Digital Transformation at startup speed & agility
We are geeks in suits, bonded by our love for building products that wow the world. Senior members of our team have built some of India’s and Bangalore regions largest startup, design and product communities. They mentor numerous startup founders and are routinely invited to speak at various conferences. Junior members of our team have won hackathons like Google Service Jam and Startup Weekend. Products built by us are used by over 30M users worldwide.
We work mostly with startups, enterprises and R&D Labs.
With startups we work like their A Team before they build their own A Team, launching their MVPs & apps in record time, with strategies to work in line with their budgets. We take care of everything from conceptualising the product to launching it. We’ve built the core tech of some very successful startups.
In times where enterprises need to swiftly build and launch strategic products to maintain or increase their market share, we create products that leverage digital transformation strategies to maximise organisational and capital efficiency. We extensively use AI/ML. It’s no wonderOur prized clientele include utilities & alcobev leaders, real estate MNCs and large Banks/Fintechs.
We also work closely with R&D labs. Our “Build an app to solve the problem” philosophy has led to several award winning collaborations with great research and commercial value for our clients.

headquarters
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3rd Floor, Fremont Terraces, #3580, 4th Cross Rd, HAL 2nd Stage, Doopanahalli, Indiranagar,Bangalore, KA 560008India
Focus
Portfolio
We have built over 100 mobile and web products for startups, enterprises and research labs. Our enterprise clients include multiple Fortune 500 companies like AB InBev, Emaar Group, Schneider Electric, Star Group and more. We've built some core tech SDKs and apps for several funded startups like Quikr, Capillary, Wibmo, CloudCherry and several others. We've also made some award winning apps for the research labs at UCSF, UCW and other open innovation labs.

Smaartbrand
Smaartbrand is an extremely powerful business intelligence tool designed to aggregate online reviews and extracts insights. Smaartbrand was designed to be modular, customizable, and efficient, and while looking fresh, modern, and presenting large volumes of data in a friendly interface.

Hello AR
Hello AR is a product catalog development company. The Hello AR website was designed to be in sync with their microsite's aesthetic while being attractive and intuitive enough to generate and convert leads.
Design stack
Design
UX Design, UI Design

KanhaOne
KanhaOne is a task management platform that tracks, schedules, and monitors tasks within the Kanha foundation. The organisation is over 10,000 people strong and spread across 130 countries, and the KanhaOne platform makes management easier and more intuitive than ever before. Tailored to the unique requirements and aesthetics of a global spiritual foundation, KanhaOne makes delegation and collaboration easier than ever before.
Design stack
Design
UX Design, UI Design

Enixta
Enixta is a market intelligence service that aggregates customer reviews and gives businesses insights on marketing and product development. Their website needed to reflect the crisp, modern aesthetic of their tool and was designed to be clear and easy to navigate.
Design stack
Design
UX Design, UI Design

Desicabs
Desicabs is a product suite that has two mobile apps and one dashboard for admins. A homegrown competitor to Uber, Desicabs' driver app makes handing requests and payments easy, while the Desicabs customer app allows people to book their trips through an intuitive and familiar interface.
Design stack
Design
UX Design, UI Design

Cleared for Use
Cleared for Use(CFU) is an electronic signature solution for reporters to collect consent forms on the ground. The CFU mobile app is designed to make the cumbersome task of handing paperwork easier and is supported by a dashboard where admins upload forms and define fields on the form. Instead of worrying about carrying files and looking for printers, reporters using the CFU ecosystem are better prepared to manage the paperwork for stories in the remotest corners of the world.
Technology & Design stack
Design
UX Design, UI Design
Dev
NodeJS, MongoDB, ReactJS, iOS - Swift

Brighten
Brighten is primarily a research tool used to assess one’s mood, including measures of depression, activity level, and overall functioning. The Brighten app sends out daily questionnaires and regularly collects health and activity information directly from the smartphone. Users can enable the app to automatically and passively receive information, minimizing user burden.
Technology & Design stack
UX Design, UI Design
iOS Native , Android Native

Marketing Mix Modeller
Marketing Mix Modeller is an internal tool created to enable short cycle marketing analytics team to derive learnings from past marketing spends. It is standardized with streamlined features that automate whole processes, reduce time & effort, increase efficiency, make it enjoyable for the team to work, and provide a seamless user experience.
Technology and Design stack
UX Design, UI Design
Python, ReactJS

Ezepay
Ezepay is a massively scalable messaging app with intelligent bots capable of facilitating financial transactions. Businesses can configure and receive subscription payments, one time payments share product information, and configure workflows for multifarious automated scenarios.

Emaar
Emaar is one of the world’s largest property developers. Emaar One is a unified application for all their customers. Wow Labz worked with multiple internal teams to drive product mandate and launch the app in record time.
Technology
DeviOS Native

Fanclash
Fanclash is a venture backed fantasy gaming eSports app catering to PUBG players. It features sophisticated gameplay with a variety of virtual currency and cash based contests in-app wallet and a sophisticated admin portal for real time logging of events, payment reconciliation, push notifications and more.
Technology and Design stack
UX Design, UI Design
NodeJS, ReactJS , React Native , MongoDB

Vapa Guide
VAPA Guide is the world’s leading knowledge base venomous and poisonous animals. Wow Labz is designing and developing a toolkit and game to sensitise and train laymen, paramedics and doctors in India to handle snakebite cases. The app and game are designed to work fully in offline environments too.
DesignUX Design, UI Design
Development
Flutter

Global Resource Allocator
GRA is a platform that lets AB InBev optimally allocate their marketing budget to maximize net revenue. It helps users create a system that allowed to customize based on their inputs and objectives to optimize the results based on country brands and various scenarios.
Design
UX Design, UI Design
Python, Flask, Celery, RabbitMQ, ReactJS, FusionCharts

Sleep Diary
The Sleep Diary is a sleep research and clinical tool that collects information about the user’s sleep-related symptoms and behaviors. Users can only access the app if they are enrolled in research studies being conducted by Dr. Anne Richards at the San Francisco VA Medical Center.
Technology & Design stack
DesignUX Design, UI Design
Dev
iOS Native , Android Native , ReactJS

UCSF Adaptive Cognitive Evaluation
University of California San Francisco commissioned Wow Labz to design and develop an ipad application for one of its research wings. This app serves as a suite of tests to evaluate and research the cognitive abilities and limitations of human brain.

Reverie
Built an app comprising of a complete toolkit to allow users to read, type and access local language content.

Pragnya
An App where users can find the great works of our ancient Saints and Seers, great masters of music and the present torch bearers of our music, culture and heritage encompassing various world music influences in form of ebooks and music. Users can listen to the carefully crafted release as well as read Sanskrit and English Transliterations of some of our releases.

Riffiti
Riffiti is a new way of learning, where everyone learns from everyone. You open the app and it gives you a set of topics, or you can ask your own question. You pick a topic and record a short video on your phone explaining that concept or idea in 20 seconds in your own way. Others are doing the same on the same topic and everyone learns from this diverse set of responses.

Matchup Cricket
Wowlabz was commissioned to design an addictive game for Indian cricket fans. Matchup Cricket is a companion app for live cricket matches. A fantasy game where you can follow the cricket score live, predict score for the next ball and also challenge your friends in real time.

Farebucket
It’s a help for those who usually plan their trips last minute. Now no need to hassle because this portal gives you options to booking your ticket to deciding the food menu. It is more like a tourist guide which guides you throughout! It is an online travel booking portal which gives the user the freedom to customize their trip.

Mooshak
A social networking application for Indians and by Indians. It is a microblogging platform for public where the medium of usage is hindi. The user does not need to type in Hindi and instead can use the normal English keypad to type. And the text will automatically be converted to Hindi. The upcoming version of the App will be available in other Indians languages as well.

Retale
It’s a hyperlocal guide to fashion and lifestyle brands. It gives insights to the user about the latest trends and best deals offered by stores available in their area. From designer clothes to desserts it’s one stop for window shopping destination.

Skyrone
A sophisticated instant messaging app with a lot of powerful features non existent in any other chat applications worldwide.
Reviews
the project
Mobile App & Web Portal Dev for Global Research Company
“They have a very can-do attitude, and their project management has resonated with us.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and director of Cutting Chai Content, a global research and documentation agency.
What challenge were you trying to address with Wow Labz?
In mid-2020, we encountered a problem with our field processes. The problem was largely related to our agents having to work under pandemic circumstances. We decided to build an app to solve the problem.
What was the scope of their involvement?
We gave Wow Labz a one-page brief on what we were looking for, and they just ran with it. They showed us what our imagined solution would look like, and they had a pretty good shot at it from day one. We collaborated with them closely in order to stay aligned on the problem at hand.
The key deliverable is a mobile app that our internal teams can use around the world. The app is supported by an admin web portal. The current version is just for iOS, but there are iterations in the works for an Android version as well.
We’re very particular about how the app looks, and we have an in-house design and content team. We had specifics in terms of branding, and we supplied the logo, color scheme, fonts, and so on, along with the justifications for all of those things. We gave Wow Labz very specific details and requested an intuitive design that could be used without requiring too much explaining. They built around and for that need, and we’ve never had to correct them.
They’ve delivered the first version of the app. We’re currently working on the second version, which will be launched globally to businesses and independent users outside of our company.
What is the team composition?
They have a well-oiled machine supporting and assisting us. We work with Amit (Founder & CEO), who’s become very close to us as a result of this process. They also have a project manager and a project lead, along with a host of expert developers and designers.
How did you come to work with Wow Labz?
We’d worked with a US-based development company with an Indian footprint. We went through one iteration of a separate app with that company, and the current solution came to the fore. However, that company was not able to execute what we were looking for. We became really sensitized to the fact that we needed to do our research. We weren’t in a hurry, so we searched across the internet and our network.
We reached out to 3–5 other firms, and what we liked about Wow Labz was the experience they brought. Also, they were a company that reflected our spirit. We’re an India-based company with a global footprint, and they seemed really brave, just like us.
We had an initial call with Amit, and he seemed to get us and what we were trying to do. He had a can-do spirit. Wow Labz wanted to innovate and be challenged, and they weren’t afraid to say that it was going to be a long, iterative process. We started the project just a week after our first discussions.
How much have you invested with them?
Our operations lead would have a better idea of this, but I estimate the cost at this point to be around $75,000.
What is the status of this engagement?
We started working with Wow Labz in July 2020, and it’s ongoing. We’ve signed on to collaborate with Wow Labz in the long term.
What evidence can you share that demonstrates the impact of the engagement?
Once it became clear that the app could have a bigger footprint, we continued the collaboration with Wow Labz to see how it could work in the real world. It’s gone from a small in-house solution to something that has big potential, which we didn’t expect. Wow Labz backs our solution, which is really nice.
I don’t think there’s ever been a time when Wow Labz didn’t execute on our exact brief in terms of the look and feel of the app. They’ve provided a lot of positive enhancements for us, and that is due to the fact that they’re the experts in this area. A lot of us can come up with interesting, creative solutions, but we don’t all have the expertise to implement them. We certainly knew what we wanted, but Wow Labz made sure that that actually reflected in the app, instead of being a figment of our imagination.
Testers from around the world have provided feedback over the last few weeks. Wow Labz is collating every single bit of feedback. It’s caught me by surprise that another company cares as much as we do.
How did Wow Labz perform from a project management standpoint?
Some of the developers and designers have been really loyal to our project. Despite their various commitments on other projects at Wow Labz, they continue to donate their time to do this for us. They’re a well-spirited team, and they’re really hands-on across the board. Amit is constantly checking in with us. He wants to make sure that his teams are aligning internally, but also in the way in which we should be collaborating as teammates.
We’ve had a feedback round with one of their developers. We’re very particular about text, and we went message by message on that call. It was interesting to me that the developer had understood our style and was flagging messages that didn’t fit it. They were very thorough. We made it clear how we wanted to do it, and they did it like that.
During our initial call with Amit, he seemed able to conceptualize the timeline. We got the sense that they’d done this before and were really serious about it. He was very good at estimating things for us. Sure enough, the project fit the outline he made really nicely.
The engagement has worked like clockwork. We would’ve probably walked away from the collaboration early on if it hadn’t. Everything has been timely and prompt. Never once have I heard Wow Labz say that they didn’t have the time for an extra request that we had. They find the time and change the timeline to reflect the addition. They have a very can-do attitude, and their project management has resonated with us.
What did you find most impressive about them?
We went through a design phase with one other agency. What Wow Labz does really well is actually owning the project. They’ve had developers who didn’t want to leave the project, and that’s really quite phenomenal.
Are there any areas they could improve?
We begged and pleaded with the previous agency to take on our creative idea for a month, and we had radio silence from them for most of that time. They just didn’t care about it.
That’s where we were coming from. Then, we got Wow Labz, and they were so enthusiastic and eager to figure our idea out. We’ve really had no drama. It’s been totally seamless.
Do you have any advice for future clients of theirs?
One thing that really helps — and that they’ve commented on with us — is the clarity of the brief. We were very clear on what we wanted, and we were mindful of what we wanted the app to look and sound like. They had a thorough vision from us to work with.
Being in the business of working with client briefs, we get how important that is. I don’t think that this applies to just Wow Labz. It’s common sense that if a client provides a clear brief, the people working on it won’t just deliver, but excel and surpass it. Even when there were questions about the brief, they were very quick about them.
the project
Mobile App Dev for Cab Service Company
"They do not just listen and do whatever the requirement is but also they do some research on their own."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founding member of an app-based cab service and we provide transport service in the city. As this is a startup we do multiple works depending upon the criteria.
For what projects/services did your company hire Wow Labz?
we hired this company to build an application and design of the product as we did not have any of the resources to the same. Also we think that this company is so far the best in the market.
What were your goals for this project?
We are a stealth mode start up were we had a vision and dream to built an very easy and feasible transport service to the users at minimal cost. And become one of the unique cab aggregators in the region. The major goal is to provide the easy-to-use application and user friendly app to book a cab at there tip.
How did you select Wow Labz?
As we mentioned that we are an early stage start up and we did not have any resources such as Developers, UI designers etc. And one of our Ex-boss referred WowLabs as she worked with this team earlier. Going ahead to this team, when we had conversation with the CEO and other team members:
The commitment and helping ideas by going an extra mile was something really amazing which we didn't find with other companies which we had a talk earlier.
Describe the project in detail.
As the project is still in WIP will share the details on the later part.
What was the team composition?
Initially, Amit(CEO) only co-ordinated for couple of days and assigned a project manager to support us and help them in understanding about the vision of our project. Later part we were also assigned with UI/UX designers and also a marketing head to help us in building the website.
Can you share any outcomes from the project that demonstrate progress or success?
We are still in work under process. Where with the help of wowlabz we got an prototype of the application and with the help of that we were able to crack couple of investments. Looking forward for more best outcomes in the future.
How effective was the workflow between your team and theirs?
The team assigned to us was so compatible that it was very easy to reach out to them and get starting the work. Also the best part of the team is that they give out the best possible solutions and not only that they provide us the other ideas in which way this project can be done better. Kudos to the CEO and his team.
And the promise was kept all the time whenever there was any deadline given, it was completed on time.
What did you find most impressive about this company?
The most impressive which made me amaze that the team this company has. Not only the CEO also the other team members are so dedicated and the knowledge they have in every aspect/field. Another best thing about the company is that they do not just listen and do whatever the requirement is but also they do some research on their own and inform us that this can be done better in different way.
Are there any areas for improvement?
Till now everything is been going so smoothly and the outcome is so positive.
the project
Online Tool Revamp for AI Company
"They are very committed and made sure that their delivery is on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founder & CEO of Enixta, an AI company based out of India that works on NLP technologies, speech to text, image recognition, and voice-over text and provides state-of-the-art solutions.
For what projects/services did your company hire Wow Labz?
We hired WowLabz to revamp our Online Ratings and Reviews Management tool.
What were your goals for this project?
The goal of the project was to redesign our existing tool to make it look slick and sexy without compromising the objective of the tool. The Wowlabz team did an exceptional job and I am pretty excited about the outcome of their work.
How did you select Wow Labz?
I got referred to Wowlabz through a common friend.
Describe the project in detail.
The project scope was to redesign our B2B tool.
- Add new features to the existing tool
- Make the navigation easier and better than the existing tool.
- Make it look slick and sexy My role is a product manager.
What was the team composition?
A set of UX team with a project manager to manage the deliverables.
Can you share any outcomes from the project that demonstrate progress or success?
The tool that we built is for our B2B customers and the customers liked the new look of the tool and very thrilled to use it just validates the success of their work.
How effective was the workflow between your team and theirs?
We decided to meet virtually every week to discuss on the 1. Progress so far 2. Questions and Clarification 3, Additional inputs. It worked like a charm.
What did you find most impressive about this company?
The work ethics of the Wowlabz team is amazing. They are very committed and made sure that their delivery is on time.
Are there any areas for improvement?
Nothing that I can think of
the project
Web Dev for Worldwide Brewery
"Wow Labz worked hard to finalize everything, and they showed a lot of commitment to making us successful."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a global brewery. We’ve been in business for many decades, and we have close to 500 brands across the world. I’m a manager in the organization—a part of the analytics team.
What challenge were you trying to address with Wow Labz?
We had an internal analytics solution for which we wanted to create a web version. It would provide a simple interface for analytics for our global VPs spread across the world.
What was the scope of their involvement?
Wow Labz learned our business requirements and what the problem we were trying to solve was. Based on that, they abridged the analytics solution into a simplified web interface for our top leadership, which they designed and developed. The backend is Python and the frontend is React. The original solution was based on Microsoft Excel.
What is the team composition?
There were 8–10 people from Wow Labz working on the app. We communicated with a project manager, a resource from the design team, and a resource from the development team. Their CEO was involved in the initial discussions.
How did you come to work with Wow Labz?
We had a previous engagement with them. They were initially found by one of our directors at a conference.
How much have you invested with them?
The total cost was $80,000–120,000.
What is the status of this engagement?
The initial discussions took place in December 2019, and we kicked off the work in January 2020. The first version of the app went live in late-March 2020, and we worked on enhancements for two more months. The second go-live was in late-May or early-June 2020.
What evidence can you share that demonstrates the impact of the engagement?
I might have more concrete metrics at the end of 2020. In terms of adoption, we were expecting 4–6 of our global leaders to use the app, but we now have 25–30 spread across the globe. Those numbers are quite good, given that the app was only made for our senior leadership, and not for the masses.
How did Wow Labz perform from a project management standpoint?
They always took ownership of and met the deadlines they committed to. We wanted the application to be done in three months no matter what, which was quite a challenging task given the volume of work. We knew that it was a risk, but Wow Labz signed up for it and delivered it on time. Other vendors I’ve worked with would deliver on time, but the quality wouldn’t be very good. Wow Labz did well in terms of timeliness and quality.
They were good in terms of communication, but they could’ve been a bit more proactive. They used project management tools internally, and our communication was more in the form of daily standups and weekly sprint delivery meetings.
What did you find most impressive about them?
The quality of what they delivered was remarkable given that we didn’t have a very clear requirements statement. Requirements evolved throughout the project, and Wow Labz was able to deliver a stable application despite that.
They showed great ownership. During the last two weeks, we had to pretty much put in 20 hours a day on both our sides, including on weekends. Wow Labz worked hard to finalize everything, and they showed a lot of commitment to making us successful.
The third aspect of their work was how quickly they were able to understand our business. They spent a lot of time with us upfront, which was more than what we wanted to give initially, but we came to appreciate their focus on making this a collaborative effort.
Are there any areas they could improve?
The communication could’ve been better from both sides. Apart from that, the design of the app was quite plain or vanilla. It didn’t have a wow factor. They could’ve made the application much fancier. The UX design is top-notch, though. There’s nothing else I could mention.
Do you have any advice for future clients of theirs?
Clients should spend a lot of time providing them the required knowledge about the business and the bigger picture of what’s being built. Once that’s done, Wow Labz is smart enough to start talking the language and make value additions to what the client is trying to build.
We’ve had some trouble with changing requirements during development. It led to changing timelines. My advice is to make the requirements clear upfront.
the project
Web Development for Sports Tournament Platform
"I didn’t have to push them to get it done, they took all the initiatives themselves."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of Hootutu, a sports tournament platform.
What challenge were you trying to address with Wow Labz?
We had our first version of the app up and running. We wanted to build the next set of features and also fix a few existing bugs. We needed to collaborate with a company to get that done.
What was the scope of their involvement?
Wow Labz redeveloped our app, working in React for the frontend and PHP for the backend. Additionally, their team worked on our database in MySQL. Since we had to build out new features, they had to work across these tech stacks. The app is a progressive web app (PWA) that works like a native application on mobile.
Our teams collaborated on the project, and I gave them requirements on a daily basis. Their team also provided user testing, going above and beyond our original scope of work. There were a few new bugs that came up and they helped correct them.
What is the team composition?
We worked with four members of the Wow Labz team, including a frontend developer, a PHP developer, a SQL developer, and a tester.
How did you come to work with Wow Labz?
I heard about them from a common friend. I did my homework and figured out that the CEO understands what startups are looking for. He was really supportive.
How much have you invested with them?
I have invested about $2,500.
What is the status of this engagement?
Our engagement ran from November–December 2019.
What evidence can you share that demonstrates the impact of the engagement?
It was a short engagement but they were very helpful. They didn’t stop at just getting it done, they got deeply involved. Their code is very stable and works well. I didn’t have to bring them back to them to fix any bugs because the testers did a great job.
How did Wow Labz perform from a project management standpoint?
Project management was handled on our end. Our teams initially agreed on the scope and timeline. We communicated on a daily basis, collaboration in an Excel sheet. I used to go to their office every 2-3 days.
What did you find most impressive about them?
Initially, the scope of work they estimated was around three weeks. It took a little longer because they didn’t expect the complexity of the code. They pushed their resources. I didn’t have to push them to get it done, they took all the initiatives themselves.
Are there any areas they could improve?
I don’t have anything for them to improve.
Do you have any advice for potential customers?
Know your product well before you reach out to them. If you don’t talk to Amit (Founder, Wow Labz) who is really experienced. He can help you design your product, ask the right business questions, and then take it forward.
the project
iOS & Android App Dev for IoT Company
“They are a great design firm with a mature development team.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director at Cosine Labs, an IoT company.
What challenge were you trying to address with Wow Labz?
I needed a company to develop our iOS and Android apps.
What was the scope of their involvement?
They were responsible for the design and development of our iOS and Android apps. We built the first versions with Wow Labz, which gave us enough time to hire people on our end and build a team internally.
We did manual testing, and they also had testers to test the apps.
What is the team composition?
There were one or two designers, one iOS developer, and one Android developer. We also were given a tech lead to help with the overall architecture.
How did you come to work with Wow Labz?
The founder of Wow Labz and I were college mates. I was the CTO at Wow Labz and worked with them for over a year. I knew the team well and knew what I was getting into, which is the reason I chose to work with them.
What is the status of this engagement?
We worked together from summer until the fall of 2016. It lasted 3–4 months.
What evidence can you share that demonstrates the impact of the engagement?
It got us a lot more business initially. We worked with them because we needed a quick go-to-market strategy, and we knew it would take at least a month to hire a team to build the app. We wanted a quick launch time so this was one of the best ways to do it.
How did Wow Labz perform from a project management standpoint?
Adherence to timelines and responsiveness were always good. This was a new domain altogether. IoT is not something Wow Labz had done before, and not a lot of companies know the nuances of creating a good IoT-based mobile app. There was a bit of learning, but they picked it up quickly. They met our expectations.
What did you find most impressive about them?
They are a great design firm with a mature development team. It’s easy to explain what you want. It’s sometimes better to interact with the technical team directly rather than having a project manager in between. They have the ability to do that.
Are there any areas they could improve?
No, there’s nothing I can think of.
Do you have any advice for potential customers?
What you want as an outcome should be clear in your head. Wow Labz helps in ideation as well, but it’s best done by the client.
the project
Mobile App and Web Dev for Social Media Platform
"They went above and beyond the call of duty to ensure that the project was a success."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder and CEO of Mooshak Technologies LLC. We have built a social media product for multimedia content creation, dissemination, discovery, and consumption, specifically for Indian vernacular languages. The product is primarily in the form of a mobile app and has close to 200,000 downloads on the Google Play Store. We also have a web version.
For what projects/services did your company hire Wow Labz?
We needed a partner to help us with design, server and app development, testing, maintenance, and feature enhancement. This included a new backend, a web app, and an enhanced Android mobile app with more features.
What were your goals for this project?
Our initial backend wasn’t scalable and our Google Play store ratings were suffering because of various limitations. We also thought that it would be easier to attract new users on the web. Therefore, we wanted to build a scalable backend, a redesigned mobile app with new features, and an enhanced UX, along with a new web app.
How did you select this vendor?
We initially heard about Wow Labz from one of our consultants. He had worked with them previously and was impressed with their quality of work and their understanding of building vernacular applications. That was our primary reason for choosing them.
We first approached them to build an MVP integrated with our existing backend. They did a great job with that, so we decided to approach them again when we wanted to build a social media platform.
Describe the project in detail.
They created a backend to handle the API that drives the mobile app and the web app. That involved keeping track of user profile data and the multimedia content that's generated. The backend had to be scalable for the huge amount of content that was generated, as well as the large number of users whom we had to concurrently support. Additionally, it had to be designed with a choice of components that would help us run operations as efficiently as possible.
The second part was that we needed a mobile app with a UX specifically designed for Indian users who were using the internet for the first time. It had to enable users from 20 or more linguistic groups to easily navigate the UI and discover, consume, and create content in the easiest possible manner. Given that many of our users would be in areas with low bandwidth, the app had to ensure that this infrastructure issue did not degrade the UX. We also needed a web client that would have most of the features of the mobile app.
Finally, we needed an administration panel that would allow us to manage content and users, and extract important statistics about users, content, and app usage.
What was the team composition?
Their CEO was always available to discuss product strategy. We had a product manager, Mayur (Chief Products Officer, Wow Labz), who kept us updated on a regular basis. We worked with two resources on the Android side. Their CTO and another developer were also involved in the backend. We worked with an additional web development resource whose name I don’t remember.
Can you share any outcomes from the project that demonstrate progress or success?
The web app worked very well, and it was one of the only apps in the country which offered real-time transliteration of text. The mobile app was launched on schedule and it worked brilliantly. The ratings on the platform to date are very high.
I’ve been told the backend scaled very well in testing. They stress tested it for 10,000 concurrent users and it held strong. The CTO told me that the backend could scale automatically as more users join. Any minor bugs were very promptly fixed, and now the app has been bug-free and crash-free for quite some time.
In addition to this, Wow Labz organized meetings with Google and some other potential partners for us.
How effective was the workflow between your team and theirs?
They delivered on time. Once, there was a delay, and they called me to explain why the delay happened and gave me a new date. I appreciated that. They also worked closely with our design and marketing teams. They often integrated new plugins to track conversions and other metrics. They even worked on weekends when there were production issues. All in all, I feel they went above and beyond the call of duty to ensure that the project was a success.
What did you find most impressive about this company?
The authenticity of their people stands out to me. They are honest and they share their points of view, which I often find useful. They also take a lot of ownership and treated the project as their own. There were times when we couldn’t pay for the development, but the app demanded it. They were candid about their availability, and they did the best they could as soon as their teams had time, without expecting any payment.
Are there any areas for improvement?
No, we’re very satisfied.
the project
Code Refactoring & Development for Music Festival App
"We’ve also received positive feedback from our users, including several five-star reviews on the App Store."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the co-founder and CEO of a company that owns an app made for music festival attendees. The product is designed for users to connect with like-minded people, exchange goods and services, and discuss travel logistics.
For what projects/services did your company hire Wow Labz?
We hired Wow Labz to streamline our chat architecture, rewrite old code, and enhance our messaging UX. Our app had been in development for two years, and parts of our codebase were undocumented and poorly structured.
What were your goals for this project?
We were looking to build a reliable chat feature with multimedia content sharing tools. The code for this feature needed to be appropriately formatted and written for stability.
How did you select this vendor?
We were looking for providers that could understand our needs as a startup. I knew that one of Wow Labz’s founders was a lean startup mentor, and had helped multiple startups navigate their technical requirements. I spoke to both of their founders, and they were flexible and empathetic to our situation.
We seriously considered seven different companies, including an international firm and an award-winning company that belonged to a friend. We ultimately chose Wow Labz because of their depth of knowledge and their approach to design and development.
Describe the project in detail.
Their team initiated the project with an assessment of our codebase, which they used to rewrite essential sections of our chat feature. They updated our messaging platform to allow for greater customization and real-time sharing of images, audio clips, and videos. The app is available for download on Android and iOS devices.
What was the team composition?
Their team consisted of a project manager and a developer.
Can you share any outcomes from the project that demonstrate progress or success?
Since launching the update, we’ve seen a 25% increase in the number of chat messages exchanged on the app. We’ve also received positive feedback from users, including several five-star reviews on the App Store. The codebase is now much more stable and organized.
How effective was the workflow between your team and theirs?
Their team sent daily progress updates via email, and they were very responsive to all of our queries, typically replying within the hour. We held weekly timeline reviews, and they were always open to feedback and quick to make suggestions. They followed a systematic, biweekly feature release schedule based on the Agile development lifecycle.
What did you find most impressive about this company?
We were using a messaging infrastructure that often presents a steep learning curve for developers. They were able to start writing code within two days of the initial review. Also, their account manager, who is very experienced with software engineering, played an active role in every phase of the project.
Are there any areas for improvement?
I can't think of anything they should change. They were terrific.
the project
App Development for Retail IT Solution
"I was impressed with their responsiveness. Their team always answered our calls and resolved problems immediately."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the CEO of Primaseller, Inc., a retail technology company.
For what projects/services did your company hire Wow Labz?
We hired Wow Labz to build a POS app for use on iPads.
What were your goals for this project?
We wanted an iPad version of our browser app that could integrate with hardware systems, specifically printers and scanners.
How did you select this vendor?
I connected with Wow Labz through a referral from one of my colleagues.
Describe the project in detail.
After gathering initial requirements and reviewing our API, Wow Labz delivered UI screens and a prototype walkthrough. We held a feedback session, and they began development soon after. They broke the project down into sprints, and periodically released private versions until we were ready for a beta release with select customers.
What was the team composition?
They assigned a project manager, two iOS developers, and a QA specialist to our project.
Can you share any outcomes from the project that demonstrate progress or success?
The app launched in October on the App Store, and we now have several customers using our system.
How effective was the workflow between your team and theirs?
We had a single point of contact, which made collaboration easy and straightforward. We were also able to reach out directly to their engineers when necessary. Their team used a project management system and a Google Sheets file to help track and share progress.
What did you find most impressive about this company?
I was impressed with their responsiveness. Their team always answered our calls and resolved problems immediately. This was especially true for critical issues. The only delay came with the App Store processing our submission.
Are there any areas for improvement?
There is nothing on their end, though I think we could’ve done a better job of explaining our functional use cases and edge cases. This would’ve made development happen even quicker.
the project
Mobile App Dev for Milkshake Company
“We’ve had 15–20,000 downloads.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Super Milk Products has a brand called Keventers, a chain of quick-service restaurants. We have around 300 outlets across India and abroad. I’m the general sales manager and was tasked with starting a new vertical, delivering dairy directly from farms to provide fresh milk to citizens across the region.
What challenge were you trying to address with Wow Labz?
We wanted to get into a direct-to-home concept, so we approached Wow Labz. We wanted to develop an ecosystem within which a consumer could place their order, track their history, and so on. Everything would be controlled on the backend on a day-to-day basis, with a delivery app for the people who deliver the milk.
What was the scope of their involvement?
They developed our system. We have a consumer app available for Android and iOS, and a backend admin panel that displays our incoming orders and sends them to the dairy farms who dispatch them. Another app shows the delivery people a list of orders with a schedule. They can confirm each delivery, which is then displayed on our end.
What is the team composition?
I mainly dealt with Rohith (Co-Founder, Wow Labz) who developed the entire architecture. I could call him whenever we had an issue or a bug, and he went out of his way to help us.
How did you come to work with Wow Labz?
We’d heard about their work from people whom we trusted. We met with more than 50 developers across India to choose the right one. We looked at cheaper options, but the idea was to have a right understanding of the concept. Once I explained what we wanted to Wow Labz, they presented what we wanted perfectly. We liked Rohith’s enthusiasm, so we chose them. We were willing to spend more money on a good result.
How much have you invested with them?
We spent around 30–40 lakh Indian rupees (approximately $44,000–$58,000 USD).
What is the status of this engagement?
We worked with them from December 2017–May 2018. Development started in January 2018, and they built the entire ecosystem in two months, with the app ready by May 2018.
What evidence can you share that demonstrates the impact of the engagement?
It’s been phenomenal in terms of their understanding of our concept. They went beyond the scope of work given to them regarding development, troubleshooting, and meeting timelines. They lived up to our expectations.
In the evolving market of India, we did have some problems to solve, in terms of operations, delivery, and accounting. It’s a great app with hardly any bugs. It’s never crashed, either on the customer or deliverer side, and we’ve had 15–20,000 downloads. There was a lot of usage after the initial launch, which had a good impact on our business. We were cautious initially, but, after 6–8 months, we’re confident that the app will continue to work fine.
How did Wow Labz perform from a project management standpoint?
They’ve been professional, meeting deadlines and setting dates for trials. They follow up with us regularly and don’t make us wait. They were willing to get on a call to find solutions—I’ve had 2–3-hour calls in the night when them when we had problems to solve.
What did you find most impressive about them?
They took ownership of the project. If the provider sticks tightly to the scope of work, it can make things more difficult, but their attitude made them stand out. They’re a bit more expensive, but it’s justified.
Are there any areas they could improve?
They’re only based in Bangalore, but I would like it if they opened offices in Bombay and Delhi as well.
Do you have any advice for future clients of theirs?
I’ve recommended them to a couple of businesses, and I think they will do well. I 100% recommend them as an IT provider that can develop a good app.
Wow Labz has translated the client’s idea into a functional, well-designed product that has the potential to benefit businesses and individuals around the world. Creative and prompt, the team takes ownership of their work and facilitates a seamless engagement. They provide high value for cost.