Helping Marketing Leaders Do More.

Silver
VERIFIED

Workhorse Marketing is an Austin, Texas-based branding, marketing and advertising agency focused on helping CMO’s and marketing leaders in small or mid-sized, growing companies get more done.

 

Our team of 20+ professionals operate with the same purpose – to provide high-quality service to our clients. What’s your advantage? Our deep experience and combination of discipline specialists, strategic orientation, creativity and culture yield positive results.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2003
Show all +
Austin, TX
headquarters
  • 3809 South 2nd St A-300
    Austin, TX 78704
    United States

Portfolio

Key clients: 

We have proudly served local, regional and national clients for more than 16 years. A sample of these clients include Austin Radiological Association, Tilson Homes, Ship Station, Viva Day Spa, Dr. Pepper, American Express, Hopdoddy, Texas Disposal Systems, Airgas On-Site Safety Services, Austin Technology Council, Purgatory Resort, Maudies Tex-Mex, Camp Olympia and Graves Dougherty Hearon & Moody.

DC BLOX

View Full Case Study Here

Services Provided

  • Brand Strategy and Toolkit
  • Account Based Marketing Strategy
  • Product Specification Sheets
  • Website Design & Development
  • Print Advertising
  • Launch Event Planning and Execution
  • Tradeshow
Materials
  • Banner Displays & Signage
  • Email Templates
  • Direct Mail
  • Building Signage / Interior Signage and Graphics
  • Marketing Goals

    DC BLOX is aggressively growing with four data center locations and another 16 planned across the Southwestern United States. Each data center is interconnected with DC BLOX’s high-speed, fiber-optic network, which enables a variety of use cases, including business continuity, disaster recovery, content delivery, IoT and mobile applications.

    In order to prepare for early investor commitments and eventual customer acquisition, DC BLOX needed to build a strong brand foundation, followed by a wide range of marketing assets to help connect with each audience and unite internal staff.

    Results

    DC BLOX continues to meet their market development and investment goals, including $37 million in new equity and debt funding in 2018, completing its Series B financing for a total capitalization of more than $53 million. 4 out of 20 locations are up and running with the others in their sights.

    Sympliant Healthcare

    View Full Case Study Here

    Services Provided

    • UX / UI Strategy
    • Visual Design
    • Platform Development
    • Brand Strategy
    • Brand Identity Design
    • Brand Message Hierarchy
    • Website Design/Development 

    Sympliant is an intuitive digital

    platform that revolutionizes the monitoring, analytics, tracking, and reporting functions in the GI Lab. Sympliant worked with Workhorse to help develop the platform along with brand identity, messaging, marketing assets and a go-to-market strategy.

    Utilizing an agile approach, we dove headfirst into researching the problem Sympliant solves by interviewing actual users. User research included on-site lab interviews and simulations and secondary research.

    The results of these findings worked their way into the formulation of the brand identity, messaging, and the UX and UI for the platform. An agile production process including rapid prototyping, user testing, user feedback and interactions helped streamline time and cost.

    Marketing Assets

    With the platform development well-underway, our team paralleled processes to complete the Sympliant brand identity, marketing website, presentation deck, swag and more.

    Results

    The Sympliant brand and platform has been launched and is on track to complete beta testing and feedback in Q2 2019 and Q3 2019.

    Abaci

    View Full Case Study Here

    Services Provided:

    • Brand Strategy
    • Brand Identity & Messaging
    • Logo Design
    • Paper System Design
    • Website Design / Development
    • Creative Concepting
    • Search Engine Optimization
    • Conversion
    Optimization
  • Hosting
  • Abaci, a start-up consulting company, tasked Workhorse with developing a logo, position statement, website and creative concepting. Our goal was to help Abaci communicate their outstanding values to their target audience, helping them ultimately understand that they can trust Abaci to deliver superior, cost-effective solutions to drive business growth.

    Our Solution

    Workhorse Marketing began by researching competition and familiarizing our team with the industry. We then worked with Abaci to develop a position unique in comparison while direct and influential toward its target audience. Using this knowledge as a baseline, we transitioned into creating a logo, paper system, an optimized and responsive website and creative concepts of their new brand implemented in a variety of settings.

    Terex

    View Full Case Study Here

    Services Provided

    • Brand Strategy
    • Product Specification Sheets
    • Print Advertising (English and Spanish)
    • Co-op Ad System
    • Public Relations
    • Communication Templates
    • Media & Dealer Launch
    Events
  • Tradeshow Materials
  • Sales manuals
  • Online Literature Ordering System
  • Banner Displays & Signage
  • Email Templates
  • Direct Mail
  • Terex, a Scottish heavy equipment manufacturer, was aggressively acquiring other equipment companies to expand their North American construction and road building equipment offering. The challenge was to efficiently integrate these new brands into the existing Terex portfolio and communicate their benefits to a market focused on price, reliability and performance. Another obstacle that needed to be addressed was product photography that was typically photographed in parking lots.

    We developed a branding strategy that leveraged the equipment’s existing brand equity and attributes, and seamlessly tied them to the Terex brand and the key wants and needs of the heavy equipment buyer. The new images, graphics and messaging were integrated across all Terex touch points internally and externally as a consistent communications platform.

    Austin Radiological Association

    View Full Case Study Here

    Services Provided

    • Marketing and Media Strategy
    • Digital Advertising
    • Website Design / Development
    • Search Engine Optimization
    • Conversion Optimization
    • Reputation Management
    • Social Media
    Coaching
  • Hosting
  • ARA Diagnostic Imaging has been providing imaging services to patients in Austin and Central Texas since 1954. They operate 17 outpatient imaging centers in the area and provide professional radiologist services at 20 area hospitals. Workhorse began working with them in 2015 when tasked with generating new direct patient leads and increasing the number of scheduled appointments through a rebuild of their website. Currently, Workhorse Marketing manages digital marketing for consumer-choice services, such as mammograms and varicose vein treatment.

    Workhorse Marketing began with a redesign and development of the new ARA website. After a successful launch of the new www.ausrad.com, Workhorse now helps ARA progress toward their business goals through online advertising, social media management, SEO, graphic design, website expansions and more.

    Graves Dougherty Hearon & Moody

    View Full Case Study Here

    Services Provided

    • Brand Strategy & Messaging
    • Website Design / Development
    • Search Engine Optimization
    • Conversion Optimization
    • Photography
    • Hosting

    Graves Dougherty Hearon & Moody is one of Austin’s most historic

    and well-respected law firms.  Workhorse Marketing was tasked to first help GDHM visually and verbally solidify their brand and position in the market, then create a new responsive website.

    A coordination of a legacy website migration, SEO, photography, strategy, branding, content strategy, design and development all played a significant role in producing the new GDHM website.

    Reviews

    Sort by

    Digital Marketing for Thermal Solutions Company

    "Workhorse Marketing has a process, and they stick to it because it works."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    July 2015 - Ongoing
    Project summary: 

    Workhorse Marketing leads digital marketing for a new video game brand being launched by a thermal technology company. They designed a logo and developed a website, and continue to create promotional materials.

    The Reviewer
     
    2-10 Employees
     
    Austin, Texas
    Oscar Martinez
    CEO, JR Thermal
     
    Verified
    The Review
    Feedback summary: 

    Internal and external feedback has been overwhelmingly positive. Workhorse Marketing's expert team inspires confidence throughout the project because of their efficiency, creativity, and attention to detail. Their high-quality deliverables contribute to the imminent expansion of their role.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of a thermal technology company. We’re focused on enterprise electronics along with gaming PC systems. We cool the semiconductor, which is usually the processor that's inside the machine.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Workhorse Marketing? 

    There's a couple of different challenges. The most immediate item is that we’re launching a brand in the video game space. We needed help with branding and messaging, including logo design and a website. We basically needed a complete marketing package to help us launch our brand.

    SOLUTION

    What was the scope of their involvement? 

    Workhorse Marketing completely built our website from the ground up. They host our site as well. They continue to do all of our marketing materials. That includes business cards, stickers, and any promotional items. 

    What is the team composition? 

    We mostly work with a team of six people. That could grow to as large as 10 or shrink down to as few as two, depending on the actual task and deliverables. 

    How did you come to work with Workhorse Marketing? 

    I met them through a friend a while back but never had an opportunity to use them. Once I did, the experience was top notch. They were our first choice when we needed someone to help us in the gaming space. 

    How much have you invested with them?

    We’ve spent over $10,000.

    What is the status of this engagement?

    Work started in July 2015 and the engagement is ongoing. We plan to use them quite heavily for all of our marketing going forward.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We’ve gotten a lot of positive feedback from clients on their initial branding. We won’t have any actual tracking metrics until we launch our gaming product. However, my internal marketing lead was pleasantly surprised at the good quality deliverables produced by Workhorse Marketing. 

    How did Workhorse Marketing perform from a project management standpoint?

    Their project management is quite crisp. There's not a lot of wasted time or effort. Everything is streamlined. Workhorse Marketing has a process, and they stick to it because it works. 

    What did you find most impressive about them? 

    The quality of their talent is strong. Workhorse Marketing hires good people with a lot of creativity. Additionally, their process helps them take care of all the details, which we really appreciate. 

    Are there any areas they could improve? 

    At times, their work overlaps a bit with our internal marketing efforts. That's probably not unusual when seeking outside help. 

    Do you have any advice for potential customers? 

    I highly recommend using Workhorse Marketing if you’re in need of top-notch capabilities for social media, digital advertising, or a web presence.

    5.0
    Overall Score We're excited to keep working together.
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      They give us a very fair rate.
    • 5.0 Quality
      Service & deliverables
      They exceed our expectations.
    • 5.0 NPS
      Willing to refer
      I have no hesitation in recommending them.

    Development for a Healthcare Software Company

    “They have a highly-skilled team that genuinely cares.”

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Nov. 2017 - Ongoing
    Project summary: 

    After helping build out an idea, Workhorse Marketing did market research, created the architecture, and developed a ground-breaking product in the healthcare industry.

    The Reviewer
     
    2-10 Employees
     
    United States
    CEO and Co-Founder, Healthcare Software Company
     
    Verified
    The Review
    Feedback summary: 

    The in-house team is impressed with the quality of the product and is ready to introduce it to the market. Workhorse Marketing understood and met all needs, while their superb communication skills made them easy to work with.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I'm the CEO and co-founder of a healthcare software company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Workhorse Marketing?

    We noticed that there are significant technological advancements in our industry. We started looking for a vendor to develop a new system to help us make our processes more efficient.

    SOLUTION

    What was the scope of their involvement?

    We wanted to make a genuine contribution to patient safety through technology in the GI space. The problem we're having within endoscopy is that everything is being captured manually, so we wanted to develop a more efficient way to handle that process. First, we explained our situation to Workhorse Marketing, and they helped us come up with a solution. Then, they did market research, created the architecture, and developed a system that is much better than anything we could think of.

    What is the team composition? 

    We've worked with their CEO, a development team, and a sales specialist.

    How did you come to work with Workhorse Marketing?

    We heard about Workhorse Marketing from our friends. We interviewed four different development companies and decided Workhorse Marketing was the best fit for us.

    What is the status of this engagement? 

    We started working with them in November 2017, and the relationship is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We have a bug-free product that we can introduce to the market. The product will revolutionize the healthcare industry, and we already have some customers who want to use it. We're also planning to look for a large acquisition partner. 

    How did Workhorse Marketing perform from a project management standpoint? 

    We were trying to solve a very clinical problem, so some delays were inevitable. Overall, they're excellent in meeting their timelines. They're great communicators and always let us know if there is going to be a delay.

    What did you find most impressive about them?

    They have a highly-skilled team that genuinely cares. Everyone we met from their team was very professional and understood our needs.

    Are there any areas they could improve?

    No. Everything has been perfect.

    Do you have any advice for potential customers?

    Workhorse Marketing can help you build out your concept and develop a product you're looking for. 

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Rebranding for Data Center Company

    "If you want somebody that’s really interested in helping you with your strategy, they’re the right fit."

    Quality: 
    4.0
    Schedule: 
    4.0
    Cost: 
    3.0
    Willing to refer: 
    4.5
    The Project
     
    Confidential
     
    Feb. 2017 - Ongoing
    Project summary: 

    Workhorse Marketing has led a rebranding initiative for a data center company. Deliverables have included new logos and colors, website content such as blogs and articles, and digital marketing updates.

    The Reviewer
     
    11-50 Employees
     
    United States
    CMO, Data Center Company
     
    Verified
    The Review
    Feedback summary: 

    Workhorse Marketing makes a concerted effort to build a brand through relevant strategies, as opposed to merely following directions. The team identifies a main point of contact for streamlined communication. Workhorse Marketing has provided quality work and is sufficiently responsive.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I am the CMO of a company that owns and operates data centers and interconnected network properties, primarily in the southeast United States.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Workhorse Marketing?

    We hired Workhorse Marketing to help us through a rebranding effort following a change in executive leadership.

    SOLUTION

    What was the scope of their involvement?

    Workhorse Marketing has provided a full suite of branding services, ranging from website content to print materials. We’ve relied on them to write articles and blogs, devise a new brand message, and introduce new colors and logos. They’ve also incorporated their work into our digital marketing efforts through emails and ad servings.  

    What is the team composition?

    Our day-to-day operations run through Jen (Account Director, Workhorse Marketing), but we also work closely with Grant (Founder/CEO, Workhorse Marketing) and Guy (Chief Strategy Officer, Workhorse Marketing).

    What is the status of this engagement?

    We began working together in 2017, and our work is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    Their work has been well-received by our company. They’re part of a larger team that we’ve engaged with to help us in our marketing efforts. If we weren't happy with the quality of their work or their responsiveness, we wouldn't be with them anymore.

    How did Workhorse Marketing perform from a project management standpoint?

    They’ve improved in this regard over the last two years. They see the need to have a central point of contact for their customers, and they’ve rolled out Basecamp so that we can get in touch with them even easier.

    What did you find most impressive about them?

    When I go to them with a request for a digital ad, for example, they’ll ask about the ad’s audience and intention. They don’t just take orders. Workhorse Marketing asks questions about what you’re trying to do and tries to help you reach your goals.

    Are there any areas they could improve?

    I think we sometimes get caught in the pace of their business. By that, I mean that there are some cycles we’re doing great and hitting our deadlines and then all of a sudden things get slow, but then we’re shortly back to normal. The cycle of any business has ups and downs and surges, and I think they work through those just like everybody else has to.

    Do you have any advice for potential customers?

    If you want somebody that’s really interested in helping you with your strategy, they’re the right fit. If you want somebody to follow directions, you can probably go somewhere cheaper.

    4.0
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 3.0 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 4.5 NPS
      Willing to refer

    Branding and Digital Marketing for a Nonprofit

    “It’s really their attention to detail and consistent follow-up on our different projects that makes them so impressive.”

    Quality: 
    4.5
    Schedule: 
    4.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    June 2017 - Ongoing
    Project summary: 

    To help pivot a brand, Workhorse Marketing redeveloped a website and created a new community branding strategy. They’ve since supported various initiatives, designing branding assets and advising on marketing.

    The Reviewer
     
    11-50 Employees
     
    Austin, Texas
    Amber Gunst
    CEO, Austin Technology Council
     
    Verified
    The Review
    Feedback summary: 

    More visitors are engaging with the site, raising the conversion rate from less than 1% to about 10%. Engagement time per page has also jumped to about 90 seconds. Workhorse Marketing consistently seeks to improve their efforts and works well with the internal team to determine the best next steps.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of the Austin Technology Council (ATC). We’re a nonprofit business association that promotes and supports the growth of tech companies in Austin, Texas.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Workhorse Marketing?

    Before I came on as the CEO, Workhorse Marketing helped us completely redo our website along with our branding strategy. We’ve continued to work with them since then for various site- and branding-related projects.

    SOLUTION

    What was the scope of their involvement? 

    We initially engaged Workhorse Marketing to help us through a transition period. Together, we came up with the basic structure of our site before they rebuilt it. They then helped reposition our organization, working with us to better understand how we should reach out to our community. 

    We still work with them on various projects. They’ve modified our website based on our needs and regularly develop branding assets for our various programs. This includes all of our graphic design work (e.g., logos, banners, posters) as well as our marketing strategy.

    What is the team composition? 

    I work with about four resources, but my director of marketing works with another 5–6 people on top of that.

    How did you come to work with Workhorse Marketing?

    I wasn’t a part of the organization at that time, so I’m not sure how we found them. However, they’re still a partner to us and are actively engaged in what we do.

    What is the status of this engagement?

    We started working with them back in June 2017, and the engagement is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Prior to redoing our website and branding strategy, we’d had less than a 1% conversion rate for visitors who joined our website. But, now, we’re over 10%. The average time that visitors spent on a page per click also increased from 10–25 seconds to about 30–90 seconds.

    How did Workhorse Marketing perform from a project management standpoint?

    While I don’t work with them that much from a project management standpoint, I know that they’re very attentive to what they need to do. There have been several times when our team has met with them to discuss a specific strategy, and they’ve come prepared to find new ways to look at our processes. It’s a very involved and collaborative process.

    What did you find most impressive about them?

    It’s really their attention to detail and consistent follow-up on our different projects that makes them so impressive. Compared to our previous PR firm, Workhorse Marketing is communicative and takes more of a collaborative angle. They work with us to position our ideas rather than just telling us what to do.

    Are there any areas they could improve?

    No, not that I can see. The team is constantly looking for ways to improve themselves, and they address issues immediately whenever we have a problem. So, by the time we’ve notified them about something, they’ve already started taking the necessary steps to correct it. Everyone makes mistakes, ourselves included, but it’s the way you handle mistakes that matter most. They fix any glitches in under 24 hours, which is fantastic. That’s all I can ask for. 

    Do you have any advice for potential customers?

    If you’re looking for a company to help you transition and grow, Workhorse Marketing is great. They stick to their clients’ budgets and are very transparent about how they operate. Because they have a smaller team, you have to understand that they might occasionally need to prioritize other deadlines in front of yours. However, they’re extremely responsive if you tell them that you have a time-sensitive issue. Adding on to that, they’re flexible enough to work outside of their immediate area. 

    5.0
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Site Support for Data Science Firm

    "They’re one of the few vendors that I can’t find a flaw in."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Jan. 2016 - Ongoing
    Project summary: 

    Workhorse Marketing provides ongoing website support for an education management company. In addition to making WordPress edits and building new pages, they conduct SEO audits and ensure valid tracking methods.

    The Reviewer
     
    1-10 Employees
     
    Austin, Texas
    Lisa Roberts
    Former VP Marketing, Civitas Learning
     
    Verified
    The Review
    Feedback summary: 

    Workhorse Marketing’s efforts have led to a stable web presence and helped foster increased inbound leads. The team succeeds because of a willingness to perform duties beyond the scope of work in emergencies. They communicate well and have not fallen short in any area during a long engagement.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I am the former VP of marketing at Civitas Learning.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Workhorse Marketing?

    My predecessor in my role contracted an outside vendor to manage our website—anything from content creation to development projects to general maintenance. That vendor, however, was an expensive one-person team, so I engaged Workhorse Marketing to take on those same duties.

    SOLUTION

    What was the scope of their involvement?

    Civitas Learning launched a new WordPress website right before I joined the company, but it was challenging to edit and work with. We relied on Workhorse Marketing over the years to make changes, generate new components, and create custom pages using designs made by our in-house team. Most of all, we were thankful to have a partner with more bandwidth that could contract or expand based on our needs.

    In addition to their work with the website, Workhorse Marketing conducted an SEO analysis and consolidated three Google Analytics accounts into one. That process helped validate that our tagging was set up correctly. We previously were only tracking pages on our primary domain, not those served by our marketing automation tool, so Workhorse Marketing made an effort to ensure our methods were more thorough.

    What is the team composition?

    Their team evolved based on our needs at any given moment, but we primarily worked with an account manager, a lead developer, an analytics specialist, and a few designers.

    How did you come to work with Workhorse Marketing?

    I learned of Workhorse Marketing through a colleague once we started our own web design and development company. My business partner had a relationship with Grant (Founder/CEO, Workhorse Marketing), and we’d call on his team to help with CMS development projects for some of our clients. Through that interaction, I quickly learned that the team was reliable and reasonably priced, so I continued to work with them at each of my next professional stops. 

    How much have you invested with them?

    We spent about $50,000 per year.

    What is the status of this engagement?

    The engagement began in January 2016 and remains ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    Much of their work with us centered on support, so we didn’t rely on them to drive specific parts of the business. That said, following their changes to the website, our percentage of inbound leads from the website tripled, which was very encouraging.

    How did Workhorse Marketing perform from a project management standpoint?

    We held weekly meetings and communicated otherwise through Basecamp, which was useful. Their team came prepared with updates on our hours and progress. We always had assurances that their work would be completed.

    What did you find most impressive about them?

    They always felt like an extension of our team. For example, we once had a new employee accidentally delete about a quarter of the site before a holiday weekend. We couldn't rectify the problem ourselves, but Workhorse Marketing spent a good part of their weekend helping us pull it back together. Once we resumed business the following week, we had everything running normally. It's not in their contract to do that, but they showcased just how much they care about our company.

    Are there any areas they could improve?

    No. They’re one of the few vendors that I can’t find a flaw in. I never found myself wishing that Workhorse Marketing were better in a specific area.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      I have already recommended them several times.

    Web Development and Design for Nonprofit

    “Workhorse Marketing had the best combination of pricing and services.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Sep. 2018 - May. 2019
    Project summary: 

    Workhorse Marketing designed and developed a WordPress site that allows users to register for legal conferences. There is a sign-up feature as well as a payment option.

    The Reviewer
     
    Texas, United States
    Chair, Legal Nonprofit
     
    Verified
    The Review
    Feedback summary: 

    Compared to the previous iteration, Workhorse Marketing’s new site has significantly streamlined the registration process. They provided an attentive project manager who played a key role in relaying information and coordinating development.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the chair for a legal not-for-profit.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Workhorse Marketing?

    Before engaging Workhorse Marketing, we had an insufficient website with limited functionality. It was outdated, and we had a hard time making edits.

    SOLUTION

    What was the scope of their involvement? 

    Workhouse Marketing developed a completely new WordPress website from scratch, handling the design and development. It was a pretty straightforward site that didn’t need much branding or marketing. The core function allowed users to register for conferences and submit payments. 

    What is the team composition? 

    We worked with four individuals: an initial account manager, a developer, and two project managers. Morgan (Account Manager, Workhorse Marketing) acted as our main point of contact. We would relay all design needs to her, and she also helped out with any bugs.

    How did you come to work with Workhorse Marketing?

    I knew Grant (Founder & CEO, Workhorse Marketing) personally, so I considered his company along with about three other developers. Workhorse Marketing had the best combination of pricing and services.

    How much have you invested with them?

    We spent about $40,000.

    What is the status of this engagement?

    Their work lasted from September 2018–May 2019.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    One of the biggest issues we’ve had with the previous website was its inability to handle conference registrations. Now that we’re going through the registration process with the new site, we’re finding the process to be a lot smoother.

    How did Workhorse Marketing perform from a project management standpoint?

    Morgan was an excellent project manager—I can’t say enough good things about her. She was very responsive, calm, and personable. I also liked how solution-oriented she was. If we wanted to have a quick meeting, she was flexible enough to work with our calendar.

    Are there any areas they could improve?

    This isn’t necessarily a criticism, but it surprised me that they came to the project almost automatically knowing that they would use WordPress. I thought there were other platforms that we could consider to make the site, so I was expecting to see more of a menu of options. But, maybe they didn’t explore other platforms because our project was pretty straightforward.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Corporate Branding & Marketing for ERP Consultancy

    "We truly value their input and attribute much of our success to their staff of creative directors."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Apr. 2016 - Sept. 2016
    Project summary: 

    Workhorse Marketing coordinated a website development initiative for a NetSuite solution provider. The engagement grew to include content creation, marketing strategy, branding services, and logo design.

    The Reviewer
     
    11-50 Employees
     
    Atlanta, Georgia
    Eric Park
    Managing Director, ABACI
     
    Verified
    The Review
    Feedback summary: 

    Workhorse Marketing proved to be a versatile and reliable partner, capable of managing a full spectrum of services. The team provided timely updates as part of an organized project management style. Future clients can anticipate an involved and creative vendor.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the managing director of ABACI, a NetSuite solution provider and Adaptive Insights partner. We specialize in cloud-based ERP and EPM services to help growing companies move off old, antiquated systems to the cloud.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Workhorse Marketing?

    We initially hired Workhorse Marketing to build us a website as we rebranded the company. What we quickly realized was that their team was much more than just a web design company. They are capable of marketing, advertising, and branding, as well, so we engaged them to also manage our content, logo design, branding, and marketing strategy.

    What were your goals for this project?

    Our goal was to create a unique brand that stood out from other NetSuite consulting practices. We wanted to cut through the noise of all other solution providers and stand out as a leader in cloud architecture, business strategy, and financial expertise.

    SOLUTION

    How did you select this vendor?

    We selected Workhorse Marketing based on the leadership team and the strength of their portfolio. We felt that their style and approach was most closely aligned with our project goals and needs.

    Describe the scope of their work in detail.

    We began our engagement with several discovery sessions so that Workhorse Marketing’s members could familiarize themselves with our business model, growth strategy, and goals. Those meetings also included questions regarding NetSuite as a technology and developing an understanding of the cloud ERP ecosystem. We also presented them with an overview of how we envisioned our brand.

    Once their team had enough of a foundation to work from, Workhorse Marketing mocked up several logo designs, color schemes, and web designs for us to choose from. We were impressed by the organization of that entire process. With the design in place, their content team provided critical guidance on marketing strategy, SEO, and website copy, all of which played a significant part in our company branding.

    What was the team composition?

    We initially met with their leadership team to discuss our overall strategy and project scope. Once the work began, we interacted with an account producer, who served as a liaison between the creative group and me.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Our website has over 4,000 monthly visitors and continues to grow. The site is now a valuable resource for potential clients and an excellent way for users to have a positive introduction to our company.

    How effective was the workflow between your team and theirs?

    Working with a single point of contact made it easy for us to communicate with the Workhorse Marketing team. Our account producer did a great job of following up with us regularly and keeping us updated on weekly progress.

    What did you find most impressive about this company?

    I am most impressed with the expertise Workhorse Marketing provides along the entire spectrum of branding, marketing, and advertising. We truly value their input and attribute much of our success to their staff of creative directors.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
    Verification

    Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

    Verification Level
    Silver
    VERIFIED
    Business Entity
    Status
    Active
    Jurisdiction of Formation
    Texas
    ID
    800686290
    Date of Formation
    Jul 27, 2006
    Payment & Legal Filings
    Bankruptcy
    No
    Tax Lien Filings
    0
    Judgement Filings
    0
    Collections Count
    0
    Last Updated
    Jul 23, 2019
    Client Reviews
    VERIFIED CLIENT REVIEWS
    7
    OVERALL REVIEW RATING
    4.9
    Source
    Clutch
    LAST UPDATED
    August 2, 2019