Can you share any outcomes from the project that demonstrate progress or success?
A type of communication and a visually coherent website were developed that attracted loyal and returning users. We maintain constant contact with users, which increases their engagement in comments and private messages. We also noticed that some users have become brand ambassadors-expressing constructive viewpoints and promoting brand material to their friends, family, and colleagues.
The most significant KPIs: - visibility: 19,179,645 views - shortened response time to a query: from 4 hours to 30 minutes! - an increase in the average number of social media comments, shares and reactions
How effective was the workflow between your team and theirs?
Our cooperation is based on partnership, trust, and the transfer of knowledge (e.g., workshops and constant status updates). We pay more and more attention to the way we communicate, also in social media. Since Whites Agency had great experience with medical clients, they quickly offer and implement appropriate solutions. Thanks to the Whites support, we are better able to realize the potential of this channel and accurately respond to the challenges it poses to us.
This is evidenced by the level of user involvement and optimization of response time (very often Facebook is the first contact point). The second important aspect, besides the response time, is the qualitative content, which we create on an ongoing basis based on trends in Google, as well as seasonality of the disease.
What did you find most impressive about this company?
The most important aspects of our cooperation with Whites Agency:
- A comprehensive approach
- Commitment to collaboration, looking at our business holistically, and using social media as a tool to achieve our objectives.
- Partnership and trust, resulting from Whites' experience in the Healthcare industry, among other things, resulted in successful communication; hence, a suitable response in every situation and a thorough understanding of the market.
Are there any areas for improvement?
I cannot recall anything at the moment.
Whites Agency successfully boosted the brand's engagement. Their channels accumulated over 19 million views and social media traffic and engagement has significantly increased. Successful communication and commitment have become the main driving force for the project's ongoing success.