customers. Aside from this invincible achievement, GLAMIRA continues to enlarge its customer base in the markets of the Far East and Eastern Europe.
The Challenge: – Though known for its jewellery designing and development, but still it was an uphill task for the company to establish its presence in the online market. The toughest challenge was to bring an organic traffic to the website which can convert into customers. In addition to this online aggregators, outranked GLAMIRA on many of their brand keywords. Therefore our challenge includes distorted traffic, SERP ranking and ineffective URL tagging in Google Analytics. Although it was quite difficult for us to achieve the target in 4 months, our proficient team of experts don’t let us down.
The Solution:-For Optimization,we adopted 360 ° approach which included
- On Page SEO
- Off Page SEO
- Content Optimization
- Link Building
Further, the idea was delivered with product keywords, map results, brand keywords, local SEO for the targeted country keywords. We ran SEO campaign on each of the targeted products- Engagement rings and wedding rings. For this, we assign this very challenging SEO campaign to our most reliable team of SEO experts so that we that can focus on every possible aspect that our client wants.
Initially, we carried out comprehensive keyword research and profound analysis to analyze the existing content and new content requirement to boost the traffic to the website. Our efficient team identify almost 100 keywords for this two product and suggest their effective use. Further, this follows up by the onsite performance, blogs optimization, navigation changes, content marketing and link building. Subsequently, our country based keywords bring improvement in the visibility across countries like Italy and Finland. Asides, we put an extra effort to gain top organic ranking in the brand based keywords set.
We nipped content to appeal traffic to the site. The process for improving user conversion and engagement rate optimization was also initiated.
Once again W3ERA reiterated on its belief that targets are just number. One can achieve phenomenal results with concentrated and regular efforts across the Search engine landscape. Within a month a mammoth scaling of numbers has been observed.
Within a month the ranking of the “Engagement Rings and wedding rings” was pushed to the top ten position on both Mobile and Desktop respectively.
Organic traffic improved by 450%
Bounce sessions decreased by 21.6% in 2 weeks!
In the first week we got an only marginal increase but by the starting of the second week and onwards, we either meet our target or overachieved it. In no time, we surpassed all expectations. An increased traffic left a positive impact and thus improve the statistics of lead generation. The journey of the website from the graveyard of SERP to the first page was tough but surely give us a very high learning. After a month the traffic insights was almost tripled to the target. We and our hard-working team deserve this astonishing achievement in all aspect.
Although we agree we efforts gave a slow start to leads but it was not a deterrent that we are emphasizing our efforts in the wrong direction. As the second week rolled out, we outshined the target and continued with it till the project was under our supervision.
Once again W3ERA wrote the story of phenomenal success but this was impossible without collective efforts. The faith of our client and dedication of our team reward us the victory we are cherishing today.