Yield to Nothing

At Y Media Labs, our mission is simple: To help our clients see what they cannot see themselves. We work alongside elite brands to uncover what we believe to be simple truths: that all roads lead to mobile. That their limitations are nothing but an illusion. That they should dream bigger. And most importantly, that they’re underestimating how an amazing mobile experience can revolutionize the way they interact with their customers. 

We’ve been shaping the mobile roadmap since the beginning and we have no intention of slowing down. We’re dreamers. We’re builders. We’re artists, engineers and proud card carrying members of the human race. At Y Media Labs, we span the globe in pursuit of authentic, innovative ideas and yield to nothing to bring them to unbelievable new life. 

Our work has been featured by Apple, Business Insider, TechCrunch, Forbes and Mashable among others.

 
$50,000
 
$150 - $199 / hr
 
250 - 999
 Founded
2008
Show all +
Redwood City, CA
headquaters
  • Y Media Labs
    3 Lagoon Drive, Suite 300
    Redwood City, CA 94065
    United States
    415.839.8584
other locations
  • Y Media Labs
    1165 North Clark Street, Suite 700
    Chicago, IL 606010
    United States
    312.546.6708
  • Y Media Labs
    745 5th Avenue, 19th Fl
    New York, NY 10151
    United States
  • Y Media Labs
    626 N Illinois St
    Indianapolis, IN 46204
    United States

Portfolio

Key clients: 

Staples, PayPal, L'Oreal, North Face, Amex, EMC, Montessorium, Stanford University, Credit Karma, Nom Nom Paleo, Bank of America, Lonely Planet. 

Klub - Staples

Klub is online wholesale shopping made easy, with huge deals on new boxed products in categories ranging from home essentials, health and beauty products to office essentials with free two day shipping on most products. 

Staples

The new Staples iOS app makes shopping fast, easy and convenient. Find deals on everything from cleaning and breakroom products to office supplies, technology and more. With new upgrades like buying online and picking up in store, customers can obtain their products on the same day.

Nom Nom Paleo

Working with the Nom Nom team, YML translated the rich content into an immersive experience that transforms each recipe into a retinal-optimized visual feast. The best selling app has been recognized by Saveur Magazine as the Best Special Diets Food Blog of 2012, top 3 finalist for Best Cooking App in the 5th Annual Best App Ever Awards, and winner of the 2014 People’s Choice Webby Award.

EMC - Syncplicity

To streamline the file browsing process, YML introduced a novel 'sheet stack' interface that allows users to quickly drill down to their files without losing the context of their path. Coined “beauty and brains,” Syncplicity has jumped to 4.5 stars on the App Store and has been featured on CNBC in addition to VentureBeat. Launched at EMC World to rave reviews, the release of the iOS app has set the stage for Syncplicty to take the lead in the next evolution of the cloud file sharing industry.

Paypal

YML and Paypal partnered to expand their online services to the physical world, resulting in a seamless payment experience for customers on the go. The #1 app in finance allows users instant access to their money, the ability to order ahead, pay restaurant bills, and take advantage of local offers. The app has been called the “most fully featured payment app to date” and has generated upwards of $20 billion dollars in transactions in 2013.

Intro to Letter - iPhone App Featured in iOS Commercial

★ Intro to Letters featured in the Apple iPad commercial and Apple's Best Apps! ★ Learn to trace, read, write and record letter sounds, names, and phonograms, based on the proven methodology of Montessori. Supports English (US & UK), French, and German languages. ✔ LETTER SOUNDS (Lowercase Letters) Learn the sounds of the letters, in a series of guided, interactive exercises. With an emphasis on phonetics, instead of letter names, your child will trace and select the letters. ✔ PHONOGRAMS Through a number of engaging activities, your child will learn the sounds of the phonograms, and unite these with their symbols. ✔ FLASHCARDS Connect the sounds of the lowercase letters with their uppercase counterparts, in a series of dynamic presentations. ✔ LETTER NAMES (Capital Letters) The objective of this activity is to acquire a knowledge of the names and symbols of the capital letters. ✔ SOUNDCARDS A special recording section to help your child learn sounds, phonograms and...

Alpha Writer - iPhone App

YOUR CHILD WILL LEARN: ✔ Basic foundations of language ✔ To read, write and spell phonetically ✔ Identify consonants and vowels ✔ Phonograms - writing and pronunciation ✔ Letter sounds, pronunciation and composition ✔ How to compose, identify and spell phonetic words ✔ To write, create and read stories ✔ Fine motor skills This is a universal app designed for the iPad, iPhone and iPod Touch. ✔ PRACTICE WRITING AND READING Utilizing fun and unique illustrations by Zeptonn, your child will practice writing and reading, in a series of self-directed and engaging activities. Simply choose an object to write, then select the letters that compose the word. ✔ CREATE YOUR OWN STORY Let loose in this creative writer's sandbox. Learning how to write, create and ultimately read, your child has the opportunity to construct stories, through illustrations, letters and sounds. THE TESTED AND PROVEN PHILOSOPHY BEHIND ALPHA WRITER In Montessori, writing comes before reading. This is because writing...

Wordstr - iPad App

Wordstr is a word search game, in which the hidden word can determined by the process of elimination, using logic and deduction. Sat down and play a round and soon it was 40 minutes later. Great game to pick up and play. Very challenging and made me think. Two modes are nice too. I love word games, but this one just drove me up the wall. It is a little like the game show "Lingo", except that this game will only tell you if you have the correct letters, not if they are in the right place.

Reviews

Sort by

Native App Development for National Bank

"Y Media Labs has been flexible in accommodating our struggles ... "

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
1,000,000 - 9,999,999
Project summary: 

YML delivered an initial version of an iOS/Android app to the client's card members, they're continuing to deliver enhancements. Additionally, YML is now improving UX/UI of their website.

The Reviewer
 
501–1001 Employees
 
Las Vegas, Nevada
SVP Digital Marketing, Financial Services Company
 
Verified
Feedback summary: 

The app by Y Media Labs has now been downloaded about one million times by the client's card members. In the app store, it's been well reviewed, the most recent version has a 4.6 rating.

BACKGROUND

Introduce your business and what you do there.

We are a national bank in the business of issuing credit cards to US consumers.

I am the digital marketing manager of the bank. I focus on acquiring new customers through digital channels and managing their digital experience once they become members. I also manage the frontend development of our app and websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Y Media Labs?

We did not have a mobile app nor the in-house expertise for developing one. We went through a process of finding the right partner for this task and landed on Y Media Labs.

We had heard a lot about soft business goals which a mobile app could solve, and also received a lot of feedback from card members who were requesting one for the convenience of being able to easily manage their accounts and make payments through smart devices. This will ultimately be reflected in general customer satisfaction, which we'll have to monitor over time.

SOLUTION

What was the scope of their involvement?

Y Media Labs solved the problem of delivering an iOS and Android app to our card members. They helped us launch the initial version of the app and have continued to deliver enhancements to it.

Y Media Labs is also delivering an easier-to-use site for people applying to our credit card program on the web.

How did you come to work with Y Media Labs?

We liked the fact that Y Media Labs seemed to be somewhat smaller and more focused on app development than other agencies. They seemed to be hungrier to engage in our business and give us additional attention and had developed mobile apps for a couple of players in the financial services space.

How much have you invested with Y Media Labs?

The cost of Y Media Labs' work has been above $1 million.

What is the status of this engagement?

We started working with Y Media Labs a year-and-a-half ago. We continue to work with them on the development of our apps, as well as other projects.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The main thing Y Media Labs needed to deliver was a mobile app. It has been downloaded about one million times by our card members, and it's been well reviewed in the Apple Store, with the most recent version having a 4.6 rating. That is as good as or better than any other credit card app out there. On Google Play, we have a 4.5 rating, only being surpassed by one or two other credit card companies. We've been pleased with the reception from our members, and with the app's download and usage count.

How did Y Media Labs perform from a project management standpoint?

Overall, Y Media Labs has been flexible in accommodating our struggles to develop APIs and engage with a new type of technology. They coached us in order to build a more onshore component of our team from Y Media Labs. There may be companies with offshore teams which are easier to engage with, but this is one thing that Y Media Labs is working on establishing. There have been some positive results.

What did you find most impressive about Y Media Labs?

Y Media Labs is flexible and customer oriented. They are good at listening and adjusting course based on our direction. They also have strong expertise in their specific space, delivering a simple and easy-to-use app, with some good design principles behind it. These are the key things that made Y Media Labs a successful partner.

Are there any areas Y Media Labs could improve?

There have been times when communication was not perfect. It was difficult to understand the back-and-forth exchange with Y Media Labs' more junior management team, and it was also difficult at times to get in touch with the team as frequently as we'd have wanted to. This was a result of us primarily engaging with Y Media Labs' offshore team, so we're working on putting a bigger onshore component in place. These were either misunderstandings or the result of an inability to engage in communication as frequently as we wanted to.

We struggled with being in a different time zone. The overlap was only a couple of hours per day, which slowed us down at times. Y Media Labs' offshore teams work hard, but they're also conscious of not working over weekends. This is good for the morale of the developers, but we mainly want results most of the time.

4.5
Overall Score Y Media Labs is flexible, engaged, and concerned about us, as a partner. They were enjoyable to work with.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Y Media Labs has worked hard to deliver within our deadlines, and were flexible to work around some of our challenges. Our only challenge has been in engaging with an offshore team within a different timeframe.
  • 5.0 Cost
    Value / within estimates
    Y Media Labs was very good about staying on budget and not nickel and diming us. They were also flexible in managing contracts and invoices.
  • 4.5 Quality
    Service & deliverables
    This is the same rating our card members have given the app. There were times when the turnaround wasn't done as quickly as we wanted it, or when we needed to step in and offer improvement suggestions. In general, Y Media Labs delivered excellent work.
  • 5.0 NPS
    Willing to refer

App Development & Design for First Republic Bank

"Y Media Labs wants to do the right thing, and they're willing to push hard to get the job done ... "

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
1,000,000 - 9,999,999
Project summary: 

Y Media Labs initially helped the bank with visioning and strategy services. Following those services, Y Media Labs built a defined roadmap and helped to execute against it.

The Reviewer
 
1001–5000 Employees
 
San Francisco, California
VP, First Republic Bank
 
Verified
Feedback summary: 

Since the launch of the app that Y Media Labs developed, the client surveyed their user base and 70% of respondents said that it's either better or much better than the previous version.

BACKGROUND

Introduce your business and what you do there.

First Republic Bank is a private organization. I am the VP of mobile. I run mobile banking and payments, including the design, roadmapping, and execution of those projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Y Media Labs?

We were looking for great design and development for our mobile banking apps. We had a solution in place which had been built by another vendor and wanted to migrate away from those apps.

SOLUTION

What was the scope of their involvement?

Y Media Labs initially helped our bank with some visioning and strategy services. Since I came to the position I’m in, we've built a more defined roadmap, and we're executing against it.

Banking apps, particularly for mid-sized organizations like ours, are typically off-the-shelf software. Everyone will get the same white label solution, with not a lot of flexibility. By moving to a custom solution, we took complete control of every single pixel on our app, and have been able to differentiate our services, deliver them faster, and optimize user experience based on our customers' needs.

How did you come to work with Y Media Labs?

The bank made a very unorthodox choice with Y Media Labs. Most companies like ours go with banking vendors, while Y Media Labs works within a number of verticals. That was a novel choice, and it was made specifically because Y Media Labs had worked for some large enterprises like PayPal, Tesla, and Apple. They were confident that Y Media Labs knew how to work with a big company, which can be a painful process compared to working with a small, nimble startup. My group also liked the quality seen on Y Media Labs' side, so they made the choice.

How much have you invested with Y Media Labs?

The cost of Y Media Labs' work has been above $1 million.

What is the status of this engagement?

We started working with Y Media Labs around two years ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Since we've launched the app, of the people we surveyed, 70% said that it's either better or much better than the previous version. We've launched some new innovative features which no bank has ever launched to the market before. We came up with those, but Y Media Labs executed them. This has been well received, and it's an innovation point for a bank which typically doesn't have a lot of information.

How did Y Media Labs perform from a project management standpoint?

I have been working in this space for a while, and many vendors can be challenging to deal with. There are Mickey Mouse contractual and revenue games involved, but Y Media Labs never did this. The collaboration was always straight up and simple. When we have to have a difficult conversation, we do it and move on.

What did you find most impressive about Y Media Labs?

Y Media Labs wants to do the right thing, and they're willing to push hard to get the job done, which is what we look for in a partner.

Are there any areas Y Media Labs could improve?

I've been a vendor working with banks, and know that they're usually the biggest reason for delays and inefficiency, so it would be no small thing to ask Y Media Labs to improve our processes. They could make some of their technical decisions around development more transparent to the client, rather than make them on our behalf.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Timeframes have been great, excepting the Android development. It was not as strong as the iOS side.
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    There are a few things which could have been done better, on both the design and development areas.
  • 5.0 NPS
    Willing to refer

Application Development for Medical Devices Company

"We have a good cultural fit with Y Media Labs' team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
1,000,000 - 9,999,999
Project summary: 

Y Media Labs created and developed a simple, intuitive and effective user experience for the client's iOS products.

The Reviewer
 
10,001+ Employees
 
Bloomington, Indianna
Digital Product Lead, Cook Medical
 
Verified
Feedback summary: 

In relation to the products built by Y Media Labs, the client has doubled the automatization of their field based sales operations.

BACKGROUND

Introduce your business and what you do there.

Our company builds and commercializes medical devices that serve 41 medical specialties. Our manufacturing operations are all over the world and we have a presence in 135 countries.

I am the Global Digital Product Manager responsible for developing enterprise solutions that can support our global sales teams. My work with leadership is to identify business opportunities that will translate into digital services and platforms that will support our global sales and marketing operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Y Media Labs?

We as a company are evolving our internal IT organization, moving from building in-house to partnering with vendors to bring solutions that fit our organization. Y Media brings talent, knowledge, experience and quality of work to our digital solutions.

Our sales representatives are expected to master complex and technical medical data for an extensive product portfolio and present this information in a consistent and impactful way to our customers in a very limited schedule. Digital platforms allow us to deliver the right content at the right time to the right audience.

Our collaboration with Y media has helped us concentrate our efforts in identifying what stories we want to tell, while they take care of the UI/UX [user interface/user experience] as well as the development of the system in a timely manner.

SOLUTION

What was the scope of their involvement?

Y Media Labs helped us create, develop and implement powerful and intuitive user experiences for iOS.

How did you come to work with Y Media Labs?

We needed a partner with experience in mobile solutions and chose Y Media Labs because they had the right talent, people, knowledge, and experience. We were looking for the right cultural fit and needed to find an organization that not only understood what we care about but also was flexible in working within our timelines.

We also wanted to find a company that was able to deliver great results and Y Media Labs' work is innovative and intuitive. We needed an actual partner, not just a vendor. Y Media Labs knows how to build strong partnerships, they are able to translate our needs into clear ideas and concepts since day one.

How much have you invested with Y Media Labs?

The investment in Y Media Labs' work has been in the upper 6 digits

What is the status of this engagement?

We started working with Y Media Labs over a year ago and today it is an ongoing partnership. My expectation is that we will be moving into other services beyond mobile.  Currently, we are aligning our resources to support our critical organizational priorities, and most likely Y Media Labs will be one of the main partners to help us accomplish them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have developed mobile solutions that have helped our sales teams to double their efficiency around product handling operations. We also revamped our internal CRM system, allowing us to increase by 30% the quality of content on the platform.

How did Y Media Labs perform from a project management standpoint?

Y Media Labs allocated the right resources to work with our internal teams, managing effectively our times. They listened to our challenges, proposed ideas, received feedback, and made thought-out plans to move forward.

The project manager that Y Media Labs assigned to our platforms has helped maintain consistency across our operations. They also assigned a product manager who helped me curate the product backlog and roadmap from a strategic perspective. Y Media Labs is flexible about the tools and systems we can use, like Confluence and Basecamp, or even Google Docs at times.

Y Media Labs builds drafts for our UX designs using InVision, which is helpful for presenting enhanced working prototypes. I can present those concepts to upper management and actual users to collect feedback in an agile way.

What did you find most impressive about Y Media Labs?

We have a good cultural fit with Y Media Labs' team. They have experience in their field, but they also come to the table willing to learn from our business.

Are there any areas Y Media Labs could improve?

This is a difficult question since I've been happy working with the Y Media team. Most of the collaboration was with the team in California, and we could have used more face to face time, but they are expanding their operations and they are planning to add more staff to their office in Indianapolis to offer more support to their accounts in the Midwest. That is a good move.

5.0
Overall Score Y Media Labs has felt like an extension of our company. They're a professional team, and always had everything prepared for us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    At the beginning, we had some delays due to our internal processes. We've had to re-align our resources with our priorities, which meant that Y Media Labs had to wait for a couple of days to receive the information they needed.
  • 5.0 Cost
    Value / within estimates
    The estimates have been good, and Y Media Labs adhered to the costs. They are willing to descope a project to accommodate to our budgets and goals.
  • 5.0 Quality
    Service & deliverables
    Y Media Labs always improves their work standard. I could see improvements from our first project to our second project three months later. The quality improved as Y Media Labs gained a better understanding of our culture and organization style.
  • 5.0 NPS
    Willing to refer
    Y media is a great team to collaborate especially around new ideas. I have reached them with designs that were early in the lifecycle process and they helped me to mature those with a couple of white boarding sessions.

Application Development for Educational Application Company

"Y Media Labs has ... a bravado spirit that they can do it better than anybody."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Y Media Labs redesigned the client’s educational apps to create a more engaging and intuitive user experience. This collaborative relationship is ongoing.

The Reviewer
 
1-10 Employees
 
Sioux Falls, South Dakota
CEO, Montessorium
 
Verified
Feedback summary: 

Y Media Labs approached the client while they were still relying on another vendor for mobile services, offering an improved user experience and higher functionality. The app boasts a five-minute average user engagement and 1 million downloads to date.

BACKGROUND

Please describe your organization. What is your role and responsibilities?

I'm the CEO of Montessorium. We're taking a 100-year-old way of learning and applying it to a new generation of learners on iPhones and iPads.

OPPORTUNITY / CHALLENGE

What was your goal for working with Y Media Labs?

We were dinosaurs in the industry. We've been doing this for a long time – five years now. When we first got started, everything was brand new and fresh. Y Media is so intuitive in how they help us. We knew the design and concept that we wanted. We were looking for a development partner that could realize our ideas. 

SOLUTION

What was your process for selecting Y Media Labs?

The CEO of Y Media Labs [Ashish Toshniwal] reached out to us, we were previously working with another app company. He said he loved our apps, but he could make them way better. We took him at his word, and we strongly believe that he's delivered on that statement.

Can you give a sense of the size of the initiative?

Our partnership has run $200,000-plus.

RESULTS & FEEDBACK

Do you have any statistics or metrics on the project?

We have high user engagement. We're about five minutes per user session, which is high in the field of education. We're about to cross 1 million downloads.

What differentiates Y Media Labs from other partners?

Y Media Labs has an intuitive sense about things and a bravado spirit that they can do it better than anybody. They consistently prove it.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

No. Y Media Labs continues to iterate and grow. When new things pop up, they're always looking for new ways to improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We just got a new deliverable today. Our new app was set for a July 4, 2015, launch and Y Media Labs delivered it just in the nick of time.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They're awesome.

App Development for Story-sharing Application

"[Y Media Labs] make you feel like an important client of theirs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Y Media Labs developed a story sharing app for the iOS platform. They continue to work with the client to improve and update the app.

The Reviewer
 
1-10 Employees
 
Chicago Metro Area
Co-founder, VigorWay
 
Verified
Feedback summary: 

Y Media Labs stayed on budget, and their CEO and CTO both kept in regular contact with the client to make sure the project was running smoothly. Initial feedback on the app has been positive.

BACKGROUND

Please describe your organization.

I'm the co-founder of a story sharing utility mobile app. We allow users to narrate an experience a better than a single picture. Users can compile a bunch of pictures and videos into a single post. When someone clicks on the post it will auto play through the day. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Y Media Labs?

I went to school as a business major. I had no technology background. I created the concept VigorWay. I put together the whole idea and knew if I wanted to deliver a product I needed the proper partner to develop it. 

SOLUTION

What was your process for selecting Y Media Labs?

I interviewed with a lot of companies and Y Media Labs stood out from everyone. They handle everything from organizing the app into design and actually implementing it into an iOS product. I looked at a handful of companies. You can get lost in this process. We wanted someone who was backed up with previous work so we could trust them. They stood out because of their previous design work. It really stands out to other products. After comparing Y Media Labs with other companies, it was a perfect fit.

Can you give a sense of the size of the initiative?

Our partnership falls in the bucket $100,000 to $200,000. Y Media Labs stayed on budget.

When was the work completed?

We've been working with Y Media Labs for two years. We began with an app with a few functionalities, and we released a couple rough products and got market feedback. We are working on polishing it up now. 

RESULTS & FEEDBACK

Do you have any statistics or metrics on the project?

We have gotten some good feedback on the app so far.

What differentiates Y Media Labs from other partners?

I've only worked with Y Media Labs as a development partner but, at least every other week, I connect with the CEO [Ashish Toshniwal] and CTO [Sumit Mehra] of the company. They check to see how our progress is going and how working with their team is going. They make you feel like an important client of theirs.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

There were little things on our end where we had some design changes. Y Media Labs made the process easy and made sure that things were being handled properly.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If you stick with what you had planned for them functionality wise, they hit their deadlines. But, obviously, there's changes made here and there that you implement yourself, and it lengthens that timeline a little bit.
  • 5.0 Cost
    Value / within estimates
    They stayed within budget. They worked with us in the sense that if there were minor changes or visual changes, they've always helped take care of it.
  • 5.0 Quality
    Service & deliverables
    They don't stop until it's what you expected.
  • 5.0 NPS
    Willing to refer
    I've had nothing but a great experience.

iOS Development for Online Payment Provider

"Y Media Labs has a reputation of having really skilled engineers to help build a great product in a short period of time."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
Project summary: 

Y Media Labs collaborated with the client’s internal design resources to developed a personal finance management app for the iOS platform.

The Reviewer
 
10,001+ employees
 
San Francisco Bay Area
Former Product Manager, Online Payment Provider
 
Verified
Feedback summary: 

Y Media Labs' skilled engineers built an attractive front-end user experience without sacrificing a robust back end. The app has been well received in internal employee testing, as well as with the client’s executive team.

BACKGROUND

Could you provide a brief description of your company?

We’re one of the largest payment providers in the United States. We do online as well as offline payments. I work in product management. We test new ideas, especially in the field of mobile.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were trying to address when you approached Y Media Labs?

We were trying to build a personal financial management mobile app to test with our own employees. We wanted the app to not only have a very delightful front-end user experience, but also have a robust backend piped to the respective APIs [application programming interfaces].

SOLUTION

Could you describe the scope of their work?

They completed the entire development in iOS, but not the design. We had our own internal design resources.

How long did this project take?

The development of it took approximately eight weeks. That was Y Media Labs’ involvement primarily.

When did the project take place?

We did the beta toward the end of April [of 2014]. Fairly recent.

Why did you select them to work with?

They were close to the contractor that we had a relationship with. Y Media Labs has a reputation of having really skilled engineers to help build a great product in a short period of time. Lastly, a lot of their engineers have very strong mobile skills.

Could you provide a sense of the size of this initiative in monetary terms or a work-hour figure?

Less than five contractors from Y Media worked on the project.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

The app was very well-received internally, both by employees and the execs. It’s a very delightful app. It terms of actually tracking if the consumers are delighted by it, it’s too soon. We’re waiting and we’re tracking the results.

How would you describe their performance?

Exceptionally good.

When working with them, is there anything you’d consider unique or special about them that distinguishes them from other vendors you’ve used?

Very skilled talent, meaning they are very skilled in the iOS platform that I worked on. The second piece is very innovative, so when we had a constraint, which a lot of large corporations and initiatives do, the engineering talent from Y Media helps brainstorm along with you to come up with options or alternatives, instead of stopping work.

Is there any area that they could improve on or that you would do differently?

No, I don’t think so.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

iOS development for Restaurant Software Company

"[Y Media Labs] were great. They were always on time. The product code worked really well .... It was a great experience."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
 
2012 - 2013
Project summary: 

Y Media Labs built and app for the iOS platform and a subsequent version for Android. They have a continuing relationship with the client as their mobile parter.

The Reviewer
 
51-200 employees
 
New York, NY
Former UI/UX Lead & Project Manager, Avero
 
Verified
Feedback summary: 

Y Media Labs provided timely and professional work. The client felt that Y Media Labs were highly skilled in their industry, expertly converting complex graphing tools into a format that was more viable for mobile.

BACKGROUND

Could you provide a brief description of your company?

I’m not working for them anymore, I’m just consulting for them, but the purpose of Avero is to create a piece of software that helps the restaurant industry to make intelligent decisions on their finances, service teams, and so on.

What was your former role at the company?

I was the UI/UX [user interface/user experience] lead and the project management for the product.

OPPORTUNITY / CHALLENGE

What was the business challenge you were trying to address when you approached Y Media Labs?

We’ve had browser-based tools since the early 2000s. We were trying get into the mobile industry and we needed to find the right partner to do it for us.

SOLUTION

Could you describe the scope of their work?

I was the one who leading the project. I’m the one who provided the entire spec for the UI/UX. Their job was to implement my designs and my product spec in doing that. They took care of creating the APIs [application programming interfaces], the backend and converting my UI/UX, all of that.

How long did the project take?

[The initial project] took us between six to eight months. This was between 2012 and 2013.

Y Media Labs is still their partner, and now, they’re doing the Android version of the app. They are the partner that’s been doing mobile for Avero and we’ve been working with them for about two years now.

The initial app was in iOS, then we did an update for iOS 7, and now, we’re doing Android. We keep adding new features.

How did you select Y Media Labs as your solution partner?

They had excellent references. They had a good portfolio. I actually like the CEO a lot, so this was also sort of a personal preference.

Could you provide a sense of the size of this initiative in monetary terms or a work-hour figure?

Personnel work hours would be about 3,000 to 4,000 hours.

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?

They were great. They were always on time. The product code worked really well. Their iOS architect was very professional. It was a great experience.

When working with Y Media Labs, is there anything you’d consider unique or special about them that distinguishes them from other vendors you’ve used?

Their specialty is they really understand how to convert complex graphing tools into something a lot more viable for mobile. That’s an extremely tricky thing to do.

Is there any area that they could improve on or that you would do differently?

I think they could a better job at project management. They have to make sure that their developers are on task and they’re communicating well.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

iPad Application for Cooking Blog

"We went [Y Media Labs] because we could see the same drive in them that we have."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Y Media Labs built a cooking app, which included all of the design elements and features of the client’s original vision. They continue to work with the client on updates and maintenance. 

The Reviewer
 
1-10 employees
 
San Francisco Bay Area
Co-founder, Nom Nom Paleo
 
Verified
Feedback summary: 

Y Media Labs went above and beyond what their competitors were willing to offer the client, and the app has maintained an average rating of five stars in the App Store since its launch.

BACKGROUND

A good way to start is if you could give a little bit of background information on your company and your role there.

We run what started off as a food blog. It’s a website called Nom Nom Paleo. We’ve run it since 2010. It focuses on the Paleo lifestyle and recipes. Through the years, it’s branched out to include the cookbook and the iPad app that we hired Y Media Labs to help us create. We’ve been pretty fortunate to see a lot of success through the app, which recently won a Webby Award, and then the cookbook, which became a New York Times Bestseller.

OPPORTUNITY / CHALLENGE

What was the business challenge you were trying to address when you hired Y Media Labs?

We didn’t have the technical chops to put the app together. We did work very closely with the design team there to create the UI/UX [user interface/user experience]. Even though we didn’t have the coding chops, that’s really what we were looking for Y Media to provide, given our passion for and real interest in design and layout. That was our piece to it. Obviously, the app was a combination of their technical abilities, which we certainly could not have done ourselves, and our recipes, photographs, and design input.

As people who were not used to anything technical like coding, we told them the features we wanted, and they were able to give it to us, which I thought was pretty amazing. We didn’t know what the actual technical limitations would be. There were requirements we put in front of them that were actually more demanding than we thought they were, but they were able to hit the ball out of the park with all of them. 

SOLUTION

How long did the project take?

From start to finish, about six months for the first version. We spent some time after that refining it and putting out enhanced versions. The first version was launched in April of 2012.

Is this an ongoing relationship?

Yes, it is.

Can you give a sense of the size of the project in either a cost range or a personnel work-hour figure?

I know that the cost in terms of hours was much higher than we ultimately paid because Y Media Labs accepted the project at that time as sort of portfolio project. Given that we’re a mom and pop shop, they cut us a deal. It was in the $50,000 to $200,000 range. 

RESULTS & FEEDBACK

In terms of results, are there any other metrics or user feedback that you can share that indicates the effectiveness of their work?

We have an average five-star rating in the App Store. We have more than 1,000 reviews. We have great ratings and reviews, and it’s consistently in the top-three paid iPad food and drink apps. It’s remained there ever since we launched it, for about two years now.

How would you describe their performance?

It’s been good. We put a lot of requirements in front of them, not knowing that they were a little beyond what was typical or reasonable, and they were able to really do a ton with it and deliver a great product.

I think when they took us on as a client, they were still in the beginner stages [of building the company]. They had some really big projects, but they were still really lean when we hopped on. Since then, I know that they’ve grown and expanded.

When working with Y Media Labs, was there anything unique or special about them compared to other companies that you may have worked with in the past?

This is our first app. We didn’t know what we were getting ourselves into when we approached them. Unlike a bunch of other development companies, when we approached them with our idea, they didn’t blow us off or send us a standard form letter just giving the rate sheet and basically telling us that it would be out of price range. They were willing to negotiate with us. We went them because we could see the same drive in them that we have. We were really lucky. I think it was a really good partnership.

We haven’t had a major update in about a year in a half. We’re working on one now. I think that speaks to the quality of the app and the content and the technical expertise with which Y Media works. I think people really enjoy the user experience a lot.

Looking back, is there any area that you think they could improve upon or that you would do differently?

It was a great experience. We were willing to be open to whatever happened and just tried to put out the best product that we could.

5.0
Overall Score We’re very happy with what we got for the money we paid.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Although I think our case is unusual.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Educational iPad Applications

“Y Media Labs knows how to get things done effectively and intuitively, which is a powerful combination."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Professionalism: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Y Media Labs created two educational iPad apps to help children with reading, writing, and geography skills.

The Reviewer
 
2-10 Employees
 
Sioux Falls, South Dakota
Founder, Educational Mobile App Firm
 
Verified
Feedback summary: 

The client was extremely satisfied with the visual appeal and functionality of the apps. They have since hired Y Media Labs for additional development projects.

BACKGROUND

Can you briefly describe your company?

We work to raise public awareness about the Montessori education style. We are based out of South Dakota.

OPPORTUNITY / CHALLENGE

What were your goals going into the project?

Our goal has always been to bring a new-found awareness to the Montessori approach to education. We needed to find a high-quality development partner who can help us achieve our mission.

SOLUTION

What was the scope of the project?

The concept and design was conducted by Montessorium, and development was executed by the great team at Y Media Labs.

How did Y Media Labs become part of the project?

We’ve had the good fortune of working with Y Media :abs on two exciting iPad projects. The first is based on the famous Montessori Moveable Alphabet, and helps children practice their writing and reading skills, providing an opportunity for storytelling and self expression. The second helps children learn the shapes, names, flags, and geographical locations of the countries in North America through puzzles, challenges, and drawing exercise.

RESULTS & FEEDBACK

Was anything unique about working with Y Media Labs?

Y Media Labs has an incredible sense of intuition. They are a pleasure to work with. Y Media Labs knows how to get things done, effectively and intuitively, which is a powerful combination.

Are there any areas that Y Media Labs could improve?

We’ve had nothing but positive experiences with Y Media Labs. They’re top notch.

Would you recommend Y Media Labs?

Absolutely. We are extremely satisfied with Y Media Labs, and have returned to them for multiple development projects. Y Media produces great looking and functioning apps.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • N/A NPS
    Willing to refer

Attraction Guide Mobile Development

"I felt I had somebody that I could work with [from] the first initial calls."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Professionalism: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Y Media Labs was hired to develop several complext attraction guide mobile apps. They are currently developing 28 apps each for the IOS and Android platforms.

The Reviewer
 
1-10 Employees
 
Orlando, Florida
Owner, Mobile App Agency
 
Verified
Feedback summary: 

The company was praised for its responsiveness and professionalism. The client has already highly recommended them to others.

OPPORTUNITY / CHALLENGE

Was there any certain criteria when you were interviewing certain companies that made Y Media Lab stand out?

I didn’t know how to go about it initially. You're always kind of afraid that you have this great idea, and then somebody runs with it and tells you, "I'm sorry, we can't build that application." But, initially, it was just whether they'd be able to do it. I felt not knowing the business that well that the app would seem difficult to me because it's based on the wait time of every ride and every restaurant at the theme parks. So, you need a GPS point for every ride and every restaurant, then all the information that goes with every restaurant and every ride. So, I want to make sure I have somebody that had that kind of ability to do it with maps as you walk around, not just a cheap little Apple type of an app that a lot of the young guys seem to make. I want to make sure that the company will have the ability to do an app like that.

SOLUTION

Just to be clear, the app allows patrons to be able to walk around the theme park, and then buy a ticket for certain attractions and shows.

We have an icon there if you need tickets. It brings you to the website, and you can buy the tickets cheaper than you buy them at any of the parks. Then, you'd also have a map on there. So, as you walk around, a little blue dot shows up, and you can see exactly where you are on the map. Then, every ride is also on the map, every restaurant is on the map, and then have that little circle that might say 20 being in 20 minutes. It shows you the wait time for every ride and every restaurant.

So, as you're walking around on the map, you go on a ride. This one says it's only a 20-minute wait. Oh, this restaurant here has only a 40-minute wait. If you'd find out that the wait time is slightly off, maybe it's a 30-minute wait, you switch the little wheel to 30 minutes and pushing that wait time and then you would, as the consumer, change it to the most accurate wait time. If you're not there, so you're sitting at your home and you're doing like some kid and go, "Hey, let's screw up this app today. Let's make them all say five minutes," it won't change unless you're by that ride, it can tell if you're by that ride with the GPS, find the ride or restaurant in GPS in your phone. Then, a pop-up would come up and say, "Sorry, you're not by this ride. You can't submit a wait time."

Is the app available for IOS and Android?

Just the IOS. We're working on the android now. We have seven apps. It would be a total of 28 IOS apps and 28 android apps. Eleven will be the California theme parks, 17 are the Orlando theme parks, and then you double that for Android. That's how you come up with 56.

And Y Media is developing all of these?

Yes.

What is a general cost range for this project?

Well, all 56 apps when complete will be less than $200,000.

RESULTS & FEEDBACK

Is there anything special or unique when working with Y Media Labs that stands out compared to other developers you might have worked with?

Well, initially, the reason why I chose them, is that they actually call you back. They actually send you what they tell you they're going to send you. Whether it's the quote for the job, a change order, or something like that. they actually do it on the same day. Probably three-fourths of other companies didn’t even get back with you for awhile. Right away to them was three or four weeks. Then, all of a sudden, they call, "Well, I tried calling you" or what have you. You know they didn’t. The biggest problem for many companies is just being professional. Starting off on the right foot with you right off the bat. That determines how well you're going to like them, and you got to figure you're going to have a lot of phone calls, and a lot of going back and forth with them, whether it's my app or anybody else. There really has to be people-people, and that's what I felt I had somebody that I could work with the first initial calls. I want to be able to say I want to change this to that, and not have an argument.

Do you think there's anything maybe they could improve slightly or do a bit better in?

It’s probably a problem for everybody because it's hard to judge whether you're a contractor or an app developer of when exactly the time project could be finished. I feel some jobs always seem to run over whether I had a pool built in my house or a remodeling job, they always seem to run over most of the time, so you just need to figure that in your head.

It's always a larger problem with software where you're dealing with something abstract, rather than physical. So, I don't really don't entirely blame them, and a lot of that was maybe because as you see the project getting built. I feel that's probably everybody that's contracted somebody else for an app. As you see it getting built, so then you go, “Oh, it won't work good this way. It should really be this way.” Whether that’s on paper or in your head, you don't see it until it's pretty much done. Then you go, “Well, the purple doesn’t look good as a background with white letters and you can't see the white letters.” So, you might have told them to make it purple and white. But once it's built, you'd realize you can't see the letters. So things like that have to be changed. They didn’t make one dime for these types of changes, either.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Their cost was cheaper than everybody else and did return the calls.
  • 5.0 Quality
    Service & deliverables
  • N/A NPS
    Willing to refer
    I’ve had about three people call me to ask my opinion, and I’ve always recommended them.