What evidence can you share that demonstrates the impact of the engagement?
They’ve done an amazing job improving, driving, and improving our organic traffic and rankings. Organic traffic in the U.S. is up, due in large part to the work they have done on that campaign.
We’re about 70% over the target in terms of qualified leads generated online. They’re driving sales: we’ve had an increase of about 167% in fashions on our website and generated about 1,000 qualified U.S. sales leads in the first quarter of 2018. It’s been incredible.
How did Wolfgang Digital perform from a project management standpoint?
I give them 10 out of 10. Despite all the clients they have, we still get so much time with them. We're talking to them every other day and have on-site meetings once a month. They’ll work off a Trello board or spreadsheet, but they’re willing to jump in and work with whatever tools we use.I almost consider them a part of the team.
What did you find most impressive about them?
The four things that distinguish them are great communication, their understanding of our business, knowledge of good marketing practices, and a willingness to dig in and help us out.
I love that they reach out to us with opportunities. Rather than just telling us about the opportunity, they do it for us. When Google changed website meta tagging, they didn’t just tell us we should change our meta tags. They sent us a spreadsheet with all their suggested new tags, asked us to approve it, and implemented it on our website. They’re hands-on rather than just giving advice.
They want to produce results that align with your company’s brand and strategy. They think about the big picture of your credibility and brand instead of just focusing on generating leads. They help us reach out to media and get backlinks.
Are there any areas they could improve?
They might want to hire a German- or Finnish-speaking SEO and PPC analyst to help build out some non-English-speaking teams for companies that are going into different markets. I believe they’re in the process of hiring a German-speaking SEO and PPC analyst now.
Do you have any advice for potential customers?
They’re very good at looking at the big picture, so bring them into broader marketing conversations. Tell them what your marketing team is trying to achieve rather than just saying that you need to generate more leads. Include them in your internal meetings and utilize them. They’re smart and they understand your needs.
Talk to them about that and make sure you have internal reporting structures in place. Have someone on your team as a dedicated liaison to them who can implement their ideas. Make sure you capitalize on their creativity to get the most from them.
Wolfgang Digital has excellent communication, working closely with both the internal team and end clients. They’re aware of project goals, and their work has resulted in a 1%–2% increase in bookings made through the brand websites, which is a big success.