Get higher revenue with Data-driven SEO

[Recognized by Clutch: B2B leader in UK 2020]

[European Search Awards 2020 FINALIST in Best Use of Search -HEALTH]

We can support your team or some of your client’s teams to meet your goals.

Below is a list of some of our leading services we can offer to you:

  • Data-driven SEO: Want more traffic to your website? We leverage our data-driven approach and deliver more traffic. We can help with all or part of your needs from strategy, benchmarking, quick fixes, keyword research, managing it all for you.
  • Content Marketing and CMS: We have a team of experts ready to meet your needs.
  • Performance Marketing, business intelligence, and campaign analysis: from big data to helping you set up a campaign, to help you measure your current campaigns we can help.

See how much our clients are satisfied with us:

“I have very nice memories of our cooperation with the Whites Agency during executing the promotional campaign of Code4Life 2016 conference. Reliability and knowledge of the tools resulted in exceeding the expectations towards the results of planned activities.”

Aleksandra Pagórska, Roche Global IT Solutions

 
$5,000+
 
$50 - $99 / hr
 
50 - 249
 Founded
2012
Show all +
London, United Kingdom
headquarters
  • Kemp House, 152 - 160 City Road, London
    London, LND EC1V 2NX
    United Kingdom

Portfolio

Key clients: 

Red Bull, Henkel, Decathlon, Orange, Discovery Channel, Netguru, DHL, Bosch, Nestlé, Medicover, Randstad, Etam, Virgin Mobile, and others.

A 70% Increase in Conversion rate Within a Month due to Data-Driven SEO — Football Website Sporticos Image

A 70% Increase in Conversion rate Within a Month due to Data-Driven SEO — Football Website Sporticos

Sporticos.com – a global website that presents one of the best football statistics online. It generates over 2 million visits monthly.

Our key objectives: we aimed to increase the visibility, search results, traffic, and revenues of the English version of Sporticos, making use of organic traffic.

We’ve conducted a data-driven SEO analysis using our unique technology solution

WhiteDog. Our tool analyzed a set of 78 155 keywords. The analysis included both the website itself and the competitors. We considered the English version of the website and the UK as the location.

In our next step, we selected and implemented optimization recommendations for Sporticos for chosen phrases, created based on Big Data analysis.

The effects exceeded our expectations! The website improved its position in the most important business category of phrases, and therefore we were able to significantly increase the value of organic traffic. We achieved a success - an increase of conversions by 70% within a month! We will implement the next SEO activities successively in the upcoming months.

You can read more details in our case study:

https://whites.agency/blog/a-70-increase-in-conversion-rate-within-a-mon...

How we Tripled our Organic Traffic for Netguru in Foreign Markets During the Year Image

How we Tripled our Organic Traffic for Netguru in Foreign Markets During the Year

We've had the opportunity to work with Netguru – one of Poland’s best-known development companies specialising in consulting and implementation of IT projects.

The key objective was to accelerate the growth of revenue from organic traffic, with a focus on the UK and US markets. To achieve this we focused on improving traffic from high-intent keywords, which had a small number of monthly searches and a

large sales potential.

What contributed to the success of this campaign is our in-house analytical tool based on reverse engineering technology, which tailors content to increase the likelihood of high SERPs.

As a result, we:

  • increased traffic on sales pages by 1058% within one year,
  • increased the number of B2B organic leads,
  • increased organic traffic on the entire website by 125% in the UK and by 295% - the rest of the world, 
  • quintupled revenue potential from organic traffic.

You may read more in our case study:

https://whites.agency/blog/how-we-tripled-our-organic-traffic-for-netgur...

A 296% Increase in Transactions through Productive SEO Activities - Etam Paris Image

A 296% Increase in Transactions through Productive SEO Activities - Etam Paris

We engaged in SEO activities for the Etam online boutique store

Our key objectives: we aimed to increase visibility, traffic, and transactions, and thus, an increase in revenue from e-commerce.

Our nearly six months of cooperation resulted in tangible results and ROI:

  • Increase in organic traffic: a 240% increase was achieved when comparing July 2018
to July 2017 (peak season), and a 144% increase from the beginning of the cooperation (March) to July 2018.
  • Increase in the number of transactions

  • Greater visibility

  • Key success factors:

    • Close cooperation with the client, and building a strategy around the real business goal of the client (increase in revenue), not just SEO-related indicators.
    • Own analytical tools – WhiteDog: We use automated reverse engineering tools that automatically identify the key success factors for a given query.

    Feedback from our Client:

    “After several months of cooperation, we see significant increases in key positions and an expected increase in organic traffic. We believe that Whites’ continued efforts will translate into excellent SEO results.”

    You can see more details in our case study:

    https://whites.agency/blog/a-296-increase-in-transactions-through-produc...

     

     

    How we Achieved a 3616% Increase in Organic Traffic: Cooperation with Medme Image

    How we Achieved a 3616% Increase in Organic Traffic: Cooperation with Medme

    Medme.pl is a portal about health and healthy lifestyle, established by Pharma Partner in 2011.

    In mid-June 2019, together with our client, we were awarded the 1st place in the semKRK awards competition in the category of “Best SEO Campaign”. 

    Here the answer from our Client when asked what determined our success:

    "The success factors are the partnership model of cooperation with

    Whites Agency as well as comprehensive and long-term activities(...)”

    How did we implement this project? 

    Key objectives of our cooperation:

    • Optimization of the entire service by enacting good SEO practices

    • Increase in traffic on existing content

    • Extension of the website with new, valuable content

    Our approach and actions:

    • Technical and semantic audit - we started with the successive removal of duplications, thin content, and unnecessary segments. Thanks to this, the total number of subpages on the website decreased by over 500,000! 
    • Editorial SEO training

    • Implementing technical improvements

    • Optimization and creation of the website content

    What results have we achieved?

    During our three years of cooperation, we have achieved an increase in organic traffic from 127,000 sessions to almost 5 million sessions per month!

    05.2016: 127,359 organic sessions
    07.2019: 4,733,152 organic sessions

    You may read more in our case study:

    https://whites.agency/blog/how-we-achieved-a-3616-increase-in-organic-tr...

    Red Bull’s brand with the support of Whites Agency Image

    Red Bull’s brand with the support of Whites Agency

    Energy drinks market leader, one of the most recognizable brands – Red Bull has joined the group of Whites customers. Our cooperation focuses on the area of SEO activities.

    We will keep you updated about the progress.

    You can read more on our blog:

    How do We Work with Our Clients? – Virgin Mobile Workshops about Design of Mobile Website Image

    How do We Work with Our Clients? – Virgin Mobile Workshops about Design of Mobile Website

    While our cooperation with our Client, Virgin Mobile, we conducted workshops on a mock-up of the mobile version of the website. The telecommunication industry is specific because much of the traffic comes from a mobile source

    The course of workshops

    During the workshops, we introduced Virgin Mobile to AMP technology. We are closely following the latest news related to this

    solution. During this year’s SMX conference it was recommended by a representative of British Vodafone – a website with the same profile as Virgin Mobile. 

    Feedback from our client:

    "Thanks to Whites agency’s good recommendations regarding SEO and UX, we have successfully implemented a new mobile version of our website."

    You can read more on our blog:

    https://whites.agency/blog/how-do-we-work-with-our-clients-virgin-mobile...

     

    How to Obtain 1200 Leads on the Real Estate Market? Image

    How to Obtain 1200 Leads on the Real Estate Market?

    Our Client - Seaside Park is a prestigious investment in Kołobrzeg (a city on the Baltic seaside).  

    We would like to show you our approach to PPC activities. 

    The campaign for Seaside Park was not an easy one. In a short time, we had to find the best channels and methods to target our online campaign to the hard-to-reach target group of investors interested in the real estate

    market. Our activities resulted in great success and therefore the Client decided to continue our cooperation.

    Our key objectives: with our campaign, we aimed to attract investors who are interested in purchasing these modern apartments.

    Our approach and actions:

    Thanks to our expertise the campaign immediately started to bring positive effects. Based on an in-depth analysis, we reacted on time and implemented necessary changes.

    We conducted our campaign on:

    • Facebook
    • Google AdWords
    • GDN

    The results:

    • Increase in conversion rate by 12%. So far, our team has obtained 1186 leads, which state over 80% of all filled contact forms during the campaign. 
    • At the same time, we managed to combine excellent effectiveness with a 16% reduction in the cost of conversion. 
    • Additionally, we directed a significant volume of interested users to the customer hotline.

    You may see the details in our case study:

    https://whites.agency/blog/how-to-obtain-leads-on-the-real-estate-market/

     

    Reviews

    Sort by

    Social Media Marketing Campaign for Healthcare Firm

    "We are better able to realize the potential of this channel and accurately respond to the challenges it poses to us."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    Mar. 2018 - Ongoing
    Project summary: 

    To increase brand awareness and social media presence, Whites Agency was hired by a healthcare company to create a marketing campaign through the company's social media channels.

    The Reviewer
     
    5,001-10,000 Employees
     
    Poland
    Marzena Smolinska
    Acting Brand & Communication Director, Medicover
     
    Verified
    The Review
    Feedback summary: 

    Whites Agency successfully boosted the brand's engagement.  Their channels accumulated over 19 million views and social media traffic and engagement has significantly increased. Successful communication and commitment have become the main driving force for the project's ongoing success.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Marzena Smolińska - Acting Brand and Communication Director We provide a wide range of health services, including a pharmacy network, medical consultations, optical and dental care, diagnostic and outpatient examinations, and hospital treatment.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Whites Agency?

    Whites Agency has developed and implemented a communication strategy for our Facebook, YouTube, and Twitter channels. Moreover, they have led product campaigns and worked on increasing brand awareness, as well as building great relations with patients on social media.

    Challenges:

    • To conduct succesfully B2H communication with patients, including exceptional, heated situations, as managing crisis communication (ex. due to the COVID-19 outbreak)
    • The heathcare industry is affected by many legal restrictions, including the Data Protection Act (GDPR), and every brand message must comply with them.
    • Creation of medical content requires consultancy with an expert in the given field.
    • Health-related content raises a lot of emotions, which can result in a fierce discussion among the audience, so ongoing monitoring and fast reaction is essential.

    What were your goals for this project?

    The 3 main objectives of our cooperation:

    • Increasing brand awareness and loyalty of all customers (patients) - customer service plays a significant role in this part.
    • Boosting sales of the brand's services and products - by optimizing current activities and running product campaigns.
    • Close collaboration with the PR & Social Media department, as well as the Medical department in creating high-quality, substantive content that can be a valuable source of knowledge for each patient.
    SOLUTION

    How did you select Whites Agency?

    As a healthcare provider, we base our business largely on patient trust and we also apply the same expectations when choosing our business partners. We've chosen Whites Agency because of their vast experience in Healthcare Marketing, outstanding results and the expertise in social media communication, proven by case studies.

    Describe the scope of their work in detail.

    The components of the strategy:

    • Key assumptions on how social media can support the company's objectives,
    • Selection of the right channels, tools, and messages,
    • Audience analysis and current brand communication
    • Examples of communication from the market,
    • Selection of appropriate and consistent visual and written communication.

    Implementation:

    • Workshops During the workshops, Whites Agency team fully understood our business model
    • Our challenges and needs, as well as our segmented and diverse target audiences.
    • Social Media channel communication we focused on sharing valuable content, showcasing the company’s services and specialists, and taking care of visual communication. Choosing appropriate messaging, e.g.: live streaming with doctors, educational infographics, engaging contests
    • Targeting messages to the right people through promotional and informational campaigns
    • Constant Social Media monitoring and moderation

    What was the team composition?

    Our team works directly with a specialists responsible for a given marketing area and Account Manager. Sonia Oczadły - Senior Account Manager at Whites Agency

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    A type of communication and a visually coherent website were developed that attracted loyal and returning users. We maintain constant contact with users, which increases their engagement in comments and private messages. We also noticed that some users have become brand ambassadors-expressing constructive viewpoints and promoting brand material to their friends, family, and colleagues.

    The most significant KPIs: - visibility: 19,179,645 views - shortened response time to a query: from 4 hours to 30 minutes! - an increase in the average number of social media comments, shares and reactions

    How effective was the workflow between your team and theirs?

    Our cooperation is based on partnership, trust, and the transfer of knowledge (e.g., workshops and constant status updates). We pay more and more attention to the way we communicate, also in social media. Since Whites Agency had great experience with medical clients, they quickly offer and implement appropriate solutions. Thanks to the Whites support, we are better able to realize the potential of this channel and accurately respond to the challenges it poses to us.

    This is evidenced by the level of user involvement and optimization of response time (very often Facebook is the first contact point). The second important aspect, besides the response time, is the qualitative content, which we create on an ongoing basis based on trends in Google, as well as seasonality of the disease.

    What did you find most impressive about this company?

    The most important aspects of our cooperation with Whites Agency:

    • A comprehensive approach
    • Commitment to collaboration, looking at our business holistically, and using social media as a tool to achieve our objectives.
    • Partnership and trust, resulting from Whites' experience in the Healthcare industry, among other things, resulted in successful communication; hence, a suitable response in every situation and a thorough understanding of the market.

    Are there any areas for improvement?

    I cannot recall anything at the moment.

    5.0
    Overall Score One of the best outsiorsing I've ever worked
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Very flexible & profesional
    • 5.0 Cost
      Value / within estimates
      Win-win ( good service - good priece)
    • 4.5 Quality
      Service & deliverables
      High Quality
    • 5.0 NPS
      Willing to refer
      I'll refer them with big pleasure

    PPC & SEO Services on CEE Markets for E-Commerce

    "Undoubtedly, it's worth noting the detail of work on Google Ads account."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    July 2019 - Ongoing
    Project summary: 

    Whites Agency heads the ongoing PPC & SEO initiative for an e-commerce company. The team focuses on decreasing the PPC costs and to expand the digital marketing activities on selected markets.

    The Reviewer
     
    11-50 Employees
     
    Poland
    Marketing consultant, E-Commerce Company
     
    Verified
    The Review
    Feedback summary: 

    Whites Agency delivers a successful SEO initiative that led to significantly lowered prices for the PPC campaign, improved the effectiveness of SEM campaign, and better keyword phrases rankings. The team organizes regular meetings to discuss changes and set new goals.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm the marketing consultant for online retail eCommerce operating in several CEE countries.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Whites Agency, and what were your goals?

    Ongoing PPC and SEO campaigns for selected markets. Basic goal was to decrease PPC costs (to improve COS/ERS) and second - to expand PPC/SEO activities on selected markets.

    SOLUTION

    How did you select Whites Agency and what were the deciding factors?

    Company selected on recommendation, after checking several offers.

    Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

    The agency prepared an audit of all activities. Campaigns are improved in stages. We started with increasing the efficiency of the largest market, and then we implement solutions to other markets. We are also expanding the scale and scope of cooperation in selected markets. In the field of SEO campaigns, we receive materials and recommendations for further changes from the agency.

    How many people from the vendor's team worked with you, and what were their positions?

    We have a dedicated team: project manager and PPC/SEO specialists. We work together day-by-day.

    RESULTS & FEEDBACK

    Can you share any measurable outcomes of the project or general feedback about the deliverables?

    We see a significant improvement in the effectiveness of the SEM campaign. The cost of the campaign has been significantly lowered. We report a noticeably larger number of phrases positioned in search.

    Describe their project management style, including communication tools and timelines.

    The work of the manager and the team is going very well. We have implemented a common Slack channel where we communicate campaign changes on an ongoing basis. We organize regular meetings to summarize and set new goals.

    What did you find most impressive or unique about this company?

    Undoubtedly, it's worth noting the detail of work on Google Ads account.

    Are there any areas for improvement or something they could have done differently?

    These are areas that are no different from other agencies: from time to time we notice less campaign activities and a longer response time.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Building SEO Presence for Large Software Consultancy

    "They try to understand business and care about our metrics, too."

    Quality: 
    5.0
    Schedule: 
    4.0
    Cost: 
    4.0
    Willing to refer: 
    4.5
    The Project
     
    $50,000 to $199,999
     
    Apr. 2017 - Mar. 2020
    Project summary: 

    Whites Agency created an SEO strategy to improve a software consultancy's keyword rankings. Starting with an SEO assessment, they outlined a strategy, restructured content, and boosted internal linking.

    The Reviewer
     
    501-1,000 Employees
     
    Poland
    Patryk Kalinowski
    Demand Generation Team Leader, Software Consultancy
     
    Verified
    The Review
    Feedback summary: 

    Revamping the existing content helped attract more visibility and traffic, particularly for high-intent-to-buy terms. Whites Agency employed a knowledgeable team. They were able to articulate their strategies, explaining clearly why they took one approach over another.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Marketing team leader in 600+ people software consultancy. Responsible for demand generation, PPC, SEO and marketing operations

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Whites Agency?

    We needed to increase our presence on high buying intent software development phrases in UK. We didn't have dedicated SEO person and required knowledge, but we had loads of existing content waiting for optimisation.

    What were your goals for this project?

    Increase organic traffic on high intent pages overall by 40% and by 50% in UK

    SOLUTION

    How did you select this vendor?

    They are considered one of top SEO companies in Poland. They ran good advertising campaigns which convinced us that they know what they're talking about and understand business problems, not only SEO technicalities.

    Other companies completely failed on providing business case and reasons to hire them, while Whites approach was more tailored. Decision to hire was made by Head of Growth.

    Describe the project in detail.

    Our work started with a workshop where we went through current state and desired outcome. It helped us understand what's missing today and how it can be improved. That's where we formulated our strategy for the next months.

    They provided us guidance on how to restructure our content, what to focus on when building new pages and how should it look like. We provided them access to our CMS and they were updating our existing content by themselves to improve SEO, mostly internal linking and rephrasing for better keywords.

    What was the team composition?

    We had a dedicated project manager and two SEO specialists were working with us on daily basis.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Our existing content has been improved greatly and our search visibility tripled. We are able to attribute revenue to this traffic and its value surpassed project cost significantly.

    How effective was the workflow between your team and theirs?

    They are very communicative and quick to respond. They were flexible and used our own communication channels (Slack) where we could reach them instantly. Any issues we had were resolved promptly. They were able to defend their way of working and explain why things are done this way and not the other.

    What did you find most impressive about this company?

    They try to understand business and care about our metrics, too. We identified business KPIs and Whites were optimising their work for them, not vague SEO vanity metrics.

    Are there any areas for improvement?

    Few times they have missed technical errors we made during SEO optimisation and nobody noticed for weeks. This slowed our growth. They had a tendency to get quiet over time and become less proactive. We had to "wake them up" few times to tell us what are they doing now and how it's going.

    4.5
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
      Sometimes they didn't deliver reports and analysis they promised to us on time, or needed reminders
    • 4.0 Cost
      Value / within estimates
      We didn't feel like retainer had great value for us
    • 5.0 Quality
      Service & deliverables
    • 4.5 NPS
      Willing to refer

    SEO Services for Logistics & Supply Chain Company

    “Our collaboration has been a very strong one.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    4.0
    The Project
     
    $10,000 to $49,999
     
    2014 - Ongoing
    Project summary: 

    Focusing on organic search rankings, Whites Agency provided SEO services for a forklift manufacturer. They’ve also audited their web portal to produce an SEO report that can serve as a content guideline.

    The Reviewer
     
    51-200 Employees
     
    Poland
    Pawel Wluka
    Head of Marketing, STILL Polska
     
    Verified
    The Review
    Feedback summary: 

    Whites Agency has always delivered quality work well within the confines of a set budget and timeline. Thanks to the team’s work, organic search traffic has increased by 30–40%. They’ve allowed the client to take a hands-off approach when it comes to SEO, and their rates are highly cost-effective.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    We’re a forklift truck manufacturer, and I’m the head of marketing. I’m coordinating marketing regions both in Poland as well as other regions of Eastern Europe and the Middle East.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Whites Agency?

    Our previous agency was utilizing black-hat SEO tactics, so we needed an SEO provider who would only apply clean methods to increase our organic traffic.

    SOLUTION

    What was the scope of their involvement?

    They’ve been responsible for the organic positioning of our website. They’ve conducted keyword research, and have been in discussions with us about some key phrases we’d like to target. We had a different agency to manage our Google Ads, so they focus on organic search rankings.

    They’re currently implementing an audit for our web portal to optimize its web performance. They’ve provided reports that discern our portal’s SEO-friendliness; this report, in turn, allows our copywriters to create content for our website according to its guidelines. Whites Agency is similarly involved in executing a link test. They’re going to be testing the whole architecture of our website.

    What is the team composition?

    My primary point of contact was Maciej (Founder, Whites Agency) but I am now in touch with his successor.

    How did you come to work with Whites Agency?

    We released a tender, and we chose them because they provided a flat rate. They were very cost-effective, and I also liked their business approach.

    How much have you invested with them?

    We spend around $1000 a month for their services, but different specific projects come with different rates.

    What is the status of this engagement?

    We’ve worked together since 2014, and it’s an ongoing partnership.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    Our organic search traffic has increased by about 30­–40% over the years of our collaboration. For some of our most important keywords, we’re also in the top ten search results, which is another indicator of success.

    I’ve been very satisfied with the quality of their work. They’ve also taken a lot off my plate; the less I’m operationally involved with SEO on a daily basis, the better. I haven’t really had to intervene or ask them what to do, next.

    Their monthly reports have been useful and fruitful. Although they’re limited by the fact that changes to our website have to be approved by our corporate overseers, they’ve performed well in spite of it. I know that our main competitor expends much more money on SEO services, so we’re satisfied on that front, as well.

    How did Whites Agency perform from a project management standpoint?

    Our collaboration has been a very strong one. They’re great at defining a budget and timeline, and then sticking to them. We meet with them at least twice a year in person.

    What did you find most impressive about them?

    I’ve never had any problems with them because they stick to their projected rate and always report on time. They inform me in the rare instances that there’s a delay. I really appreciate their punctuality.

    Are there any areas they could improve?

    I’ve actually recently brought this up with them, but I’d appreciate a little more proactivity on their part. It’d be great to know what trends there are on the market and some other industry-specific input. I think there’s little pressure to go beyond what it takes to keep me happy.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 4.0 NPS
      Willing to refer

    Content Marketing & SEO for Global Manufacturer

    "...the entire Whites Agency team is highly reliable and a pleasure to work with."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    Jan. 2019 - Ongoing
    Project summary: 

    Whites Agency created a website to house content marketing articles, and they currently implement SEO services.

    The Reviewer
     
    201-500 Employees
     
    Warsaw, Poland
    Digital Marketing Manager, Global Manufacturer
     
    Verified
    The Review
    Feedback summary: 

    Organic traffic on the platform continues to grow and meet internal objectives. The team delivers results on-time, and they're highly receptive to inquiries or feedback. They've illustrated exceptional knowledge of digital marketing practices.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I work for a large global company, the manufacturer of small domestic appliances and kitchen equipment. It's a leading company in several product categories. I'm a Digital Marketing Manager and head of the digital team for Poland.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Whites Agency?

    We hired Whites for the creation and SEO optimization of a content hub website - domwporzadku.pl. The website's goal was to produce articles related to our business, that would answer the needs of our consumers and would grow organically due to its rich SEO content.

    What were your goals for this project?

    The goals were creating a platform that would continuously grow in traffic, acquiring more and more readers every month.

    SOLUTION

    How did you select this vendor?

    I came onto the project once the Agency was selected, and took over the project after the initial months. However, I know that the Whites Agency was selected due to their strong reputation as one of the best SEO agencies currently on the market.

    Describe the scope of their work in detail.

    The Whites Agency team worked on enriching content marketing articles in SEO and making sure every part of the platform they were responsible for would meet the requirements of being fully Search Engine Optimized.

    What was the team composition?

    I've mostly worked with Sonia Oczadły, the Account Manager for the project, but also met with the Whites performance specialists and content specialists.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    The organic traffic brought to the website by the SEO content is constantly growing in accordance to the plan, reaching the KPIs set in every month.

    How effective was the workflow between your team and theirs?

    The Account Manager is highly professional, and the entire Whites Agency team is highly reliable and a pleasure to work with. Everything was always on time, always on point, and the team was highly receptive to any requests from the client.

    What did you find most impressive about this company?

    The most impressive part of the company is their undeniable expertise in SEO and content marketing.

    Are there any areas for improvement?

    We are fully satisfied with the work delivered by the agency and I would easily recommend the Agency for other, similar projects.

    5.0
    Overall Score Great agency, highly professional team.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      No complaints here, scheduling worked great.
    • 4.0 Cost
      Value / within estimates
      Costs were reasonable.
    • 5.0 Quality
      Service & deliverables
      Delivered high quality results, exactly as expected.
    • 5.0 NPS
      Willing to refer
      I will gladly recommend Whites for any similar project to the one they've worked with us on.

    SEO & PPC for Financial Service Co

    "They put in the effort to understand our business and our needs - without that, we wouldn't have such good results."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2018 - Jan. 2019
    Project summary: 

    Whites Agency created a marketing strategy, incorporating SEO best practices and managing a PPC campaign, to generate leads for an international financial services company’s website.

    The Reviewer
     
    51-200 Employees
     
    Warszawa, Poland
    Head of Marketing, Financial Services
     
    Verified
    The Review
    Feedback summary: 

    The project has increased traffic and leads significantly. Whites Agency follows a systematic, yet unconventional approach that helped yield positive results. They collaborated closely with their partners to ensure effectiveness and worked hard to deliver.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm the marketing director of an international financial services company. We are in 16 countries and provide financial services to SME (B2B sector).

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Whites Agency?

    We are working with a specific target group and in a very competitive market. The main challenge for 2018 was to generate more valuable leads. We were focused on optimizing our PPC and SEO activities

    What were your goals for this project?

    The main goal for the project was to increase number of leads from the digital channel by increasing valuable traffic on our website.

    SOLUTION

    How did you select this vendor?

    Agency was recommended by other company they cooperate with. very important for us was a fact that they had really good results in lead generation activities and their unconventional approach to our project.

    Describe the project in detail.

    We started for strategy and discussed our approach. Agency started from the research and based on that prepare a details recommendation for our website and PPC campaign structure. The main important thing in our project was constantly optimization our activities based on quality of incoming leads.

    What was the team composition?

    We used to contact Account Manager who knows our project very well.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We've noticed increase on areas like website traffic (+15%) and number of leads (+20%)

    How effective was the workflow between your team and theirs?

    I appreciate the systematic nature of my work with the agency. We worked together very closely and effectively.

    What did you find most impressive about this company?

    They put in effort to understand our business and our needs - without that, we wouldn't have such good results.

    Are there any areas for improvement?

    Reporting it's the only thing they could improve.

    5.0
    Overall Score Proactive and effective agency
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Understand our business
    • 4.5 Cost
      Value / within estimates
      We have quite little budget so costs are very important for us
    • 5.0 Quality
      Service & deliverables
      Effects in growing number of leads and approach based on good strategy
    • 5.0 NPS
      Willing to refer
      Yes, yes, yes :)

    SEO & SMM for Healthcare Platform

    They demonstrated a real understanding of our issue and industry, and made decisions based on statistics and facts…”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    2017
    Project summary: 

    Whites Agency provided content-creation services for a medical marketplace’s Italian branch. The team implemented data analysis to target pertinent topics and keywords before generating blog content.

    The Reviewer
     
    201-500 Employees
     
    Warsaw, Poland
    VP of Growth, Healthcare Platform
     
    Verified
    The Review
    Feedback summary: 

    Whites Agency demonstrated an impressive turnaround time, quickly pulling together a team of Italian content creators (despite being a Polish company.) On top of being pragmatic and data-driven, the team got things done in a timely manner. They made evident their expertise in content-creation.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the VP of growth at the world’s largest marketplace for doctors and patients.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Whites Agency?

    We were seeking to increase our web traffic in Italy, where we were scaling up our local operations. We hired them to generate blog content for us as an SEO tactic to boost our organic search ranking.

    SOLUTION

    What was the scope of their involvement?

    Their team of Italian content authors produced and published hundreds of blog articles. They started by analyzing what precise topics and keywords would be pertinent to increasing our web presence. They also launched social media campaigns to promote the content on Facebook and a few other outlets.

    What is the team composition?

    We were in direct contact with only their CEO, Maciej (Founder, Whites Agency) who put a team together for us.

    How did you come to work with Whites Agency?

    We’d worked with them previously, for various simpler projects. We knew they were well-versed in SEO, so we decided to take them up to write our blog articles.

    How much have you invested with them?

    We spent roughly $45,000.

    What is the status of this engagement?

    For this project, they worked with us for 3­–4 months in 2017.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    While I can’t remember the exact metrics of their performance, I remember that I was impressed by their content analysis. They demonstrated a real understanding of our issue and industry and made decisions based on statistics and facts—not just a gut feeling. Unfortunately, that’s a rare quality. The precision of their initial process shaped the success of the entire project, which I really appreciated.

    They were experts in their technical and content-related fields, and very experienced.

    How did Whites Agency perform from a project management standpoint?

    They were very good. They were speedy in setting up the project on short notice.

    What did you find most impressive about them?

    Their turnaround time was quite impressive. While they’re based in Poland, they were able to gather a team of Italian content creators fairly quickly. They made an impression on me as a company that gets things done.

    Are there any areas they could improve?

    No, I can’t think of anything.

    Do you have any advice for potential customers?

    Go into the project with a clear, clarified idea of what you want. Agencies are great at executing tasks that are already initiated and outlined. Since they’re inevitably an external entity, you have to be prepared to explain your business to them.

    4.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
      It was slightly pricy for our budget.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      I already have.

    SEO for Football Statistics Company

    "Using specific numbers, they showed us where we are, where our competitors are, and where we should focus on growth."

    Quality: 
    4.5
    Schedule: 
    4.0
    Cost: 
    3.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    Mar. - Apr. 2019
    Project summary: 

    Whites Agency provided keyword research for a sports statistics company. They analyzed which phrases achieved the highest SERP visibility and then offered recommendations.

    The Reviewer
     
    1-10 Employees
     
    Warsaw, Poland
    Jakub Drozd
    Head of Product, Sporticos.com
     
    Verified
    The Review
    Feedback summary: 

    Visibility on targeted keywords like "live stream" has increased by 2–3 places within two weeks, resulting in a 70% lift in conversions. Whites Agency provided strategic insights into SEO that translated into quick, clear results. The team led a seamless workflow due to their reliable communication.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm a CEO of Sporticos.com. Web portal with sport statistics and infografics. We have on average 2M visits/M and our traffic came mostly from Western Europe, LATAM & Africa.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Whites Agency?

    We had a some hypothesis that we should change the context of the phrases we are visible on SERP . We were looking for someone to help us make decisions and show us how to do it.

    What were your goals for this project?

    Our goal was to increase the visibility, search results, traffic, and revenues of the English version of Sporticos

    SOLUTION

    How did you select this vendor?

    I know a few people from this agency and used to work with them in other companies or projects.

    Describe the project in detail.

    At first they made data-driven SEO analysis. The analysis included both the service itself and the verification of the position and placement of respective competition for the presented list of phrases. Then we had the hypothesis that for us Phrases containing "live stream" are more often searched, as well as have greater business potential. Next, based on the further analyses, they created a set of recommendations for optimizing Sporticos for phrases containing live stream

    What was the team composition?

    We had dedicated project manager, but there were also two meetings in a larger group

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Already two weeks after implementation, key indicators have grown. Our positions on phrases associated with "live stream" moved from 4-6 to 2-3. But most importantly, our conversion rate increased by 70%

    How effective was the workflow between your team and theirs?

    We communicated mainly through Slack and it was very convenient and efficient

    What did you find most impressive about this company?

    With the support of Whites, we have finally focused on a precisely segmented section. Using specific numbers, they showed us where we are, where our competitors are, and where we should focus on growth.

    Are there any areas for improvement?

    The tool they used for analysis was still at an early stage of development. At the beginning, a lot of data was somewhat difficult to interpret. But it changed very quickly and in next iterations it was more and more interesting. .

    4.5
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 3.0 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer