The Weinbach Group

BACKGROUND

Introduce your business and what you do there.

I’m an assistant theater director of a cultural performance center in Miami, Florida. We produce music concerts, dance numbers, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Weinbach Group?

We hired The Weinbach Group to manage our marketing and advertisement efforts.

SOLUTION

What was the scope of their involvement?

The team takes care of all our marketing activities, including everything from the inception of an idea for a particular campaign all the way to its execution. They’re also responsible for managing ad strategies, creating designs, developing copies, spearheading SEO activities, and more. Their main goal is to steer our company fully into digital advertising since we’ve only been splitting traditional and digital strategies in the past. Some of the social media accounts that they’re handling include Facebook, YouTube, and Instagram.

Currently, they get a lot of our marketing materials from the artists that we’re working with. However, we plan to document some of the performances in the theater as materials for our future marketing campaigns and content. The team is also in charge of our PR activities, and they’re working on getting press releases out by contacting various news organizations.

What is the team composition?

At least six people from The Weinbach Group are working on our project. Their account manager works directly with us. 

How did you come to work with The Weinbach Group?

We conducted a competitive bidding and procurement process.

How much have you invested with them?

We’ve spent $60,000, but over our five-year contract, we’re set to spend $3 million. The total amount includes the services they’re going to provide to other facilities within our department.

What is the status of this engagement?

We began our partnership in August 2021, and we continue to collaborate. Our current contract is five years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything that they’ve been doing is working pretty well, and they consistently meet our expectations. At this point, it’s too early to tell if their work is successful, but since they’ve joined the project, we’ve had higher engagement on our social media pages.

How did The Weinbach Group perform from a project management standpoint?

They have a perfect management process; The Weinbach group is very thorough, and they’re always available when we reach out to them through phone, email, or Zoom. They’re also extremely good at responding to our inquiries and needs.

What did you find most impressive about them?

We’re impressed that they came on board with a lot of energy and a desire to try new things. Furthermore, they have an excellent way of presenting their proposals, and they share their ideas in a language that makes sense to somebody that’s not necessarily a marketing expert.

Are there any areas they could improve?

It’s too early to tell what they can improve since we’ve only been working with them for four months.

Do you have any advice for potential customers?

Be open to sharing your expectations and what you need in your project.