WebCastle Technologies LLC

Introduce your business and what you do there.

I’m the head of the marketing and e-commerce department at V Perfumes. We’re one of the largest perfume retailers in the Gulf Cooperation Council (GCC), and in the UAE, we’re the number one perfume retail chain with more than 30 retail outlets. Overall, we have the largest e-commerce portal for perfumes. 

What challenge were you trying to address with WebCastle Technologies LLC?

We hired WebCastle to create a new website for us and to help with our digital marketing campaigns. 

What was the scope of their involvement?

When the COVID-19 pandemic hit, our status as the number one retail chain in the UAE was affected. The website we were using at that time wasn’t good, and WebCastle suggested an update to our website for us to meet our customers’ needs.  

At present, WebCastle provides us with digital marketing analysis and auditing services. For the last couple of years, we’ve been keen on analyzing our daily activities and the services we’re getting. This helps us solve any problems we face immediately. 

Moreover, whenever we host a major event, we inform WebCastle about it and they take care of its promotion. We’ve run promotions both in person and online, and huge crowds of people attend them. 

What is the team composition?

We directly coordinate and communicate with one person. 

How did you come to work with WebCastle Technologies LLC?

We found WebCastle through a referral. Our team was searching for the best options, and our clients and business partners were kind enough to give us information about the WebCastle team. We scheduled an initial meeting with them. From there, we decided to hire them because they were genuine and pledged to give us their best services. 

How much have you invested with them?

We’ve spent $25,000. 

What is the status of this engagement?

We started working together in May 2020, and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

The project has been a success; everything is running smoothly, and we’re happy with the services we receive from WebCastle. Within a year and a half that we’ve worked together, our brand has become the number one perfume e-commerce retailer. Moreover, the analysis that they do for our digital marketing campaigns has greatly boosted our business. This has also allowed us to give the best experience to our customers. 

How did WebCastle Technologies LLC perform from a project management standpoint?

WebCastle has excellent communication skills. Our business is a 24-hour e-portal so our team works around the clock, and the WebCastle resources are always available if we need them — even at night. 

If there’s a delay from their side, we communicate with their second point person, but it’s almost always unnecessary since they’re always up to speed. Overall, they’re able to stick to the schedules we set, and they deliver every milestone on time. To communicate, we mainly use emails and WhatsApp. 

What did you find most impressive about them?

Our experience with WebCastle has been fantastic. 

Are there any areas they could improve?

No, there aren’t any. We don’t have any complaints when it comes to our projects. 

Do you have any advice for potential customers?

Be clear in your communication with WebCastle in terms of your project’s details. If you need web development and digital marketing services, do not hesitate to contact them — they offer the best services. 

Introduce your business and what you do there.

I’m the owner of an online platform for mattresses.

What challenge were you trying to address with WebCastle Technologies LLC?

We needed someone to improve the performance of the website and its customer journey.

What was the scope of their involvement?

WebCastle Technologies provides us with web development and digital marketing. We started the partnership doing social media and Google Ads management, then moved on to the development of our initial website.

We’re currently working on a second website.

What is the team composition?

We primarily communicate with the web developer, project manager, and social media executives.

How did you come to work with WebCastle Technologies LLC?

I don’t exactly remember how we came across their company since it’s been so long, but I believe we hired them because of their cost-effective solutions.

How much have you invested with them?

So far, we’ve spent about 150,000–200,000 AED (approximately $40,800–$54,400 USD).

What is the status of this engagement?

The ongoing partnership started in April 2018.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen significant growth in our sales and revenue since partnering with WebCastle Technologies. We’re successful because they do everything to give us the results we need.

How did WebCastle Technologies LLC perform from a project management standpoint?

Their communication is good as they’re very responsive to our concerns. There would be delays and misunderstandings sometimes,  but they ultimately get sorted out.

What did you find most impressive about them?

We’re impressed with their work ethic, straightforward approach, and honesty. One of the main things we like about them is they always deliver on their promises.

Are there any areas they could improve?

Sometimes it takes them a little while to implement some of the requirements on a project, so they could improve on their operational speed.

Do you have any advice for potential customers?

I would just say to make sure that they’re following up daily on the progress of your projects, and don’t let the process drag on.

Please describe your company and your position there.

I am the e-commerce manager in AL DAKER Couture and we are into wedding dresses business.

For what projects/services did your company hire WebCastle Technologies LLC, and what were your goals?

We had an old website built by a freelancer 5 years back, which WebCastle revamped for us. We wanted to have a proper online presence and they did an amazing job and we have awarded them another e-commerce project from our end. They are also doing digital marketing for us and we are very happy with their service.

How did you select this vendor and what were the deciding factors?

We found them online while searching for good companies to take up this project. They seemed very professional since the beginning and we liked their approach and dedication which helped us decide on them faster.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work was to revamp our current website initially. But we later decided to build a whole new website on WordPress. We also did digital marketing which included, Google Ads, SEO and Social Media marketing with WebCastle.

They delivered all the projects on time, and the marketing campaigns were still running. We also awarded them another ecommerce project called second skin which sells inner wear for ladies and it was a big success. Key deliverables were Android mobile app, iOS mobile app, ecommerce website and marketing and we have them all.

How many people from the vendor's team worked with you, and what were their positions?

There was a 6 memeber team from their end. 1 web developer, 2 app developers, 1 designer, 1 project manager and 1 project coordinator. Apart from this there was a sales person who was there from the beginning as a point of our contact.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Initial months there was not much of a difference. but within 3- 4 months our business increased by 200% and we have a good reputation among our competitors.

Describe their project management style, including communication tools and timeliness.

Good management skills, project was delivered on time.

What did you find most impressive or unique about this company?

Their communication , approach and professionalism was exceptional

Are there any areas for improvement or something they could have done differently?

Nothing much to mention here

Introduce your business and what you do there.

I’m the e-commerce and marketing executive at a perfume trading company that imports top luxury brands from different countries to the UAE. We deal in home fragrances, hairsprays, and diffusers as well.

What challenge were you trying to address with WebCastle Technologies LLC?

We created a website three years ago with a different agency, but it did not really work well so we had to cancel the contract. Now, we’re working with WebCastle to take over the website development and maintenance.

What was the scope of their involvement?

We’ve given WebCastle around 15 points that needed to be changed about the website, with the main issue being that it was very slow. The first thing their team has done was to improve the site’s performance and loading time. They then went through our website and discovered that we didn’t have the tools to motivate customers to complete their purchase, so they’ve helped us create promotional blogs and posts both on the website and on all of our interconnected social media pages. 

WebCastle has recently provided us SEO services, selecting and researching keywords that would best attract our target market. They’ve also set up PPC ads for us before the COVID-19 pandemic.

The team has not touched on the web design, though, since we’re planning to close the website in the future and redevelop a new one. They’ve tried their best but have found that some aspects of the site could not be changed, like the e-commerce functionality. We will work with them to create a new platform from scratch later on.

What is the team composition?

I’ve worked with two groups, one that gathers information and another that manages our social media.

How did you come to work with WebCastle Technologies LLC?

We invited different agencies and got several petitions, deciding to go with the other agency to create our website. At that time, WebCastle was handling our social media marketing. We saw that they were always on time and delivered on their promises, so when we needed someone to maintain and make changes to our website we decided to hire them. 

How much have you invested with them?

We’ve invested 77,000 UAE dirham (approximately $21,000 USD).

What is the status of this engagement?

We started working with WebCastle two years ago for social media marketing and PPC, but the website maintenance project didn’t start until March 2020. We are still working with them, but are currently on pause due to budget constraints.

What evidence can you share that demonstrates the impact of the engagement?

Since WebCastle has taken over the site, we’ve seen great improvements. We used to get 2–3 customer complaints every week, but now, we only receive a major, easily-resolved complaint every two or three months. The speed has also gone up from 9%, below average, to 40% since they changed the server.

How did WebCastle Technologies LLC perform from a project management standpoint?

WebCastle sends reports and evidence of work through email and, since they have an office close to ours, I could simply hand them a flash drive when I need to give them large files. I can always get in touch with their team, even when our server crashes in the middle of the night, because they are online 24/7. We could approach them anytime and expect a response. 

They deliver on their promises and adhere to the schedule for each task, working step by step so that we could follow where they are in the process. The project that should’ve taken a year has taken them only four months to complete. 

There were also some projects that they were supposed to charge us for, but didn’t. When they sent an invoice for the social media tasks, we told them that it could be delayed since we didn’t have the budget, so they did it for free. They’re really after keeping a good relationship with their client.

What did you find most impressive about them?

WebCastle cares about our business. We feel like they're part of our team. They never ignore us and try to solve a problem even if it’s not their duty to. They are so helpful and supportive.

Are there any areas they could improve?

They have a department handling Arabic translations and writing, since some of our content needs to be in that language, but they could do this in a more professional way.

Do you have any advice for potential customers?

Give WebCastle clear details and make sure that you’re communicating with the right people. They are a huge team so it could cause problems if you give information to the wrong person. With WebCastle, though, you don’t need to worry about anything. Let them understand your business so they can help you.

Introduce your business and what you do there.

We are a construction company dealing with airport infrastructure. I’m the project controls and planning manager.

What challenge were you trying to address with WebCastle Technologies?

Our company was new and it was growing, so we needed to build a website.

What was the scope of their involvement?

They designed and built our website from scratch. They also designed our logo and helped with email creation. They’re in charge of our shared web hosting and continue to upgrade the website. They have trained our in-house IT person to make small changes to the website.

How did you come to work with WebCastle Technologies?

One of the employees at WebCastle is a friend of someone in our company. We decided to have them design our logo to see how their work was. The logo was perfect, so we moved on to the website.

How much have you invested with WebCastle Technologies?

We spent under $10,000 for the website project.

What is the status of this engagement?

We started working with them in November 2015 and the project was complete in December 2016.

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

The logo was designed very well, so I was expecting the website to be the same. I changed some of the design on my own and now it looks better. The website is still new, so right now we haven’t seen an increase in traffic. I feel that the loading time of the website is too long.

How did WebCastle Technologies perform from a project management standpoint?

They met or exceeded the deadlines and they’re very responsive. Our communication was mostly through email.

What did you find most impressive about WebCastle Technologies?

The experience was good. They are well experienced, which is why we chose them.

Are there any areas WebCastle Technologies could improve?

They could have done better with the design.

Please describe your company and your position there.

I'm handling the role of Group IT Manager.

For what projects/services did your company hire WebCastle Technologies LLC, and what were your goals?

We had multiple e-commerce projects with WebCstle. Our concern is to build an e-commerce platform where our customers can effectively reach us for their needs for fruits/vegetables and groceries.

How did you select this vendor and what were the deciding factors?

we reviewed their previous project with other clients. Also, we understand their strong capability in web development during the meeting with the sales team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Online shopping portal for fresh fruits and vegetable products.

How many people from the vendor's team worked with you, and what were their positions?

We ware having multiple contact persons for technical support as well as customization

Can you share any measurable outcomes of the project or general feedback about the deliverables?

WebCastle is well organized for the project delivery time.

Describe their project management style, including communication tools and timeliness.

The project will be managed and monitored by a dedicated contact person from WebCastle.

What did you find most impressive or unique about this company?

We were impressed with their responsiveness and strong technical capabilities.

Are there any areas for improvement or something they could have done differently?

The platform improves the overall efficiency of our e-commerce operation.