Smart. Savvy. Scrappy.

We are a boutique marketing and public relations agency built for the modern brand. We think big before we think small. We create integrated campaigns that move the needle on lead generation, brand building, and awareness. Our team is a dynamic, creative group, where each member contributes complementary skills. Our intimate, yet fast-paced work environment is the ideal breeding ground for enthusiasm, energy, and individuality. 

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2003
Show all +
San Francisco, CA
headquarters
  • 111 Maiden Lane, Suite 540
    San Francisco, CA 94108
    United States
other locations

Reviews

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PR & Digital Marketing Strategy for Tech Startup

"UPRAISE always completed projects on time and were extremely thorough."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2015 - Nov. 2017
Project summary: 

To raise brand awareness, UPRAISE Marketing and Public Relations, Inc. provided a range of PR and digital marketing services. They earned media coverage to be included in analyst reports and built engagement.

The Reviewer
 
51-200 Employees
 
Fremont, California
Former Digital Marketing Manager, Cybersecurity Company
 
Verified
The Review
Feedback summary: 

UPRAISE Marketing and Public Relations, Inc. demonstrated an impeccable work ethic, cultivating relationships with over 100 industry analysts in just three years. They even landed coverage from one of the busiest trade shows within the client's industry, which increased leads substantially.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the digital marketing program manager for a cybersecurity company with over 150 employees. I oversaw email marketing campaigns, webinars, award submissions, and conferences/trade shows.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UPRAISE Marketing and Public Relations, Inc.?

UPRAISE PR was hired for the following projects:

  • Analyst relations
  • Media strategy
  • Content creation
  • Social media strategy and competitor analysis
  • Content development
  • Social media

What were your goals for this project?

Deception technology was a new subset of cybersecurity solutions launched in 2015. We were looking to build a new category and gain recognition and acceptance with media, industry analyst firms, channel partners through which we distributed our products, and IT and security teams that purchased our solutions.

SOLUTION

How did you select this vendor?

UPRAISE PR was hired for the team’s expertise in cybersecurity, the ability to build brand awareness and its experience and creativity in the core areas where needed support.

Describe the scope of their work in detail.

The SOW was focused on brand and technology category awareness. UPRAISE is one of the top agencies that specializes on working with startups to build them into multi-million dollar brands.

They met or exceeded KPS for all activities, such as earned media coverage and inclusion in analyst reports. iN three years, for example, they built engagement with more than 100 industry analysts from both generalist and niche firms worldwide..

What was the team composition?

The UPRAISE team included the agency’s president, who was very active and involved. It also included a team of three others with complementary areas of expertise.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A media/analyst luminary conducted a cybersecurity top companies to watch product round up, a notification email that went out the our team during one of the busiest trade shows within our industry. Unfortunately, we missed responding to the email in time and missed being included in the round up.

The UPRAISE team did not take no for an answer, going back to the editor and explaining the situation and why he should reevaluate our product and company.

Within the following month, the analyst posted a separate report on our company and product, producing an increased number of leads in our pipeline. Way to go UPRAISE!

How effective was the workflow between your team and theirs?

The project manager we were assigned was always timely in his responses, a wonderful writer and checked in with us often. I was very impressed with his work ethic!

What did you find most impressive about this company?

UPRAISE always completed projects on time and were extremely thorough. With PR agencies, you can hear about “the other client.” We never heard this once. UPRAISE valued us as we valued them.

Are there any areas for improvement?

Not that I can think of!

5.0
Overall Score Their tagline is “Smart. Savvy. Scrappy.” and could not be more accurate!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy! Whenever we needed a meeting, they accommodated our schedules.
  • 5.0 Cost
    Value / within estimates
    UPRAISE produced above and beyond their scope of work.
  • 5.0 Quality
    Service & deliverables
    The content produced was always well-thought-through, considerate of current trends in the industry and on-time.
  • 5.0 NPS
    Willing to refer
    I absolutely recommend UPRAISE to anyone who wants a PR agency that will go the distance for their clients.