What evidence can you share that demonstrates the impact of the engagement?
Our organic search traffic has increased by about 30–40% over the years of our collaboration. For some of our most important keywords, we’re also in the top ten search results, which is another indicator of success.
I’ve been very satisfied with the quality of their work. They’ve also taken a lot off my plate; the less I’m operationally involved with SEO on a daily basis, the better. I haven’t really had to intervene or ask them what to do, next.
Their monthly reports have been useful and fruitful. Although they’re limited by the fact that changes to our website have to be approved by our corporate overseers, they’ve performed well in spite of it. I know that our main competitor expends much more money on SEO services, so we’re satisfied on that front, as well.
How did Whites Agency perform from a project management standpoint?
Our collaboration has been a very strong one. They’re great at defining a budget and timeline, and then sticking to them. We meet with them at least twice a year in person.
What did you find most impressive about them?
I’ve never had any problems with them because they stick to their projected rate and always report on time. They inform me in the rare instances that there’s a delay. I really appreciate their punctuality.
Are there any areas they could improve?
I’ve actually recently brought this up with them, but I’d appreciate a little more proactivity on their part. It’d be great to know what trends there are on the market and some other industry-specific input. I think there’s little pressure to go beyond what it takes to keep me happy.
Whites Agency has always delivered quality work well within the confines of a set budget and timeline. Thanks to the team’s work, organic search traffic has increased by 30–40%. They’ve allowed the client to take a hands-off approach when it comes to SEO, and their rates are highly cost-effective.