What evidence can you share that demonstrates the impact of the engagement?
Our client went from having average to incredible social media results. All indicators on social media show growth in their messaging success rate.
How did TTBA Group perform from a project management standpoint?
Our teams manage the account together. The aspects of the project that TTBA Group manages is very informative and instructive to my team. We communicate in-person and via email and phone calls. We use Gain to post schedules and content approval documents for our client to vet.
What did you find most impressive about them?
TTBA Group understands how to reach target audiences. They see social media as a process in which they develop the strategy and focus the message to get the best results. My instinct is just to put it out there and think someone will find it, but that’s not good enough. What they do is target and tweak; they’re very good at engaging people without being overbearing. They use a very systematic and respectful approach, so we never feel like we’re spamming or annoying a client.
Are there any areas they could improve?
We’re a graphic design company, so image is everything to us. An incorrectly used color is a big deal. In some cases, TTBA Group has deployed colors to instigate reactions on the web. When it comes to the creative and trying to get an emotional response, I’d say that they should defer to our choice of graphics, images, or language. Sometimes, we have healthy debates over what works best for the overall project, and we don’t always agree on the visual approach. We step in or give input when we need to.
Do you have any advice for potential customers?
Be very clear about scheduling and what you want to accomplish, and provide information that will help them target the right audience. You should also be reasonable in your expectations, because everything is constantly changing, including social media. You need to talk a lot and communicate well.