XQL Group

BACKGROUND

Please describe your company and position.

I am the CEO, Founder of Artkai

Describe what your company does in a single sentence.

Artkai is a digital product development company with core focus on Fintech and SaaS solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• We engaged the XQL team to boost our website's visibility and attract more visitors through an effective inbound marketing strategy.
• The main goals were to increase website traffic and improve our DR. We also aimed to create lead-gen blog articles and service pages that would rank among Google's top ten results for specific keywords.

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from XQL Group were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work in this project involved developing a robust content strategy. They created and published 88 lead-generating articles on the Artkai blog and 47 service pages. Additionally, they carried out on-site SEO optimization, focusing on improving user experience and content to align with E-E-A-T guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After teaming up with XQL, we saw substantial progress. Our DR shot up from 27 to an impressive 44. Initially, we had 500 monthly traffic, but post-collaboration, we've been consistently experiencing a 15% monthly traffic growth and ended up with 2000 visitors from Google in 9 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was made on time and on budget.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their subject matter expertise and client service caught my attention.

Are there any areas for improvement or something XQL Group could have done differently?

Initial KPIs should take more consideration, but overall, I'm very satisfied.

BACKGROUND

Please describe your company and position.

I am the CEO of Intelvision Limited

Describe what your company does in a single sentence.

A software development company that helps tech companies in DACH hire pre-vetted engineers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XQL Group to accomplish?

• Build a GTM strategy for the DACH market
• Pivot positioning
• Execute marketing activities

SOLUTION

How did you find XQL Group?

Referral

Why did you select XQL Group over others?

• High ratings
• Referred to me

How many teammates from XQL Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired XQL Group as our Fractional CMO to lead a comprehensive pivot in our marketing strategy. The engagement was initiated to help us reposition Intelvision as a Tech Talent as a Service (TaaS) provider and build a go-to-market engine capable of generating pipeline in the highly competitive DACH region.

The scope included both strategic advisory and hands-on execution, covering the full spectrum of positioning, messaging, demand generation, and marketing infrastructure.

Strategic Foundation

• Defined and executed a full positioning shift from generalized software services to a tightly framed TaaS model.
• Crafted Intelvision’s messaging architecture for ICPs including CTOs, Heads of Engineering, and Founders in product-led and tech-enabled companies.
• Framed and prioritized differentiators around senior-only talent, fast onboarding, and AI-enhanced delivery efficiency.
  Helped us hire an internal marketer and data researcher.

Go-to-Market Strategy

• Developed a multi-channel GTM plan, integrating outbound, inbound, and paid channels into a cohesive growth engine.
• Designed a target account framework and launched outreach cadences to validate messaging against real market feedback.
• Planned and executed message variant testing around value props such as speed, flexibility, and code quality.

Campaign & Execution Workstreams

• Deployed account-based outreach campaigns on LinkedIn and email, targeting pre-defined ICP personas across industries and roles.
• Launched paid lead generation funnels on Meta, optimized around guide-downloads and consultation calls.
• Shipped and managed webinar campaigns as both lead generation and nurturing assets.
• Produced content assets including landing pages, social content, video snippets, and ad creatives tailored to key campaign narratives.
• Tested the Google Ads channel.

Website & Content Overhaul

• Delivered a comprehensive website repositioning, including redesigned home, pricing, contact, case study, and industry pages.
• Optimized existing blog content and created SEO-backed articles to support mid-funnel discovery.
• Implemented structural SEO improvements, content updates, and internal linking workflows to support organic growth.

Key Deliverables Summary

• Positioning and Messaging Strategy Document
• Multi-channel Go-To-Market Plan
• ICP Definition and Persona Targeting Map
• LinkedIn and Email ABM Campaigns (message variants tested)
• Meta Ads Campaigns (CPL and CPQL tracked)
• New Website Content: home, pricing, contact, services, case studies
• Webinar Concepts, Promotion Strategy, and Email Sequences
• SEO Content Plan + Blog Page Updates
• Marketing Process Playbooks and Tracking Infrastructure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 44 leads, 15 MQLs, 7 calls, 3 SQLs from paid campaigns in July
• €23 CPL, €142 cost per call
• Webinar campaigns: 120+ registrants, SQL-level leads captured
• LinkedIn outreach: 16–20% connection rate, 29–30% reply rate
• Germany traffic up 5x
• DACH confirmed as highest-performing region for leads and engagement
• Fully structured GTM and analytics system implemented for future scale

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The XQL Fractional CMO managed the project with exceptional ownership and consistency. What stood out most was how deeply they cared about our success. They weren’t just consultants delivering tasks—they genuinely felt like part of our internal team.

Communication was constant and responsive. We stayed in close contact through chats and regular meetings, and their involvement was proactive throughout. Even when things didn’t go as expected, they were quick to surface the issues, bring new ideas, and help us rethink the approach.

This was, without question, the best experience we've had working with a marketing team.

What was your primary form of communication with XQL Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about XQL Group was their proactiveness and deep specialization in B2B tech. They brought a level of initiative and ownership we rarely see - constantly suggesting improvements, surfacing new ideas, and helping us anticipate challenges before they became problems.

Equally important, they’ve worked with over 50 software development companies like ours. That domain expertise meant we didn’t have to reinvent the wheel. They understood our business model, buyer personas, and GTM challenges from day one - allowing us to move fast, avoid costly mistakes, and focus on execution supported by their Fractional CMO.

Are there any areas for improvement or something XQL Group could have done differently?

Nothing comes to mind.