# yuj yuj Reviews (23), Pricing, Services & Verified Ratings - 4.5 out of 5 average review rating - 1 connections joined yuj's Network [Visit Website](https://www.yujdesigns.com/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/yuj) **Global UX Design Agency** yuj is a global, award winning UX research & design agency with a strong presence in the USA, supported by a strategic and scalable design team in India. At yuj, we believe that exceptional user experiences drive exceptional business outcomes. We are a UX design agency dedicated to crafting human-centered solutions that are both aesthetically pleasing and strategically sound. Data-driven design fuels our process, ensuring every decision leads to tangible results. We blend serious UX with practical tech solutions, creating products that delight users and drive business success. We have solidified our position among the **top 15 UX agencies worldwide**. With 3000+ successful design and research projects under our belt, we've partnered with Fortune 100 and 500 companies across diverse industries including automotive, retail, manufacturing, fin-tech, hi-tech, healthcare and more. **Expertise:** End to end UX Design & Development Innovation and Prototyping User Research UX Strategy Usability Evaluation Visual Experience Strategy Design Language System Experience Optimization **Awards:** **RED DOT AWARD Winner - 2020** 2024: DNA Paris Design Award (Honourable Mention) 2023: DNA Paris Design Award Top User Experience Company - Clutch Top Digital Design Company San Jose - Clutch Top Digital Design Company Automotive India - Clutch Top User Experience Company San Jose - Clutch Top User Experience Company Automotive - Clutch 2022: IDA Design Awards Growth leadership in Tech Services, SME Chambers of India 2021: SME of the Year, SME Chambers of India Good Design Australia, Digital Design UXDA, Product Design Smart Tech Innovation, EMobility+ Top Design Agencies, Clutch Awards 2020: Red Dot Award Sustained Growth, Clutch Awards 2019: Company of the Year in UX Design, Silicon India Company of the Year by Business Connect 2017: Top 15 Global UX companies, Clutch Awards 2016: Top 5 UX Companies in India, Silicon India ## Company Information - Minimum project size: $25,000+ - Hourly rate: $25 - $49 - Number of employees: 50 - 249 - 3 Locations: - Pune, India (Headquarters) - Bengaluru, India - Sunnyvale, CA - Founded in 2009 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 50% Product Design - 50% UX/UI Design ### Focus Areas - User Experience Focus: - 40% UX Strategy - 30% Usability Testing - 30% User Research ### Industries - 10% Information technology - 15% Manufacturing - 10% Other industries - 10% Retail - 10% Telecommunications - 20% Automotive - 15% Financial services - 10% Medical ### Clients - 60% Midmarket ($10M - $1B) - 40% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.3 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: YUJ Designs offers competitive pricing with a focus on value, as noted by multiple clients. Specific project costs range from $15,000 to $250,000 depending on complexity. Clients appreciate their effective communication and timely delivery, indicating good overall value for investment. **Most Common Project Size**: $50,000 to $199,999 based on 18 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - UX/UI Design: $50,000 to $199,999 based on 13 reviews - Custom Software Development: $10,000 to $49,000 based on 1 review - E-Commerce Development: $50,000 to $199,999 based on 1 review - Mobile App Development: Less than $10,000 based on 1 review - IT Staff Augmentation: $10,000 to $49,000 based on 1 review - Web Design: $10,000 to $49,000 based on 1 review - Web Development: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### yuj Review Insights Overall Review Rating: 4.5 - Quality: 4.5 - Schedule: 4.4 - Cost: 4.3 - Willing to Refer: 4.7 ### Top Mentions - High-quality work (8 mentions) - Creative (5 mentions) - Great project management (5 mentions) - Timely (4 mentions) - Collaborative (3 mentions) - Flexible (3 mentions) - Communicative (2 mentions) - Knowledgeable (2 mentions) - Professional (2 mentions) - Accommodating (1 mentions) - Adaptable (1 mentions) - Easy to work with (1 mentions) - Exceeds expectations (1 mentions) - Great team (1 mentions) - Hard working (1 mentions) - Helpful (1 mentions) - Proactive (1 mentions) - Reliable (1 mentions) - Team players (1 mentions) - Unique expertise (1 mentions) ### Review Highlights **Commitment to Research-Driven Design** Yuj's approach includes comprehensive user research and usability testing, ensuring that designs meet user needs and business objectives. This research-driven approach is highly valued by clients. **Room for Improvement in Innovation** Some clients noted that while yuj delivers quality work, there is room for greater innovation in UX design processes, such as enhancing design thinking and incorporating empathy maps. **Proficiency in UX/UI Design** Clients consistently praise yuj's expertise in UX/UI design across various industries, including automotive, ecommerce, and cybersecurity. Their ability to deliver intuitive and engaging designs is a recurring highlight. **Competitive Pricing and Value for Cost** Yuj is recognized for offering good value for their services, with competitive pricing that aligns with client budgets while delivering quality outcomes. **Proven Impact on Conversion Rates** Clients report significant improvements in conversion rates, ratings, and NPS, with Hero MotoCorp seeing a 25% increase. This demonstrates yuj's effectiveness in enhancing user interfaces and customer journeys. **Collaborative and Flexible Approach** Yuj is noted for their collaborative spirit and flexibility in working with clients, adapting to changes in scope and integrating well with client teams to achieve project goals. **Adaptability to Different Industries** Yuj successfully adapts their design and research expertise across diverse industries, including education, healthcare, and automotive, demonstrating their versatility and broad skill set. **Consistent Positive Client Feedback** Clients report high satisfaction with yuj's work, often citing the team's dedication, creativity, and ability to exceed expectations as key factors in their positive feedback. **Effective Communication and Regular Updates** Clients appreciate yuj's regular check-ins and effective communication throughout projects. This ensures alignment and transparency, contributing to successful project outcomes. **Challenges with Initial Project Phases** A few clients experienced challenges with project management and deliverables in the early phases, though these issues were resolved over time, leading to streamlined operations. ### yuj Reviews #### UIX Design for Automotive Company **The Project** - Services: UX/UI Design - Project size: Confidential - Project length: June 2023 - Jan. 2026 **Project Summary**: yuj provided UX design services for an automotive company. The team conducted user research, developed a UX strategy, created design language systems for an app, led user testing, and built a value vision app. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Associate General Manager, Maruti Suzuki India Limited - Industry: Automotive - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Jan 31, 2026 **Feedback Summary**: yuj delivered quality work, including user research & insights, benchmarking, a scalable design language system, EV charging app designs, a charging management portal design, and a value vision app. The team was highly skilled, professional, collaborative, timely, and innovative. ""They understood the project's business-criticality and managed its delivery with great professionalism."" **BACKGROUND** Introduce your business and what you do there.I’m the Associate General Manager at Maruti Suzuki India Limited, India’s largest passenger car manufacturer. We’re a subsidiary of Suzuki Motor Corporation and are well known for having the largest service and sales network in India. In 2025, we achieved a remarkable milestone by becoming the eighth most valuable carmaker globally. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire yuj to accomplish for your company?We hired Yuj to work on a highly strategic project for our EV charging platform. The platform was designed to create a holistic EV charging solution for customers to alleviate range anxiety and offer a seamless charging experience for our first electric vehicle, e-Vitara. **SOLUTION** What was the scope of their involvement?Yuj team conducted in-depth user research encompassing the EV ecosystem, crafted a transformation user experience strategy, created design language systems for the 'e for me' app, conducted closed user group testing, and developed a value vision app for us.What is the team composition?We worked with Samir (Founder & CEO), Karim (Sales Director), Vishal (Principal Designer), and his team.How did you come to work with yuj?We found them through a referral.How much have you invested with them?We spent a confidential amount.What is the status of this engagement?We worked together from June 2023–January 2026. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Yuj delivered user research, Competition benchmarking of EV charging Apps, a scalable design language system for the 'e for me' app, Intuitive app designs as per brand guidelines, a charging management portal design, insights from beta testing, and a value vision app.How did yuj perform from a project management standpoint?They understood the business criticality of the project and managed the project delivery highly professionally. The team was always keen to support the on-time delivery of the milestones. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.What did you find most impressive or unique about them?The Yuj team understood the business criticality of the project and managed the project delivery highly professionally. They were always keen to support the on-time delivery of the milestones.Are there any employees from the service provider's team that you would like to give a shout-out to in this review?Samir, Vishal, and Karim played a critical role in ensuring the exceptional quality of delivery, an intuitive user experience, and the on-time delivery of the project.What did you find most impressive or unique about them?They understood the project's business-criticality and managed its delivery with great professionalism. They were always keen to support the on-time delivery of the milestones.How did you come to work with yuj?We found them through a referral.How much have you invested with them?We spent a confidential amount.What is the status of this engagement?We worked together from June 2023–January 2026. --- #### UX/UI Design for B2B E-Commerce Company **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Jan. - Aug. 2023 **Project Summary**: yuj designed the UX/UI of a B2B e-commerce platform. The team helped create actionable dashboards and high-priority journeys required for the platform's MVP. **Review Rating**: 3.5 - Quality: 2.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 3.0 **The Reviewer** Product Head, mjunction - Industry: Business services - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 14, 2023 **Feedback Summary**: yuj successfully completed a visual strategy document, wireframes, and responsive UI screens. Delivery was initially delayed but improved and became very streamlined, satisfying the client. Overall, the yuj team was collaborative and hardworking. ""The team was very collaborative and hardworking."" **BACKGROUND** Please describe your company and position.I am the Product Head of mjunctionDescribe what your company does in a single sentence.mjunction is one of the leading B2B ecommerce companies in India **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire yuj to accomplish?Provide actionable dashboards to proactively identify and counter risks and delays in production and fulfilmentTo design and develop Export marketplace for MSMEs.Aid decision-making for buyers and suppliers. Reduce TAT, Provide real-time visibility on ongoing transactions. **SOLUTION** How did you find yuj?ReferralWhy did you select yuj over others?Good value for costReferred to meHow many teammates from yuj were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.YUJ Designs was tasked with designing the entire user experience for buyers, sellers and internal employees for a new B2B ecommerce platform. The scope included high priority journeys required for the first release (MVP) **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Visual strategy document Competitive benchmarking Delivery of wireframes Delivery of responsive UI screensDescribe their project management. Did they deliver items on time? How did they respond to your needs?Overall, the delivery and project management was okay. The initial month of the project was a challenge. There were a lot of delays, primarily because quality of deliverables was not up to the mark and project management was not structured. But, it improved with time and towards the final 2-3 months, it was very streamlined.What was your primary form of communication with yuj?Virtual MeetingWhat did you find most impressive or unique about this company?The team was very collaborative and hardworking.Are there any areas for improvement or something yuj could have done differently?The design thinking part could have been much better. Innovation in UX design was lacking. We could have started with proper empathy maps/ To-be journeys before diving into wireframes --- #### E-Vehicle UX Design for Automotive Company **The Project** - Services: UX/UI Design - Project size: Confidential - Project length: Apr. 2019 - Feb. 2020 **Project Summary**: YUJ Designs was the trusted partner of an automotive company for the UX research and design for their e-vehicle product. The ultimate goal was to come up with a contemporary digital resource for consumers. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Digital Solutions, Automotive Company - Industry: Automotive - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Feb 23, 2021 **Feedback Summary**: YUJ Designs delivered a comprehensive digital design that checked all the criteria for the partner. The responsive and supportive team understood the client's vision clearly. Their proactive approach to and hunger to exceed expectations was the centerpiece of their services. ""The team was very responsive and supportive."   " **BACKGROUND** Please describe your company and your position there. We are the largest automotive manufacturing company in Asia. I head the connected and digital solutions for the company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? UX research, design and development of a solution for the connected electric vehicle, which would eventually become the highest selling electric vehicle in India (as of writing this review). What were your goals for this project? Ultimate goal was to have a connected and digital product out which would be a customer wow and will gel with the uniqueness and novelty of the actual physical product which it would tag along. **SOLUTION** How did you select YUJ Designs? It was through the process involving multiple evaluation criteria from functional to commercial. Describe the project in detail. The project basically involved a completely new product (vehicle) offering in the Indian market which would be connected in nature. People were to be able to effortlessly and intuitively interact with the vehicle remotely and derive benefit from such interactions. Part of it was to create an app which will be provided as a digital and connected offering along with the vehicle and this app was to gel with the ethos of the product ecosystem in terms of design and capability. Had to be something absolutely new ! What was the team composition? There were about 6-8 people I interacted with however, I believe there were many more behind the scenes **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The methodology of research, the scope and detailing which was presented even before the designs were to be developed gave immense confidence and we knew we were on a success path. Must also say that the design when demonstrated to us, we absolutely had nothing to add, it was already top notch! It was first time ever actually, personally for me, that I had no feedback for a vendor partner first-cut produce, but just to say “looks great”! How effective was the workflow between your team and theirs? The team was very responsive and supportive — we were able to get through with our views to them on how we wanted to see the end product. What did you find most impressive about this company? I believe it's the proactive effort and the zeal to go beyond the typical requirement list from the client. That is unique and when a company puts their heart like this in the outcome, it sure will be a success. Are there any areas for improvement? Every team has areas for improvement and I am sure there would be some for Yuj design as well, however with this project we did leave no stone unturned and its evident in the outcome. --- #### Online Store Front for Automotive Company **The Project** - Services: E-Commerce Development - Project size: $50,000 to $199,999 - Project length: Apr. - Oct. 2020 **Project Summary**: YUJ Designs provided UI/UX design for an automotive company. The team was hired to complete the design and front-end customer interface, channel partner interface, and company interface. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Head - Parts, Automotive Company - Industry: Automotive - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Dec 9, 2020 **Feedback Summary**: YUJ Designs was able to provide successful development work. The client noted a positive impact on the business. The team showed flexibility throughout the project. They complete deliverables on time. Jira was used for project updates and communication was over email, phone calls, and meetings. ""The team was able to bring about customer pain points well and was able to design a solution around the same." " **BACKGROUND** Please describe your company and your position there. I am the Product Owner for online e-commerce platform. We sell Commercial vehicle spare parts to our customers. The e-commerce platform is created to cater to this requirement of customers. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs, and what were your goals? Yuj Designs was hired to provide us the complete end to end UI/UX design creation for various stake holders viz; fleet customers, the channel partners (servicing the requirement) and the business Management portal. We were facing issues in capturing the exact requirement of customers and wanted a solution so that customers can be served better. Through immersions, Yuj team was able to get us the exact solution which is under development . **SOLUTION** How did you select YUJ Designs and what were the deciding factors? Yuj Design has been associated with us for some time. In fact their work in Electric Vehicle is well appreciated. among our panel of vendor we floated the requirement and picked up Yuj, given their understanding of product and experience in creation of such web portals and apps. Also the Yuj team was able to show flexibility by engaging with multiple stakeholders which helped the team take a call. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. The project was to design the complete front end customer interface, channel partner interface and Company interface. This is to be built on top of Solr platform, by linking the enterprise solutions. This project aligns the portal to back end enterprise solutions system, and in the front end with payment gateway, electronic parts catalogue, fintech partners, other co-channel partners (through cordys), external APIs etc. A fairly complicated product to create and deliver. How many people from the vendor's team worked with you, and what were their positions? Around 6 to 7 resources were deployed for this project with co-founder leading from the front with Director designs,Managers and field executives. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The solution is work in progress with back end data integration with the wire frames. However given the base product, the share of wallet at each customers is showing a positive trend. Describe their project management style, including communication tools and timelines. the Project was completed well within the time lines. The Yuj Design team were using Jira for updates on project. There were also multiple exchange of communication over email, phones, regular meetings etc. etc. What did you find most impressive or unique about this company? The Yuj Design team was never getting influenced by whatever internal stake holders had to say. While they got the download from Business, the team went about, their own with customer interaction. The team was able to bring about customer pain points well and was able to design a solution around the same. Are there any areas for improvement? At this moment, can't think of any. --- #### Mobile App Dev for Consumer Products Business **The Project** - Services: Mobile App Development - Project size: Less than $10,000 - Project length: June 2018 - May 2020 **Project Summary**: YUJ Design developed a customer service application for a consumer goods business. The client wanted a self-service model platform for their aftermarket service space to reduce the load on their call center. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** GM-IT, Eureka Forbes Ltd - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Nov 17, 2020 **Feedback Summary**: YUJ Design's output was well received by the client. The stakeholders' maintenance-related revenue went up and they were able to save funds on call center costs thanks to the app. The team was effective and well-organized. ""Their knowledge of UX Design and their ability to deliver solutions was impressive." " **BACKGROUND** Please describe your company and your position there. I am working as a GM-IT at Eureka Forbes Ltd.Eureka Forbes provides health and safety solutions for your home and office. These include India's best water purifiers, air purifiers, and vacuum cleaners, Air purifier, Health Conditioner and home security products **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? EFL has engaged YUJ Designs to design and develop customer service app for their customers with focus on water purifiers as a primary product and should be scalable to adapt various other categories of products in future What were your goals for this project? • Enable a self-service model for aftermarket service space, increasing user involvement and reducing load on Call Center • Simplified and stress-free service scheduling for users. • Provide better customer service and solidifying customer loyalty. • YUJ Designs to create an engaging design solution using robust mobile technology to ensure the highest quality and seamless intuitive user experience for EFL consumers. **SOLUTION** How did you select YUJ Designs? After discussing with few agencies working in this field.and after few initial discussion and presentation from their team we decided to go ahead with YUJ after doing reference check. Describe the project in detail. The scope of the project to be performed by YUJ Designs was as follows: UX Design Strategy, Interaction design (UX), Visual Design, Usability Testing, UI Guidelines & Design specs Development - Technical Design, Code Development, Testing, API integration and UAT services. The mobile application will need to be compatible for all mainstream mobile operating systems, namely IOS and Android. OS Versions and devices sizes - for Apple minimum iPhone 6+ and for Android minimum device size is 5 inch with android OS 6.0. What was the team composition? Team of total of 10 people. Design director Project Director Technology Director UX and VX designer Android Developer IOS developer QA team **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Maintenance related revenue up by 1Cr per month. Within 3 months from the launch, the app has been downloaded by 2.3 lac users. 500+ cross-sell & up-sell leads generated. The app saved Rs.30 Lacs on call-centre costs. How effective was the workflow between your team and theirs? Definitely effective, it is all part of one team with requirements flowing with UX teams involvement. Project management is one of YUJ’'s solid focuses. YUJ team leader was very good at running cadence and stakeholder expectation management. What did you find most impressive about this company? Their knowledge of UX Design and their ability to deliver solutions was impressive. Their expertise makes business sense and ROI for customers. Are there any areas for improvement? Everything seems fine. --- #### Mobile App Dev & UX Design for HealthTech Company **The Project** - Services: Mobile App Development, UX/UI Design - Project size: Confidential - Project length: Aug. - Oct. 2020 **Project Summary**: YUJ Designs provided UI/UX services and mobile app development for a healthcare technology company. The team created the client's native version of their app to help them go commercial. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-founder & CEO, HealthTech Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review **The Review** — Oct 31, 2020 **Feedback Summary**: YUJ Designs was able to provide a positive development service for the client. The team was also able to help by sharing creative inputs for the project which helped speed up the development. Their communication was noted as the best part of their service. ""The most impressive aspect of working with YUJ Designs is the ease of communication they provide." " **BACKGROUND** Please describe your company and your position there. I am the co-founder and CEO at a healthcare technology company based in the USA. Our company focuses on building a product which is basically a health communication tool for physicians with their own clinic to communicate within their organization or beyond their organization to other bodies. It is much like a web-based and mobile communication app, but more purpose-built to help with integration into information systems for physicians. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? We are working on our company to stand out for more than 8 years now and in the past two years, we planned to go commercial. We required a native version of our app to be built. What were your goals for this project? Goal of this project was to bring a special feel to our app where it could stand for the choices of our target audience. Our target audience is mainly physicians where they have extra-ordinary expectations from such apps. **SOLUTION** How did you select YUJ Designs? One of the project managers at my company had a previous working experience with YUJ and based on his recommendation I decided to check for their work profile. Impressed by their clients and past projects, I decided to finalize them. Describe the project in detail. We had a hybrid application which was accessible from Android and iOS devices, however, the presentation and the overall feel wasn't there. Physicians, our objective segment, have better expectations, so we needed to include that extra clean feel onto our application. So, here, we searched for a partner to assist us to get there. The project was fundamentally to remake the app to current specs. Since the project is reaching to an end now, we have some further development work that we will be drawing in with the YUJ team to upgrade the product on a couple of the last sprints. The application was underway, I got some feedback from certain clients that it wasn't the place it should have been. We required it to have that versatile feel. What was the team composition? Initially, YUJ assigned us a UX manager and two UX designers for the project. Also for the final upgradation, they assigned one more designer to assist. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The application updates showed positive development, the metrics being a testimony to it. The addition of YUJ to our team also has helped tremendously with their creative inputs to the project, thus speeding up the development. The client research they did also proved fruitful in increasing the effectiveness of the application. How effective was the workflow between your team and theirs? Communication is the best part about working with YUJ Designs. They made sure each and every issue we faced during the process was taken care of. The assigned team was extremely co-operative which is why the work division was very smooth. What did you find most impressive about this company? The most impressive aspect of working with YUJ Designs is the ease of communication they provide. According to my team developers, at no point in the working stage, they felt that work cohesion was an issue. The tasks assigned were duly completed and they even helped us in optimizing the development process. Creativity is another strong suit at YUJ. The designers offered us a unique perspective with the tasks in hand. Are there any areas for improvement? The performance of YUJ has impressed me a lot and I don't particularly think there are any major issues. One minor area they could improve is their price optimization but I don't see it as a major conflict. --- #### UX Design for Energy Company **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Oct. 2016 - Ongoing **Project Summary**: YUJ Designs provided UI design expertise, consultation, and development work to the digital studio of an oil and gas services company, focusing on creating easily usable applications. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Head of Robotics and Intelligent Automation, Schlumberger - Industry: Energy & natural resources - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Aug 31, 2020 **Feedback Summary**: The work delivered by YUJ Designs is consistently extremely creative and high-quality, allowing the company to execute on its goals quickly and efficiently. The team is consistently communicative and flexible to changing requirements and constraints in their work. "“Their creativity and agility are definitely the strong suits of the engagement.” " **BACKGROUND** Introduce your business and what you do there. We are a leader in the oil and gas services industry serving more than 100,000 people in over 85 different countries. I lead our digital productivity studio, which does end-to-end digital work for mobile applications web applications, chatbots, and other automated solutions. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? They provided expertise in the UI design of some of our mobile applications to make them more user-centric. **SOLUTION** What was the scope of their involvement? YUJ Designs worked with us to conduct user research and performing interaction design and visual design alongside our internal team. They were focused on creating an interface that wouldn’t require any training from a user in order to be fully understood, and on top of that was a catchy and beautiful visual for people to engage with. What is the team composition? We started out with just one member of their team, but based on the quality of their work we scaled to include a much larger group. How did you come to work with YUJ Designs? Our team was looking for a team that was also based in Pune, India, and found the YUJ team through the internet. We set up a meeting with them, went to their offices, and really got to know their process, portfolio, and personality. We met with several other teams as well but decided that they would be the best option for us. What is the status of this engagement? We worked with them from around September 2016 and are continuing to partner together now. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? At this point, they are collaborating with a broad range of our teams on different projects, so it is difficult to measure the exact success of their work. However, everyone who has worked with them directly has been extremely satisfied with the quality and creativity that they delivered as well as their ability to interpret requirements and deliver results that complimented our internal team’s products well. How did YUJ Designs perform from a project management standpoint? Their geographic location and integration within the team required them to be very collaborative and very understanding of cultural differences between the teams. They did a great job of adapting to the requests and constraints that we gave them. Our teams primarily communicated through Jira, Confluence, and other software tools, but we also use standard email and phone calls from time to time. What did you find most impressive about them? Their creativity and agility are definitely the strong suits of the engagement. We worked in some very hard-pressed timelines and with a lot of changing requirements, and they have been able to handle those conditions pretty much without any difficulty. Are there any areas they could improve? All of the individuals working with us did their jobs excellently, so I have no complaints there. From a management perspective, I think they could have done a little bit more in terms of looking at the big picture and suggesting directions that we could go or items we could add that we didn’t notice while in the thick of the development process. Do you have any advice for potential customers? They really are a great team to work with. They focus a lot on their hiring, so you can trust everyone that you work with as a part of your collaboration with them. --- #### UI/UX Design for Technology Company **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Aug. 2018 - Apr. 2019 **Project Summary**: YUJ Designs handled a technology company’s UX/UI design to become on-par with world-class video conferencing solutions. Working iteratively with the in-house team, they designed the web pages of the UI. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Technical Director, VirGo Innovation Pvt. Ltd. - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 30, 2020 **Feedback Summary**: The team took charge of the coordination of the project. The internal stakeholders learned a lot about UI design thanks to this collaboration. Communication, both online and personal, were key to the success of the project. ""We appreciate YUJ team's spirit, efforts and deliverable." " **BACKGROUND** Please describe your company and your position there. VirGo Innovation is a technology company, working in the field of remote guidance solutions. I am technical director in VirGo **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? UI and UX design What were your goals for this project? A User experience that is frictionless A user interface design that is on-par with world class Video Conferencing Solutions **SOLUTION** How did you select this vendor? After discussing with 3-4 local agencies working in this field. After a one-on-one visit and presentation by the marketing representatives of YUJ After doing reference checks Describe the project in detail. Design the Web UI of several pages of a system that has multi-party conferencing, with all bells and whistles. Additionally, built-in multiple camera views multiple whiteboards multiple views with camera and whiteboard (full screen camera, full-screen whiteboard, half-and-half, etc) Meeting List - Directory & company Information User List and New User creation File upload download (single, multiple) Design all the icons, Stylesheets, etc What was the team composition? One PM Multiple Visual Designers One HTML resource One Director level resource as a consultant **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Email on 9/26/2018 Kranti, Please consider this email as the sign-off for the "User Experience Design for VirGo" project. The project started towards end of July 2018, and has run till today. We got to a good starting point for our product development and delivery. We appreciate YUJ team's spirit, efforts and deliverable! I personally got to learn a lot in this process, as UI/UX were just words before we started this project. Thanks and Best Wishes! Regards, Abhijit How effective was the workflow between your team and theirs? Quite. Their PM was very communicative and took, charge of the coordination activities., Communicated using Online meetings, as well as in-person visits to each-other's sites. What did you find most impressive about this company? Good grasp on the Visual design Are there any areas for improvement? Better systems for feedback management would be welcome. --- #### UX Design Projects for Cybersecurity Products **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: May - Oct. 2019 **Project Summary**: YUJ Designs provided UX designs for a cybersecurity company. Their team conducted user research to determine designs. In the end, they created wireframes and sketches for the project.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Product Management, Cybersecurity Company - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 12, 2020 **Feedback Summary**: YUJ Designs' efforts have been very satisfactory. Their designs were internally and externally well-received. The project management was constant and handled via direct communication. They're very good at design and their creative skills are amazing.  ""They did a lot of research on our industry and found recommendations for what needed to happen." " **BACKGROUND** Introduce your business and what you do there. I’m the director of product management at a cybersecurity company. We develop cybersecurity solutions — a combination of hardware, cloud services, and software — that help protect customers from advanced threats  that target the network, endpoint and cloud. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? The UX for cybersecurity is very complex and we realised that it had to be the backbone of everything we do. To help with that, we brought on a chief design officer and a few design staff members; but we realised that we needed more help. That's when we decided to enlist outside help. **SOLUTION** What was the scope of their involvement? We had them work on multiple design projects to help increase the pace of growth. We’ve finished two thus far. They’ve created designs for our new cybersecurity capabilities. Most of our work has been project-based. In the end, they delivered sketches and wireframes, but we had them join in on interviews with customers to identify what they needed for UX and usability. What is the team composition? In the two projects we had, they had two people each. Because we had more projects down the line, they had one person in charge of executing the project rather than creating the designs. How did you come to work with YUJ Designs? Once we realized we needed the support, we shopped around for different vendors. My boss had experience with YUJ Designs from a previous company. We looked at their work and experience and determined they’d be the right fit for us. How much have you invested with them? We spent between $150,000 and $200,000. What is the status of this engagement? The projects started in May 2019 and ended in October 2019. They worked on two projects in that timeframe. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve been very satisfied with what they’ve done with us. Understandably, there were some challenges associated with first-time engagement, but once we got the ball rolling, it was great. The designs were well-received internally and externally. Design is subject — someone will always say something — but we’ve implemented the design and we’ve gotten very positive feedback. How did YUJ Designs perform from a project management standpoint? During the design phases, we spoke every day so we didn’t have anything go wrong. Our company had never done anything out-of-house, so we had some hiccups initially. However, we set ourselves on the right path early on.   What did you find most impressive about them? Design is a unique space with niche skills, especially user design. YUJ Designs’ staff were young, but their creativity skills were amazing. They did a lot of research on our industry and found recommendations for what needed to happen. Overall, their folks were fantastic. Are there any areas they could improve? There’s nothing that comes to mind at this time. Do you have any advice for potential customers? Even though they’re really good at design, don’t expect them to be great in your domain. You, as the product manager, need to decide whether a design is fit for your industry. They only know so much about the business. --- #### Platform Development for Workforce Technology Company **The Project** - Services: Custom Software Development - Project size: $10,000 to $49,999 - Project length: Sep. 2017 - Apr. 2018 **Project Summary**: YUJ Designs handled the UX design of a retail store management platform. They used HTML and React, creating task management, real-time scheduling, and offline testing features, among others. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Development, Software Company - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 6, 2019 **Feedback Summary**: The platform boasts an impressive UX and has gained a few big clients. YUJ Designs’ management team gets involved when necessary in order to address any issues or concerns. Overall, they’re a dependable vendor despite some time zone difficulties. ""YUJ Designs does a fair job with project management." " **BACKGROUND** Introduce your business and what you do there. I’m the director of development for a product development company. We build products that help retailers operate their stores better. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? We needed help with platform development and hired YUJ Designs for the task. **SOLUTION** What was the scope of their involvement? YUJ Designs did the UX design and interactions part of our platform, giving us screenshots and everything. They used HTML and React to create workflow, scheduling, and task management features, among others. We went through a few iterations with them before finalizing the product. We also worked on AB testing the system for the retailer. In the offline world, when you want to test stuff, different challenges arise, so it was part of our initiative to create offline tests to run them and learn from them. YUJ Designs came up with the whole UX for that. Another thing we created with YUJ Designs was a real-time scheduling platform to help users incorporate data from various systems in the store. It allows people to visualize data and plan ahead. What is the team composition? There were four people involved, including a project manager that was constantly working with me, a UX designer, a UI specialist, and an HTML/JavaScript developer. How did you come to work with YUJ Designs? When I was doing my research, I selected a few companies out of Poland and I liked YUJ Designs the most. We started off with some work to see how they did and we continued from there. How much have you invested with them? We spent between $30,000–$40,000 on this project. What is the status of this engagement? We started working together in September 2017 until April 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our product is on the market and we have a few big customers. The platform's UX is one of the best things about it. YUJ Designs did a good job. We’re currently going through the challenges of getting more customers, but we do have people using the platform. How did YUJ Designs perform from a project management standpoint? YUJ Designs does a fair job with project management. We had some time zone related challenges, but they did a good job overall. What did you find most impressive about them? We’ve interacted with YUJ Designs’ top management if any issues had to be escalated. They addressed any concerns we had and we knew we could count on them to fix things. Are there any areas they could improve? We could have saved some time while they tried to understand our domain. They’ll never get the full domain knowledge. Do you have any advice for potential customers? I found them to be good to work with. YUJ Designs delivers quality work. --- #### Frontend Development for Technology Solutions Company **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Aug. - Oct. 2018 **Project Summary**: YUJ Designs assisted with building the UI with the goal of creating a seamless and easy UX for clients. They created a prototype, did some brainstorming sessions, and also handled change requests. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Senior Vice President, Datamatics - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 6, 2019 **Feedback Summary**: The project team delivered designs that were exactly as envisioned. Clients also appreciate how easy it is to use the interface. YUJ Designs worked quickly to meet an aggressive deadline and maintained their creativity throughout the way. ""The experience with YUJ Designs was fantastic and we’re very happy with what they delivered." " **BACKGROUND** Introduce your business and what you do there. I’m the senior vice president of Datamatics, a technology solutions company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? We were developing the next version of our product and needed someone to help us build the UI. **SOLUTION** What was the scope of their involvement? We started by showing YUJ Designs what our business is all about and had a detailed discussion regarding our product and all related questions. Then we highlighted what our expectations of them were, which basically encompassed ease of use. We wanted our targeted customers to have a fantastic user experience. We interacted a lot with YUJ Designs when they came up with the prototype. We then brainstormed again about the colors, the flow of the screens, and layout, and had whole-day workshops. We then arrived at a certain baseline for the UI. During the process, there were a lot of iterations from our side to get it exactly how we wanted it to be. Our product was mostly created with the Microsoft Stack. We used other plugins as well and C# as the development language. What is the team composition? There were 4–5 people actively involved in the project, but I don’t know how many there were in total. There was one key person, a next-level technical architect, the creative people, and developers. The development was done remotely, and when it was required, they came and worked with us here. How did you come to work with YUJ Designs? I was exploring around for a good partner and my colleague recommended YUJ Designs since he had used their services. We shortlisted them based on some initial screening we did. How much have you invested with them? We spent between $25,000-$50,000 on this project. What is the status of this engagement? We started working together in August until October 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The experience with YUJ Designs was fantastic and we’re very happy with what they delivered. I also really appreciated the back-and-forth process between us. When new stakeholders came in, there were certain changes needed and YUJ Designs addressed them. Our new clients say that the new UI is really easy to use. How did YUJ Designs perform from a project management standpoint? Project management was very good. YUJ Designs was available almost 24/7 and was flexible and accommodating. We had regular communication of timelines, challenges, and follow-ups. It’s what has helped us to complete the project with an aggressive deadline. What did you find most impressive about them? The key thing was their creativity and the ease with which our ideas became reflected in the design. Are there any areas they could improve? We could’ve avoided certain iterations on our side. From their side, there’s nothing I’d have them improve. They came up with great designs pretty fast. Do you have any advice for potential customers? Doing your homework, in the beginning, will help cut down the end-to-end cycle. That way, YUJ Designs will get to know your expectations more clearly in the first instance rather than having subsequent discussions.  Also, do some brainstorming together to get their ideas. --- #### UI/UX Design for Core Banking Product **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Jan. - Oct. 2018 **Project Summary**: YUJ Designs created a new design for a software solutions firm’s core banking product. They programmed code in HTML and designed wireframes and several iterations for the UX/UI, including separate user screens. **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 3.5 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** VP Products, Software Solutions Company - Industry: Financial services - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 18, 2019 **Feedback Summary**: YUJ Designs took a research-driven and thoughtful approach to the end-to-end design process. They delivered a set of assets within the agreed-upon timelines. Responsive and professional, the team streamlined the workflow for a smooth collaboration. "“They have an excellent and professional approach.”     " **BACKGROUND** Please describe your company and your position there. I’m the VP of Products for DataVision. Our company has been providing software solutions for the banking and financial services industry for over two decades. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? We wanted our core banking product to have a visually appealing new design for the global market. What were your goals for this project? Our goal was to create a more attractive design and better user experience for our site.  **SOLUTION** How did you select this vendor? We found a couple of companies on the web. After narrowing down the options to two vendors, we selected YUJ Designs based on their proposal, presentation, and project approach based on studying our product. We engaged them for our website project once we agreed to a timeline. Describe the project in detail. YUJ Designs redesigned the entire UI/UX, including all the user screens. The delivery included wireframes and HTML code. We also engaged with them on the Website design for our Latin American market. What was the team composition? Three UI/UX and Three HTML developers including the lead worked on our project. I'm not sure exactly how many teammates were involved. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? YUJ Designs conducted a lot of research before providing us with a solution. We had a good experience overall.  How effective was the workflow between your team and theirs? YUJ Designs was always responsive. Despite some initial hiccups, but the management team’s timely intervention smoothed out our interactions during the later stages.  What did you find most impressive about this company? YUJ Designs provided several iterations for each solution. They have an excellent and professional approach. Are there any areas for improvement? We did not face any issues during the website design stage. One thing they need to look into is planning the deliverables.  --- #### Multiple Product Development for Retail Solutions Company **The Project** - Services: Web Development - Project size: Confidential - Project length: Feb. - June 2018 **Project Summary**: YUJ Designs provided multiple development services, working on the UX/UI for an Android app as well as the HTML web version. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 3.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CTO, Retail Solutions Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 21, 2018 **Feedback Summary**: Their work produced excellent results, both qualitative and quantitive, with positive feedback from clients and investors. They communicate effectively and provide feedback on their achievements each day, while always working hard to ensure the designs are perfect before progressing. ""I appreciated their understanding and focus on the design side, along with how they mentor their team." " **BACKGROUND** Introduce your business and what you do there. We operate in the fast-moving consumer goods (FMCG) retail market. We have a couple of solutions that help retailers in FMCG companies. We’re primarily a technology- and product-based company. I'm the CTO. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? We had an almost three-year-old enterprise product, which was quite boring. Our sales team was always complaining that people weren’t able to understand its functionalities. It was even a challenge for our internal staff to understand the product, so they weren’t able to convince clients about its benefits. We decided to create a second, new B2B platform for retail. We knew we wouldn't have a second chance to correct it, so we wanted to make sure we made the right UX choices from the start. With the platform, we wanted clients to be able to complete orders in three clicks, and the daily active user count needed to represent 40% of all usage. **SOLUTION** What was the scope of their involvement? We provided simple requirements, primarily consisting of our business objectives for the company and the product team itself. The platform isn’t too complex in terms of functionalities, but we wanted users to be focused and to understand it the first time without too much need for explanations or descriptions. They helped us in a couple of areas, including UX/UI development. The UX was whiteboarded on paper, after which they used Zeplin to transform the concepts into visual designs. They helped us build the Android app along with an HTML web version. What is the team composition? They have a great team on the UI/UX side. There were two UX people assigned to us along with three UI developers, one of whom had experience on the UX side as well. There were two Android developers. How did you come to work with YUJ Designs? I knew them from my previous organization where they'd been a contractor in one of my projects. I was impressed by the amount of detail they went into in order to understand the project. They didn’t cut any corners and did justice to the design rather than pleasing the client. That impression carried over when I had to select a firm here. I vetted a few companies and shortlisted two. YUJ Designs stood out in that they also had the capabilities to execute. In addition to visual design and research, they could deploy the people who could get the task done. It was the complete package for a startup environment like ours. What is the status of this engagement? We worked with them from February–June 2018. Most of the things we wanted to accomplish on the existing product were done within the timeline we wanted. For the new product, we wanted to enter the market, take a step, listen to the feedback, and understand what’s happening from a business and end-user perspective. We took a break in July in order to reassess. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I’m sure there’s been a positive impact, both quantitative and qualitative. We do have metrics, but there are a lot of factors to consider. We’re still working on it. The only feedback so far has come from investors and clients, who’ve told us that the new app looks amazing. It's made a great impact across the board, on both the investment side and the client side. We’re currently in the process of launching a by-product of the platform we’ve already launched. We may start looking at more work in the coming months but are just in the talks process right now. How did YUJ Designs perform from a project management standpoint? We use Jira for project management. It was basically kept in our hands, and not done with them. Their resources are self-governed, and they work in the agile format. Their people would send us details about what they’d accomplished that day. As a startup member, I get satisfaction from being able to look at an email at the end of the day and see that information. What did you find most impressive about them? I appreciated their understanding and focus on the design side, along with how they mentor their team. YUJ Designs’ CEO mentors their new people. As a result, each of their team members has taken on the culture of focusing on design and not succumbing to the pressure of a client or a project. They do the right designs, and, if they’re not convinced, they do more research, figure it out, and do the right thing. Are there any areas they could improve? I’m not a UX expert, so I can’t really comment on this. Do you have any advice for future clients of theirs? It’s important to have a complete package. When I started the engagement, I also had my own HTML and Android developers. But getting a complete package is great, one that includes conceptual design, UI/UX, and backend development. --- #### UX/UI Design for Private Life Insurance Company **The Project** - Services: UX/UI Design - Project size: $200,000 to $999,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: Designs provided UI and UX services on multiple digital projects, including revamping a website and building an internal app. They are experienced with wireframes, research, and user personas. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.0 - Cost: 3.0 - Willing to Refer: 5.0 **The Reviewer** Executive VP of IT, Private Life Insurance Company - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — May 22, 2018 **Feedback Summary**: Resources are onboarded more quickly, and, so far, they have met or exceeded expectations. YUJ excels at balancing competing priorities and providing strong strategic guidance. Since they’re highly creative, they can sometimes struggle with technical requirements, but it doesn’t hamper their quality. ""They’re hungry for business, and they’ll do whatever needs to be done in order to succeed." " **BACKGROUND** Introduce your business and what you do there. I’m the EVP of IT for a large, private, life insurance company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? We wanted to transform how our company uses digital in their distribution and sales team. To do this, we needed UX and design changes. We’d already onboarded one person, but it took almost a year to recruit them. Attracting more talent for was proving very difficult. **SOLUTION** What was the scope of their involvement? Whenever we have a project that requires UX resources, I’ll ask YUJ for a few profiles, interview those profiles, and select one or two that would fit best into the environment, and achieve the company’s needs. We’ve engaged YUJ Designs on an as-needed basis, for projects that require UI/UX resources. They’ve completely revamped our website with UX and design changes, they’ve worked on a B2B project, and they’ve designed an employee app for us. UX is a different skillset than UI design. When working with their resources, I’ve looked at whether they are able to talk about research, personas, information architecture journeys, and wireframes—which is where the UX work ends and the UI work begins. All the resources we’ve worked with, especially for the website revamp, were familiar with these concepts, and they had experience with them. What is the team composition? Currently, we’re using two resources from YUJ, but we’ve worked with a team of up to five at times. They have all kinds of UX resources, from junior, to mid-tier, and up to top-tier. How did you come to work with YUJ Designs? I met their team at a conference where they mentioned that they specialized in UI/UX changes. We explored several other partners before meeting with them, but I found that some were very expensive and that most of the other players were design or UI, interaction people. The questions YUJ asked—along with the answers they provided to the questions I asked—confirmed that they really knew what UI/UX means, that it’s different from UI and design, which most of the other potentials talked about. Their leadership understands design thinking, which was very important. How much have you invested with them? We’ve spent around $250,000 so far. What is the status of this engagement? We’ve been working together since January 2017. They’ve worked on several projects so far, all of which are currently live, but we’re doing subsequent reviews on these projects. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I’m unable to come up with quantitative data, given that their resources are part of a larger project team, but it takes between one–three weeks for us to get a resource onboarded, from the time we request it. This is a good turnaround time compared to that of other partners, where it can take six to eight weeks to get a resource onboard. Most of their resources have done their jobs like they were asked to, and most of them have met or exceeded our expectations. How did YUJ Designs perform from a project management standpoint? I’m not qualified to comment on their project management, as we haven’t used this service yet, but the resources they’ve provided are good and flexible. They did propose a remote model, but given that we needed them to be part of a larger team, all of YUJ’s resources have been on-site. What did you find most impressive about them? They’re hungry for business, and they’ll do whatever needs to be done in order to succeed. They’re unique in their understanding of UI/UX. One resource, in particular, has exceeded our expectations in terms of strategic thinking and balancing things out in the short- and long-term. They’re the kind of designer I would hire in a heartbeat. Are there any areas they could improve? They can find good resources, but the prices are high, especially since we’re working in Indian rupees. They might want to send resources that are not up to our standards, but it’s up to us to say to say yes or no. It would be idealistic to think that we can find a partner that can get everything done right in terms of UI/UX design. Their resources are creative people, who can sometimes find it challenging to work in an environment that is not associated with creativity. UX resources tend to question and challenge the status quo, while also having to deal with technical elements. This is an improvement area for at least one of the five resources we’ve worked with. That person found the collaboration difficult, but it was a combination of our limitations, as well as those of the resource. Do you have any advice for future clients of theirs? I advise clients to screen their profiles and make sure that they’re getting the right level of seniority and expertise. Clients need to assimilate these resources into a larger team, so that they can be successful, especially for projects that they’re working on as consultants. --- #### Product Dev and Delivery for Global Software & Services Provider **The Project** - Services: UX/UI Design - Project size: $200,000 to $999,999 - Project length: Sep. 2015 - Ongoing **Project Summary**: YUJ Designs provides ongoing outsourced design support for multiple internal and client-facing projects. Working from existing requirements, they develop wireframes and convert them to graphic designs. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.5 - Cost: 3.0 - Willing to Refer: 4.5 **The Reviewer** Director of UX/UI Design, Global Software & Services Provider - Industry: Telecommunications - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Mar 29, 2018 **Feedback Summary**: Consistent client feedback has been positive. YUJ Designs provides talented designers who demonstrate the necessary skillsets and ability to understand requirements. Focused on ensuring quality, YUJ Designs also ensures those resources are sourced on short timelines. "“They’re good at providing the right talent to an organization, which has made our hiring process much faster.” " **BACKGROUND** Introduce your business and what you do there. We develop software portals for the telecom industry. I lead the UI/UX team based with our development staff in Pune, India. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? The demand for UI/UX designers is huge in India, given the number of IT projects in the area. There are both startups and giant companies that demand this service, which makes finding talent a challenge. Design talent is also difficult to hire directly and recruitment typically takes 3–4 months, which is a very long time for our industry. We were looking at possible collaborations with larger partners so that we could quickly fulfill the requirements on multiple projects. We needed a partner who could understand user requirements and convert those into usable, intuitive designs. **SOLUTION** What was the scope of their involvement? YUJ Designs initially worked on two different projects, one being our core products and the other a delivery for a customer. We had a few other internal teams that needed UX design services and we couldn’t spare any designers from our team on the task. YUJ Designs offered resources to them as well. Their UX designers will convert our requirements into wireframes, based on their knowledge of usability models and domain trends. Their graphic designers then convert those wireframes into graphic designs, also keeping in mind the typical use cases of the interface, along with current trends. What is the team composition? We started working with three designers from their team and are currently working with eight. How did you come to work with YUJ Designs? Our first interaction with them was in September 2015. I knew about their partners from an organization I had worked for a long time ago. When we started operations in India, I was approached by them with a proposal. We had a discussion in order to learn about their capabilities and past work. They had enough manpower and they had worked on similar projects to ours. We needed three designers to start working on the two initial projects. I was given a few résumés, out of which we chose our resources. What is the status of this engagement? Our first project together was in January 2017. The collaboration is ongoing and we’ll be onboarding two more designers from their team. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? YUJ Designs has the skillsets we need and the ability to understand our requirements. They have been in this domain for a while. Their talent is sufficient for any of the projects we’re working on. We’ve received continuous feedback from our clients over the last year about the qualitative aspects of their design work. How did YUJ Designs perform from a project management standpoint? We use Slack for communication, which ensures good communication and reduced turnaround times. We also use InVision for sharing wireframes and graphics within our team and with the client. We can receive feedback on particular screens or flow issues. That feedback is converted into action items and closed. We solicit client feedback on a continuous basis and involve both our internal designers and contractors in that process. We make any interventions as needed based on this feedback. What did you find most impressive about them? They’re good at providing the right talent to an organization, which has made our hiring process much faster. We have focused on quality in this area and aimed to work with vendors who could give us that. YUJ Designs has provided us with quality resources on short timelines. Having a location in Pune, India, is another advantage. Are there any areas they could improve? They should improve the process of providing information about resources available for on-boarding, this should include better and consistent format for providing resource information. That would make it easier for us to make decisions. We have a non-solicitation clause with them, which means that we can’t directly hire any of their designers for a given period of time after that person has left the company. I understand that they spend a lot of time and money sourcing talent—but losing knowledge when an employee leaves is a challenge for us. YUJ Designs should find a way around this. Do you have any advice for potential customers? YUJ Designs’ directors are designers themselves and they focus on quality rather than quantity. There are many vendors on the Indian market willing to provide designers or developers but talented people are harder to come by. I would recommend YUJ Designs to anyone who is focused on quality. --- #### UX Research & Design for Consulting Software Platform **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Jan. 2015 - Ongoing **Project Summary**: YUJ Designs fully revamped the admin section of a sales-focused product, reflecting new frontend capabilities and streamlining software configuration and setup via engaging UX/UI designs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product Manager, Management Consulting - Industry: Other industries - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 20, 2017 **Feedback Summary**: Through YUJ Designs’ robust research methods and on-the-ground presence, internal teams gained an expanded view of user-centered design and new insight into addressing challenges. Their commitment, consistent output, reasonable pricing, and high-level understanding contributed significant value.  ""They don’t just design in a vacuum; they truly solve user needs."" **BACKGROUND** Introduce your business and what you do there. I’m the product UX manager for a sales and marketing consulting firm. As part of the consulting work that we do, we also have a suite of products that we sell to or operate on behalf of our clients that solve sales and marketing challenges.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? We wanted to redesign the admin section of a product that helps sales representatives determine who they should call. We had redesigned the end-user portion of the software, and we needed the administration section to reflect the new capabilities that we’ve added to the frontend and be easier to use when configuring or setting up the software. All of the administrators of that software are in Pune, India, so we wanted to find a UX company in that area that would be able to work with the actual users of the product. We firmly believe in designing with the actual user in mind. All of our UX designers at the time were in the United States, and we just didn’t feel that they had enough access to users. We also didn’t have enough people for the project. Up to that point, we had done all the work internally.  **SOLUTION** What was the scope of their involvement? We needed to do a complete redesign of the entire administrative experience, starting with interviews and observations of how people actually use the tool to configure the software. The project included lots of different touchpoints with users, including workshops, usability testing, interviews, iterative design to dig into the shortcomings of the current experience, and a lot of co-creation exercises with end-users in Pune to iterate different wireframe versions of the application. I really liked YUJ’s approach because they do what I call “real UX,” which is a blend of research and design. I didn’t want them just to look at the screens and then design something from UX best practices or mobile trends without really understanding what our users need. Many design approaches might not fit an expert audience like ours because the product needs to be fast, be highly flexible, and support bulk and batch entry. This isn’t a standard UX design for a consumer or a casual user, so I think the design principals are different and must rely on a firm understanding of how people are doing their jobs. YUJ is comfortable and confident in the design realm. They used a variety of UX research techniques to understand real needs are and cut through the impressions of non-users. I remember the first versions of the screens. I’d looked at their research output, and I understood a lot of the problems that our users were facing. When they drew the first version of the screen, it made perfect sense to me. I saw how their solution was directly addressing issues that we had uncovered. Other stakeholders of the project took a look at those first screens but weren’t connected with the research, so they weren’t as impressed. YUJ was able to push back and explain their reasoning behind each design. We were assigned 2 resources. One person was leading the project primarily as a researcher and an information architect. He proposed how items should be labeled and organized. The second person was more junior but was learning about the research and project management. His expertise included interaction design. Once you understand what each page has to do, which is the job of the information architect, then you move to the actual screen-level design where you’re laying out the controls in an intuitive way. I rarely find that combination of research/information architecture and interaction/visual design skills in a single person. Having both skill sets creates a good blend as far as designing an entire product. If you have 1 without the other, you’re either going to have a beautiful product that makes no sense or a functional product that doesn’t look good. How did you come to work with YUJ Designs? We were looking for someone in Pune, India. We received several proposals and heard presentations. We really liked YUJ because they provide both research and design, and they were able to walk us through the full UX from various projects on complex domains. Our work is incredibly complex, and our products take difficult and hard-to-solve problems and make them seem easy. If you don’t have experience with enterprise-level software or complex projects, then many of the paradigms or the design solutions won’t be robust enough. I don’t want someone to cut their teeth on enterprise complexity with us for the first time. YUJ had done similar work in complex spaces like ours, so they seemed like a good option. How much have you invested with YUJ Designs?  We spent between $50,000 and $200,000 on the project. What is the status of this engagement? We started working with them in 2015, and the project was finished later that year. Because we really liked the results, we extended our contract with the interaction designer for other products. He actually stayed on as a contractor for several months after that, and we were pleased with his work. He acted as a member of a full product team to augment our capacity.  **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement? I don’t have quantitative results because we ended up choosing not to build what YUJ designed, which had nothing to do with them at all. Qualitatively, I think that their work really gave the team in Pune a better sense of user-centered design because they had someone on the ground involving them in all this research. Several people from the Pune team reached out to us and explained that they now understood what we meant by user-centered design and how it’s different than just visual design. YUJ was truly rethinking at a fundamental level how the tool worked and aligning it with users’ needs and expectations.   The process really helped us understand the challenge better in terms of leading UX for an entire product suite. If we don’t make every effort to do the work well, we’ll redesign and release something that either people won’t use or will complain about. If that happened, our users would go with a competitor because their product may work better. Spending more time in the beginning to do research saves time in the long run. How did YUJ Designs perform from a project management standpoint? I thought the project management went very well. I didn’t want to have to keep track of the team or micromanage them. They set up all the meetings and hit their deadlines. If they had any trouble, they reached out to me. They did what they said they were going to do. I was pleased with their results, and I didn’t have to worry about constantly reaching out to them. What did you find most impressive about YUJ Designs? They have an extraordinary ability to do research. They don’t just design in a vacuum; they truly solve user needs. A lot of places claim to have that skill but don’t do it well or rely on a single technique. They leveraged a lot of different research techniques and reacted in the moment as the project progressed. After observing our challenges, they recommended better strategies. That kind of adaptability and expertise is exactly what we wanted. Are there any areas YUJ Designs could improve? Nothing really sticks out. The lead on our project was excellent. I think they’re really good at what they do.  --- #### User Research Projects for SaaS Platform **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Jan. 2016 - Ongoing **Project Summary**: YUJ Designs conducts extensive research across multiple countries to deliver visual data, including wireframes and videos, for a user research based SaaS platform. **Review Rating**: 4.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, UserZoom - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 19, 2017 **Feedback Summary**: Being a hybrid design and research company, YUJ Designs consistently delivers on time thanks to excellent project management. Even working remotely, they are able to please the customer base and never take shortcuts in communication. "“What I love about them is that they do not overpromise and underdeliver.”" **BACKGROUND** Introduce your business and what you do there. UserZoom is headquartered in San Jose, California. We have offices across the globe with employees in both the UK and Spain. The company started in Spain and is now incorporated in the US. We provide designers, product managers, marketing leaders, and user experience researchers with a SaaS platform. This is software that people with these positions use to conduct all sorts of research including agile, quick feedback, benchmarking, and user experience research activities. The primary focus of users is on enterprise organizations, and we are catering primarily to the Fortune 500 and Fortune 1000 companies. I am VP of research consulting, and I also head up our participant sourcing. Customers that buy our annual subscription and software need help throughout the year to conduct research. Every user experience research study needs participants to run the study, and if you are getting feedback on your website, you will need someone to go to your website and give you that feedback. We have tools that help you do that, or you can come to us and we can source them for you. We have our own panel and are integrated with third-party providers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? This wasn’t the first time I worked with them. I was in research and design at my previous position at PayPal, so my relationship with the founder of YUJ goes back to my Master’s program. My professional relationship with him started in 2006. At PayPal, I needed design boards for research and design. At UserZoom, I’m more focused on global research. Our need last year was that we had a customer who wanted to run research in the education field in five countries. They wanted us to provide them feedback from university students and professors on their education software. The countries they were targeting were the US, UK, Spain, Singapore, and India. UserZoom has a presence in US, Spain, and London, so we’re coordinating those three countries. For Singapore and India, I needed a partner. The engagement with YUJ Designs started last year on the research side. Since then, they have done two or three engagements. Right now, we’re working with them on research in China and India. I used them for design when I was at PayPal, and with UserZoom, I’ve primarily used them for research. **SOLUTION** What was the scope of their involvement? They do the work and come back with a report, or we work collaboratively for the presentation. We use them as a full-service agency, or, one of my research leads will work with a YUJ team member who is running the research and integrate those findings. The output from YUJ can be video highlights, a full report with four-point deck, or a bunch of written notes with one deck. I have done four projects with them so far, including the one that’s going on right now. They were all separate engagements except for the current project. How many resources were assigned to your project? There are three resources right now, and my point of contact is Prasadd. The people that we are exposed to are two other individuals who are hybrid designers and researchers. I don’t know if there are others working in the background. At PayPal, I worked with designers, not researchers. How did you come to work with YUJ Designs? I had used them before and was happy with their work. They were the first people I went to for this project. I knew what they would charge because we had done this several times. I tried other design firms who claimed they could do research, but YUJ was my first choice. For design work, it depends. There is lots of competition from multiple design organizations in the US and India. At PayPal, we were doing a lot of comparative evaluation, but YUJ had this niche, and I knew some of the designers. There was also a cost and benefit analysis. I’ve tried some of the vendors in Asia, but they overpromise and underdeliver, while YUJ has never done that. How much have you invested with YUJ Designs? We have spent between $4,000 and $15,000 per project, or around $50,000 total. We are trying to convince our US based customers who want to do research globally, but haven’t gotten to that level. I expect the partnership to grow more. What is the status of this engagement? We started working with them in January 2016, and the relationship is ongoing. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? We look good in front of our customers, which has made an impact. Even though they’re just doing the research work in the background, we are consolidating that global feedback and taking it to our customers. If it weren’t for YUJ, I wouldn’t have known how to get it done. The value was delivering this massive, global user experience through research, insights, findings, and recommendations. The other advantage I get working with a design and research hybrid agency is that their research can be displayed in a visual format. The recommendations I get from most other research vendors are bullet list and four-point. The recommendations that I get from YUJ are bullet list and four-point, followed by some wireframes and design ideas, which I know our customers love. I’m chasing my professional services business, so that is a financial impact. The education based company that we did work for has spent a lot more dollars with us based on their earlier experience with us. The 2017 contract with them has dramatically grown. Because we sell SaaS in an annual contract, our values tend to be in the $150,000-$200,000 range. Our incentive is to increase the annual contract value in at least two of the four. Our next year subscriptions have dramatically grown with these customers. I don’t attribute all of that to YUJ because we did the work, but they definitely helped. How did YUJ Designs perform from a project management standpoint? My personal experience has been great. I used to have a design team while I was at PayPal in Chennai as a data consultancy in seven countries. It’s a nightmare to coordinate across geographies unless you have experience and a buttoned-up communication plan. We realized with this current project that things moved so fast that we needed 10-minute daily standups. One of my research leads in San Jose has an early morning 10-minute standup with them. The time difference over time has become a challenge because running design and research projects with geographically distributed teams is just hard. If everything else were equal and the same cost, and someone locally could deliver the same thing, that would be my preference. I would like to have them closer to me because project management would be tighter. For remote engagements, it’s true that a tight project management plan is needed, and I’ve always been clear with YUJ about my expectations. What I love about them is that they do not overpromise and underdeliver. That just kills the relationship, because we are committing to our customers based on them. We need lots of email communication, phone calls, and the 10-minute standups. That’s not taxing for either side. Our projects are not that huge, so it’s been good so far. What did you find most impressive about YUJ Designs? I love that they’re both design and research, so the recommendations come in a visual format. They created a video last week that wasn’t part of the contract and wasn’t expected, and they went above and beyond in project management. I am happy because we haven’t had many issues. I haven’t always had this much luck with a lot of agencies. Are there any areas YUJ Designs could improve? If their business can grow more in hybrid design and research with leads in the US, that would be better. That was the model we had at PayPal, but the projects were larger. I assume they can’t afford that in the smaller projects. Another thing would be the time difference, but there’s nothing anyone can do about that. --- #### WordPress Website for English Language Training Platform **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: Feb. - Nov. 2016 **Project Summary**: YUJ Designs provided web design and e-commerce development for a rebranded language application, transforming the static website with 3 resources. They’ll return to assist with maintenance and updates.  **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 4.0 **The Reviewer** Project Manager, ELS Educational Services Inc. - Industry: Education - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 14, 2017 **Feedback Summary**: Through YUJ Designs’ involvement, the responsive platform anticipates a successful upcoming launch due to its professional UX/UI and multi-device compatibility. Their consistent updates, competitive price point, and flexibility amidst scope changes contributed to a rewarding engagement.  ""I appreciated their consultative approach."" **BACKGROUND** Introduce your business and what you do there. ‎ELS Educational Services Inc. is an India-based educational company. The organization has around 50 people and is headquartered in Phoenix, Arizona.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with YUJ Designs? We wanted to launch a new business initiative in India with Berlitz, and we needed to find a partner to help us. The product had existed on the market, but it was owned by another organization. When we took over the company, we wanted to relaunch the application, take it from a static website, and introduce e-commerce features. We reached out to companies with experience in the creative space. From the options we explored, YUJ Designs really fit the bill.  **SOLUTION** What was the scope of their involvement? YUJ Designs helped with the creative designs and enabled e-commerce functions on the website. The project was restarted from scratch, and the development was solely handled by their team using the WordPress CMS. The platform was offering English language training for students, young professionals, homemakers, and others. An algorithm allows students to choose the right program. The platform is scalable in accommodating additional Berlitz products in the future. We worked with around 3 people from YUJ Designs at the peak of the project, including a creative developer, an e-commerce developer, and a business developer. How did you come to work with YUJ Designs? We explored a lot of creative agencies and cross-verified some of their existing work. We started with 7–8 options and shortlisted 2–3 that met our needs. Once we started the engagement, YUJ Designs had the best response compared to other vendors. We were able to negotiate a price that worked for both of us. How much have you invested with YUJ Designs? The cost of their work was between $15,000 and $20,000. We also added another phase to the project. What is the status of this engagement? We started working with YUJ Designs around February 2016. The project was completed in October to December of that year. We’re working through some legal aspects, so the site hasn’t been launched. We will engage with YUJ Designs for updates and maintenance.  **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement? We haven’t launched the site, so I have no data yet. The design was the result of a lot of internal brainstorming within our organization and stakeholders, not a direct result of YUJ Designs’ involvement. We are happy with the outcome in terms of the platform’s general look and feel and responsiveness. It works on most portable devices, and the e-commerce component was implemented well. We have no major complaints. How did YUJ Designs perform from a project management standpoint? I would rate them an 8/10 in this respect. The team was able to anticipate scope changes, assess risks, and keep us posted with updates. What did you find most impressive about YUJ Designs? They’re knowledgeable in their area and acted like a true partner, rather than as a vendor. YUJ Designs understood our domain and came up with ideas for influencing prospective customers and impacting our business. I appreciated their consultative approach. Are there any areas YUJ Designs could improve? I can’t point to anything.   --- #### UX/UI Design for Motorcycle & Scooter Manufacturer **The Project** - Services: UX/UI Design - Project size: Confidential - Project length: July 2022 - Ongoing **Project Summary**: yuj has helped a motorcycle and scooter manufacturer create and revamp the UX/UI design for the customer journey in their apps. The team has delivered wireframes, prototypes, and final designs. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Product Manager, Hero MotoCorp - Industry: Automotive - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 2, 2026 **Feedback Summary**: Thanks to yuj's work, the client has seen a 25% overall improvement in their conversion rates, ratings, and NPS. The team delivers on time, and the client is impressed by their regular check-ins. The partners communicate via in-person and virtual meetings, email, and messaging apps. ""I'm impressed by yuj's regular check-ins."" **BACKGROUND** Introduce your business and what you do there.I’m a product manager at Hero MotoCorp, an Indian multinational company that manufactures motorcycles and scooters. We’re the world’s largest two-wheeler producer with a major market share in India. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with yuj?We needed help creating a simple UI/UX design to understand and increase our conversion rates by 15% and ratings. **SOLUTION** What was the scope of their involvement?yuj has helped us create and revamp the UI/UX design for the customer journey in the Hero and H-D Connect apps. The team has delivered wireframes, prototypes, and final designs, along with secondary research at times.What is the team composition?We’ve worked with 2–5 teammates from yuj.How did you come to work with yuj?I found yuj through a referral. We chose them because their pricing fit our budget, and they offered good value for the cost.What is the status of this engagement?We started working with yuj in July 2022, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We’ve seen a 25% overall improvement in our conversion rates, ratings, and NPS.How did yuj perform from a project management standpoint?yuj delivers 95% on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.What did you find most impressive about them?I’m impressed by yuj’s regular check-ins.Are there any areas they could improve?They could have more check-ins and focus. --- #### UX/UI Design for Connected App Platform **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Mar. 2019 - Apr. 2020 **Project Summary**: A leading global automobile manufacturing company hired YUJ Designs to provide UI/UX design, app development, and user research. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Sr. GM & Head of Customer, Tata Motors - Industry: Automotive - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Oct 8, 2020 **Feedback Summary**: The project was launched eight months after the partnership began. The company appreciated how the team was very good at running cadence and stakeholder expectation management. The company now has multiple projects in development that are supported by the team. ""The leadership engagement of YUJ was impressive and always willing to help with your products and services.” " **BACKGROUND** Please describe your company and your position there. Tata Motors Group (Tata Motors) is a $35 billion organisation. It is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. Tata Motors is one of India's largest OEMs offering an extensive range of integrated, smart and e-mobility solutions. I'm head of Digital and Connected **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? UI/UX Design App/Portal Development Design and User Research What were your goals for this project? to build world class user experience in connected mobility **SOLUTION** How did you select YUJ Designs? based on research and vendor evaluation Describe the project in detail. the challenge was to build world class user experience via connected customer app. What was the team composition? 4 designers, 6 developers and 3 backend teams **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? the product was pilot launched within 8 months of overall connected development. The interface was very well received by the pilot users. we are in production and multiple enhancements and versions are supported by YUJ team. How effective was the workflow between your team and theirs? we worked in remote Agile mode and YUJ team leader was very good at running cadence and stakeholder expectation management. What did you find most impressive about this company? The leadership engagement of YUJ was impressive and always willing to help with your products and services. Are there any areas for improvement? Automation of test cases --- #### UX Design for Personal Loans Company **The Project** - Services: UX/UI Design - Project size: Less than $10,000 - Project length: Jan. 2019 - June 2020 **Project Summary**: YUJ Designs provided UI and UX design for a financial services company. The team focused on creating good and minimalist digital assets for the client. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 3.5 - Willing to Refer: 4.5 **The Reviewer** SVP, Fullerton India - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Sep 23, 2020 **Feedback Summary**: YUJ Designs managed to deliver the outputs, perfectly in line with the on-ground team's requirements. The team used the Agile method. They provided effective communication throughout the project. ""We were impressed with how the team handled the collaboration." " **BACKGROUND** Please describe your company and your position there. I'm the SVO at Fullerton India. A NBFC and cater to both urban and rural sections in India. Fullerton India offers Personal Loans, Two Wheeler Loans and multiple other products **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? There was a focus on building digital assets for Fullerton. We decided to engage with YujDesigns to make sure that we get UI/UX right from the beginning and not as an after-thought... What were your goals for this project? Fullerton India wants to have all their digital assets with the good UX design with minimal TAT **SOLUTION** How did you select YUJ Designs? Through prior experience of our CTO Describe the project in detail. There was a focus on building digital assets for Fullerton. We decided to engage with YujDesigns to make sure that we get UI/UX right from the beginning and not as an after-thought... What was the team composition? All our teams are Agile teams, it comprises of Scrum master, Product Owner, developers and testers **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The outcome has been designs are inline with the on-ground teams requirements How effective was the workflow between your team and theirs? Definitely effective, it is all part of one team with requirements flowing with UX teams involvement What did you find most impressive about this company? We were impressed with how the team handled the collaboration. Are there any areas for improvement? None so far --- #### UI/UX Design for Financial Services Provider **The Project** - Services: UX/UI Design - Project size: Less than $10,000 - Project length: Apr. - Mar. 2019 **Project Summary**: YUJ Designs provided UI/UX support for a financial services company, helping them mto transition their print services to a digital format. **Review Rating**: 4.0 - Quality: 3.5 - Schedule: 4.0 - Cost: 3.5 - Willing to Refer: 4.0 **The Reviewer** IT Applications head, Fullerton India Credit company - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 9, 2019 **Feedback Summary**: The designs delivered by YUJ Designs have satisfied all project stakeholder expectations, allowing them to modernize their platform and provide more services to their clients. The design team was responsive and effective throughout the engagement ""They have a great working spirit." " **BACKGROUND** Please describe your company and your position there. IT Applications head Fullerton India NBFC **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? All digitisation and customer facing projects What were your goals for this project? Ease of customer journey **SOLUTION** How did you select this vendor? Through an acquantaince Describe the project in detail. Digitisation of all apps What was the team composition? 1 Lead + 1 design + 2 UI person **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? 2 of 5 are already completed How effective was the workflow between your team and theirs? 4/5 What did you find most impressive about this company? They have a great working spirit. Are there any areas for improvement? Regular updates --- #### Portal Development for Security Technology Firm **The Project** - Services: IT Staff Augmentation - Project size: $10,000 to $49,999 - Project length: June - Oct. 2019 **Project Summary**: YUJ Designs developed a partner portal for a security solutions technology company from the ground up. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** UX Head, Security Technology Company - Industry: Information technology - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Oct 22, 2019 **Feedback Summary**: The work performed bu YUJ designs satisfied all project requirements and was completed on time.  ""They have extremely talented employees." " **BACKGROUND** Please describe your company and your position there. We are a Security Solution company which provides B2B and B2C security solutions. I manage end to end UX delivery for all security products. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire YUJ Designs? UX/UI What were your goals for this project? Timely and quality delivery for the scope of work **SOLUTION** How did you select this vendor? By interview process Describe the project in detail. Partner portal for retail and enterprise partners of Quick Heal. What was the team composition? 2 UX Designers **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Scope of work was delivered on time and as per expected quality. How effective was the workflow between your team and theirs? It was good. What did you find most impressive about this company? They have extremely talented employees. --- ## Portfolio & Awards ### Tailored solution for holistic well-being In todays world, neglecting mental and behavioral health creates friction in relationships due to a lack of understanding of individual preferences. vāsanā aims to bridge these gaps. yuj played a crucial role in developing this innovative well-being platform. Serving as design partners, our goal was to enhance interpersonal connections and mental health through personalized communication. With a focus on scalability and holistic experiences, our design provides post-assessment roadmaps and real-time feedback for continuous improvement. Hence, reshaping the mental and behavioral well-being of people. ### Revolutionizing farming, empowering tractor owners yuj teamed up with a major automotive player to create a groundbreaking connected app for tractors. This platform links tractor owners with advanced tech, focusing on user-friendliness, productivity, industry leadership, and inclusivity. Key features like Geofencing, Usage History, locate my tractor and Alerts and notifications are crafted for top performance, security, and impact on farming communities. ### Mobile App Dev & UX Design for Connected platform-Automotive Company YUJ Designs partnered with Tata Motors to envision a new generation connected vehicle solution platform for the Indian markets. Z-Connect is an app that adopts the first-of-its-kind experience for electric vehicles catered to individual car owners and fleet owners. As their design partners, we delivered a ubiquitous and seamless, physical and digital connected experience. The experience we delivered hit all the right notes and generated high impact with modern and futuristic design. ### Redesign of Firewall Management System Redesign of a firewall management system led to a 20% increase in enterprise user adoption   The firewall management platform offers a holistic approach to govern the network security environment. YUJ Designs redesigned the experience of the platform that lacked in delivering relevant experiences to the SMBs and enterprise customers. The insight-driven designs resulted in efficient policy management, and users being able to onboard 100s and 1000s of firewalls remotely. The designs delivered synchronized security governance with consistent, and co-related operative workflows. The redesign not only increased 30% in productivity for security admins but also, increased 10% in market share against the client’s competition. ### Seamless experience design for the convenience of the elderly users Registering for events or reserving a place in a club usually becomes a tedious and frustrating process. To offer a seamless user experience to the senior members and admin of our client - Boca West Club, we redesigned a website, member portal, web app, native app and an admin app. The primary goal was to provide a better engagement service, easy and quick access to information as well as convenience in using technology for users. The redesigned experience resulted in increased customer retention, reduced administration cost and improved cross-marketing. ### Connected App for a Smart Space YUJ Designs delivered a world-class experience for Eureka Forbes, that generated monthly AMC revenue of Rs.1 Cr+. Eureka Forbes (EFL) is a major provider of health and safety products for homes and offices. A brand synonymous to high-quality water purifiers in India, is focused on offering an enhanced IoT-enabled experience for its customers. YUJ Designs partnered with EFL to deliver a digitally connected experience that helps the customers use the products remotely, stay informed about the products they are using and its benefits to their health. ### User Experience enables effortless banking A flagship product of a renowned banking company, A new flawless and intuitive experience. The concept was backed up by a strong visual design strategy that became the foundation to standardise components, page types, guidelines for elements within a page and overall white-label-ing of the product. The end result was a visually appealing and delightful experience for the end users.The redesign initiative was efficient and successful in bringing down the number of clicks and time spent by users to complete their work by upto 20%. ### Help businesses mitigate their operational risks Our expertise was required in building an experience - a unique solution that would relieve the burden on supply chain management. We helped offer a unique solution, bridging the gap between buyers and sellers and delivered consistent user interfaces across all channels starting with defining a Design Language System (DLS) for the client. ### Investment Experience An investment experience that exudes trust and enables investors to make informed decisions. A design quest that revamped the website of Dhirendra Kumar, a leading financial advisor for investors of different levels. Undirected and unilateral grouping of information, crowded webpages and the lack of visibility of important features hampered the usefulness of the website, which was a challenge for our design team. User Research, UX Strategy, Interaction Design and Visual Design were the core values provided.   ### Improving Loan Application Experience through UX Design This is a white-label application that enables bank sales executives to visit customer locations and assist in creating digital requests for bank products. The designs proposed by us, saved time helping banking professionals create loan applications in few minutes and obtain real-time data on it, which led to an increase in customer adoption thereby boosting their business. ### Holistic Service Design We redesigned the digital UX for one of our clients by providing them practical ideas across processes, people, and communication problems. The main objective of redesigning the application was to plug the leaks in revenue collection. The redesigned application had a direct impact on revenue recovery and invoice generation. ### Facilitating Business Growth for Retailers through UX The app is an android based ‘point of sale’ device that is designed for small and medium retail stores. Handling different hardwares, multiple payment modes and frequent power cuts were among some of the challenges users faced. We designed a custom POS solution, focused on facilitating quick billing from a versatile product list with ready access to multiple features. ### Machine learning assisted anti-money laundering application The application uses machine learning in regulatory compliance for the financial services sector. Our expertise was required in designing an app-based solution that helps to sort, scan and investigate suspicious activities in no time. The solution enabled analysts to isolate and detect desired information by quickly analyzing huge data. Helped them to obtain information easily by improving scanning ability of signal from the noise, and facilitates quick decisions and actions. And offered ease of communication during investigation. ### Project with Stubhub ### Project with McGraw Hill ### Project with Comcast ### Project with Paypal ### Project with Intel ### Project with Cisco ### Help businesses mitigate their operational risks Procurant is a cloud-based software platform for retail procurement and order management in fresh foods. A product that provides a platform to buyers and sellers to connect, communicate and expand business growth through a single platform. An idea bridging the gap between a buyer and a seller, enabling them to overcome business challenges with ease. We helped Procurant work towards building an experience - a unique solution that would relieve the burden on supply chain management. ### Empowering Kirana Stores to Maximize Profits   Taikee, a mobile app, offers the convenience of bulk buying, in-store inventory management, and customer relationship management. The previous design of the application failed to meet users’ expectations evident from very few app downloads, which were far below the client’s expectations. YUJ redesigned the order management and inventory management experiences for the Kirana store users that yielded user and business benefits. Within 3 months since the launch, the app downloads increased from 1000 to 10,000+ transforming the way Kirana stores do business. ### Industry Recognitions - DNA Paris Design Award 2025 - SME Inspire Awards - Growth Leadership - Red Dot Awards 2020 - Brand & Communication Design - DNA Paris Design Award 2024 - Good Design Chicago - IDA Design Awards 2022 - Good Design Awards Australia 2021 - Digital Design - UXDA 2021 - India SME Excellence Awards - SME of the year 2022 - Smart Tech Innovation Award 2021 by Emobility+ ## Key Clients - Tata Motors ## Packages ## Locations (3) ### Pune, India (Headquarters) - 3rd Floor, Anusagar, DP Rd, Maurya Vihar, Kothrud - Pune 411058 - India - 201 - 250 employees - Phone: +91 7722074848 ### Bengaluru, India - Level 8, Tower 1 ,Umiya Business Bay, Cessna Business Park, Kadubeesanahalli, Marathahalli-Sarjapur Outer Ring Road - Bengaluru 560103 - India - 10 - 15 employees - Phone: 7722074848 ### Sunnyvale, CA - 1159 Sonora Ct, Suite 400 - Sunnyvale, CA 94086 - United States - 10 - 15 employees - Phone: (669) 289-9735 ## Connections - Anoop Kumar Yadav (IIM Ahmedabad) ## Contact yuj [Send a message](https://clutch.co/profile/yuj) ### Connect on Social - [LinkedIn](https://in.linkedin.com/company/yuj-designs) - [Facebook](https://www.facebook.com/YUJDesigns/) - [X](https://twitter.com/yujdesigns)