True Voice Media is a Social Business Strategy Agency headquartered in Philadelphia, PA.

We design integrated digital strategies, create unique and valuable content, manage social media accounts, run social ads, and make sense of analytics data.

Unlike many of the firms that added social media in recent years, once it became trendy, we built a true social business agency from the ground up. 

Founded in 2011, True Voice Media is Philadelphia's first and only Social Business Agency. Our Social Media strategies aren't designed to just win you friends and followers. We just don't manage accounts and send invoices. We design business-centered digital strategies that incorporate social tools and processes at all levels of a company. 

 Founded: 
2011
 Employees: 
10 - 49
 Avg. hourly rate: 
$150 - $199
 Min. project size: 
$10,000
True Voice Media
1900 Market St, 8th Floor, Suite 225
Philadelphia, PA 19103
United States
855.948.2012
True Voice Media
220 N Green St
Chicago, IL 60607
United States
855-948-2012
Key clients: 
  • Nuvanna
  • CM&F Group
  • Thomas Jefferson University Hospital
  • ManeStreem
  • Alliance HSP
  • JEVS Human Services
  • SES Advisors
  • JKCP (Julian Krinsky Camps & Programs)
  • Value Management Inc.
Detailed description: 
Social Business Design

Social Business Design is the process of adapting a company to take full advantage of the opportunities presented by social media, reducing liability and risk through governance and training, and leveraging social technologies and concepts to become more open, transparent, collaborative, and innovative.

Social Media & Content Marketing

Strategies to use the tools of social media to increase brand awareness and generate new leads.

Social Sales / Social Selling

Strategies to use the tools of social media to replace cold calls with warm calls, gather valuable business intelligence to increase the likelihood of connecting with a prospect, and creating sales resources to shorten sales cycles and increase close rates.

Social Recruiting

Strategies to use the tools of social media to identify, reach, and vet the right candidates, reduce friction in the application process, and tell a compelling story about the company culture to influence the right candidates to submit themselves for consideration.

Social Customer Service

Strategies to use the tools of social media to provide customers with the information that they need, in real time, in order to satisfy and delight them into becoming brand loyalists.

Social Media Consulting & Training

We work with individuals and teams and provide social media consulting and social media training from individual social platforms and tools, to foundational theories and goal-specific and role-specific best practices.

Social Media Policy Development

We help companies formulate practical and effective Social Media strategies to protect against the greatest liabilities while preserving a framework that still enables companies to benefit from social participation.

Focus

Service lines

Industry focus

Client focus

Reviews of True Voice Media

Social Media Strategy for Online Mattress Retailer

 
Digital marketing
 
$200,000 to $999,999
Project summary: 

True Voice Media created and executed a social media strategy that would identify and market their client's target audience. They created blog posts, videos, and direct mail content.

Feedback summary: 

True Voice Media has been praised for their project management, flexibility, and ability to strategically allocate their resources to stay within a low-cost model.

"True Voice Media is very good at reacting to what needs to be done and executing on budget."

CEO, Online Mattress Retailer
 
11-50 employees
 
Philadelphia, Pennsylvania
Overall rating: 

Average: 5 (1 vote)

Quality: 

Average: 4 (1 vote)

Schedule: 

Average: 5 (1 vote)

Cost: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

BACKGROUND

Introduce your business and what you do there.

The company is a startup company in online retail of premium branded mattresses. We are about to launch an e-commerce site. I’m founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with True Voice Media?

We needed to have a digital marketing company with a social media expert to help us maximize our reach and develop an audience. Our business model is based very heavily on social media so reaching the audience with the right message in the most cost-effective way was very important.

SOLUTION

What was the scope of their involvement?

True Voice Media was part of a multi-functional team, which includes branding, web development, public relations, and the social media group. The group helped develop the brand, identify the audience, and develop the right positioning for the audience. True Voice Media created the social media strategy that would meet those needs. We are active on Facebook, Twitter, and Instagram. When we launch next week, we will add Spotify and Pinterest. True Voice Media helps with content creation, and they have already created a significant number of blog posts that will be posted on our website. True Voice Media is also creating videos for social channels and the website. They are helping with a direct email campaign as well.

How did you come to work with True Voice Media?

I was curious about social media and started researching about what we as a company should be doing. I had very little knowledge about how to approach social media, so I went to a presentation by Jeff Gibbard [Founder and Chief Strategist, True Voice Media] to educate myself. I was very impressed with him, so I followed up with a meeting. I was still in the startup phase, so I didn’t have the funding yet, but he became a partner and advisor for me.

How much have you invested with True Voice Media?

When the project is finished, it would cost around $250,000 annually.

What is the status of this engagement?

We began working together in May 2016, and we continue to work with them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have started communicating with our audience on various social media sites, but the product will not be launched until next week. I’m happy with what I’ve seen so far.

How did True Voice Media perform from a project management standpoint?

The execution has been fine in the last couple of months. I would say True Voice Media is learning and improving with project management. The scope has been changing, but Jeff has been able to assign the right resources to the project. True Voice Media is very good at reacting to what needs to be done and executing on budget.

What did you find most impressive about True Voice Media?

Jeff is the engine that drives a few employees. He uses an interesting model to have a few employees and then contract on the work that needs to be done. It’s a low-cost model which is great for startups. We’re highly dependent on Jeff who is very reliable and credible.

Are there any areas True Voice Media could improve?

If the works grows, Jeff is only one person and he will need to delegate to people with equal capability.

RATINGS

OVERALL SCORE: 5
QUALITY: 4
There is always room for improvement in how much thought you put into advertising and copy. True Voice Media tends to move quickly which is good, but sometimes that creates errors that could be avoided.
COST: 5
SCHEDULING: 5
WILLING TO REFER: 5

Online Marketing Strategy & Implementation for Private University

 
Digital marketing
 
$10,000 to $49,999
Project summary: 

With the goal of building their brand and awareness through social media promotion, the client hired True Voice Media for social media strategy and implementation.

Feedback summary: 

True Voice Media performed well for the client and contributed to an increased number of social media followers, increased social media engagement, and increased web traffic. True Voice Media is recognized for their direct and clear communication.

"True Voice Media has been a great partner for us. They helped us achieve what we were looking to achieve. We trust True Voice Media."

Senior Director of Public Affairs, Private University
 
501-1000 Employees
 
Philadelphia Metro Area
Overall rating: 

Average: 4 (1 vote)

Quality: 

Average: 4 (1 vote)

Schedule: 

Average: 4 (1 vote)

Cost: 

Average: 4 (1 vote)

Willing to refer: 

Average: 4 (1 vote)

BACKGROUND

Please describe your organization.

Our organization is a private university in Philadelphia.

What is your position?

I serve as senior director of public affairs. I oversee all media relations, special events, sponsorships, and social media.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with True Voice Media?

We were looking to promote our president through social media channels. We wanted to build his brand and awareness using the best-suited resources. We partnered with True Voice Media to help us navigate this new project.

SOLUTION

Please describe the scope of their involvement in detail.

True Voice Media is responsible for social media strategy and implementation. They did an initial assessment of our president's social media presence and interviewed him to find out what he was looking to do and focus on using social media. They also gave us advice on the best social channels to use and how to use them to achieve our goals. True Voice Media helps us create and post content for Facebook, Twitter, and our blog. They have also contributed to our web design, and they work with a consultant to create content around topics relevant to our university.

How did you come to work with True Voice Media?

True Voice Media was recommended to us by a former employee. We looked at other vendors as well, but True Voice Media was the best fit for us.

Could you provide a sense of the size of this initiative in financial terms?

The size of the project was in the $10,000 to $50,000 price range.

What is the status of this engagement?

We started working with them in early 2015, and our partnership is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

All of the social media numbers have gone up. We are getting an increased number of followers on social media, increased engagement on social media, and an increased number of click-throughs onto our website.

What distinguishes True Voice Media from other providers?

True Voice Media has been a great partner for us. They work well, and they helped us achieve what we were looking to achieve. We trust True Voice Media, and we can communicate clearly with them. 

Is there anything True Voice Media could have improved?

No. I really can't think of anything.

RATINGS

OVERALL SCORE: 4
QUALITY: 4
COST: 4
SCHEDULING: 4
WILLING TO REFER: 4

Social Media Marketing Strategy for Insurance Agency

 
Digital strategy
 
$10,000 to $49,999
Project summary: 

With the goal of expanding their social media presence, the client hired True Voice Media to manage their social media accounts which included Facebook, Twitter, and YouTube profiles. 

Feedback summary: 

True Voice Media performed well and contributed to an increase in web traffic and an increase in inquiries for the client. The agency is recognized for their ability to follow through and their enthusiasm for their clients’ success.

"True Voice Media is excellent. ... There was nothing that I would have wanted them to do differently."

CIO, Insurance Agency
 
51-200 Employees
 
Philadelphia Metro Area
Overall rating: 

Average: 4.5 (1 vote)

Quality: 

Average: 4.5 (1 vote)

Schedule: 

Average: 4.5 (1 vote)

Cost: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

BACKGROUND

Please describe your organization.

Our organization is a health insurance company.

What is your position and responsibilities?

I am the chief information officer. I am responsible for all information technology, infrastructure, facilities, and communications.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with True Voice Media?

We were looking to expand our social media presence. We did not have any kind of a push in social media from a marketing perspective. It was a good time to start to dive into that area. We partnered with True Voice Media to help us with that.

SOLUTION

Please describe the scope of their involvement in detail.

We engaged True Voice Media to help us with our Twitter profile, to set up our Facebook profile, YouTube profile, and any of the social media channels out there that we should be active on. True Voice Media helped us secure the proper accounts, and make sure that we were registered properly and formatting them in a way that would be appropriate for the type of work that we were looking to do. While True Voice Media did not create content for us, they connected us with writers to help carry out our plan.

How did you come to work with True Voice Media?

We reached out to a number of different firms, True Voice Media being one of them, because we felt that it would be best to engage a professional in this area and not try to figure this out ourselves. Primarily, it was the feel that we got from their owner that had us hire them. He was very confident and able in this area. It seemed to us that we would get much more direct help from him than we would from other companies. True Voice Media is very proactive, and reactive depending on how our needs change.

Could you provide a sense of the size of this initiative in financial terms?

The size of the project is in the $10,000 to $50,000 range.

What is the status of this engagement?

We worked with them regularly from 2012 to 2014. We are currently not working together, but we still talk on a semi-regular basis.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I do not have any specific statistics to share. There was definitely an increase in terms of inquiries we were receiving from potential customers as well as a good spike in our website traffic.

What distinguishes True Voice Media from other providers?

True Voice Media is excellent. They did what they said they would do, when they said they would do it. It was all done very well. Anything we needed, any changes we wanted to make, or any special requests we were looking for, True Voice Media was able to turn them around quickly. I think their personal service was great. They really care about their clients individually in terms of their clients' success and not in terms of their own dollars. I can't say enough good things about True Voice Media.

Is there anything True Voice Media could have improved or done differently?

There was nothing that I would have wanted them to do differently.

RATINGS

OVERALL SCORE: 4.5
QUALITY: 4.5
COST: 5
SCHEDULING: 4.5
WILLING TO REFER: 5

Social Media Marketing Strategy for Education Management Company

 
Social media marketing (SMM)
 
$10,000 to $49,999
Project summary: 

With the goal of improving their social media presence, the client hired True Voice Media for guidance and advice regarding social media planning and strategy.

Feedback summary: 

True Voice Media is credited with the success of the client’s social media efforts which have resulted in a significantly larger following across all platforms. The agency is praised for their communication and personal touch.

"True Voice Media has been amazing on all fronts. ... True Voice Media is a great partner to have."

Director of Marketing, Education Management Company
 
201-500 Employees
 
Philadelphia Metro Area
Overall rating: 

Average: 5 (1 vote)

Quality: 

Average: 5 (1 vote)

Schedule: 

Average: 4.5 (1 vote)

Cost: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

BACKGROUND

Please describe your organization.

Our organization runs summer camps and programs for students on three college campuses. We have more than 20 different programs, and we work with kids from ages 4 to 18.

What is your position?

I'm the director of marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with True Voice Media?

Because we work with kids and teenagers, we thought it was appropriate to be involved in the social media space. We were looking for an expert to help guide us in that space. We chose True Voice Media as our partner for this purpose.

SOLUTION

Please describe the scope of their involvement in detail.

True Voice Media advises us on social media planning and strategy. They don't create content for us, but they act as our social media coach. They guide us on where to go.

They're very involved in strategy: what we should be doing, when we should be doing it, which platforms to use, and how to interact with people on different social media channels. We've discussed Facebook, Twitter, Instagram, Snap Chat, and even Periscope recently.

They also advice us on other aspects of our marketing campaign, not just social media. We really trust their knowledge and expertise in the field. For example, we had a big mailing campaign that we were doing, and they helped with that as well.

How did you come to work with True Voice Media?

True Voice Media came recommended by one of our website vendors.

Could you provide a sense of the size of this initiative in financial terms?

The size of the project is in the $10,000 to $50,000 range.

What is the status of this engagement?

Our relationship is ongoing. We started working with them in 2012, right when their business was getting started, and we've been working with them since.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

All the numbers have gone up since we started working with True Voice Media. We had no presence on Instagram, and now we have hundreds of people that follow us. Our Facebook following has increased by the thousands, too. We get dozens of customers every year due to our social media activity. That's one thing that affects the bottom line of our business.

How did True Voice Media perform from a project management standpoint?

True Voice Media has been amazing on all fronts. We meet formally a few times a year to plan our strategy. In terms of executing, they're good about checking in with us and saying, "How are you doing with the plan? Do you need help with anything?" They make sure that we're doing what we both agreed on. True Voice Media is a great partner to have.

What distinguishes True Voice Media from other providers?

It's just a real personal touch that you get from True Voice Media. It's great that we can bounce ideas off each other in all aspects of our business. They feel like a part of our team.

Is there anything True Voice Media could have improved or done differently?

No. True Voice Media is great all around. 

RATINGS

OVERALL SCORE: 5
QUALITY: 5
COST: 5
SCHEDULING: 4.5
WILLING TO REFER: 5