Wasabi Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of arcor

Describe what your company does in a single sentence.

.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wasabi Digital to accomplish?

• Brand positioning
• Sales growth
• Growth in market share

SOLUTION

How did you find Wasabi Digital?

Online Search

Why did you select Wasabi Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from Wasabi Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wasabi Digital provided us with a comprehensive set of digital marketing services, starting with a strategic analysis of our current digital platforms, competitors and industry trends. They provided the following key deliverables:

• Strategic Planning: Detailed diagnostics and analysis of our digital platforms, including comparative analysis of competitors and sector trends.
• Media Planning and Optimization: Development of a digital media plan with a focus on optimizing the results of our previous investments, creating a new investment strategy based on data and continuous performance monitoring.
• Creative Development: Creation of unique concepts, visual elements and a consistent brand image across all platforms, accompanied by a frequently asked questions (FAQ) manual to ensure consistent brand communication.
• Social Media Management: Complete management of our social media presence on Instagram, Facebook, TikTok and YouTube, including content design, monthly programming, paid advertising management and interaction with influencers.
• Campaign Ideation and Production: Conceptualization and execution of BTL (Below the Line) campaigns, including audiovisual productions that effectively transmitted our brand message.
• Traditional Media Management: Managing our media buys and placements on traditional media channels to complement our digital efforts.
• Influencer Management: Complete management of partnerships with influencers, from selection and negotiation to content supervision and campaign reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Digital metrics
• Brand positioning
• Brand performance in sales and market share

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The delivery, in general, has been appropriate.

What was your primary form of communication with Wasabi Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

The culture and atmosphere within the Wasabi Digital team are impressive.

Are there any areas for improvement or something Wasabi Digital could have done differently?

As areas for improvement we identify: Greater proactivity in innovative proposals throughout the year beyond specific campaigns and launches (that is, in the AO). At BOB especially we see greater opportunities.

BACKGROUND

Please describe your company and your position there.

Montevideo Labs is a software company committed to developing products that tap into the potential of big data and help businesses make better decisions. I am in charge of the marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wasabi, and what were your goals?

We hired Wasabi to execute our social media plan.

SOLUTION

How did you select this vendor and what were the deciding factors?

The company came recommended to us and we had heard good references about them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They managed our social media accounts which consisted of 3 platforms, Linkedin, Instagram and Facebook. They were in charge of producing monthly content grids that we reviewed together, and once approved, Wasabi would implement them.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project leader, a media planner, a graphic designer and a creative manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns they worked in have achieved the projected KPIs in terms of reach and interaction. The Project Leader (Martín Gargiulo) was always receptive to feedback and helpful in terms of changes and suggestions.

How effective was the workflow between your team and theirs?

The attention and predisposition of the assigned team were always great. Although generating specific communication for our industry was a major challenge and required many meetings, they were always accommodating to carry them out as many times as necessary.

What did you find most impressive or unique about this company?

The team that was assigned to the project, as well as, one of the founders/directors were always available and had a very good predisposition.

Are there any areas for improvement or something they could have done differently?

Our communication was always in English and with very technical wording from the software industry, which led to some content having text errors.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a real estate agency called Alvares Buzio.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Wasabi?

We hired them to handle our digital strategy and market one of our real estate developments.

SOLUTION

What was the scope of their involvement?

Wasabi creates and manages our ad campaigns for Facebook and Instagram. What we usually do is that we send them pictures and general information, and they create the campaigns based on that.  We also have frequent feedback that we share with them so that they can adjust our campaigns accordingly.

What was the team composition? 

I communicate directly with one person from their team. I’m not sure if there are more people involved.

How did you come to work with Wasabi?

It was through a recommendation from a colleague.

What is the status of this engagement?
 
We started working with them in September 2017, and it is an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of inquiries we have has increased.
 
How did Wasabi perform from a project management standpoint?

Whenever we have feedback, or if there’s something we want to change, they respond to us immediately.

What did you find most impressive about them?

We are very impressed with their attentiveness and communication skills; they really listen to our needs. Also, they’re great at finding the best solutions to our problems.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Contact them and try their services.

BACKGROUND

Introduce your business and what you do there

I'm the owner of a recycling company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Wasabi?

We wanted to position our company on social media to attract more clients.

SOLUTION

What was the scope of their involvement?

Wasabi manages our advertising campaigns and generates content, investment strategies for different digital channels, metrics, and follow-up, among other things. They focus mainly on Facebook, Instagram, Linkedin, and Google Ads.

What was the team composition?                                                                                                                      We worked with one of their managers, a commercial manager, and two more people.                                        How did you come to work with Wasabi?

They were referred to us, and after looking them up, we realized they're a very well-known company in the country and decided to try them.

How much have you invested in them?
So far, we've spent around $15,000 with them.

What is the status of this engagement?
We started working with them in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During our time working with them, we've had about 3,000 potential new clients. So far, we're happy we chose them.

How did Wasabi perform from a project management standpoint?

They've been great with project management; their team has shown flexibility and has met most of the deadlines we've established.

Regarding communication tools, we use Zoom and Google Meet.

What did you find most impressive about them?

They do an overall great job.

Are there any areas they could improve?

Sometimes it's hard for me to see the results of certain campaigns on specific platforms, so I think they should focus on using the sites with the best performance.

Do you have any advice for potential customers?

You must have good knowledge about your own company, where you are and where you are heading, and make sure that what they offer is a good match for you.           

BACKGROUND

Introduce your business and what you do there

I’m the head of marketing for a financial services organization.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Wasabi?

We hired them to help us with a digital marketing and lead generation project.

SOLUTION

What was the scope of their involvement?

Wasabi is in charge of content generation, ad campaign creation and management, and follow-ups. They’ve created and implemented over 200 ads on Facebook. They’re currently running campaigns on Google, wherein we have about five different campaigns per month.

What was the team composition?

We work with several people from their side, including their CEO, a couple of project leaders, ad experts, designers, and creatives. That’s about 15 people at least.

How did you come to work with Wasabi?

We had a pitch with different digital marketing agencies. We decided to go with Wasabi because they seemed to offer the best services in terms of campaigns and customer service.

How much have you invested in them?

We’ve spent about $5,000 per month.

What is the status of this engagement?

We started working with them around October 2019, and it’s an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have exceeded our expectations. For instance, we saw a 7% increase in leads for one of our brands. Also, in general, 50% of our growth across our digital channels is due to our ad campaigns.

How did Wasabi perform from a project management standpoint?

They’ve managed to stick to our agreed-upon budget, and we have weekly meetings to discuss adjustments and strategies. Moreover, they upload all the content to a shared Google drive so that we can make adjustments together — this system works perfectly for us. We communicate through WhatsApp, Zoom, and in-person meetings.

What did you find most impressive about them?

Their leaders are great, and they’re always communicating with us to make sure we get the expected results. Overall, they’re a very hard-working partner.

Are there any areas they could improve?

I honestly can’t think of anything.

Do you have any advice for potential customers?

I definitely recommend working with Wasabi.  

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a pet food manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wasabi?

We needed a company that could help us improve our presence in digital channels, primarily Facebook and Instagram.

SOLUTION

What was the scope of their involvement?

We started the engagement with an initial interview, wherein we discussed our needs. Wasabi then provided us with a proposal, which we discussed and implemented. Wasabi is currently in charge of managing our Google Ads campaigns and influencer marketing campaigns. They also handle our content creation efforts for our Instagram and Facebook channels. We’ve recently started a lead-capturing process through a website they built for us. 

What is the team composition?

I’ve worked directly with three people from Wasabi.

How did you come to work with Wasabi?

We found Wasabi through a referral.

What is the status of this engagement?

We started working together in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a positive increase in client happiness and an improvement in timeline delivery. 

How did Wasabi perform from a project management standpoint?

Wasabi has performed well in terms of project management. They seamlessly and as if they were part of our in-house team. They’re always available and accommodating of our questions and requirements.

We typically communicate via phone calls and email.

What did you find most impressive about them?

We’re most impressed with Wasabi’s ability to listen carefully to our needs and deliver them accurately.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Make sure to go in with a clear vision of what you want to achieve and to stay on top of things to ensure that you meet your deadline.

BACKGROUND

Introduce your business and what you do there              

I'm an executive at a gastronomic group with a bar and a restaurant with different branches.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Wasabi Digital?

We were looking to professionalize and standardize our digital marketing materials and strategy on social media and improve our advertising campaigns.

SOLUTION

What was the scope of their involvement?

Wasabi Digital provides digital marketing services for us. They started by doing market research to discover who our competitors were, our target customers, and how we were positioned among our consumers. They then set up a series of campaigns according to our goals and target and presented a monthly calendar with ideas, content, pictures, and promotions. After that, they provide us with the campaign’s metrics at the end of the month so we can see which performed better and plan accordingly for the following month. The platforms we use are Facebook, Instagram, and TikTok.

What was the team composition? 

We work with 4–5 members of their team, including a project leader, a social media specialist, a designer, and Christian (CEO).

How did you come to work with Wasabi Digital?

They’re well-known locally, and as we started to grow as a company, we thought about working with an agency like Wasabi Digital. They didn’t have much experience working with companies in the restaurant sector, but we had good communication and decided to start working with them.

How much have you invested in them?

So far, we’ve spent $20,000–$25,000 with them.

What is the status of this engagement?

We started working with them in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our followers on social media. Additionally, as I mentioned earlier, they also present monthly results where we can see all the metrics and improvements of our campaigns.

How did Wasabi Digital perform from a project management standpoint?

Project management is good; they stay on budget and adjust to us whenever we need extra work by sending a quotation that specifies the required hours and every detail of the process. Overall, they’ve been very professional and have met every requirement.

In terms of tools and communication, we use on-site meetings and Google Meet.

What did you find most impressive about them?

I like the work environment they offer and the connection they’ve established with us. Wasabi Digital’s team is always pending on our needs, always responds timely, and is very respectful and committed to our work.

Are there any areas they could improve?

We have to adapt to the different digital marketing formats constantly, but that is just something that happens in our sector, and it doesn’t depend on them.

Do you have any advice for potential customers?

Be in constant communication with them to be permanently aware of what is happening because the market changes quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the director of an event production company in Uruguay.  

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Wasabi?

We needed help to develop a marketing and communications strategy for an event. 

SOLUTION

What was the scope of their involvement?

Wasabi created the strategy and managed communications using mailing lists and social media, mainly Facebook and Instagram. They were in charge of everything, including design, content creation, management, contact with influencers, and ad campaigns. They also designed and developed a website for us.

What was the team composition?

We worked with one of the managers, two designers, and a project manager.

How did you come to work with Wasabi?

I knew their work and some of them personally. When we had this project, we contacted them for a quotation, and it was a fit.

How much have you invested in them?

We spent about $34,000.

What is the status of this engagement?

We worked with them from October 2020–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We increased attendance at the event, which was our primary goal. The results were generally good, although the website results weren’t on par. 

How did Wasabi perform from a project management standpoint?

Project management was good. We mainly communicated using email and WhatsApp.

What did you find most impressive about them?

They were good at social media and project management. Moreover, they were able to reach our target audience.

Are there any areas they could improve?

They could be more flexible in certain processes.

Do you have any advice for potential customers?

Stick to their proposals and requirements to get good results.

BACKGROUND

Please describe your company and your position there.

Dedicado Corporativo is a division in Dedicado to provide Data Transmission Services, Internet Broadband. It has a wide portfolio of products and services in accordance with its philosophy of providing global solutions, tailored to the needs of its Clients, in all market segments. With Dedicated your Company can access the Internet and be connected with its branches, Clients or employees at different points.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wasabi, and what were your goals?

We hired Wasabi especially to take care of our Digital Marketing. Segmented for corporate services. Our goal is to position ourselves first in the market, doing branding by generating a database and then looking for conversion goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Wasabi taking into account a market study of the best companies in the field. Also based on recommendations of work done by them being qualified by an excellent work team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope we have is favorable with results according to the agreed work. The tools we use to carry out our projects are variable, depending on the objective of the month. Creation of landing page, content marketing platform, google search, Display.

How many resources from the vendor's team worked with you, and what were their positions?

We work with a team of 4 people with excellent predisposition and experience in the field. Positions:

• Project Leader
• Social Manager
• Creative Leader
• Co-Founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had very good results using a landing page for a branding stage, generating a database looking for conversion goals, with excellent results.

How effective was the workflow between your team and theirs?

Effectively favorable workflow between both teams with good communication

What did you find most impressive or unique about this company?

I liked the excellent communication and work environment. A team of good professionals with experience.

Are there any areas for improvement or something they could have done differently?

At the moment we are satisfied, we have no aspects to improve.

BACKGROUND

Please describe your company and your position there.

I'm the director of Sucan, an e-commerce of pet products. We deliver pet products In the entire country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wasabi, and what were your goals?

We needed to grow our transactions in our e-commerce sales channel. We decided to hire Wasabi to focus on google adwords and ads in social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to hire wasabi because we had excellent reviews from other colleagues. After a couple of meetings, we confirmed that Wasabi was a specialist in digital strategy, so it was going to be a perfect match.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At first, wasabi designed the hole strategy for the digital channel. After that, we worked monthly focused 100% on transaction. Measuring each transaction and looking for the best ROI.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Project Leader, Social Media Assistant, Media Planner and Graphic Designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For the first time we had conversions perfectly measured. That give us a CAC to project our expansion. We made A/B testing for different ads in social media, achieving high conversion rates in Instagram and Facebook.

How effective was the workflow between your team and theirs?

Whenever we had any doubt or questions, Wasabi give us quick response. We have monthly meeting to share results and plan next month.

What did you find most impressive or unique about this company?

The quality of people. We feel Wasabi as part of our team.

Are there any areas for improvement or something they could have done differently?

We had some monthly meetings re scheduled, despite of that the results are excelent.