordPre.

How many people from the vendor's team worked with you, and what were their positions?

In total 2 persons has been involved in the team all in management positions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is difficult to measure the output of a corporate website. But in general, the feedback of our customers was positiv.

Describe their project management style, including communication tools and timeliness.

As it is a small company I enjoy their pragmatic style of working. Problems can be discussed ad hoc in a friendly atmosphere.

What did you find most impressive or unique about this company?

The most impressive point is that the founders always listen to the needs of their customers.

Are there any areas for improvement or something they could have done differently?

I have nothing to mention here.

BACKGROUND

Please describe your company and your position there.

I am the owner of the digital health company hypt health. We help people to get diagnosed with adhd and seek treatment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda, and what were your goals?

We started off without in-House capacity for web development or design and had to present our company to investors as well as to create a funnel for patients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got several recommendations for yumeda and went for them due to the commitment regarding quick implementation and there ability to serve as one-stop-provider to all needs.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We went through the normal project management process with kick-off, scoping and then worked along the mutually agreed upon project plan

How many people from the vendor's team worked with you, and what were their positions?

A project Manager, an HR Manager, 2 Web Developer, 1 IT Specialist,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After Launch of our size, we saw 50k patients go through the funnel and a peak in natural growth on our social media funnel. Clients love the design and requests from our team where quickly implemented.

Describe their project management style, including communication tools and timeliness.

We used slack, jira and WordPress and where in constant exchange via WhatsApp and mail. We had weekly meet ups and worked in monthly sprints and release dates.

What did you find most impressive or unique about this company?

They gave us a professional and up-to-date presence and empowered our team to maintain the website independently.

Are there any areas for improvement or something they could have done differently?

It took some time on our side to coordinate and align on our external presence and communication goals. Looking back we should have completed this process internally before launching the project.

BACKGROUND

Please describe your company and your position there.

neosfer is the innovation unit and early-stage investor of Commerzbank AG. I work there as the Co-Project Lead of the IMPACT FESTIVAL. Furthermore, I support neosfer in their communication around sustainability topics & fitting content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda?

We wanted to establish an expert status as neosfer on topics with regard to the digital and sustainable transformation when it comes to financial services. We have a lot of in-house knowledge and do our own research, but we needed a structured process and support to publish the content in a concise and reader-friendly format. Furthermore, we do not have any experts in SEO optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We are a fast moving, agile company, and we needed a vendor that moves with the same speed. We were looking for a team with a similar working style, who is great to communicate with, we get along well and who gets our way of working. Yumeda is still a young team themselves but striving to deliver high quality and reacting fast whenever a challenge occurred, We were happy to find a vendor who has high expectations on their own work, works agile and is within our budget.

Describe the project in detail and walk through the stages of the project.

We do the content creation for our expert blogs in 4 weeks cycles. We meet for one hour to go through topics and decide on two topics, we want to dive into, often we set up a first structure of the article within this meeting. From there, yumeda starts with key word research and sets up a more detailed structure and starts writing. We are always in the loop, are informed about progress and are encouraged to share feedback etc. in a shared doc.

Once the article is written we proofread, add whatever we feel is still lacking and discuss graphics to use for the article. In the next step, yumeda designs graphics in our CI and we feed back one last time the full article. In the next step, yumeda implements the article on our homepage and supports us with graphics for social media if needed. At the end of the month we send out our newsletter which consists mainly of our articles, podcasts, events etc. and yumeda prepares the content in a neat format within a newsletter tool.

How many resources from the vendor's team worked with you, and what were their positions?

We have had various projects with yumeda but for this specific project I work mainly with the Marketing & Strategy Lead of the company. When it comes to implementation or other technical issues that may occur, I am in contact with the Managing Director himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new blog has increased organic traffic on our homepage and the newsletter opening rate a lot. Furthermore, our employees get the chance to present themselves as experts in certain fields with the support of someone who can publish content in a concise way. We receive a lot of good feedback via LinkedIn directly.

How effective was the workflow between your team and theirs?

The communication is very effective and purpose-oriented. We have a set monthly, text via Slack, work on shared docs and yumeda is very easy reachable if you want to have a quick call in between.

What did you find most impressive or unique about this company?

Their content writer dives deep into topics, and you get to learn more about the academic side of things when discussing topics. I believe it is a great fit for us because we get to combine our practical view and examples with academic knowledge. They are a young but very driven and motivated team. I find it inspiring to work with them and I get to learn a lot from them. They always go the extra mile to make us satisfied, and they are open to feedback.

Are there any areas for improvement or something they could have done differently?

We had some bugs on the blog's page. Some weren't shown to the public or the loading time was long. Once discussed, they fixed the bugs, and now it is running smoothly.

BACKGROUND

Please describe your company and your position there.

neosfer is the innovation unit and early-stage investor of Commerzbank AG. I work as innovation and ecosystem manager there and was in part responsible for the re-branding of neosfer. Especially on the communication side.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yumeda, and what were your goals?

Our website was outdated and we teamed up with a design agency to have a good UX. yumeda very neatly implemented the design and gave at the same time some recommendations on how some user flows could be optimized.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a shortlist of vendors and then decided for yumeda, because we thought they the offered the best price/performance ratio. Additionally we also work together with yumeda on our blog-section which goes hand in hand nicely.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting and discussed our goals and linked all the relevant people (from our side, design agency and yumeda). Then our design agency provided yumeda with all relevant designs, they implemented it and we as neosfer challenged it and gave feedback.

How many people from the vendor's team worked with you, and what were their positions?

Felix was mainly our go-to-guy throughout the process. The communication went smoothly via Slack, and changes were quickly implemented.

RESULTS & FEEDBACK

Describe their project management style, including communication tools and timeliness.

We had regular calls and were constantly chatting via Slack where we created a shared group with all shareholders. This went really well.

What did you find most impressive or unique about this company?

That shortly prior to the launch they were available 24/7 and in general, that they are nice guys to work with that get the job done.

Are there any areas for improvement or something they could have done differently?

The website performance in terms of loading times could have been better at the start, but shortly after they fixed it and now it is pretty quick.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of an NGO with a community platform for refugees and volunteers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with yumeda?

We hired yumeda to improve and relaunch our website. 

SOLUTION

What was the scope of their involvement?

We provided yumeda with our old website and what we wanted to change, as well as broad information about how we wanted the new design to look. The site needed to be warm and emotional but still professional — the design couldn’t be too cliche. In general, we requested that yumeda integrate our new branding and additional information about our NGO into the new site. yumeda then presented us with 4–5 designs to choose from with different color schemes and graphics. Then, they developed the final design into a functional website. 

There is still some information missing from our website that we’re waiting on from a different partner, but once we receive that, yumeda will launch the new site. 

What is the team composition?

We’ve worked with three teammates from yumeda, including the two founders and a programmer. 

How did you come to work with yumeda?

yumeda had a really good reputation, and I’d worked with them at my previous company, so when my company needed website design services, I hired them. 

How much have you invested with them?

We’ve spent $8,000–$10,000 with yumeda. 

What is the status of this engagement?

Our engagement with yumeda began in July 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re delighted with the design that yumeda created for us — they've integrated all the features we wanted. yumeda has delivered exactly what we wanted and has catered to any changes we’ve needed to make. 

How did yumeda perform from a project management standpoint?

yumeda has met all of our deadlines and delivered within our budget. Occasionally, they’ve delivered a few days ahead of a deadline to ensure we have time to review the deliverables. Typically, we’ve communicated with them via email and have had project review calls via Zoom. yumeda has been great about explaining project progress. 

What did you find most impressive about them?

yumeda is a young company, but is very professional and always puts their customers first. They work to ensure that they meet customer expectations and fit a customer’s style. 

Are there any areas they could improve?

I don’t have anything for yumeda to improve. 

Do you have any advice for potential customers?

I’d advise customers to trust yumeda and utilize their expertise because they know exactly how to deliver for customers.