What evidence can you share that demonstrates the impact of the engagement?
Their digital impact report received overwhelmingly positive feedback from donors, potential partners, and incoming staff members. Engaging and well-designed, it was a concise way of presenting our otherwise complex business.
To this day, our donors continue to reference the report as a dynamic way of learning about our institution, which also helps attract new members. We’re currently working with a branding agency that has also commended the report as an example of a strong creative asset. They’re actually using it to update our brand identity.
As for the summit materials, it was the first time that we’d done any kind of interactive base. Wire Media’s work added a sense of professionalism and gloss to our presentation. Moreover, their work had a staying power beyond the original intent, and we’ve continued to use their marketing collateral to promote the organization. People can download the brochures from our website, and we use the animation in pitch meetings with potential businesses as well as workshops and seminars.
How did Wire Media perform from a project management standpoint?
Elektra was an exceptional project manager and ensured that everything went smoothly. They actually delivered the project under budget. The team consistently kept us apprised, informing us of any potential delays. They used Teamwork, which allowed us to easily track task progress and transfer files. If we encountered any issues, they responded promptly and were available for calls.
What did you find most impressive about them?
I appreciated how they provided constructive criticism rather than just enabling us. Of course, they accommodated our specific needs, but they weren’t yes-men. Marcy would ask us questions and challenge our notions. She pushed us in a direction that we might not have considered, which ultimately produced a better outcome.
Are there any areas they could improve?
While they produced quality deliverables that fulfilled our needs, there were aspects of the creative side that could have been stronger. Perhaps we didn’t give a clear enough brief or explicitly define our expectations, but, as a result, we weren’t particularly wowed by anything. In the end, their final product looked good, and we had no regrets.
Do you have any advice for potential customers?
Wire Media has a set process to understand the client’s needs, and they know how to drive a project. Therefore, the client should prepare for the project beforehand and be explicit about expectations. We faced some challenges with aligning ourselves internally, so I think we could have done that better.
Wire Media’s marketing collaterals garnered enthusiastic praise externally for their design, professionalism, and longevity. The team was forthcoming throughout the process and provided constructive creative suggestions. In the end, their remarkable project management ensured project success.