What evidence can you share that demonstrates the impact of the engagement?
Our metrics focus on how many conversions they’re able to deliver, and what that cost per acquisition is. In terms of conversions, we set a new record for monthly sales the second month after we began working with them. While that’s due in part to the shopping extravaganza that is Black Friday and the holiday season, it’s also probably because of their expertise and strategy.
In terms of ROI, we have longer-term KPIs. However, I do know that we’re producing some gains each month.
How did TTBA Group perform from a project management standpoint?
They’re quite hands-off, but that’s not necessarily a bad thing. As long as we tell them what we expect and what we need from them, they’ll deliver in a timely manner.
However, they’re not proactive. They don’t reach out to us, nor do they initiate a conversation on how we can improve. But, if we initiate the conversation, they do a great job getting back to us.
Communication is a bit irregular. We’ve had maybe two calls so far to recap our work. We don't have a monthly sit-down with TTBA Group. Rather the communication is on an ad-hoc basis, which works fine for us.
What did you find most impressive about them?
The fact that we have a one-on-one relationship is impressive. No matter how last-minute the request, how small the ask, or how incorrect our ideas are, they’re always there for us and for our requests. This unwavering support means a lot for our small business.
We have experience working with bigger agencies, and we would get lost amongst their many clients. With TTBA Group, we can count on personal and undivided attention.
Are there any areas they could improve?
I wish they were a bit more proactive. It’ll come with experience, but I want them to develop a schedule and a calendar with deliverables.
Do you have any advice for potential customers?
Be very clear about your expectations. The more KPIs, details, and objectives you can share with them the better their work will be.