What evidence can you share that demonstrates the impact of the engagement?
Our conversions more than doubled, our site traffic was up about 400%. Now, we’re ranking within the top 10 results on search engines. They’ve also come up with some great ideas on how to navigate marketing as the digital landscape is getting more saturated today. As we’ve worked together, I still get the same level of attention I got at the beginning.
How did Valid Resource perform from a project management standpoint?
We have weekly catch-up meetings every Thursday, where we put together a plan for the week. We’ll talk about what happened the week prior as we’re constantly optimizing on past strategies. They’re always available and super responsive; if I have any immediate needs I can get them on the line really quickly.
What did you find most impressive about them?
One of their biggest strengths is putting together really complicated, statistical information in an easily digestible format. They make sure their data and recommendations are relevant and easy to understand. It’s clear they genuinely care about our business.
Are there any areas they could improve?
There’s nothing they could improve, as long as they stay on top of marketing trends as things evolve in the digital landscape.
Do you have any advice for potential customers?
You should make sure the right person is managing them. You need somebody who is knowledgeable about the basics of what Valid Resource is doing. There’s a science behind marketing, so having someone with the insight who can direct that effort is important. They’re unique in their ability to offer advice. So, letting them do their job and being patient is key.