Yellowchalk Design

BACKGROUND

Please describe your company and position.

I am the CPO of Payfederate.

Describe what your company does in a single sentence.

Ai-based compensation management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellowchalk Design to accomplish?

• UX
• UI

SOLUTION

How did you find Yellowchalk Design?

Referral
Why did you select Yellowchalk Design over others?

• Good value for cost
• Referred to me

How many teammates from Yellowchalk Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached Yellowchalk Design UI/UX Studio with the challenge of building our compensation management tool's interface from scratch. We needed to create a robust, intuitive, and user-friendly interface to enhance the overall usability of our end users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Yellowchalk's engagement has been significant. We have been taking feedback from industry experts as well as the product team, and they love it. With the new process of UI/UX, the complex industry processes like compensation benchmarking, resource planning, offer management, etc have been made simpler vs the traditional ways users used to do it. AI in our product also helps.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team adhered to timelines, communicated effectively, and kept us informed at every stage of the project. There were weekly sprint calls for feedback and approvals.

What was your primary form of communication with Yellowchalk Design?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The designers showcased remarkable expertise in their respective domains, resulting in a well-rounded, user-centric design approach that led to an intuitive and visually appealing user interface. The combined dedication and commitment of the entire team clearly demonstrated their ability to deliver an exceptional product design. The team was also very responsive to our feedback, open to suggestions, and always willing to go the extra mile to meet our expectations. 

What sets Yellowchalk apart is the active involvement of its founders. Rajiv’s extensive experience of working with products and Pooja’s aesthetic were really effective. The involvement of the founders brought an extra layer of creativity and visual finesse to the project.

Are there any areas for improvement or something Yellowchalk Design could have done differently?

Honestly, no.

BACKGROUND

Please describe your company and your position there.

I am the COO at a fintech startup focused on optimising consumer debt

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yellowchalk UI/UX Design Studio?

We hired YellowChalk to design our minimum viable product and create the UX and UI foundations for our product pipeline. In addition, they also helped us design our website.

What were your goals for this project?

We wanted an easy-to-use, functional and aesthetically well-designed MVP.

SOLUTION

How did you select this vendor?

After much online research, we shortlisted and interviewed 5 vendors. YellowChalk stood out because of their unique and modern take on product design.

Describe the project in detail.

Project scope included understanding our core market, understanding the product's vision and then designing the solution. It was approached in stages - from initial rough, wireframes to the final polished UI.

YellowChalk produced the assets at each stage, while our team was involved in organising user feedback interviews and surveys to assess the design's effectiveness.

What was the team composition?

Team involved 3 people from YellowChalk - the Principal Designer, a UX / UI designer and an illustrator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After several user feedback sessions (interviews and surveys), it's evident that the design and aesthetics of our product continues to standout. This is encouraging as we continue to partner with them in the run up to product launch.

How effective was the workflow between your team and theirs?

We had daily calls to assess progress and resolve any blockers. In addition, collaboration continued throughout the workday using Slack. Overall, I would say communication was very effective. The team was always available to help.

What did you find most impressive about this company?

They were very interested in understanding our market, competition, design aesthetic, and the results we were aiming for. They were confident, flexible, and genuinely excited to do great work.

As a company, they are driven by much more than just the commercial aspects of their business. In contrast, most other vendors were quite focused on selling their own success story as opposed to understanding our unique problem.

Are there any areas for improvement?

They are a hardworking team, but they could improve their services further by creating a more robust time-tracking or effort estimation framework

BACKGROUND

Please describe your company and your position there.

I am the CEO of Freshpep, which offers organic products at 10 to 50% of retail prices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yellowchalk?

We hired them to redesign the website. We had them work on both UI and UX design work.

What were your goals for this project?

We wanted to see our traffic double by the end of the year, and we wanted to ingrate our landing page conversions. We also needed the website to be easy to update on our end, so we were interested in a simple and user-friendly platform.

SOLUTION

How did you select this vendor?

We have researched on LinkedIn and shortlisted candidates based on a custom vetting process.

Describe the project in detail.

We had series of discovery meetings in which we discussed our goals and objectives. Within the first two weeks, we received mockups and 3 initial designs for the main page on the site. After few iterations and discussions with our marketing team, we finalized the design and provided feedback on how we wanted the rest of the site to look.

What was the team composition?

Our team consists of Rajiv [Co-Founder & CEO, Yellowchalk] and Pooja [Co-Founder & Design Strategist, Yellowchalk] who are very talented UI and UX designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved our conversion goals. Our customer research since the re-design has shown us that our website's user experience has tremendously improved.

How effective was the workflow between your team and theirs?

The workflow was very effective.

What did you find most impressive about this company?

I was blown away by their attention to detail; they took ownership of the product and always ensured that their deliveries were on-time.

Are there any areas for improvement?

I'd hate to be too picky.

BACKGROUND

Please describe your company and your position there.

I am a co-founder of Goalwise, India's first online goal-based mutual fund investment platform. We launched our online service in 2016 and now have more than 10,000 users due to our product, UI/UX, and customer support. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yellowchalk?

Yellowchalk designed our Android app and web app.

What were your goals for this project?

We wanted the apps to provide a clean, straightforward, and smooth UI/UX that’s distinct from boring, conventional investment websites and apps. This goal was especially challenging because of KYC [know your customer] requirements and the limited financial awareness about mutual funds in India. 

SOLUTION

How did you select this vendor?

We made a list of reputable UI/UX firms in Bangalore by searching on Google and asking friends for recommendations. We went through each firm’s design portfolio and shortlisted about 10 companies to contact. After the call, we met with the top 5 or 6 firms to discuss our project and to gauge their understanding and experience with related products. Finally, we settled on 2 finalists, Lollypop and Yellowchalk. We gave both companies a small proof-of-concept [POC] task based on a use case. We liked Yellowchalk's POC and hired them, which turned out to be an excellent decision.

Describe the project in detail.

We were building our Android app from scratch. It needed to have everything—onboarding, KYC registration, investments, goal tracking, redemption, and recurring investments. At the same time, we also wanted to re-do our existing website’s UI to highlight new and existing features and simplify the navigation. My internal team mostly handled content and user research, but Yellowchalk had complete responsibility for the design part.

Yellowchalk was tasked with understanding the use cases, making wireframes, and then creating full-fledged designs. During development, they also supported design iterations as needed based on developer feedback. After the app’s release, they implemented changes based on also user feedback.

What was the team composition?

Rajiv [Founder & CEO, Yellowchalk] acted as our primary UX designer as well as the main point of contact. Additionally, we were assigned 1–2 UI resources and an illustrator. Yellowchalk gave us access to resources for every type of work we needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our biggest measures of success are app reviews and user feedback (e.g. NPS [Net Promoter Score] surveys, Facebook reviews). Currently, the Goalwise Android app has a rating of 4.6 and more than 5,000 downloads. Most of our users find the Goalwise website and app easier to use than our competitors’ platforms, which allowed us to achieve sustained organic growth and a strong reputation. Through working with Yellowchalk over the past year, our user base has grown by a factor of 4 without any marketing campaigns on our part.

How effective was the workflow between your team and theirs?

Rajiv was often accessible, and other team members also responded promptly. We had many face-to-face meetings whenever we needed to brainstorm or launch new features.

What did you find most impressive about this company?

They produce excellent designs. The Yellowchalk team is hardworking and, most importantly, will keep improving the design until they are happy with the outcome. On a few occasions, even after we’d approved a design, they still spent time making it better. Whenever needed, they’re also able to deliver on short notice. I felt that they truly cared about our product.

Are there any areas for improvement?

They could expand their services to include user research (although I don't think any design agency in India does user research well, regardless of their claims). Apart from that, I am happy with their work.